Search Results for Advertising -- Research. - Narrowed by: 1:VGPTA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGPTA$0025091$00253AVGPTA$0026ps$003d300$0026isd$003dtrue? 2025-05-25T06:44:30Z Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions ent://SD_ILS/0/SD_ILS:21419 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Basson, Haneke<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:27 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Communication research : techniques, methods and applications ent://SD_ILS/0/SD_ILS:11008 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Du Plooy, Gertruida M.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:310 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Design studies : theory and research in graphic design ent://SD_ILS/0/SD_ILS:17688 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Bennett, Audrey.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html">http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz256899673inh.pdf">http://swbplus.bsz-bw.de/bsz256899673inh.pdf</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html">http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html">http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz256899673cov.htm">http://swbplus.bsz-bw.de/bsz256899673cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The brand marketing book : creating, managing, and extending the value of your brand ent://SD_ILS/0/SD_ILS:14665 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Truth, lies, and advertising : the art of account planning ent://SD_ILS/0/SD_ILS:10417 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Marketing magic : success stories from South Africas's top marketers ent://SD_ILS/0/SD_ILS:13408 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;Dorrian, A. P. (A. Paul)<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Mass media, towards the millennium : the South African handbook of mass communication ent://SD_ILS/0/SD_ILS:15444 2025-05-25T06:44:30Z 2025-05-25T06:44:30Z by&#160;De Beer, A. S. (Arrie)<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>