Search Results for Advertising campaigns. - Narrowed by: Books SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bcampaigns.$0026qf$003dFORMAT$002509Format$002509BOOK$002509Books$0026dt$003dlist$0026ps$003d300$0026isd$003dtrue? 2025-05-24T21:06:21Z The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:25 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Barry, Pete (Pete S.), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:1202 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Barry, Pete (Pete S.)<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising next : 150 winning campaigns for the new communications age ent://SD_ILS/0/SD_ILS:37182 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Himpe, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:355 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Barry, Pete (Pete S.)<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Creative advertising : ideas and techniques from the world's best campaigns ent://SD_ILS/0/SD_ILS:8899 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Pricken, Mario.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Creative advertising : ideas and techniques from the world's best campaigns ent://SD_ILS/0/SD_ILS:15784 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Pricken, Mario.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> Digital advertising ent://SD_ILS/0/SD_ILS:59130 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Gowpall, Yathika.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Hey whipple, squeeze this : the classic guide to creating great advertising ent://SD_ILS/0/SD_ILS:56955 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Sullivan, Luke, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Strategic creativity : a business field guide to advertising, branding, and design ent://SD_ILS/0/SD_ILS:57501 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising &amp; IMC : principles &amp; practice ent://SD_ILS/0/SD_ILS:56030 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:20439 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Altstiel, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Planning and managing public relations campaigns : a strategic approach ent://SD_ILS/0/SD_ILS:2014 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Gregory, Anne, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer democracy : the marketing of politics ent://SD_ILS/0/SD_ILS:51690 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Scammell, Margaret.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The dynamics of political communication : media and politics in a digital age ent://SD_ILS/0/SD_ILS:52912 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Perloff, Richard M.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Encyclopedia of major marketing strategies ent://SD_ILS/0/SD_ILS:53446 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Miskelly, Matthew, &Eacute;diteur scientifique.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introducing public relations : theory and practice ent://SD_ILS/0/SD_ILS:8404 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Butterick, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Killer Facebook ads : master cutting-edge Facebook advertising techniques ent://SD_ILS/0/SD_ILS:46553 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Weintraub, Marty, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Routledge handbook of health communication ent://SD_ILS/0/SD_ILS:48740 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Thompson, Teresa L.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Presidential campaign communication : the quest for the White House ent://SD_ILS/0/SD_ILS:41299 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Smith, Craig Allen, 1949 February 4-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Environment, media and communication ent://SD_ILS/0/SD_ILS:8329 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Hansen, Anders, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The king of Madison Avenue : David Ogilvy and the making of modern advertising ent://SD_ILS/0/SD_ILS:11397 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ads to icons : how advertising succeeds in a multimedia age ent://SD_ILS/0/SD_ILS:39937 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Springer, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and the mind of the consumer : what works, what doesn't, and why. ent://SD_ILS/0/SD_ILS:351 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Sutherland, Max.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Persuasive messages : The Process of Influence ent://SD_ILS/0/SD_ILS:37297 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Benoit, William L.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> All you need is a good idea! : how to create marketing messages that actually get results ent://SD_ILS/0/SD_ILS:46123 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> A history of advertising ent://SD_ILS/0/SD_ILS:16868 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Pincas, Steph&aacute;ne.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars ent://SD_ILS/0/SD_ILS:21311 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Alek : Sudanese refugee to international supermodel ent://SD_ILS/0/SD_ILS:217 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Wek, Alek.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Ralph Lauren ent://SD_ILS/0/SD_ILS:15248 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Lauren, Ralph.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-b.html">http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-d.html">http://catdir.loc.gov/catdir/enhancements/fy0742/2007927565-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Encyclopedia of major marketing campaigns. volume 2 ent://SD_ILS/0/SD_ILS:35794 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Riggs, Thomas, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Permission marketing ent://SD_ILS/0/SD_ILS:11916 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;1999<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:31372 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Guerrilla advertising : unconventional brand communication ent://SD_ILS/0/SD_ILS:15783 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Lucas, Gavin, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising now! Online ent://SD_ILS/0/SD_ILS:16572 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Wiedermann, Julius.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing to moviegoers : a handbook of strategies used by major studios and independents ent://SD_ILS/0/SD_ILS:12998 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Marich, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Epica book 18 : Europe's best advertising. ent://SD_ILS/0/SD_ILS:16139 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z Format:&#160;Books<br/>Publication Date&#160;2005<br/> The golden age of advertising-- the 50s ent://SD_ILS/0/SD_ILS:16577 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Heimann, Jim, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Grapevine : the new art of word-of-mouth marketing ent://SD_ILS/0/SD_ILS:21000 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Balter, Dave.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Kiss &amp; sell : writing for advertising ent://SD_ILS/0/SD_ILS:3522 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Sawyer, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Art and advertising ent://SD_ILS/0/SD_ILS:12377 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Gibbons, Joan.<br/><a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-t.html">Table of contents</a> <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-b.html">Contributor biographical information</a> <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-d.html">Publisher description</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:353 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003105039.html">http://catdir.loc.gov/catdir/toc/fy041/2003105039.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising campaign strategy ent://SD_ILS/0/SD_ILS:1837 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Parente, Donald<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Epica. Book 17, Europe's best advertisting ent://SD_ILS/0/SD_ILS:16138 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Rawlins, Andrew. editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> $Ellebrity : my angling and tangling with famous people ent://SD_ILS/0/SD_ILS:12047 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Lois, George.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Brand failures : the truth about the 100 biggest branding mistakes of all time ent://SD_ILS/0/SD_ILS:12409 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Haig, Matt.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=756292">Brand failures</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising today ent://SD_ILS/0/SD_ILS:229 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Berger, Warren.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Global graphics : symbols : designing with symbols for an international market ent://SD_ILS/0/SD_ILS:17421 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Miller, Anistatia R., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Public communication campaigns ent://SD_ILS/0/SD_ILS:24756 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Atkin, Charles K.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:14282 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> 11 steps to brand heaven : the ultimate guide to buying an advertising campaign ent://SD_ILS/0/SD_ILS:10319 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Weinreich, Len.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:14772 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Under the radar : talking to today's cynical consumer ent://SD_ILS/0/SD_ILS:15687 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Truth, lies, and advertising : the art of account planning ent://SD_ILS/0/SD_ILS:10417 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Effective communication campaigns ent://SD_ILS/0/SD_ILS:19814 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Rensburg, Ronel S.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Disruption : overturning conventions and shaking up the marketplace ent://SD_ILS/0/SD_ILS:14305 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Occidentalism : images of the West ent://SD_ILS/0/SD_ILS:23414 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Carrier, James G.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> The sponsored life : ads, TV, and American culture ent://SD_ILS/0/SD_ILS:14679 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z by&#160;Savan, Leslie.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Advertisng campaign strategy: A guide to marketing communitation plans ent://SD_ILS/0/SD_ILS:59006 2025-05-24T21:06:21Z 2025-05-24T21:06:21Z Format:&#160;Books<br/>