Search Results for Advertising campaigns. - Narrowed by: 1:IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bcampaigns.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300? 2025-05-23T21:40:13Z Advertising next : 150 winning campaigns for the new communications age ent://SD_ILS/0/SD_ILS:37182 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Himpe, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Planning and managing public relations campaigns : a strategic approach ent://SD_ILS/0/SD_ILS:2014 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Gregory, Anne, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Consumer democracy : the marketing of politics ent://SD_ILS/0/SD_ILS:51690 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Scammell, Margaret.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The dynamics of political communication : media and politics in a digital age ent://SD_ILS/0/SD_ILS:52912 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Perloff, Richard M.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:19146 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Public relations : writing and media techniques ent://SD_ILS/0/SD_ILS:49419 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Wilcox, Dennis L.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Encyclopedia of major marketing strategies ent://SD_ILS/0/SD_ILS:53446 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Miskelly, Matthew, &Eacute;diteur scientifique.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introducing public relations : theory and practice ent://SD_ILS/0/SD_ILS:8404 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Butterick, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Killer Facebook ads : master cutting-edge Facebook advertising techniques ent://SD_ILS/0/SD_ILS:46553 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Weintraub, Marty, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Routledge handbook of health communication ent://SD_ILS/0/SD_ILS:48740 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Thompson, Teresa L.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Presidential campaign communication : the quest for the White House ent://SD_ILS/0/SD_ILS:41299 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Smith, Craig Allen, 1949 February 4-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The king of Madison Avenue : David Ogilvy and the making of modern advertising ent://SD_ILS/0/SD_ILS:11397 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ads to icons : how advertising succeeds in a multimedia age ent://SD_ILS/0/SD_ILS:39937 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Springer, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Persuasive messages : The Process of Influence ent://SD_ILS/0/SD_ILS:37297 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Benoit, William L.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> All you need is a good idea! : how to create marketing messages that actually get results ent://SD_ILS/0/SD_ILS:46123 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Encyclopedia of major marketing campaigns. volume 2 ent://SD_ILS/0/SD_ILS:35794 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Riggs, Thomas, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:31372 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Public communication campaigns ent://SD_ILS/0/SD_ILS:24756 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Atkin, Charles K.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:14772 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Effective communication campaigns ent://SD_ILS/0/SD_ILS:19814 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Rensburg, Ronel S.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Occidentalism : images of the West ent://SD_ILS/0/SD_ILS:23414 2025-05-23T21:40:13Z 2025-05-23T21:40:13Z by&#160;Carrier, James G.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>