Search Results for Advertising campaigns. - Narrowed by: 1:IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bcampaigns.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300?2025-05-23T21:40:13ZAdvertising next : 150 winning campaigns for the new communications ageent://SD_ILS/0/SD_ILS:371822025-05-23T21:40:13Z2025-05-23T21:40:13Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2009<br/>Planning and managing public relations campaigns : a strategic approachent://SD_ILS/0/SD_ILS:20142025-05-23T21:40:13Z2025-05-23T21:40:13Zby Gregory, Anne, 1953- author.<br/>Format: Books<br/>Publication Date 2015<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-05-23T21:40:13Z2025-05-23T21:40:13Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-05-23T21:40:13Z2025-05-23T21:40:13Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>The dynamics of political communication : media and politics in a digital ageent://SD_ILS/0/SD_ILS:529122025-05-23T21:40:13Z2025-05-23T21:40:13Zby Perloff, Richard M.<br/>Format: Books<br/>Publication Date 2014<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:191462025-05-23T21:40:13Z2025-05-23T21:40:13Zby Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Public relations : writing and media techniquesent://SD_ILS/0/SD_ILS:494192025-05-23T21:40:13Z2025-05-23T21:40:13Zby Wilcox, Dennis L.<br/>Format: Regular print<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-05-23T21:40:13Z2025-05-23T21:40:13Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Encyclopedia of major marketing strategiesent://SD_ILS/0/SD_ILS:534462025-05-23T21:40:13Z2025-05-23T21:40:13Zby Miskelly, Matthew, Éditeur scientifique.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-05-23T21:40:13Z2025-05-23T21:40:13Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-05-23T21:40:13Z2025-05-23T21:40:13Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-05-23T21:40:13Z2025-05-23T21:40:13Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>Killer Facebook ads : master cutting-edge Facebook advertising techniquesent://SD_ILS/0/SD_ILS:465532025-05-23T21:40:13Z2025-05-23T21:40:13Zby Weintraub, Marty, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-05-23T21:40:13Z2025-05-23T21:40:13Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-05-23T21:40:13Z2025-05-23T21:40:13Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-23T21:40:13Z2025-05-23T21:40:13Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Presidential campaign communication : the quest for the White Houseent://SD_ILS/0/SD_ILS:412992025-05-23T21:40:13Z2025-05-23T21:40:13Zby Smith, Craig Allen, 1949 February 4-<br/>Format: Books<br/>Publication Date 2010<br/>The king of Madison Avenue : David Ogilvy and the making of modern advertisingent://SD_ILS/0/SD_ILS:113972025-05-23T21:40:13Z2025-05-23T21:40:13Zby Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Ads to icons : how advertising succeeds in a multimedia ageent://SD_ILS/0/SD_ILS:399372025-05-23T21:40:13Z2025-05-23T21:40:13Zby Springer, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Persuasive messages : The Process of Influenceent://SD_ILS/0/SD_ILS:372972025-05-23T21:40:13Z2025-05-23T21:40:13Zby Benoit, William L.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-05-23T21:40:13Z2025-05-23T21:40:13Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Encyclopedia of major marketing campaigns. volume 2ent://SD_ILS/0/SD_ILS:357942025-05-23T21:40:13Z2025-05-23T21:40:13Zby Riggs, Thomas, 1963-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-05-23T21:40:13Z2025-05-23T21:40:13Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-05-23T21:40:13Z2025-05-23T21:40:13Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Public communication campaignsent://SD_ILS/0/SD_ILS:247562025-05-23T21:40:13Z2025-05-23T21:40:13Zby Atkin, Charles K.<br/>Format: Books<br/>Publication Date 2000<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-05-23T21:40:13Z2025-05-23T21:40:13Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Effective communication campaignsent://SD_ILS/0/SD_ILS:198142025-05-23T21:40:13Z2025-05-23T21:40:13Zby Rensburg, Ronel S.<br/>Format: Books<br/>Publication Date 1996<br/>Occidentalism : images of the Westent://SD_ILS/0/SD_ILS:234142025-05-23T21:40:13Z2025-05-23T21:40:13Zby Carrier, James G.<br/>Format: Books<br/>Publication Date 1995<br/>