Search Results for Advertising media planning. - Narrowed by: 2SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025092$0025092$0026ps$003d300$0026isd$003dtrue?2025-05-22T23:09:44ZAdvertising media planningent://SD_ILS/0/SD_ILS:97952025-05-22T23:09:44Z2025-05-22T23:09:44Zby Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-22T23:09:44Z2025-05-22T23:09:44Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-05-22T23:09:44Z2025-05-22T23:09:44Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buying.ent://SD_ILS/0/SD_ILS:471702025-05-22T23:09:44Z2025-05-22T23:09:44Zby Katz, Helen.<br/>Format: Books<br/>Publication Date 2010<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-05-22T23:09:44Z2025-05-22T23:09:44Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-05-22T23:09:44Z2025-05-22T23:09:44Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-05-22T23:09:44Z2025-05-22T23:09:44Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-05-22T23:09:44Z2025-05-22T23:09:44Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-05-22T23:09:44Z2025-05-22T23:09:44Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-05-22T23:09:44Z2025-05-22T23:09:44Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-22T23:09:44Z2025-05-22T23:09:44Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-22T23:09:44Z2025-05-22T23:09:44Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-05-22T23:09:44Z2025-05-22T23:09:44Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:214372025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2018<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-05-22T23:09:44Z2025-05-22T23:09:44Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Strategic planning for public relationsent://SD_ILS/0/SD_ILS:223072025-05-22T23:09:44Z2025-05-22T23:09:44Zby Smith, Ronald D., 1948- author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-05-22T23:09:44Z2025-05-22T23:09:44Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-05-22T23:09:44Z2025-05-22T23:09:44Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-22T23:09:44Z2025-05-22T23:09:44Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-05-22T23:09:44Z2025-05-22T23:09:44Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-05-22T23:09:44Z2025-05-22T23:09:44Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-05-22T23:09:44Z2025-05-22T23:09:44Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-05-22T23:09:44Z2025-05-22T23:09:44Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-05-22T23:09:44Z2025-05-22T23:09:44Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-22T23:09:44Z2025-05-22T23:09:44Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-05-22T23:09:44Z2025-05-22T23:09:44Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-22T23:09:44Z2025-05-22T23:09:44Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Media planning & buying in the 21st centuryent://SD_ILS/0/SD_ILS:228252025-05-22T23:09:44Z2025-05-22T23:09:44Zby Geskey, Ronald D.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations : writing and media techniquesent://SD_ILS/0/SD_ILS:494192025-05-22T23:09:44Z2025-05-22T23:09:44Zby Wilcox, Dennis L.<br/>Format: Regular print<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-05-22T23:09:44Z2025-05-22T23:09:44Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-05-22T23:09:44Z2025-05-22T23:09:44Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Becoming a public relations writer : a writing workbook for emerging and established mediaent://SD_ILS/0/SD_ILS:478352025-05-22T23:09:44Z2025-05-22T23:09:44Zby Smith, Ronald D., 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-05-22T23:09:44Z2025-05-22T23:09:44Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Public relations writing : form and styleent://SD_ILS/0/SD_ILS:212672025-05-22T23:09:44Z2025-05-22T23:09:44Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-05-22T23:09:44Z2025-05-22T23:09:44Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-22T23:09:44Z2025-05-22T23:09:44Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-22T23:09:44Z2025-05-22T23:09:44Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-22T23:09:44Z2025-05-22T23:09:44Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-05-22T23:09:44Z2025-05-22T23:09:44Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-05-22T23:09:44Z2025-05-22T23:09:44Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-05-22T23:09:44Z2025-05-22T23:09:44Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-05-22T23:09:44Z2025-05-22T23:09:44Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-05-22T23:09:44Z2025-05-22T23:09:44Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-05-22T23:09:44Z2025-05-22T23:09:44Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Media, marketing and advertising directory 2008ent://SD_ILS/0/SD_ILS:185172025-05-22T23:09:44Z2025-05-22T23:09:44Zby Daily Sun (Newspaper)<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-05-22T23:09:44Z2025-05-22T23:09:44Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-05-22T23:09:44Z2025-05-22T23:09:44Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-05-22T23:09:44Z2025-05-22T23:09:44Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-05-22T23:09:44Z2025-05-22T23:09:44Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-05-22T23:09:44Z2025-05-22T23:09:44Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-22T23:09:44Z2025-05-22T23:09:44Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-05-22T23:09:44Z2025-05-22T23:09:44Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-05-22T23:09:44Z2025-05-22T23:09:44Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Public relations writing : form & style.ent://SD_ILS/0/SD_ILS:209842025-05-22T23:09:44Z2025-05-22T23:09:44Zby Newsom, Doug.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-05-22T23:09:44Z2025-05-22T23:09:44Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-05-22T23:09:44Z2025-05-22T23:09:44Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Public relations : contemporary issues and techniquesent://SD_ILS/0/SD_ILS:180592025-05-22T23:09:44Z2025-05-22T23:09:44Zby Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Casting for big ideas : a new manifesto for agency managersent://SD_ILS/0/SD_ILS:165732025-05-22T23:09:44Z2025-05-22T23:09:44Zby Jaffe, Andrew, 1938-2010.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html">http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html">http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003283016.html">http://catdir.loc.gov/catdir/description/wiley041/2003283016.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-05-22T23:09:44Z2025-05-22T23:09:44Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-05-22T23:09:44Z2025-05-22T23:09:44Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:11742025-05-22T23:09:44Z2025-05-22T23:09:44Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-05-22T23:09:44Z2025-05-22T23:09:44Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-05-22T23:09:44Z2025-05-22T23:09:44Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-05-22T23:09:44Z2025-05-22T23:09:44Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:198182025-05-22T23:09:44Z2025-05-22T23:09:44Zby Skinner, C. J.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:25082025-05-22T23:09:44Z2025-05-22T23:09:44Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Advertisingent://SD_ILS/0/SD_ILS:242282025-05-22T23:09:44Z2025-05-22T23:09:44Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-05-22T23:09:44Z2025-05-22T23:09:44Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:148242025-05-22T23:09:44Z2025-05-22T23:09:44Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 1999<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-05-22T23:09:44Z2025-05-22T23:09:44Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Promotional strategy : marketing communications in practiceent://SD_ILS/0/SD_ILS:197942025-05-22T23:09:44Z2025-05-22T23:09:44Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising research : theory and practiceent://SD_ILS/0/SD_ILS:2272025-05-22T23:09:44Z2025-05-22T23:09:44Zby Davis, Joel, 1950-<br/>Format: Books<br/>Publication Date 1997<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-05-22T23:09:44Z2025-05-22T23:09:44Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-05-22T23:09:44Z2025-05-22T23:09:44Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>The advertiser's handbook for budget determinationent://SD_ILS/0/SD_ILS:3122025-05-22T23:09:44Z2025-05-22T23:09:44Zby Broadbent, Simon.<br/>Format: Books<br/>Publication Date 1988<br/>