Search Results for Advertising media planning. - Narrowed by: 1:IIESDNSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIESDN$0025091$00253AIIESDN$0026ps$003d300?2025-05-22T13:00:48ZAdvertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-22T13:00:48Z2025-05-22T13:00:48Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-05-22T13:00:48Z2025-05-22T13:00:48Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-05-22T13:00:48Z2025-05-22T13:00:48Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-05-22T13:00:48Z2025-05-22T13:00:48Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-05-22T13:00:48Z2025-05-22T13:00:48Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-05-22T13:00:48Z2025-05-22T13:00:48Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-22T13:00:48Z2025-05-22T13:00:48Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-22T13:00:48Z2025-05-22T13:00:48Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-05-22T13:00:48Z2025-05-22T13:00:48Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-05-22T13:00:48Z2025-05-22T13:00:48Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-05-22T13:00:48Z2025-05-22T13:00:48Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-22T13:00:48Z2025-05-22T13:00:48Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-05-22T13:00:48Z2025-05-22T13:00:48Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-05-22T13:00:48Z2025-05-22T13:00:48Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-22T13:00:48Z2025-05-22T13:00:48Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-05-22T13:00:48Z2025-05-22T13:00:48Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-22T13:00:48Z2025-05-22T13:00:48Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Media planning & buying in the 21st centuryent://SD_ILS/0/SD_ILS:228252025-05-22T13:00:48Z2025-05-22T13:00:48Zby Geskey, Ronald D.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-05-22T13:00:48Z2025-05-22T13:00:48Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations writing : form and styleent://SD_ILS/0/SD_ILS:212672025-05-22T13:00:48Z2025-05-22T13:00:48Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-05-22T13:00:48Z2025-05-22T13:00:48Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-22T13:00:48Z2025-05-22T13:00:48Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-22T13:00:48Z2025-05-22T13:00:48Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-22T13:00:48Z2025-05-22T13:00:48Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-22T13:00:48Z2025-05-22T13:00:48Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>