Search Results for Advertising media planning. - Narrowed by: 1:VGBDX SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGBDX$0025091$00253AVGBDX$0026ps$003d300? 2025-05-23T10:57:27Z Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21437 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:55243 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21097 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:3267 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2010<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Media planning : art or science : a guide to the essentials of media planning ent://SD_ILS/0/SD_ILS:11413 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Muller, Gordon, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Casting for big ideas : a new manifesto for agency managers ent://SD_ILS/0/SD_ILS:16573 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Jaffe, Andrew, 1938-2010.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html">http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html">http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003283016.html">http://catdir.loc.gov/catdir/description/wiley041/2003283016.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising research : theory and practice ent://SD_ILS/0/SD_ILS:227 2025-05-23T10:57:27Z 2025-05-23T10:57:27Z by&#160;Davis, Joel, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/>