Search Results for Advertising media planning. - Narrowed by: 1:IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300?2025-05-23T06:28:29ZThe media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-05-23T06:28:29Z2025-05-23T06:28:29Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-05-23T06:28:29Z2025-05-23T06:28:29Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-23T06:28:29Z2025-05-23T06:28:29Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-05-23T06:28:29Z2025-05-23T06:28:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-05-23T06:28:29Z2025-05-23T06:28:29Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-23T06:28:29Z2025-05-23T06:28:29Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-05-23T06:28:29Z2025-05-23T06:28:29Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-23T06:28:29Z2025-05-23T06:28:29Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Public relations : writing and media techniquesent://SD_ILS/0/SD_ILS:494192025-05-23T06:28:29Z2025-05-23T06:28:29Zby Wilcox, Dennis L.<br/>Format: Regular print<br/>Publication Date 2013<br/>Becoming a public relations writer : a writing workbook for emerging and established mediaent://SD_ILS/0/SD_ILS:478352025-05-23T06:28:29Z2025-05-23T06:28:29Zby Smith, Ronald D., 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-05-23T06:28:29Z2025-05-23T06:28:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-05-23T06:28:29Z2025-05-23T06:28:29Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-23T06:28:29Z2025-05-23T06:28:29Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-23T06:28:29Z2025-05-23T06:28:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-23T06:28:29Z2025-05-23T06:28:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-05-23T06:28:29Z2025-05-23T06:28:29Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-05-23T06:28:29Z2025-05-23T06:28:29Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-05-23T06:28:29Z2025-05-23T06:28:29Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-05-23T06:28:29Z2025-05-23T06:28:29Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-23T06:28:29Z2025-05-23T06:28:29Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-05-23T06:28:29Z2025-05-23T06:28:29Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-05-23T06:28:29Z2025-05-23T06:28:29Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-05-23T06:28:29Z2025-05-23T06:28:29Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Public relations writing : form & style.ent://SD_ILS/0/SD_ILS:209842025-05-23T06:28:29Z2025-05-23T06:28:29Zby Newsom, Doug.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-05-23T06:28:29Z2025-05-23T06:28:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Public relations : contemporary issues and techniquesent://SD_ILS/0/SD_ILS:180592025-05-23T06:28:29Z2025-05-23T06:28:29Zby Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-05-23T06:28:29Z2025-05-23T06:28:29Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-05-23T06:28:29Z2025-05-23T06:28:29Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-05-23T06:28:29Z2025-05-23T06:28:29Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:198182025-05-23T06:28:29Z2025-05-23T06:28:29Zby Skinner, C. J.<br/>Format: Books<br/>Publication Date 2001<br/>Advertisingent://SD_ILS/0/SD_ILS:242282025-05-23T06:28:29Z2025-05-23T06:28:29Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2000<br/>Promotional strategy : marketing communications in practiceent://SD_ILS/0/SD_ILS:197942025-05-23T06:28:29Z2025-05-23T06:28:29Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 1998<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-05-23T06:28:29Z2025-05-23T06:28:29Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-05-23T06:28:29Z2025-05-23T06:28:29Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-05-23T06:28:29Z2025-05-23T06:28:29Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>