Search Results for Advertising media planning. - Narrowed by: IIE Sandton SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIESDN$002509IIE$002bSandton$0026ps$003d300?dt=list 2026-01-01T10:42:38Z Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:59469 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Kelley, Larry D., 1955- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:2418 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:59229 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Mulder, D. (Dalm&eacute;)<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21097 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and sales promotion ent://SD_ILS/0/SD_ILS:18018 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Public relations writing : form and style ent://SD_ILS/0/SD_ILS:21267 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Newsom, Doug.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:3267 2026-01-01T10:42:38Z 2026-01-01T10:42:38Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2010<br/>