Search Results for Advertising media planning. - Narrowed by: 1:SHORT-LOAN SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASHORT-LOAN$0025091$00253ASHORT-LOAN$0026ps$003d300? 2025-05-22T20:17:03Z Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Public Relations: principles and practice ent://SD_ILS/0/SD_ILS:6008 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:55243 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21437 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:21097 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Strategic planning for public relations ent://SD_ILS/0/SD_ILS:22307 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Smith, Ronald D., 1948- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing management ent://SD_ILS/0/SD_ILS:21920 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Marshall, Greg W.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:1071 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The nuts 'n bolts of media planning : a comprehensive industry guide ent://SD_ILS/0/SD_ILS:3267 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Belter, Luisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2010<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:325 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;O'Guinn, Thomas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Media planning : art or science : a guide to the essentials of media planning ent://SD_ILS/0/SD_ILS:11413 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Muller, Gordon, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-05-22T20:17:03Z 2025-05-22T20:17:03Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/>