Search Results for Advertising media planning. - Narrowed by: 1:SHORT-LOANSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASHORT-LOAN$0025091$00253ASHORT-LOAN$0026ps$003d300?2025-05-22T20:17:03ZAdvertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-22T20:17:03Z2025-05-22T20:17:03Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-05-22T20:17:03Z2025-05-22T20:17:03Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-05-22T20:17:03Z2025-05-22T20:17:03Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-22T20:17:03Z2025-05-22T20:17:03Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-05-22T20:17:03Z2025-05-22T20:17:03Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-05-22T20:17:03Z2025-05-22T20:17:03Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:214372025-05-22T20:17:03Z2025-05-22T20:17:03Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2018<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:210972025-05-22T20:17:03Z2025-05-22T20:17:03Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2017<br/>Strategic planning for public relationsent://SD_ILS/0/SD_ILS:223072025-05-22T20:17:03Z2025-05-22T20:17:03Zby Smith, Ronald D., 1948- author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-05-22T20:17:03Z2025-05-22T20:17:03Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-22T20:17:03Z2025-05-22T20:17:03Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-05-22T20:17:03Z2025-05-22T20:17:03Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-05-22T20:17:03Z2025-05-22T20:17:03Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-22T20:17:03Z2025-05-22T20:17:03Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-22T20:17:03Z2025-05-22T20:17:03Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-05-22T20:17:03Z2025-05-22T20:17:03Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-05-22T20:17:03Z2025-05-22T20:17:03Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-05-22T20:17:03Z2025-05-22T20:17:03Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-22T20:17:03Z2025-05-22T20:17:03Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-22T20:17:03Z2025-05-22T20:17:03Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-22T20:17:03Z2025-05-22T20:17:03Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-05-22T20:17:03Z2025-05-22T20:17:03Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-05-22T20:17:03Z2025-05-22T20:17:03Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-05-22T20:17:03Z2025-05-22T20:17:03Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-05-22T20:17:03Z2025-05-22T20:17:03Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-22T20:17:03Z2025-05-22T20:17:03Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-05-22T20:17:03Z2025-05-22T20:17:03Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>