Search Results for Advertising media planning. - Narrowed by: 2010-2015SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002bmedia$002bplanning.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092010-2015$0025092010-2015$0026ps$003d300?2025-05-27T23:22:10ZAdvertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-27T23:22:10Z2025-05-27T23:22:10Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-05-27T23:22:10Z2025-05-27T23:22:10Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-05-27T23:22:10Z2025-05-27T23:22:10Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buying.ent://SD_ILS/0/SD_ILS:471702025-05-27T23:22:10Z2025-05-27T23:22:10Zby Katz, Helen.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-05-27T23:22:10Z2025-05-27T23:22:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-05-27T23:22:10Z2025-05-27T23:22:10Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-27T23:22:10Z2025-05-27T23:22:10Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-05-27T23:22:10Z2025-05-27T23:22:10Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-05-27T23:22:10Z2025-05-27T23:22:10Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-05-27T23:22:10Z2025-05-27T23:22:10Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-27T23:22:10Z2025-05-27T23:22:10Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-05-27T23:22:10Z2025-05-27T23:22:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-05-27T23:22:10Z2025-05-27T23:22:10Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-05-27T23:22:10Z2025-05-27T23:22:10Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-05-27T23:22:10Z2025-05-27T23:22:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations : writing and media techniquesent://SD_ILS/0/SD_ILS:494192025-05-27T23:22:10Z2025-05-27T23:22:10Zby Wilcox, Dennis L.<br/>Format: Regular print<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-05-27T23:22:10Z2025-05-27T23:22:10Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-27T23:22:10Z2025-05-27T23:22:10Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Media planning & buying in the 21st centuryent://SD_ILS/0/SD_ILS:228252025-05-27T23:22:10Z2025-05-27T23:22:10Zby Geskey, Ronald D.<br/>Format: Books<br/>Publication Date 2013<br/>Becoming a public relations writer : a writing workbook for emerging and established mediaent://SD_ILS/0/SD_ILS:478352025-05-27T23:22:10Z2025-05-27T23:22:10Zby Smith, Ronald D., 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-05-27T23:22:10Z2025-05-27T23:22:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-05-27T23:22:10Z2025-05-27T23:22:10Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-27T23:22:10Z2025-05-27T23:22:10Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-05-27T23:22:10Z2025-05-27T23:22:10Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-05-27T23:22:10Z2025-05-27T23:22:10Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Public relations writing : form and styleent://SD_ILS/0/SD_ILS:212672025-05-27T23:22:10Z2025-05-27T23:22:10Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-27T23:22:10Z2025-05-27T23:22:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-05-27T23:22:10Z2025-05-27T23:22:10Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-05-27T23:22:10Z2025-05-27T23:22:10Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-27T23:22:10Z2025-05-27T23:22:10Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>