Search Results for Advertising. - Narrowed by: 2SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025092$0025092$0026ps$003d300$0026isd$003dtrue?2025-06-03T19:29:21ZAdvertisingent://SD_ILS/0/SD_ILS:79532025-06-03T19:29:21Z2025-06-03T19:29:21Zby Felton, George<br/>Format: Books<br/>Publication Date 1994<br/>Advertisingent://SD_ILS/0/SD_ILS:3222025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mandell, Maurice I.<br/>Format: Books<br/>Publication Date 1984<br/>Advertisingent://SD_ILS/0/SD_ILS:26652025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dunn, S W<br/>Format: Books<br/>Publication Date 1986<br/>Advertisingent://SD_ILS/0/SD_ILS:22112025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mandell, Maurice I<br/>Format: Books<br/>Publication Date 1984<br/>Advertisingent://SD_ILS/0/SD_ILS:242282025-06-03T19:29:21Z2025-06-03T19:29:21Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2000<br/>Advertisingent://SD_ILS/0/SD_ILS:27912025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dunn, Watson S...et al<br/>Format: Books<br/>Publication Date 1990<br/>Advertisingent://SD_ILS/0/SD_ILS:3242025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wright, John Sherman, 1920-<br/>Format: Books<br/>Publication Date 1982<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-06-03T19:29:21Z2025-06-03T19:29:21Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Advertising. 2ent://SD_ILS/0/SD_ILS:228532025-06-03T19:29:21Z2025-06-03T19:29:21Zby Louw, Willem.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising. 1ent://SD_ILS/0/SD_ILS:228542025-06-03T19:29:21Z2025-06-03T19:29:21Zby Witepski, Lisa.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-06-03T19:29:21Z2025-06-03T19:29:21Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Creative advertisingent://SD_ILS/0/SD_ILS:89002025-06-03T19:29:21Z2025-06-03T19:29:21Zby Pricken, Mario<br/>Format: Books<br/>Publication Date 2004<br/>Advertising todayent://SD_ILS/0/SD_ILS:2292025-06-03T19:29:21Z2025-06-03T19:29:21Zby Berger, Warren.<br/>Format: Books<br/>Publication Date 2001<br/>Pocket advertisingent://SD_ILS/0/SD_ILS:45382025-06-03T19:29:21Z2025-06-03T19:29:21Zby Marshall, Caroline<br/>Format: Books<br/>Publication Date 1998<br/>Pocket advertisingent://SD_ILS/0/SD_ILS:135202025-06-03T19:29:21Z2025-06-03T19:29:21Zby Marshall, Caroline.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising illustrationsent://SD_ILS/0/SD_ILS:82732025-06-03T19:29:21Z2025-06-03T19:29:21Zby Bossert, Jill<br/>Format: Books<br/>Publication Date 1997<br/>Advertising outdoorsent://SD_ILS/0/SD_ILS:77032025-06-03T19:29:21Z2025-06-03T19:29:21Zby Bernstein, David<br/>Format: Books<br/>Publication Date 1997<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:407722025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:3952025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2006<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:115672025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Effective advertisingent://SD_ILS/0/SD_ILS:84132025-06-03T19:29:21Z2025-06-03T19:29:21Zby Tellis, Gerald J.<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:29712025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:28822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens William F.<br/>Format: Books<br/>Publication Date 2002<br/>Advertising copywritingent://SD_ILS/0/SD_ILS:97822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Burton, Philip Ward, 1910-<br/>Format: Books<br/>Publication Date 1999<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising copywritingent://SD_ILS/0/SD_ILS:27652025-06-03T19:29:21Z2025-06-03T19:29:21Zby Burton, Phillip W<br/>Format: Books<br/>Publication Date 1996<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:150072025-06-03T19:29:21Z2025-06-03T19:29:21Zby Bovée, Courtland L.<br/>Format: Books<br/>Publication Date 1992<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:55822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Courtland L. Bovee<br/>Format: Books<br/>Publication Date 1992<br/>Creative advertisingent://SD_ILS/0/SD_ILS:79562025-06-03T19:29:21Z2025-06-03T19:29:21Zby Moriarty, S E<br/>Format: Books<br/>Publication Date 1989<br/>Advertising now.printent://SD_ILS/0/SD_ILS:159792025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wiedemann, Julius.<br/><a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>The advertising handbookent://SD_ILS/0/SD_ILS:400072025-06-03T19:29:21Z2025-06-03T19:29:21Zby Powell, Helen.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising and promotionent://SD_ILS/0/SD_ILS:278212025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch<br/>Format: Books<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-06-03T19:29:21Z2025-06-03T19:29:21Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising for dummiesent://SD_ILS/0/SD_ILS:13272025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dahl, Gary.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising is deadent://SD_ILS/0/SD_ILS:88932025-06-03T19:29:21Z2025-06-03T19:29:21Zby Himpe, Tom<br/>Format: Books<br/>Publication Date 2006<br/>Advertising now! Onlineent://SD_ILS/0/SD_ILS:165722025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wiedermann, Julius.<br/>Format: Books<br/>Publication Date 2006<br/>Art and advertisingent://SD_ILS/0/SD_ILS:123772025-06-03T19:29:21Z2025-06-03T19:29:21Zby Gibbons, Joan.<br/><a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-t.html">Table of contents</a>
<a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-b.html">Contributor biographical information</a>
<a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-d.html">Publisher description</a><br/>Format: Books<br/>Publication Date 2005<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Art and advertisingent://SD_ILS/0/SD_ILS:54842025-06-03T19:29:21Z2025-06-03T19:29:21Zby Gibbons, Joan<br/>Format: Books<br/>Publication Date 2005<br/>Photography in advertisingent://SD_ILS/0/SD_ILS:6112025-06-03T19:29:21Z2025-06-03T19:29:21Zby Salomon, Allyn<br/>Format: Books<br/>Publication Date 2004<br/>Advertising campaign strategyent://SD_ILS/0/SD_ILS:18372025-06-03T19:29:21Z2025-06-03T19:29:21Zby Parente, Donald<br/>Format: Books<br/>Publication Date 2004<br/>Photography in advertisingent://SD_ILS/0/SD_ILS:128312025-06-03T19:29:21Z2025-06-03T19:29:21Zby Eriksson, Peer.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:11742025-06-03T19:29:21Z2025-06-03T19:29:21Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-06-03T19:29:21Z2025-06-03T19:29:21Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>No-copy advertisingent://SD_ILS/0/SD_ILS:83062025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dzamic, Lazar<br/>Format: Books<br/>Publication Date 2001<br/>No-copy advertisingent://SD_ILS/0/SD_ILS:127372025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dzamic, Lazar.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:25082025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Cutting edge advertisingent://SD_ILS/0/SD_ILS:79572025-06-03T19:29:21Z2025-06-03T19:29:21Zby Aitchison, Jim<br/>Format: Books<br/>Publication Date 1999<br/>Tested advertising methodsent://SD_ILS/0/SD_ILS:24022025-06-03T19:29:21Z2025-06-03T19:29:21Zby Caples, John<br/>Format: Books<br/>Publication Date 1997<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-06-03T19:29:21Z2025-06-03T19:29:21Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>Advertising for freeent://SD_ILS/0/SD_ILS:81972025-06-03T19:29:21Z2025-06-03T19:29:21Zby Skinner, Chris<br/>Format: Books<br/>Publication Date 1990<br/>Issues in advertisingent://SD_ILS/0/SD_ILS:58622025-06-03T19:29:21Z2025-06-03T19:29:21Zby Reekie, W. Duncan.<br/>Format: Books<br/>Publication Date 1988<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:72842025-06-03T19:29:21Z2025-06-03T19:29:21Zby Ogilvy, David<br/>Format: Books<br/>Publication Date 1983<br/>Cases in advertisingent://SD_ILS/0/SD_ILS:63732025-06-03T19:29:21Z2025-06-03T19:29:21Zby Weilbacher, William M.<br/>Format: Books<br/>Publication Date 1981<br/>Cases in advertisingent://SD_ILS/0/SD_ILS:196732025-06-03T19:29:21Z2025-06-03T19:29:21Zby Weilbacher, William M.<br/>Format: Books<br/>Publication Date 1981<br/>Tested advertising methods.ent://SD_ILS/0/SD_ILS:145952025-06-03T19:29:21Z2025-06-03T19:29:21Zby Caples, John.<br/>Format: Books<br/>Publication Date 1974<br/>Library of advertisingent://SD_ILS/0/SD_ILS:460672025-06-03T19:29:21Z2025-06-03T19:29:21Zby Johnson, Axel Petrus, 1875-<br/>Format: Books<br/>Publication Date 2009 1913<br/>Advertising media planningent://SD_ILS/0/SD_ILS:97952025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising : a frameworkent://SD_ILS/0/SD_ILS:255242025-06-03T19:29:21Z2025-06-03T19:29:21Zby Lane, W. Ronald, 1940-<br/>Format: Books<br/>Publication Date 2001<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:80102025-06-03T19:29:21Z2025-06-03T19:29:21Zby Ogilvy, David, 1911-1999.<br/>Format: Books<br/>Publication Date 1995 1983<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:107532025-06-03T19:29:21Z2025-06-03T19:29:21Zby Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format: Books<br/>Publication Date 1985 1983<br/>Advertising for free.ent://SD_ILS/0/SD_ILS:97832025-06-03T19:29:21Z2025-06-03T19:29:21Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 1990<br/>Essentials of contemporary advertisingent://SD_ILS/0/SD_ILS:165662025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:133002025-06-03T19:29:21Z2025-06-03T19:29:21Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2008<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-06-03T19:29:21Z2025-06-03T19:29:21Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-06-03T19:29:21Z2025-06-03T19:29:21Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-06-03T19:29:21Z2025-06-03T19:29:21Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-06-03T19:29:21Z2025-06-03T19:29:21Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:10162025-06-03T19:29:21Z2025-06-03T19:29:21Zby Duncan, Tom<br/>Format: Books<br/>Publication Date 2008<br/>A history of advertisingent://SD_ILS/0/SD_ILS:168682025-06-03T19:29:21Z2025-06-03T19:29:21Zby Pincas, Stepháne.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:10212025-06-03T19:29:21Z2025-06-03T19:29:21Zby Duncan, Tom<br/>Format: Books<br/>Publication Date 2005<br/>The practice of advertisingent://SD_ILS/0/SD_ILS:198092025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mackay, Adrian.<br/>Format: Books<br/>Publication Date 2005<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:587652025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sheehan, Kim<br/>Format: Books<br/>Publication Date 2005<br/>The future of advertisingent://SD_ILS/0/SD_ILS:65782025-06-03T19:29:21Z2025-06-03T19:29:21Zby Cappo, Joe<br/>Format: Books<br/>Publication Date 2003<br/>Cutting edge advertising IIent://SD_ILS/0/SD_ILS:13022025-06-03T19:29:21Z2025-06-03T19:29:21Zby Aitchison,Jim<br/>Format: Books<br/>Publication Date 2003<br/>The discourse of advertisingent://SD_ILS/0/SD_ILS:11752025-06-03T19:29:21Z2025-06-03T19:29:21Zby Cook, Guy<br/>Format: Books<br/>Publication Date 2001<br/>Advertising on the internetent://SD_ILS/0/SD_ILS:9622025-06-03T19:29:21Z2025-06-03T19:29:21Zby Armstrong, Steven<br/>Format: Books<br/>Publication Date 2001<br/>Advertising in South Africaent://SD_ILS/0/SD_ILS:66222025-06-03T19:29:21Z2025-06-03T19:29:21Zby Brewer, Chris<br/>Format: Books<br/>Publication Date 1998<br/>Advertising in South Africaent://SD_ILS/0/SD_ILS:97882025-06-03T19:29:21Z2025-06-03T19:29:21Zby Brewer, Chris.<br/>Format: Books<br/>Publication Date 1998<br/>Truth, lies and advertisingent://SD_ILS/0/SD_ILS:57222025-06-03T19:29:21Z2025-06-03T19:29:21Zby Steel, Jon<br/>Format: Books<br/>Publication Date 1998<br/>Profit from effective advertisingent://SD_ILS/0/SD_ILS:59462025-06-03T19:29:21Z2025-06-03T19:29:21Zby Koekemoer, Ludi<br/>Format: Books<br/>Publication Date 1991<br/>Profit from effective advertisingent://SD_ILS/0/SD_ILS:148582025-06-03T19:29:21Z2025-06-03T19:29:21Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 1991<br/>Advertising : concepts and strategiesent://SD_ILS/0/SD_ILS:13112025-06-03T19:29:21Z2025-06-03T19:29:21Zby Berkman, Harold<br/>Format: Books<br/>Publication Date 1987<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-06-03T19:29:21Z2025-06-03T19:29:21Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-06-03T19:29:21Z2025-06-03T19:29:21Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-06-03T19:29:21Z2025-06-03T19:29:21Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Creative strategy in advertising.ent://SD_ILS/0/SD_ILS:712025-06-03T19:29:21Z2025-06-03T19:29:21Zby Drewniany, Bonnie L.<br/>Format: Books<br/>Publication Date 2013<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:157862025-06-03T19:29:21Z2025-06-03T19:29:21Zby Drewniany, Bonnie L.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-06-03T19:29:21Z2025-06-03T19:29:21Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:306032025-06-03T19:29:21Z2025-06-03T19:29:21Zby Jewler, A. Jerome.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising as multilingual communicationent://SD_ILS/0/SD_ILS:303782025-06-03T19:29:21Z2025-06-03T19:29:21Zby Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Concise encyclopedia of advertisingent://SD_ILS/0/SD_ILS:357932025-06-03T19:29:21Z2025-06-03T19:29:21Zby Clow, Kenneth E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0418/2004013359.html">http://www.loc.gov/catdir/toc/ecip0418/2004013359.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:368762025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sheehan, Kim Bartel.<br/>Format: Books<br/>Publication Date 2004<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:162182025-06-03T19:29:21Z2025-06-03T19:29:21Zby Jewler, A. Jerome.<br/>Format: Books<br/>Publication Date 2001<br/>Hospitality sales and advertisingent://SD_ILS/0/SD_ILS:15272025-06-03T19:29:21Z2025-06-03T19:29:21Zby Abbey, James R<br/>Format: Books<br/>Publication Date 1998<br/>Hospitality sales and advertisingent://SD_ILS/0/SD_ILS:152932025-06-03T19:29:21Z2025-06-03T19:29:21Zby Abbey, James R.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and the lawent://SD_ILS/0/SD_ILS:3482025-06-03T19:29:21Z2025-06-03T19:29:21Zby De Jager, Clarissa.<br/>Format: Books<br/>Publication Date 1995<br/>Advertising and the lawent://SD_ILS/0/SD_ILS:38362025-06-03T19:29:21Z2025-06-03T19:29:21Zby De Jager, Clarissa<br/>Format: Books<br/>Publication Date 1995<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3132025-06-03T19:29:21Z2025-06-03T19:29:21Zby Felton, George, 1947-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131896550.pdf">http://www.gbv.de/dms/bowker/toc/9780131896550.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>Advertising, concepts and strategiesent://SD_ILS/0/SD_ILS:3142025-06-03T19:29:21Z2025-06-03T19:29:21Zby Berkman, Harold W.<br/>Format: Books<br/>Publication Date 1987<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-06-03T19:29:21Z2025-06-03T19:29:21Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-06-03T19:29:21Z2025-06-03T19:29:21Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Kleppner's advertising procedure.ent://SD_ILS/0/SD_ILS:427362025-06-03T19:29:21Z2025-06-03T19:29:21Zby Lane, W. Ronald, 1940-<br/>Format: Books<br/>Publication Date 2007<br/>The discourse of advertisingent://SD_ILS/0/SD_ILS:126612025-06-03T19:29:21Z2025-06-03T19:29:21Zby Cook, Guy (Guy W. D.)<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-06-03T19:29:21Z2025-06-03T19:29:21Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>Game changers : the evolution of advertisingent://SD_ILS/0/SD_ILS:60322025-06-03T19:29:21Z2025-06-03T19:29:21Zby Russell, Peter, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Game changers : the evolution of advertisingent://SD_ILS/0/SD_ILS:173982025-06-03T19:29:21Z2025-06-03T19:29:21Zby Russell, Peter, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Best ads : humour in advertisingent://SD_ILS/0/SD_ILS:103342025-06-03T19:29:21Z2025-06-03T19:29:21Zby Saunders, Dave, author<br/>Format: Books<br/>Publication Date 1997<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-06-03T19:29:21Z2025-06-03T19:29:21Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-06-03T19:29:21Z2025-06-03T19:29:21Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-06-03T19:29:21Z2025-06-03T19:29:21Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-06-03T19:29:21Z2025-06-03T19:29:21Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising : its role in modern marketingent://SD_ILS/0/SD_ILS:3162025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dunn, S. Watson (Samuel Watson), 1918-1997.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003558167.pdf">http://www.gbv.de/dms/hbz/toc/ht003558167.pdf</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom%5Fatt%5F2=simple%5Fviewer">Advertising</a><br/>Format: Books<br/>Publication Date 1990<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-06-03T19:29:21Z2025-06-03T19:29:21Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:374952025-06-03T19:29:21Z2025-06-03T19:29:21Zby Odih, Pamela.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Macmillan dictionary of marketing and advertisingent://SD_ILS/0/SD_ILS:231142025-06-03T19:29:21Z2025-06-03T19:29:21Zby Baker, Michael J., 1935-<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and the World Wide Webent://SD_ILS/0/SD_ILS:231552025-06-03T19:29:21Z2025-06-03T19:29:21Zby Thorson, Esther.<br/>Format: Books<br/>Publication Date 1999<br/>Advertising creative : strategy, copy, and designent://SD_ILS/0/SD_ILS:573812025-06-03T19:29:21Z2025-06-03T19:29:21Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2023<br/>ADVERTISING AND INTEGRATED BRAND PROMOTION.ent://SD_ILS/0/SD_ILS:570932025-06-03T19:29:21Z2025-06-03T19:29:21Zby SCHEINBAUM, ANGELINE CLOSE.<br/>Format: Books<br/>Publication Date 2022<br/>Digital gaming and the advertising landscapeent://SD_ILS/0/SD_ILS:567882025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital gaming and the advertising landscapeent://SD_ILS/0/SD_ILS:566592025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hera, Teresa de la Verfasser.<br/>Volltext <a href="https://doi.org/10.1515/9789048538676">kostenfrei</a>
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<a href="https://www.degruyter.com/books/9789048538676">https://www.degruyter.com/books/9789048538676</a><br/>Format: Electronic Resources<br/>Publication Date 2019<br/>Digital gaming and the advertising landscapeent://SD_ILS/0/SD_ILS:566602025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hera, Teresa de la Verfasser.<br/>Format: Computer file<br/>Publication Date 2019<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:204392025-06-03T19:29:21Z2025-06-03T19:29:21Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2017<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-06-03T19:29:21Z2025-06-03T19:29:21Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-06-03T19:29:21Z2025-06-03T19:29:21Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-06-03T19:29:21Z2025-06-03T19:29:21Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Contemporary advertising and integrated marketing communicationsent://SD_ILS/0/SD_ILS:531522025-06-03T19:29:21Z2025-06-03T19:29:21Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of research on international advertisingent://SD_ILS/0/SD_ILS:490252025-06-03T19:29:21Z2025-06-03T19:29:21Zby Okazaki, Shintaråo, 1928-.<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:451752025-06-03T19:29:21Z2025-06-03T19:29:21Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:228232025-06-03T19:29:21Z2025-06-03T19:29:21Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Persuasive advertising : evidence-based principlesent://SD_ILS/0/SD_ILS:440962025-06-03T19:29:21Z2025-06-03T19:29:21Zby Armstrong, Jon Scott, 1937-<br/>Format: Books<br/>Publication Date 2010<br/>Representation of black people in advertisingent://SD_ILS/0/SD_ILS:195442025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mokhuane, Letshego.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Media, marketing and advertising directory 2008ent://SD_ILS/0/SD_ILS:185172025-06-03T19:29:21Z2025-06-03T19:29:21Zby Daily Sun (Newspaper)<br/>Format: Books<br/>Publication Date 2007<br/>Preattentive processing of web advertisingent://SD_ILS/0/SD_ILS:354952025-06-03T19:29:21Z2025-06-03T19:29:21Zby Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Integrated marketing communications in advertisingent://SD_ILS/0/SD_ILS:28242025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, A Terence<br/>Format: Books<br/>Publication Date 2007<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-06-03T19:29:21Z2025-06-03T19:29:21Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising is dead : long live advertising!ent://SD_ILS/0/SD_ILS:97942025-06-03T19:29:21Z2025-06-03T19:29:21Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2006<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:35132025-06-03T19:29:21Z2025-06-03T19:29:21Zby Burtenshaw, Ken<br/>Format: Books<br/>Publication Date 2006<br/>22 Irrefutable laws of advertising:ent://SD_ILS/0/SD_ILS:56922025-06-03T19:29:21Z2025-06-03T19:29:21Zby Newman, M<br/>Format: Books<br/>Publication Date 2006<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:105812025-06-03T19:29:21Z2025-06-03T19:29:21Zby Burtenshaw, Ken.<br/><a href="http://public.eblib.com/choice/PublicFullRecord.aspx?p=4654132">Click here to view book</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463</a><br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-06-03T19:29:21Z2025-06-03T19:29:21Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Kiss & sell : writing for advertisingent://SD_ILS/0/SD_ILS:35222025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sawyer, Robert.<br/>Format: Books<br/>Publication Date 2005<br/>Sex in contemporary South African advertisingent://SD_ILS/0/SD_ILS:190892025-06-03T19:29:21Z2025-06-03T19:29:21Zby Botha, Karen.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Shock advertising : offensive yet effectiveent://SD_ILS/0/SD_ILS:190902025-06-03T19:29:21Z2025-06-03T19:29:21Zby Howell, Alexander-Ross.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-06-03T19:29:21Z2025-06-03T19:29:21Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : communicating brandsent://SD_ILS/0/SD_ILS:303772025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2005<br/>The art of writing advertisingent://SD_ILS/0/SD_ILS:65722025-06-03T19:29:21Z2025-06-03T19:29:21Zby Higgins, Denis<br/>Format: Books<br/>Publication Date 2003<br/>The art of writing advertisingent://SD_ILS/0/SD_ILS:159102025-06-03T19:29:21Z2025-06-03T19:29:21Zby Higgins, Denis.<br/>Format: Books<br/>Publication Date 2003 1965<br/>Advertising and societies : global issuesent://SD_ILS/0/SD_ILS:283582025-06-03T19:29:21Z2025-06-03T19:29:21Zby Frith, Katherine Toland.<br/>Format: Books<br/>Publication Date 2003<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:247972025-06-03T19:29:21Z2025-06-03T19:29:21Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated advertising, promotion, and marketing communicationent://SD_ILS/0/SD_ILS:248362025-06-03T19:29:21Z2025-06-03T19:29:21Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Advertising in tourism and leisureent://SD_ILS/0/SD_ILS:97902025-06-03T19:29:21Z2025-06-03T19:29:21Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2001 2000<br/>Best of European design & advertising 2000ent://SD_ILS/0/SD_ILS:157452025-06-03T19:29:21Z2025-06-03T19:29:21Zby Art Directors Club of Europe.<br/>Format: Books<br/>Publication Date 2000<br/>Introduction to public relations and advertisingent://SD_ILS/0/SD_ILS:198122025-06-03T19:29:21Z2025-06-03T19:29:21Zby Du Plessis, D. F.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising principles : choice, challenge, changeent://SD_ILS/0/SD_ILS:97982025-06-03T19:29:21Z2025-06-03T19:29:21Zby Vanden Bergh, Bruce G.<br/>Format: Books<br/>Publication Date 1999<br/>Advertising to children : concepts and controversiesent://SD_ILS/0/SD_ILS:155252025-06-03T19:29:21Z2025-06-03T19:29:21Zby Macklin, M. Carole.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Best of European design & advertising.ent://SD_ILS/0/SD_ILS:161372025-06-03T19:29:21Z2025-06-03T19:29:21Zby Art Directors Club of Europe.<br/>Format: Books<br/>Publication Date 1999<br/>Advertising law in South Africaent://SD_ILS/0/SD_ILS:235312025-06-03T19:29:21Z2025-06-03T19:29:21Zby Woker, Tanya.<br/>Format: Books<br/>Publication Date 1999<br/>The language of advertising : written textsent://SD_ILS/0/SD_ILS:239022025-06-03T19:29:21Z2025-06-03T19:29:21Zby Goddard, Angela, 1954-<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-06-03T19:29:21Z2025-06-03T19:29:21Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Advertising research : theory and practiceent://SD_ILS/0/SD_ILS:2272025-06-03T19:29:21Z2025-06-03T19:29:21Zby Davis, Joel, 1950-<br/>Format: Books<br/>Publication Date 1997<br/>Advertising, promotion, and supplemental aspects ofent://SD_ILS/0/SD_ILS:19732025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 1997<br/>Advertising research : theory and practiceent://SD_ILS/0/SD_ILS:79542025-06-03T19:29:21Z2025-06-03T19:29:21Zby Davis, Joel J.<br/>Format: Books<br/>Publication Date 1997<br/>Advertising outdoors : watch this space!ent://SD_ILS/0/SD_ILS:97972025-06-03T19:29:21Z2025-06-03T19:29:21Zby Bernstein, David, 1928-<br/>Format: Books<br/>Publication Date 1997<br/>The South African advertising bookent://SD_ILS/0/SD_ILS:21922025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sinclair, Roger<br/>Format: Books<br/>Publication Date 1997<br/>Speech communication, public relations and advertisingent://SD_ILS/0/SD_ILS:59072025-06-03T19:29:21Z2025-06-03T19:29:21Zby Angelopulo, G.C<br/>Format: Books<br/>Publication Date 1997<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>Advertising : its role in modern marketingent://SD_ILS/0/SD_ILS:3192025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dunn, S. Watson (Samuel Watson), 1918-1997.<br/>Format: Books<br/>Publication Date 1986<br/>Creative advertising : theory and practiceent://SD_ILS/0/SD_ILS:162002025-06-03T19:29:21Z2025-06-03T19:29:21Zby Moriarty, Sandra E. (Sandra Ernst)<br/>Format: Books<br/>Publication Date 1986<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-06-03T19:29:21Z2025-06-03T19:29:21Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising in the digital age : theories & practicesent://SD_ILS/0/SD_ILS:594002025-06-03T19:29:21Z2025-06-03T19:29:21Zby Yesiloglu, Sevil, author.<br/>Format: Books<br/>Publication Date 2023<br/>Epica book 18 : Europe's best advertising.ent://SD_ILS/0/SD_ILS:161392025-06-03T19:29:21Z2025-06-03T19:29:21ZFormat: Books<br/>Publication Date 2005<br/>The best of South African advertising & design, 2001-2002.ent://SD_ILS/0/SD_ILS:200162025-06-03T19:29:21Z2025-06-03T19:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2004<br/>Celebrating the best of South African advertising and design, 1994-2000.ent://SD_ILS/0/SD_ILS:157462025-06-03T19:29:21Z2025-06-03T19:29:21Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2000<br/>AdValue : twenty ways advertising works for businessent://SD_ILS/0/SD_ILS:165742025-06-03T19:29:21Z2025-06-03T19:29:21Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2002043685.html">http://catdir.loc.gov/catdir/toc/els031/2002043685.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2002043685.html">http://catdir.loc.gov/catdir/description/els031/2002043685.html</a><br/>Format: Books<br/>Publication Date 2003<br/>AdValue : twenty ways advertising works for businessent://SD_ILS/0/SD_ILS:98232025-06-03T19:29:21Z2025-06-03T19:29:21Zby Butterfield, Leslie, 1952-<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=288850">http://public.eblib.com/choice/publicfullrecord.aspx?p=288850</a>
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Taylor & Francis <a href="http://www.tandfebooks.com/isbn/9780080471877">http://www.tandfebooks.com/isbn/9780080471877</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Advertising on the Internet : how to get your message across on the World Wide Webent://SD_ILS/0/SD_ILS:97962025-06-03T19:29:21Z2025-06-03T19:29:21Zby Armstrong, Steven.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-06-03T19:29:21Z2025-06-03T19:29:21Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising, promotion, and other aspects of integratedent://SD_ILS/0/SD_ILS:27992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence.A<br/>Format: Books<br/>Publication Date 2007<br/>Social behaviors reflect through post modern advertisingent://SD_ILS/0/SD_ILS:191322025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sun, J.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Global marketing and advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:363062025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2005<br/>Future predictions of television advertising revenue generationent://SD_ILS/0/SD_ILS:194822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Galt, Liam.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Best of European design and advertising 2001ent://SD_ILS/0/SD_ILS:157602025-06-03T19:29:21Z2025-06-03T19:29:21Zby Art Directors Club of Europe.<br/>Format: Books<br/>Publication Date 2002<br/>How advertising works : the role of researchent://SD_ILS/0/SD_ILS:232482025-06-03T19:29:21Z2025-06-03T19:29:21Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 1998<br/>Decoding advertisements : ideology and meaning in advertisingent://SD_ILS/0/SD_ILS:362792025-06-03T19:29:21Z2025-06-03T19:29:21Zby Williamson, Judith, 1954-<br/>Format: Books<br/>Publication Date 1993 1978<br/>The creative advertising of France : no. 2ent://SD_ILS/0/SD_ILS:177712025-06-03T19:29:21Z2025-06-03T19:29:21Zby Cabinet STRATEGIES! (Cameroon)<br/>Format: Books<br/>Publication Date 1986<br/>Promotion : advertising, publicity, personal selling, sales promotionent://SD_ILS/0/SD_ILS:108152025-06-03T19:29:21Z2025-06-03T19:29:21Zby Stanley, Richard E.<br/>Format: Books<br/>Publication Date 1982<br/>The annual : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170192025-06-03T19:29:21Z2025-06-03T19:29:21ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Born in 1842 : a history of advertising.ent://SD_ILS/0/SD_ILS:166422025-06-03T19:29:21Z2025-06-03T19:29:21ZFormat: Books<br/>Publication Date 2006<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Window to the future : the golden age of television marketing and advertisingent://SD_ILS/0/SD_ILS:296062025-06-03T19:29:21Z2025-06-03T19:29:21Zby Kosareff, Steve.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip053/2004026852.html">http://www.loc.gov/catdir/toc/ecip053/2004026852.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Introduction to advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:206392025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1995<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:397662025-06-03T19:29:21Z2025-06-03T19:29:21Zby Callen, Barry.<br/>Format: Books<br/>Publication Date 2010 2009<br/>The king of Madison Avenue : David Ogilvy and the making of modern advertisingent://SD_ILS/0/SD_ILS:113972025-06-03T19:29:21Z2025-06-03T19:29:21Zby Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Alternative advertising mediums within the South African contextent://SD_ILS/0/SD_ILS:189642025-06-03T19:29:21Z2025-06-03T19:29:21Zby Rankin, Allen.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The 22 irrefutable laws of advertising (and when to violate them)ent://SD_ILS/0/SD_ILS:100972025-06-03T19:29:21Z2025-06-03T19:29:21Zby Newman, Michael.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html">http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html">http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004301124.html">http://catdir.loc.gov/catdir/description/wiley042/2004301124.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Ad news : Australia's marketing, advertising and media bi-weekly.ent://SD_ILS/0/SD_ILS:236892025-06-03T19:29:21Z2025-06-03T19:29:21ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Ad news : Australia's marketing, advertising and media bi-weekly.ent://SD_ILS/0/SD_ILS:580222025-06-03T19:29:21Z2025-06-03T19:29:21ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Excellence in advertising : the IPA guide to best practiceent://SD_ILS/0/SD_ILS:165702025-06-03T19:29:21Z2025-06-03T19:29:21Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99043468.html">http://catdir.loc.gov/catdir/toc/els033/99043468.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http://catdir.loc.gov/catdir/description/els033/99043468.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Advertising performance excellence : AAA Apex award winners, 1995-2000ent://SD_ILS/0/SD_ILS:245432025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dicey, Lynette.<br/>Format: Books<br/>Publication Date 2001<br/>Hey whipple, squeeze this : the classic guide to creating great advertisingent://SD_ILS/0/SD_ILS:569552025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sullivan, Luke, author.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-06-03T19:29:21Z2025-06-03T19:29:21Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:557792025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. 1951- Verfasser.<br/>Format: Books<br/>Publication Date 2021<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:221062025-06-03T19:29:21Z2025-06-03T19:29:21Zby Andrews, J. Craig, author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertisingent://SD_ILS/0/SD_ILS:206442025-06-03T19:29:21Z2025-06-03T19:29:21Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-06-03T19:29:21Z2025-06-03T19:29:21Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:252025-06-03T19:29:21Z2025-06-03T19:29:21Zby Barry, Pete (Pete S.), author.<br/>Format: Books<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172025-06-03T19:29:21Z2025-06-03T19:29:21Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-06-03T19:29:21Z2025-06-03T19:29:21Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-06-03T19:29:21Z2025-06-03T19:29:21Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A comparative study between native advertising and display advertising on CNBCAfrica.coment://SD_ILS/0/SD_ILS:188622025-06-03T19:29:21Z2025-06-03T19:29:21Zby Boshoff, L.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Adversperience : the convergence of advertising and experiential marketingent://SD_ILS/0/SD_ILS:48972025-06-03T19:29:21Z2025-06-03T19:29:21Zby Gallucci, Nicole.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-06-03T19:29:21Z2025-06-03T19:29:21Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>Hacker, maker, teacher, thief : advertising's next generationent://SD_ILS/0/SD_ILS:157812025-06-03T19:29:21Z2025-06-03T19:29:21Zby Fiandaca, Daniele.<br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-06-03T19:29:21Z2025-06-03T19:29:21Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-06-03T19:29:21Z2025-06-03T19:29:21Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising law : a guide to the code of advertising practiceent://SD_ILS/0/SD_ILS:528022025-06-03T19:29:21Z2025-06-03T19:29:21Zby Schimmel, Gail, author.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html">http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html</a><br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-06-03T19:29:21Z2025-06-03T19:29:21Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-06-03T19:29:21Z2025-06-03T19:29:21Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:12022025-06-03T19:29:21Z2025-06-03T19:29:21Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-06-03T19:29:21Z2025-06-03T19:29:21Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-06-03T19:29:21Z2025-06-03T19:29:21Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action researchent://SD_ILS/0/SD_ILS:186902025-06-03T19:29:21Z2025-06-03T19:29:21Zby Peters, Luise.<br/>Format: Computer file<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432025-06-03T19:29:21Z2025-06-03T19:29:21Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-06-03T19:29:21Z2025-06-03T19:29:21Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-06-03T19:29:21Z2025-06-03T19:29:21Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-06-03T19:29:21Z2025-06-03T19:29:21Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-06-03T19:29:21Z2025-06-03T19:29:21Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-06-03T19:29:21Z2025-06-03T19:29:21Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising, the media and globalisation : a world in motionent://SD_ILS/0/SD_ILS:493492025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sinclair, John G., 1944-<br/>Format: Books<br/>Publication Date 2012<br/>Using qualitative research in advertising : strategies, techniques, and applicationsent://SD_ILS/0/SD_ILS:498042025-06-03T19:29:21Z2025-06-03T19:29:21Zby Morrison, Margaret A.<br/>Format: Books<br/>Publication Date 2012<br/>The copywriter's toolkit : the complete guide to strategic advertising copyent://SD_ILS/0/SD_ILS:485102025-06-03T19:29:21Z2025-06-03T19:29:21Zby Berman, Margo, 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Strategic writing : multimedia writing for public relations, advertising, and moreent://SD_ILS/0/SD_ILS:494102025-06-03T19:29:21Z2025-06-03T19:29:21Zby Marsh, Charles, 1955-<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402025-06-03T19:29:21Z2025-06-03T19:29:21Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-06-03T19:29:21Z2025-06-03T19:29:21Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-06-03T19:29:21Z2025-06-03T19:29:21Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-06-03T19:29:21Z2025-06-03T19:29:21Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962025-06-03T19:29:21Z2025-06-03T19:29:21Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-06-03T19:29:21Z2025-06-03T19:29:21Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Advertising in developing and emerging countries : the economic, political and social contextent://SD_ILS/0/SD_ILS:454852025-06-03T19:29:21Z2025-06-03T19:29:21Zby Alozie, Emmanuel C.<br/>Format: Books<br/>Publication Date 2011<br/>Killer Facebook ads : master cutting-edge Facebook advertising techniquesent://SD_ILS/0/SD_ILS:465532025-06-03T19:29:21Z2025-06-03T19:29:21Zby Weintraub, Marty, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Globalisation and advertising in emerging economies : Brazil, Russia, India and Chinaent://SD_ILS/0/SD_ILS:470032025-06-03T19:29:21Z2025-06-03T19:29:21Zby Ciochetto, Lynne.<br/>Format: Books<br/>Publication Date 2011<br/>Landscapes of capital : representing time, space, and globalization in corporate advertisingent://SD_ILS/0/SD_ILS:464422025-06-03T19:29:21Z2025-06-03T19:29:21Zby Goldman, Robert.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-06-03T19:29:21Z2025-06-03T19:29:21Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>The best advertising and design in the world : everything is madeent://SD_ILS/0/SD_ILS:171782025-06-03T19:29:21Z2025-06-03T19:29:21Zby Designers and Art Directors Association of the United Kingdom.<br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-06-03T19:29:21Z2025-06-03T19:29:21Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>The discourse of African Renaissance in contemporary advertisingent://SD_ILS/0/SD_ILS:195542025-06-03T19:29:21Z2025-06-03T19:29:21Zby Qwabe, Bafana.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Alcohol advertising and young people's drinking : representation, reception and regulationent://SD_ILS/0/SD_ILS:465472025-06-03T19:29:21Z2025-06-03T19:29:21Zby Gunter, Barrie<br/>Format: Books<br/>Publication Date 2010<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-06-03T19:29:21Z2025-06-03T19:29:21Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>About face : the secrets of emotionally effective advertisingent://SD_ILS/0/SD_ILS:422462025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hill, Dan, 1959-<br/>Format: Books<br/>Publication Date 2010<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buying.ent://SD_ILS/0/SD_ILS:471702025-06-03T19:29:21Z2025-06-03T19:29:21Zby Katz, Helen.<br/>Format: Books<br/>Publication Date 2010<br/>Copywriting : successful writing for design, advertising and marketingent://SD_ILS/0/SD_ILS:371812025-06-03T19:29:21Z2025-06-03T19:29:21Zby Shaw, Mark.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising next : 150 winning campaigns for the new communications ageent://SD_ILS/0/SD_ILS:371822025-06-03T19:29:21Z2025-06-03T19:29:21Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Ads to icons : how advertising succeeds in a multimedia ageent://SD_ILS/0/SD_ILS:399372025-06-03T19:29:21Z2025-06-03T19:29:21Zby Springer, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Digital video recorders : DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:417652025-06-03T19:29:21Z2025-06-03T19:29:21Zby Schaeffler, Jimmy.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:413392025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2009<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:3102025-06-03T19:29:21Z2025-06-03T19:29:21Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising and the mind of the consumer : what works, what doesn't, and why.ent://SD_ILS/0/SD_ILS:3512025-06-03T19:29:21Z2025-06-03T19:29:21Zby Sutherland, Max.<br/>Format: Books<br/>Publication Date 2008<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:3552025-06-03T19:29:21Z2025-06-03T19:29:21Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2008<br/>Advertising photography : a straightforward guide to a complex industryent://SD_ILS/0/SD_ILS:42792025-06-03T19:29:21Z2025-06-03T19:29:21Zby Lesko, Lou.<br/>ebrary <a href="http://site.ebrary.com/id/10228233">http://site.ebrary.com/id/10228233</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263361">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263361</a><br/>Format: Electronic Resources<br/>Publication Date 2008<br/>Smoke and mirrors : advertising quotations from around the worldent://SD_ILS/0/SD_ILS:57402025-06-03T19:29:21Z2025-06-03T19:29:21Zby Koenderman, Tony.<br/>Format: Books<br/>Publication Date 2008<br/>Creative advertising : ideas and techniques from the world's best campaignsent://SD_ILS/0/SD_ILS:88992025-06-03T19:29:21Z2025-06-03T19:29:21Zby Pricken, Mario.<br/>Format: Books<br/>Publication Date 2008<br/>Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypesent://SD_ILS/0/SD_ILS:195212025-06-03T19:29:21Z2025-06-03T19:29:21Zby Gomes Da Silva, Ricardo.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Advertising and children : the effects of advertising on childrenent://SD_ILS/0/SD_ILS:195462025-06-03T19:29:21Z2025-06-03T19:29:21Zby Kruger, Tania.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Digital signage : software, networks, advertising, and displays : a primer for understanding the businessent://SD_ILS/0/SD_ILS:409922025-06-03T19:29:21Z2025-06-03T19:29:21Zby Schaeffler, Jimmy.<br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-06-03T19:29:21Z2025-06-03T19:29:21Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising in the news : paid-for content and the South African print mediaent://SD_ILS/0/SD_ILS:97892025-06-03T19:29:21Z2025-06-03T19:29:21Zby Hadland, Adrian.<br/><a href="http://www.hsrcpress.co.za">http://www.hsrcpress.co.za</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-06-03T19:29:21Z2025-06-03T19:29:21Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Should advertising agencies consider customisation as a tool for meeting clients brand needs?ent://SD_ILS/0/SD_ILS:194582025-06-03T19:29:21Z2025-06-03T19:29:21Zby Botes, Wayne.<br/>Format: Manuscript<br/>Publication Date 2007<br/>How disruption brought order : the story of a winning strategy in the world of advertisingent://SD_ILS/0/SD_ILS:485562025-06-03T19:29:21Z2025-06-03T19:29:21Zby Dru, Jean-Marie.<br/>Format: Books<br/>Publication Date 2007<br/>