Search Results for Advertising. - Narrowed by: Books SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dFORMAT$002509Format$002509BOOK$002509Books$0026ps$003d300$0026isd$003dtrue? 2025-06-13T07:46:47Z Advertising ent://SD_ILS/0/SD_ILS:7953 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Felton, George<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Advertising ent://SD_ILS/0/SD_ILS:322 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mandell, Maurice I.<br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Advertising ent://SD_ILS/0/SD_ILS:2665 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dunn, S W<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Advertising ent://SD_ILS/0/SD_ILS:2211 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mandell, Maurice I<br/>Format:&#160;Books<br/>Publication Date&#160;1984<br/> Advertising ent://SD_ILS/0/SD_ILS:24228 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;O'Guinn, Thomas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising ent://SD_ILS/0/SD_ILS:2791 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dunn, Watson S...et al<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Advertising ent://SD_ILS/0/SD_ILS:324 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wright, John Sherman, 1920-<br/>Format:&#160;Books<br/>Publication Date&#160;1982<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Digital advertising ent://SD_ILS/0/SD_ILS:59130 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Gowpall, Yathika.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Advertising. 2 ent://SD_ILS/0/SD_ILS:22853 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Louw, Willem.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising. 1 ent://SD_ILS/0/SD_ILS:22854 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Witepski, Lisa.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising theory ent://SD_ILS/0/SD_ILS:48589 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Rodgers, Shelly.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Creative advertising ent://SD_ILS/0/SD_ILS:8900 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Pricken, Mario<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising today ent://SD_ILS/0/SD_ILS:229 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Berger, Warren.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Pocket advertising ent://SD_ILS/0/SD_ILS:4538 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Marshall, Caroline<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Pocket advertising ent://SD_ILS/0/SD_ILS:13520 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Marshall, Caroline.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising illustrations ent://SD_ILS/0/SD_ILS:8273 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Bossert, Jill<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising outdoors ent://SD_ILS/0/SD_ILS:7703 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Bernstein, David<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:40772 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:395 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11567 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Effective advertising ent://SD_ILS/0/SD_ILS:8413 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Tellis, Gerald J.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:2971 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:2882 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising copywriting ent://SD_ILS/0/SD_ILS:9782 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Burton, Philip Ward, 1910-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising copywriting ent://SD_ILS/0/SD_ILS:2765 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Burton, Phillip W<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15007 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Bov&eacute;e, Courtland L.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:5582 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Courtland L. Bovee<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Creative advertising ent://SD_ILS/0/SD_ILS:7956 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Moriarty, S E<br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> Advertising now.print ent://SD_ILS/0/SD_ILS:15979 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wiedemann, Julius.<br/><a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:40007 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Powell, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising and promotion ent://SD_ILS/0/SD_ILS:27821 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch<br/>Format:&#160;Books<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising for dummies ent://SD_ILS/0/SD_ILS:1327 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dahl, Gary.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising is dead ent://SD_ILS/0/SD_ILS:8893 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Himpe, Tom<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising now! Online ent://SD_ILS/0/SD_ILS:16572 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wiedermann, Julius.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Art and advertising ent://SD_ILS/0/SD_ILS:12377 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Gibbons, Joan.<br/><a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-t.html">Table of contents</a> <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-b.html">Contributor biographical information</a> <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-d.html">Publisher description</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:16699 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Art and advertising ent://SD_ILS/0/SD_ILS:5484 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Gibbons, Joan<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Photography in advertising ent://SD_ILS/0/SD_ILS:611 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Salomon, Allyn<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising campaign strategy ent://SD_ILS/0/SD_ILS:1837 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Parente, Donald<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Photography in advertising ent://SD_ILS/0/SD_ILS:12831 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Eriksson, Peer.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:1174 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:13041 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> No-copy advertising ent://SD_ILS/0/SD_ILS:8306 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dzamic, Lazar<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> No-copy advertising ent://SD_ILS/0/SD_ILS:12737 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dzamic, Lazar.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:2508 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:14282 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> Cutting edge advertising ent://SD_ILS/0/SD_ILS:7957 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Aitchison, Jim<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Tested advertising methods ent://SD_ILS/0/SD_ILS:2402 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Caples, John<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:23916 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brierley, Sean, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Advertising for free ent://SD_ILS/0/SD_ILS:8197 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Skinner, Chris<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Issues in advertising ent://SD_ILS/0/SD_ILS:5862 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Reekie, W. Duncan.<br/>Format:&#160;Books<br/>Publication Date&#160;1988<br/> Ogilvy on advertising ent://SD_ILS/0/SD_ILS:7284 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Ogilvy, David<br/>Format:&#160;Books<br/>Publication Date&#160;1983<br/> Cases in advertising ent://SD_ILS/0/SD_ILS:6373 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Weilbacher, William M.<br/>Format:&#160;Books<br/>Publication Date&#160;1981<br/> Cases in advertising ent://SD_ILS/0/SD_ILS:19673 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Weilbacher, William M.<br/>Format:&#160;Books<br/>Publication Date&#160;1981<br/> Tested advertising methods. ent://SD_ILS/0/SD_ILS:14595 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Caples, John.<br/>Format:&#160;Books<br/>Publication Date&#160;1974<br/> Library of advertising ent://SD_ILS/0/SD_ILS:46067 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Johnson, Axel Petrus, 1875-<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;1913<br/> Advertising media planning ent://SD_ILS/0/SD_ILS:9795 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising : a framework ent://SD_ILS/0/SD_ILS:25524 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Lane, W. Ronald, 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Ogilvy on advertising ent://SD_ILS/0/SD_ILS:8010 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Ogilvy, David, 1911-1999.<br/>Format:&#160;Books<br/>Publication Date&#160;1995&#160;1983<br/> Ogilvy on advertising ent://SD_ILS/0/SD_ILS:10753 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1985&#160;1983<br/> Advertising for free. ent://SD_ILS/0/SD_ILS:9783 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Essentials of contemporary advertising ent://SD_ILS/0/SD_ILS:16566 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:13300 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and sales promotion ent://SD_ILS/0/SD_ILS:18018 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:51726 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sheehan, Kim.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:1016 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> A history of advertising ent://SD_ILS/0/SD_ILS:16868 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Pincas, Steph&aacute;ne.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:1021 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The practice of advertising ent://SD_ILS/0/SD_ILS:19809 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mackay, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:58765 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sheehan, Kim<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The future of advertising ent://SD_ILS/0/SD_ILS:6578 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Cappo, Joe<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Cutting edge advertising II ent://SD_ILS/0/SD_ILS:1302 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Aitchison,Jim<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The discourse of advertising ent://SD_ILS/0/SD_ILS:1175 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Cook, Guy<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising on the internet ent://SD_ILS/0/SD_ILS:962 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Armstrong, Steven<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising in South Africa ent://SD_ILS/0/SD_ILS:6622 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brewer, Chris<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising in South Africa ent://SD_ILS/0/SD_ILS:9788 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brewer, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Truth, lies and advertising ent://SD_ILS/0/SD_ILS:5722 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Steel, Jon<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Profit from effective advertising ent://SD_ILS/0/SD_ILS:5946 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Koekemoer, Ludi<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Profit from effective advertising ent://SD_ILS/0/SD_ILS:14858 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Advertising : concepts and strategies ent://SD_ILS/0/SD_ILS:1311 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Berkman, Harold<br/>Format:&#160;Books<br/>Publication Date&#160;1987<br/> Advertising &amp; IMC : principles &amp; practice ent://SD_ILS/0/SD_ILS:56030 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:27 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Creative strategy in advertising. ent://SD_ILS/0/SD_ILS:71 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Drewniany, Bonnie L.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:15786 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Drewniany, Bonnie L.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:323 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:30603 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Jewler, A. Jerome.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising as multilingual communication ent://SD_ILS/0/SD_ILS:30378 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Concise encyclopedia of advertising ent://SD_ILS/0/SD_ILS:35793 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Clow, Kenneth E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0418/2004013359.html">http://www.loc.gov/catdir/toc/ecip0418/2004013359.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:36876 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sheehan, Kim Bartel.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:16218 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Jewler, A. Jerome.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Hospitality sales and advertising ent://SD_ILS/0/SD_ILS:1527 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Abbey, James R<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Hospitality sales and advertising ent://SD_ILS/0/SD_ILS:15293 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Abbey, James R.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising and the law ent://SD_ILS/0/SD_ILS:348 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;De Jager, Clarissa.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Advertising and the law ent://SD_ILS/0/SD_ILS:3836 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;De Jager, Clarissa<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:313 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Felton, George, 1947-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131896550.pdf">http://www.gbv.de/dms/bowker/toc/9780131896550.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Advertising, concepts and strategies ent://SD_ILS/0/SD_ILS:314 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Berkman, Harold W.<br/>Format:&#160;Books<br/>Publication Date&#160;1987<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:56335 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Fennis, Bob Micha&euml;l, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:22382 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:44576 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Kleppner's advertising procedure. ent://SD_ILS/0/SD_ILS:42736 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Lane, W. Ronald, 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The discourse of advertising ent://SD_ILS/0/SD_ILS:12661 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Cook, Guy (Guy W. D.)<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2001019243-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising creative : strategy, copy + design ent://SD_ILS/0/SD_ILS:43926 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Game changers : the evolution of advertising ent://SD_ILS/0/SD_ILS:6032 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Russell, Peter, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Game changers : the evolution of advertising ent://SD_ILS/0/SD_ILS:17398 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Russell, Peter, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Best ads : humour in advertising ent://SD_ILS/0/SD_ILS:10334 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Saunders, Dave, author<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Principles of advertising &amp;amp; IMC ent://SD_ILS/0/SD_ILS:34952 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom (Thomas R.). Principles of advertising &amp;amp; IMC. 2nd ed.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Global marketing &amp; advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:22389 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mooij, Marieke K. de, 1943- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:22824 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;O'Guinn, Thomas C., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:325 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;O'Guinn, Thomas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising : its role in modern marketing ent://SD_ILS/0/SD_ILS:316 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dunn, S. Watson (Samuel Watson), 1918-1997.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom_att_2=simple_viewer</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003558167.pdf">http://www.gbv.de/dms/hbz/toc/ht003558167.pdf</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom%5Fatt%5F2=simple%5Fviewer">Advertising</a><br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Advertising in modern and postmodern times ent://SD_ILS/0/SD_ILS:37495 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Odih, Pamela.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Macmillan dictionary of marketing and advertising ent://SD_ILS/0/SD_ILS:23114 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Baker, Michael J., 1935-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising and the World Wide Web ent://SD_ILS/0/SD_ILS:23155 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Thorson, Esther.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advertising creative : strategy, copy, and design ent://SD_ILS/0/SD_ILS:57381 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Altstiel, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> ADVERTISING AND INTEGRATED BRAND PROMOTION. ent://SD_ILS/0/SD_ILS:57093 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;SCHEINBAUM, ANGELINE CLOSE.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Digital gaming and the advertising landscape ent://SD_ILS/0/SD_ILS:56788 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hera, Teresa de la, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:20439 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Altstiel, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Contemporary advertising and integrated marketing communications ent://SD_ILS/0/SD_ILS:53152 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of research on international advertising ent://SD_ILS/0/SD_ILS:49025 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Okazaki, Shintar&aring;o, 1928-.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:45175 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:22823 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Persuasive advertising : evidence-based principles ent://SD_ILS/0/SD_ILS:44096 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Armstrong, Jon Scott, 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Media, marketing and advertising directory 2008 ent://SD_ILS/0/SD_ILS:18517 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Daily Sun (Newspaper)<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Preattentive processing of web advertising ent://SD_ILS/0/SD_ILS:35495 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated marketing communications in advertising ent://SD_ILS/0/SD_ILS:2824 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, A Terence<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:16627 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising is dead : long live advertising! ent://SD_ILS/0/SD_ILS:9794 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Himpe, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:3513 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Burtenshaw, Ken<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> 22 Irrefutable laws of advertising: ent://SD_ILS/0/SD_ILS:5692 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Newman, M<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Guerrilla advertising : unconventional brand communication ent://SD_ILS/0/SD_ILS:15783 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Lucas, Gavin, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Kiss &amp; sell : writing for advertising ent://SD_ILS/0/SD_ILS:3522 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sawyer, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : communicating brands ent://SD_ILS/0/SD_ILS:30377 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The art of writing advertising ent://SD_ILS/0/SD_ILS:6572 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Higgins, Denis<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The art of writing advertising ent://SD_ILS/0/SD_ILS:15910 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Higgins, Denis.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;1965<br/> Advertising and societies : global issues ent://SD_ILS/0/SD_ILS:28358 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Frith, Katherine Toland.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The ultimate secrets of advertising ent://SD_ILS/0/SD_ILS:24797 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Jones, John Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Integrated advertising, promotion, and marketing communication ent://SD_ILS/0/SD_ILS:24836 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2001<br/> Advertising in tourism and leisure ent://SD_ILS/0/SD_ILS:9790 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Morgan, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;2001&#160;2000<br/> Best of European design &amp; advertising 2000 ent://SD_ILS/0/SD_ILS:15745 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Art Directors Club of Europe.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Introduction to public relations and advertising ent://SD_ILS/0/SD_ILS:19812 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Du Plessis, D. F.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising principles : choice, challenge, change ent://SD_ILS/0/SD_ILS:9798 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Vanden Bergh, Bruce G.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advertising to children : concepts and controversies ent://SD_ILS/0/SD_ILS:15525 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Macklin, M. Carole.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Best of European design &amp; advertising. ent://SD_ILS/0/SD_ILS:16137 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Art Directors Club of Europe.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advertising law in South Africa ent://SD_ILS/0/SD_ILS:23531 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Woker, Tanya.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The language of advertising : written texts ent://SD_ILS/0/SD_ILS:23902 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Goddard, Angela, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising and sales promotion strategy ent://SD_ILS/0/SD_ILS:340 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998&#160;1997<br/> Advertising research : theory and practice ent://SD_ILS/0/SD_ILS:227 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Davis, Joel, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising, promotion, and supplemental aspects of ent://SD_ILS/0/SD_ILS:1973 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising research : theory and practice ent://SD_ILS/0/SD_ILS:7954 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Davis, Joel J.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising outdoors : watch this space! ent://SD_ILS/0/SD_ILS:9797 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Bernstein, David, 1928-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> The South African advertising book ent://SD_ILS/0/SD_ILS:2192 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sinclair, Roger<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Speech communication, public relations and advertising ent://SD_ILS/0/SD_ILS:5907 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Angelopulo, G.C<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> International advertising : communicating across cultures ent://SD_ILS/0/SD_ILS:9461 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mueller, Barbara, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Advertising : its role in modern marketing ent://SD_ILS/0/SD_ILS:319 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dunn, S. Watson (Samuel Watson), 1918-1997.<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Creative advertising : theory and practice ent://SD_ILS/0/SD_ILS:16200 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Moriarty, Sandra E. (Sandra Ernst)<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising in the digital age : theories &amp; practices ent://SD_ILS/0/SD_ILS:59400 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Yesiloglu, Sevil, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Epica book 18 : Europe's best advertising. ent://SD_ILS/0/SD_ILS:16139 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z Format:&#160;Books<br/>Publication Date&#160;2005<br/> The best of South African advertising &amp; design, 2001-2002. ent://SD_ILS/0/SD_ILS:20016 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Celebrating the best of South African advertising and design, 1994-2000. ent://SD_ILS/0/SD_ILS:15746 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> AdValue : twenty ways advertising works for business ent://SD_ILS/0/SD_ILS:16574 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2002043685.html">http://catdir.loc.gov/catdir/toc/els031/2002043685.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2002043685.html">http://catdir.loc.gov/catdir/description/els031/2002043685.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising on the Internet : how to get your message across on the World Wide Web ent://SD_ILS/0/SD_ILS:9796 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Armstrong, Steven.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and promotion : in integrated marketing communications ent://SD_ILS/0/SD_ILS:43953 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising, promotion, and other aspects of integrated ent://SD_ILS/0/SD_ILS:2799 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence.A<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Global marketing and advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:36306 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mooij, Marieke K. de, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Best of European design and advertising 2001 ent://SD_ILS/0/SD_ILS:15760 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Art Directors Club of Europe.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> How advertising works : the role of research ent://SD_ILS/0/SD_ILS:23248 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Jones, John Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Decoding advertisements : ideology and meaning in advertising ent://SD_ILS/0/SD_ILS:36279 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Williamson, Judith, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1993&#160;1978<br/> The creative advertising of France : no. 2 ent://SD_ILS/0/SD_ILS:17771 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Cabinet STRATEGIES! (Cameroon)<br/>Format:&#160;Books<br/>Publication Date&#160;1986<br/> Promotion : advertising, publicity, personal selling, sales promotion ent://SD_ILS/0/SD_ILS:10815 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Stanley, Richard E.<br/>Format:&#160;Books<br/>Publication Date&#160;1982<br/> The annual : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17019 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Born in 1842 : a history of advertising. ent://SD_ILS/0/SD_ILS:16642 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z Format:&#160;Books<br/>Publication Date&#160;2006<br/> Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! ent://SD_ILS/0/SD_ILS:15684 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising, promotion and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9799 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Window to the future : the golden age of television marketing and advertising ent://SD_ILS/0/SD_ILS:29606 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Kosareff, Steve.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip053/2004026852.html">http://www.loc.gov/catdir/toc/ecip053/2004026852.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:335 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Introduction to advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:20639 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:31525 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising promotion : supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:23156 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Manager's guide to marketing, advertising, and publicity ent://SD_ILS/0/SD_ILS:39766 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Callen, Barry.<br/>Format:&#160;Books<br/>Publication Date&#160;2010&#160;2009<br/> The king of Madison Avenue : David Ogilvy and the making of modern advertising ent://SD_ILS/0/SD_ILS:11397 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The 22 irrefutable laws of advertising (and when to violate them) ent://SD_ILS/0/SD_ILS:10097 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Newman, Michael.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html">http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html">http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004301124.html">http://catdir.loc.gov/catdir/description/wiley042/2004301124.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Ad news : Australia's marketing, advertising and media bi-weekly. ent://SD_ILS/0/SD_ILS:23689 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Ad news : Australia's marketing, advertising and media bi-weekly. ent://SD_ILS/0/SD_ILS:58022 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Excellence in advertising : the IPA guide to best practice ent://SD_ILS/0/SD_ILS:16570 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99043468.html">http://catdir.loc.gov/catdir/toc/els033/99043468.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http://catdir.loc.gov/catdir/description/els033/99043468.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advertising performance excellence : AAA Apex award winners, 1995-2000 ent://SD_ILS/0/SD_ILS:24543 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dicey, Lynette.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Hey whipple, squeeze this : the classic guide to creating great advertising ent://SD_ILS/0/SD_ILS:56955 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sullivan, Luke, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Strategic creativity : a business field guide to advertising, branding, and design ent://SD_ILS/0/SD_ILS:57501 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:55779 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. 1951- Verfasser.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:22106 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Andrews, J. Craig, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:55011 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising ent://SD_ILS/0/SD_ILS:20644 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:25 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Barry, Pete (Pete S.), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Adversperience : the convergence of advertising and experiential marketing ent://SD_ILS/0/SD_ILS:4897 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Gallucci, Nicole.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:2418 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Hacker, maker, teacher, thief : advertising's next generation ent://SD_ILS/0/SD_ILS:15781 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Fiandaca, Daniele.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The annual 2013/14 : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17055 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising ent://SD_ILS/0/SD_ILS:22815 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Rowles, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising law : a guide to the code of advertising practice ent://SD_ILS/0/SD_ILS:52802 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Schimmel, Gail, author.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html">http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:1202 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Barry, Pete (Pete S.)<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The annual 2011/12 : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17043 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The annual 2012/13 : advertising, media, marketing and branding. ent://SD_ILS/0/SD_ILS:17054 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing without advertising : brand preference and consumer choice in Cuba ent://SD_ILS/0/SD_ILS:49315 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Morales, Emilio, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising, the media and globalisation : a world in motion ent://SD_ILS/0/SD_ILS:49349 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sinclair, John G., 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Using qualitative research in advertising : strategies, techniques, and applications ent://SD_ILS/0/SD_ILS:49804 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Morrison, Margaret A.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The copywriter's toolkit : the complete guide to strategic advertising copy ent://SD_ILS/0/SD_ILS:48510 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Berman, Margo, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Strategic writing : multimedia writing for public relations, advertising, and more ent://SD_ILS/0/SD_ILS:49410 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Marsh, Charles, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Rethinking reputation : how PR trumps marketing and advertising in the new media world ent://SD_ILS/0/SD_ILS:49640 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ad critique : how to deconstruct ads in order to build better advertising ent://SD_ILS/0/SD_ILS:49822 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Tag, Nancy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Consumer behavior and culture : consequences for global marketing and advertising ent://SD_ILS/0/SD_ILS:44059 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mooij, Marieke K. de, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Advertising in developing and emerging countries : the economic, political and social context ent://SD_ILS/0/SD_ILS:45485 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Alozie, Emmanuel C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Killer Facebook ads : master cutting-edge Facebook advertising techniques ent://SD_ILS/0/SD_ILS:46553 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Weintraub, Marty, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Globalisation and advertising in emerging economies : Brazil, Russia, India and China ent://SD_ILS/0/SD_ILS:47003 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Ciochetto, Lynne.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Landscapes of capital : representing time, space, and globalization in corporate advertising ent://SD_ILS/0/SD_ILS:46442 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Goldman, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing the same difference : cultural and language dichotomy in advertising ent://SD_ILS/0/SD_ILS:5993 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Seeco, Louis Itumeleng.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The best advertising and design in the world : everything is made ent://SD_ILS/0/SD_ILS:17178 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Designers and Art Directors Association of the United Kingdom.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The annual 2009/10 : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17046 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Alcohol advertising and young people's drinking : representation, reception and regulation ent://SD_ILS/0/SD_ILS:46547 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Gunter, Barrie<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:43271 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> About face : the secrets of emotionally effective advertising ent://SD_ILS/0/SD_ILS:42246 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hill, Dan, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying. ent://SD_ILS/0/SD_ILS:47170 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Katz, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Copywriting : successful writing for design, advertising and marketing ent://SD_ILS/0/SD_ILS:37181 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shaw, Mark.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising next : 150 winning campaigns for the new communications age ent://SD_ILS/0/SD_ILS:37182 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Himpe, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ads to icons : how advertising succeeds in a multimedia age ent://SD_ILS/0/SD_ILS:39937 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Springer, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Digital video recorders : DVRs changing TV and advertising forever ent://SD_ILS/0/SD_ILS:41765 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Schaeffler, Jimmy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:41339 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:310 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and the mind of the consumer : what works, what doesn't, and why. ent://SD_ILS/0/SD_ILS:351 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sutherland, Max.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:355 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Barry, Pete (Pete S.)<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Smoke and mirrors : advertising quotations from around the world ent://SD_ILS/0/SD_ILS:5740 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Koenderman, Tony.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Creative advertising : ideas and techniques from the world's best campaigns ent://SD_ILS/0/SD_ILS:8899 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Pricken, Mario.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Digital signage : software, networks, advertising, and displays : a primer for understanding the business ent://SD_ILS/0/SD_ILS:40992 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Schaeffler, Jimmy.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising in the news : paid-for content and the South African print media ent://SD_ILS/0/SD_ILS:9789 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Hadland, Adrian.<br/><a href="http://www.hsrcpress.co.za">http://www.hsrcpress.co.za</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The annual 2008 : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17053 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> How disruption brought order : the story of a winning strategy in the world of advertising ent://SD_ILS/0/SD_ILS:48556 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dru, Jean-Marie.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> MadScam : kick-ass advertising without the Madison Avenue price tag ent://SD_ILS/0/SD_ILS:43353 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Parker, George, 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising strategy : creative tactics from the outside/in ent://SD_ILS/0/SD_ILS:228 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Altstiel, Tom.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:31372 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:12308 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies ent://SD_ILS/0/SD_ILS:31536 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Helgert, Joseph P.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Branding unbound : the future of advertising, sales, and the brand experience in the wireless age ent://SD_ILS/0/SD_ILS:13003 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a> Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a> Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The golden age of advertising : the 60s ent://SD_ILS/0/SD_ILS:15685 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Heimann, Jim, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Creative advertising : ideas and techniques from the world's best campaigns ent://SD_ILS/0/SD_ILS:15784 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Pricken, Mario.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> Pick me : breaking into advertising and staying there ent://SD_ILS/0/SD_ILS:16385 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Vonk, Nancy.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The golden age of advertising-- the 50s ent://SD_ILS/0/SD_ILS:16577 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Heimann, Jim, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication ent://SD_ILS/0/SD_ILS:29700 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Marsh, Charles, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Visual creativity : inspirational ideas for advertising, animation and digital design ent://SD_ILS/0/SD_ILS:11735 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Pricken, Mario.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Cutting edge advertising : how to create the world's best print for brands in the 21st century ent://SD_ILS/0/SD_ILS:12692 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Aitchison, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The one show : advertising's best print, design, radio and TV. Volume 26. ent://SD_ILS/0/SD_ILS:17176 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Smith, Bob.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising by design : creating visual communications with graphic impact ent://SD_ILS/0/SD_ILS:352 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:353 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003105039.html">http://catdir.loc.gov/catdir/toc/fy041/2003105039.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:19811 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The future of advertising : new media, new clients, new consumers in the post-television age ent://SD_ILS/0/SD_ILS:16568 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The end of advertising as we know it ent://SD_ILS/0/SD_ILS:15983 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Zyman, Sergio.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Meet Mr. Product : the art of the advertising character ent://SD_ILS/0/SD_ILS:16217 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Dotz, Warren.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0731/2002009323-b.html">http://catdir.loc.gov/catdir/enhancements/fy0731/2002009323-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0722/2002009323-d.html">http://catdir.loc.gov/catdir/enhancements/fy0722/2002009323-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The 41st D &amp; AD annual of the best in British and international design and advertising 2003. ent://SD_ILS/0/SD_ILS:17074 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;British Design &amp; Art Direction (Association)<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Test Bank to accompany IMC using advertising and ent://SD_ILS/0/SD_ILS:6570 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Easy step by step guide to writing advertising copy ent://SD_ILS/0/SD_ILS:8384 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brooks, Pamela<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The end of advertising as we know it ent://SD_ILS/0/SD_ILS:12335 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Writing advertising copy : how to write winning copy that boosts response rates and gets results ent://SD_ILS/0/SD_ILS:13043 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Brooks, Pamela.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The fall of advertising and the rise of PR ent://SD_ILS/0/SD_ILS:15682 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The fall of advertising and the rise of PR ent://SD_ILS/0/SD_ILS:16559 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Ries, Al.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2002023294.html">http://catdir.loc.gov/catdir/description/hc042/2002023294.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The end of advertising as we know it ent://SD_ILS/0/SD_ILS:5715 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Zyman, Sergio<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> IMC : using advertising and promotion to build brands ent://SD_ILS/0/SD_ILS:13014 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion, ent://SD_ILS/0/SD_ILS:35795 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Clemente, Mark N.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:326 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising and the mind of the consumer : what works, what doesn't and why ent://SD_ILS/0/SD_ILS:349 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Sutherland, Max.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The interplay of influence : news, advertising, politics, and the mass media ent://SD_ILS/0/SD_ILS:23640 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Jamieson, Kathleen Hall.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Cutting edge advertising : how to create the world's best print for brands in the 21st century ent://SD_ILS/0/SD_ILS:13210 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Aitchison, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> 11 steps to brand heaven : the ultimate guide to buying an advertising campaign ent://SD_ILS/0/SD_ILS:10319 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Weinreich, Len.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Truth, lies, and advertising : the art of account planning ent://SD_ILS/0/SD_ILS:10417 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising, promotion, and supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:226 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising illustration : step by step techniques : a unique guide from the masters ent://SD_ILS/0/SD_ILS:8300 2025-06-13T07:46:47Z 2025-06-13T07:46:47Z by&#160;Bossert, Jill.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/>