Search Results for Advertising. - Narrowed by: Manuscript SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list 2025-10-12T12:42:35Z Advertising through the extreme ent://SD_ILS/0/SD_ILS:19189 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Thomson, Emma.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Patriotic advertising : illusion or reality? ent://SD_ILS/0/SD_ILS:19209 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Swart, Elsje.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Representation of black people in advertising ent://SD_ILS/0/SD_ILS:19544 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Mokhuane, Letshego.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Sex in contemporary South African advertising ent://SD_ILS/0/SD_ILS:19089 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Botha, Karen.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Shock advertising : offensive yet effective ent://SD_ILS/0/SD_ILS:19090 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Howell, Alexander-Ross.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Social behaviors reflect through post modern advertising ent://SD_ILS/0/SD_ILS:19132 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Sun, J.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Future predictions of television advertising revenue generation ent://SD_ILS/0/SD_ILS:19482 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Galt, Liam.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Alternative advertising mediums within the South African context ent://SD_ILS/0/SD_ILS:18964 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Rankin, Allen.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry ent://SD_ILS/0/SD_ILS:57856 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Dziba, Khangelani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2021<br/> Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications ent://SD_ILS/0/SD_ILS:21851 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Ochler, Charl<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality ent://SD_ILS/0/SD_ILS:19399 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Mdluli, Mbali Sharon.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The effect of organisational culture and structure on creativity within the advertising industry ent://SD_ILS/0/SD_ILS:19417 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Naidoo, Mishka.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry ent://SD_ILS/0/SD_ILS:21113 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Griffin, Olivia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand? ent://SD_ILS/0/SD_ILS:19033 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Dunn, Emanuela Enrica Samara.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Creating shared value and brand sustainability : a South African advertising industry analysis ent://SD_ILS/0/SD_ILS:18843 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Barnard, Wilhemina.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> A comparative study between native advertising and display advertising on CNBCAfrica.com ent://SD_ILS/0/SD_ILS:18862 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Boshoff, L.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The role of humour in South African advertising in addressing potentially serious political, cultural and social issues ent://SD_ILS/0/SD_ILS:19375 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Mahlangu, Thulani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers ent://SD_ILS/0/SD_ILS:19175 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Marais, Liezel.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Perceptions of female beauty in advertising and the influence of society ent://SD_ILS/0/SD_ILS:19211 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Perold, Anna.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry ent://SD_ILS/0/SD_ILS:18671 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Ioannou, Sophia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> No press is bad press : exploring the effect of controversial advertising on brand image ent://SD_ILS/0/SD_ILS:18914 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Kuilman, Kate.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries ent://SD_ILS/0/SD_ILS:18938 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Veitch, Emily Frances.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour ent://SD_ILS/0/SD_ILS:18943 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Adie, Lauren Amy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising ent://SD_ILS/0/SD_ILS:18643 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Voigt, Nicolle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Comparison of narrative advertising and mere product placing ent://SD_ILS/0/SD_ILS:18896 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Van Vuuren, Mariken Jansen.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> An explorative study of the narrative theme of advertising in private banking ent://SD_ILS/0/SD_ILS:18899 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Dickinson, Michael.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> The discourse of African Renaissance in contemporary advertising ent://SD_ILS/0/SD_ILS:19554 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Qwabe, Bafana.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes ent://SD_ILS/0/SD_ILS:19521 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Gomes Da Silva, Ricardo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Advertising and children : the effects of advertising on children ent://SD_ILS/0/SD_ILS:19546 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Kruger, Tania.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Should advertising agencies consider customisation as a tool for meeting clients brand needs? ent://SD_ILS/0/SD_ILS:19458 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Botes, Wayne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa ent://SD_ILS/0/SD_ILS:18702 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;James, Christopher.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? ent://SD_ILS/0/SD_ILS:18852 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Brivik, L. H.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> An investigation into the lack of targeted online advertising to lower income markets in South Africa ent://SD_ILS/0/SD_ILS:19564 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Alter, Gidon Hillel.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> The future of television advertising lies in branded television ent://SD_ILS/0/SD_ILS:19483 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Sema, Reneilwe.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> The connection between creativity and effectiveness in television advertising ent://SD_ILS/0/SD_ILS:19488 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Lombard, Leanne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa ent://SD_ILS/0/SD_ILS:19491 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Bonus, Michael.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Contemporary trends in the field of South African art and design : sex in advertising ent://SD_ILS/0/SD_ILS:18992 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Van der Hoven, Ulrike.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2004<br/> Mass communication and advertising : the power of influencial communication ent://SD_ILS/0/SD_ILS:19055 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Malatjie, Seefane.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2004<br/> Propaganda and forced advertising in contemporary South African society ent://SD_ILS/0/SD_ILS:19079 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;De Bruyne, Nicholas.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2004<br/> Antibranding and comparative advertising : contemporary design in South Africa ent://SD_ILS/0/SD_ILS:19128 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Schneigansz, Heidi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2004<br/> Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the female body ent://SD_ILS/0/SD_ILS:18985 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Goetsch, Gillian.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2002<br/> Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town ent://SD_ILS/0/SD_ILS:21860 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Forbay, Rosland<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions ent://SD_ILS/0/SD_ILS:21419 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Basson, Haneke<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Alcohol affair : the influence of experiential marketing on purchase behaviour ent://SD_ILS/0/SD_ILS:18948 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Matsolo, Sibongiseni.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Gender stereotypes : relooking at the representation of women in print publications ent://SD_ILS/0/SD_ILS:18860 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Qacha, Mamokhoebi Fidelis.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Gender stereotypes : the portrayal of mothers in food television advertisements ent://SD_ILS/0/SD_ILS:18827 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Gumede, Nozipho.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Design entrepreneurs 'agents of change' ent://SD_ILS/0/SD_ILS:18669 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Lavender, Jonathan.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession ent://SD_ILS/0/SD_ILS:18928 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Ward, Katherine.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted ent://SD_ILS/0/SD_ILS:18933 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Kambule, Simosa Lebogang.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry ent://SD_ILS/0/SD_ILS:18941 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Dobie, Kaylee Anne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis ent://SD_ILS/0/SD_ILS:18902 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Minnaar, Ninette.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys ent://SD_ILS/0/SD_ILS:18685 2025-10-12T12:42:35Z 2025-10-12T12:42:35Z by&#160;Payne, Joanne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/>