Search Results for Advertising. - Narrowed by: 1:IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300$0026isd$003dtrue?dt=list 2025-05-17T19:34:29Z Advertising ent://SD_ILS/0/SD_ILS:24228 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;O'Guinn, Thomas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising theory ent://SD_ILS/0/SD_ILS:48589 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Rodgers, Shelly.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:40772 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:40007 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Powell, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising for dummies ent://SD_ILS/0/SD_ILS:1327 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dahl, Gary.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:16699 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:23916 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Brierley, Sean, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Advertising : a framework ent://SD_ILS/0/SD_ILS:25524 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lane, W. Ronald, 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:51726 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Sheehan, Kim.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:15786 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Drewniany, Bonnie L.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:323 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising as multilingual communication ent://SD_ILS/0/SD_ILS:30378 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:30603 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jewler, A. Jerome.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Concise encyclopedia of advertising ent://SD_ILS/0/SD_ILS:35793 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Clow, Kenneth E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0418/2004013359.html">http://www.loc.gov/catdir/toc/ecip0418/2004013359.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:36876 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Sheehan, Kim Bartel.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:44576 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Kleppner's advertising procedure. ent://SD_ILS/0/SD_ILS:42736 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lane, W. Ronald, 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising creative : strategy, copy + design ent://SD_ILS/0/SD_ILS:43926 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Principles of advertising &amp;amp; IMC ent://SD_ILS/0/SD_ILS:34952 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Duncan, Tom (Thomas R.). Principles of advertising &amp;amp; IMC. 2nd ed.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:325 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;O'Guinn, Thomas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Advertising in modern and postmodern times ent://SD_ILS/0/SD_ILS:37495 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Odih, Pamela.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Macmillan dictionary of marketing and advertising ent://SD_ILS/0/SD_ILS:23114 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Baker, Michael J., 1935-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising and the World Wide Web ent://SD_ILS/0/SD_ILS:23155 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Thorson, Esther.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Contemporary advertising and integrated marketing communications ent://SD_ILS/0/SD_ILS:53152 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of research on international advertising ent://SD_ILS/0/SD_ILS:49025 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Okazaki, Shintar&aring;o, 1928-.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:22823 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Persuasive advertising : evidence-based principles ent://SD_ILS/0/SD_ILS:44096 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Armstrong, Jon Scott, 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Preattentive processing of web advertising ent://SD_ILS/0/SD_ILS:35495 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:16627 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and promotion : communicating brands ent://SD_ILS/0/SD_ILS:30377 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and societies : global issues ent://SD_ILS/0/SD_ILS:28358 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Frith, Katherine Toland.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The ultimate secrets of advertising ent://SD_ILS/0/SD_ILS:24797 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jones, John Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Integrated advertising, promotion, and marketing communication ent://SD_ILS/0/SD_ILS:24836 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2001<br/> Introduction to public relations and advertising ent://SD_ILS/0/SD_ILS:19812 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Du Plessis, D. F.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advertising law in South Africa ent://SD_ILS/0/SD_ILS:23531 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Woker, Tanya.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The language of advertising : written texts ent://SD_ILS/0/SD_ILS:23902 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Goddard, Angela, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> The South African advertising book ent://SD_ILS/0/SD_ILS:2192 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Sinclair, Roger<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Speech communication, public relations and advertising ent://SD_ILS/0/SD_ILS:5907 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Angelopulo, G.C<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> International advertising : communicating across cultures ent://SD_ILS/0/SD_ILS:9461 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mueller, Barbara, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Advertising and promotion : in integrated marketing communications ent://SD_ILS/0/SD_ILS:43953 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Global marketing and advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:36306 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mooij, Marieke K. de, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> How advertising works : the role of research ent://SD_ILS/0/SD_ILS:23248 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jones, John Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Decoding advertisements : ideology and meaning in advertising ent://SD_ILS/0/SD_ILS:36279 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Williamson, Judith, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1993&#160;1978<br/> Advertising, promotion and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9799 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Window to the future : the golden age of television marketing and advertising ent://SD_ILS/0/SD_ILS:29606 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kosareff, Steve.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip053/2004026852.html">http://www.loc.gov/catdir/toc/ecip053/2004026852.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:31525 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising promotion : supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:23156 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Manager's guide to marketing, advertising, and publicity ent://SD_ILS/0/SD_ILS:39766 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Callen, Barry.<br/>Format:&#160;Books<br/>Publication Date&#160;2010&#160;2009<br/> The king of Madison Avenue : David Ogilvy and the making of modern advertising ent://SD_ILS/0/SD_ILS:11397 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Ad news : Australia's marketing, advertising and media bi-weekly. ent://SD_ILS/0/SD_ILS:23689 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Ad news : Australia's marketing, advertising and media bi-weekly. ent://SD_ILS/0/SD_ILS:58022 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Advertising performance excellence : AAA Apex award winners, 1995-2000 ent://SD_ILS/0/SD_ILS:24543 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dicey, Lynette.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:55011 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Belch, George E. (George Edward), 1951- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising law : a guide to the code of advertising practice ent://SD_ILS/0/SD_ILS:52802 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Schimmel, Gail, author.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html">http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The copywriter's toolkit : the complete guide to strategic advertising copy ent://SD_ILS/0/SD_ILS:48510 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Berman, Margo, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing without advertising : brand preference and consumer choice in Cuba ent://SD_ILS/0/SD_ILS:49315 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Morales, Emilio, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Rethinking reputation : how PR trumps marketing and advertising in the new media world ent://SD_ILS/0/SD_ILS:49640 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising, the media and globalisation : a world in motion ent://SD_ILS/0/SD_ILS:49349 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Sinclair, John G., 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Strategic writing : multimedia writing for public relations, advertising, and more ent://SD_ILS/0/SD_ILS:49410 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Marsh, Charles, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Using qualitative research in advertising : strategies, techniques, and applications ent://SD_ILS/0/SD_ILS:49804 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Morrison, Margaret A.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ad critique : how to deconstruct ads in order to build better advertising ent://SD_ILS/0/SD_ILS:49822 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Tag, Nancy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising in developing and emerging countries : the economic, political and social context ent://SD_ILS/0/SD_ILS:45485 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Alozie, Emmanuel C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Landscapes of capital : representing time, space, and globalization in corporate advertising ent://SD_ILS/0/SD_ILS:46442 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Goldman, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Killer Facebook ads : master cutting-edge Facebook advertising techniques ent://SD_ILS/0/SD_ILS:46553 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Weintraub, Marty, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Consumer behavior and culture : consequences for global marketing and advertising ent://SD_ILS/0/SD_ILS:44059 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mooij, Marieke K. de, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Globalisation and advertising in emerging economies : Brazil, Russia, India and China ent://SD_ILS/0/SD_ILS:47003 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Ciochetto, Lynne.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing the same difference : cultural and language dichotomy in advertising ent://SD_ILS/0/SD_ILS:5993 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Seeco, Louis Itumeleng.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> About face : the secrets of emotionally effective advertising ent://SD_ILS/0/SD_ILS:42246 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hill, Dan, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:43271 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Alcohol advertising and young people's drinking : representation, reception and regulation ent://SD_ILS/0/SD_ILS:46547 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gunter, Barrie<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Copywriting : successful writing for design, advertising and marketing ent://SD_ILS/0/SD_ILS:37181 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shaw, Mark.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising next : 150 winning campaigns for the new communications age ent://SD_ILS/0/SD_ILS:37182 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Himpe, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:41339 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Digital video recorders : DVRs changing TV and advertising forever ent://SD_ILS/0/SD_ILS:41765 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Schaeffler, Jimmy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ads to icons : how advertising succeeds in a multimedia age ent://SD_ILS/0/SD_ILS:39937 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Springer, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Digital signage : software, networks, advertising, and displays : a primer for understanding the business ent://SD_ILS/0/SD_ILS:40992 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Schaeffler, Jimmy.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising in the news : paid-for content and the South African print media ent://SD_ILS/0/SD_ILS:9789 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hadland, Adrian.<br/><a href="http://www.hsrcpress.co.za">http://www.hsrcpress.co.za</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> How disruption brought order : the story of a winning strategy in the world of advertising ent://SD_ILS/0/SD_ILS:48556 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dru, Jean-Marie.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> MadScam : kick-ass advertising without the Madison Avenue price tag ent://SD_ILS/0/SD_ILS:43353 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Parker, George, 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:31372 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication ent://SD_ILS/0/SD_ILS:29700 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Marsh, Charles, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies ent://SD_ILS/0/SD_ILS:31536 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Helgert, Joseph P.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Pick me : breaking into advertising and staying there ent://SD_ILS/0/SD_ILS:16385 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Vonk, Nancy.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Cutting edge advertising : how to create the world's best print for brands in the 21st century ent://SD_ILS/0/SD_ILS:12692 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Aitchison, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The future of advertising : new media, new clients, new consumers in the post-television age ent://SD_ILS/0/SD_ILS:16568 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion, ent://SD_ILS/0/SD_ILS:35795 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Clemente, Mark N.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The end of advertising as we know it ent://SD_ILS/0/SD_ILS:12335 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The interplay of influence : news, advertising, politics, and the mass media ent://SD_ILS/0/SD_ILS:23640 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jamieson, Kathleen Hall.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The elementary laws of advertising and how to use them ent://SD_ILS/0/SD_ILS:48855 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Bunting, Henry Stanhope, 1869-1948.<br/>Format:&#160;Books<br/>Publication Date&#160;1913<br/> Market place : an insight into advertising, marketing, research, sales promotion. ent://SD_ILS/0/SD_ILS:58117 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> The encyclopaedia of brands &amp; branding in South Africa. ent://SD_ILS/0/SD_ILS:17174 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17066 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Media planning : art or science : a guide to the essentials of media planning ent://SD_ILS/0/SD_ILS:11413 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Muller, Gordon, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> B &amp;amp; T weekly. ent://SD_ILS/0/SD_ILS:23691 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Ad review. ent://SD_ILS/0/SD_ILS:23799 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur. ent://SD_ILS/0/SD_ILS:23887 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Institute of Marketing Management (South Africa)<br/>Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> B &amp;amp; T weekly. ent://SD_ILS/0/SD_ILS:58024 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Basics of entrepreneurship ent://SD_ILS/0/SD_ILS:56041 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Nieuwenhuizen, C. (Cecile)<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Internet marketing : integrating online &amp; offline strategies ent://SD_ILS/0/SD_ILS:22680 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Mass communication : living in a media world ent://SD_ILS/0/SD_ILS:52149 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hanson, Ralph E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016&#160;2015<br/> Fundamentals of information systems ent://SD_ILS/0/SD_ILS:54894 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Stair, Ralph M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Planning and managing public relations campaigns : a strategic approach ent://SD_ILS/0/SD_ILS:2014 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gregory, Anne, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:51441 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015&#160;2014<br/> Reality TV ent://SD_ILS/0/SD_ILS:52427 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Deery, June author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The concise encyclopedia of communication ent://SD_ILS/0/SD_ILS:52429 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Donsbach, Wolfgang, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Children and media : a global perspective ent://SD_ILS/0/SD_ILS:52408 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lemish, Dafna, 1951-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Youthnation : building remarkable brands in a youth-driven culture ent://SD_ILS/0/SD_ILS:53444 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Britton, Matt, 1975-, author<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Privacy in the information society ent://SD_ILS/0/SD_ILS:53762 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Leith, Philip, 1954- editor.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html">http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Conscious marketing : how to create an awesome business with a new approach to marketing ent://SD_ILS/0/SD_ILS:53458 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Tate, Carolyn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communications ent://SD_ILS/0/SD_ILS:54343 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing ent://SD_ILS/0/SD_ILS:54735 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49443 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Grewal, Dhruv.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The handbook of gender, sex, and media ent://SD_ILS/0/SD_ILS:50885 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Ross, Karen, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Cyberethics : morality and law in cyberspace ent://SD_ILS/0/SD_ILS:51987 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Spinello, Richard A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business communication ent://SD_ILS/0/SD_ILS:21487 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Daniels, Dawn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Media analysis techniques ent://SD_ILS/0/SD_ILS:50380 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Berger, Arthur Asa, 1933-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Introducing communication research : paths of inquiry ent://SD_ILS/0/SD_ILS:51089 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Treadwell, D. F. (Donald Francis)<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Mobile magic : the Saatchi &amp;amp; Saatchi guide to mobile marketing ent://SD_ILS/0/SD_ILS:51258 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Eslinger, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> International perspectives on business innovation and disruption in the creative industries : film, video and photography ent://SD_ILS/0/SD_ILS:51426 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;DeFillippi, Bob, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> An introduction to the philosophy of art ent://SD_ILS/0/SD_ILS:51687 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Eldridge, Richard Thomas, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer democracy : the marketing of politics ent://SD_ILS/0/SD_ILS:51690 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Scammell, Margaret.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The dynamics of political communication : media and politics in a digital age ent://SD_ILS/0/SD_ILS:52912 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Perloff, Richard M.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The law of journalism and mass communication ent://SD_ILS/0/SD_ILS:54069 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Trager, Robert author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Media studies : the essential resource ent://SD_ILS/0/SD_ILS:53837 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Benyahia, Sarah Casey.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Designing brand identity : an essential guide for the whole branding team ent://SD_ILS/0/SD_ILS:2227 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:19146 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Managing corporate communication : a cross-cultural approach ent://SD_ILS/0/SD_ILS:49645 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gambetti, Rossella.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Customer sense : how the 5 senses influence buying behavior ent://SD_ILS/0/SD_ILS:49653 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Krishna, Aradhna.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing database analytics : transforming data for competitive advantage ent://SD_ILS/0/SD_ILS:50113 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Banasiewicz, Andrew D.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Computer security literacy : staying safe in a digital world ent://SD_ILS/0/SD_ILS:50223 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jacobson, Douglas.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Promo 2 ent://SD_ILS/0/SD_ILS:50676 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;O'Guinn, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social media and the law : a guidebook for communication students and professionals ent://SD_ILS/0/SD_ILS:51031 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Stewart, Daxton R.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business ethics ent://SD_ILS/0/SD_ILS:51042 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Parboteeah, Praveen.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Exploring creativity : evaluative practices in innovation, design and the arts ent://SD_ILS/0/SD_ILS:51591 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Moeran, Brian, 1944- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sports marketing : creating long term value ent://SD_ILS/0/SD_ILS:51691 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Davis, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The millionaire dropout : fire your boss. do what you love. reclaim your life! ent://SD_ILS/0/SD_ILS:51863 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Stanzione, Vince.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Internet marketing : integrating online and offline strategies ent://SD_ILS/0/SD_ILS:20926 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Roberts, Mary Lou.<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2012<br/> The media studies reader ent://SD_ILS/0/SD_ILS:48615 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Ouellette, Laurie.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Retail marketing and branding : a definitive guide to maximizing ROI ent://SD_ILS/0/SD_ILS:49034 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Perrey, Jesko.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> AndroidTM how to program ent://SD_ILS/0/SD_ILS:49188 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Deitel, Paul J.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Public relations : writing and media techniques ent://SD_ILS/0/SD_ILS:49419 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Wilcox, Dennis L.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Digital media law ent://SD_ILS/0/SD_ILS:50517 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Packard, Ashley.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Thought leadership : prompting businesses to think and learn ent://SD_ILS/0/SD_ILS:50591 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Young, Laurie, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Racism, sexism, and the media : multicultural issues into the new communications age ent://SD_ILS/0/SD_ILS:51893 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Wilson, Clint C., II<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The Routledge international handbook of children, adolescents and media ent://SD_ILS/0/SD_ILS:54302 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lemish, Dafna, 1951- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business in Africa : corporate insights ent://SD_ILS/0/SD_ILS:54797 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Games, Dianna.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Media today : mass communication in a converging world ent://SD_ILS/0/SD_ILS:53113 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Turow, Joseph.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Encyclopedia of major marketing strategies ent://SD_ILS/0/SD_ILS:53446 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Miskelly, Matthew, &Eacute;diteur scientifique.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Doing time ent://SD_ILS/0/SD_ILS:55104 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Vundla, Peter, author.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=3015492">http://public.eblib.com/choice/publicfullrecord.aspx?p=3015492</a> ebrary <a href="http://site.ebrary.com/id/10827715">http://site.ebrary.com/id/10827715</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=686671">http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=686671</a> OverDrive <a href="https://www.overdrive.com/search?q=6D4D48DF-690C-4046-BCAA-7336581ACF28">https://www.overdrive.com/search?q=6D4D48DF-690C-4046-BCAA-7336581ACF28</a> Excerpt <a href="http://samples.overdrive.com/?crid=6d4d48df-690c-4046-bcaa-7336581acf28&amp;.epub-sample.overdrive.com">http://samples.overdrive.com/?crid=6d4d48df-690c-4046-bcaa-7336581acf28&amp;.epub-sample.overdrive.com</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Foundations of community journalism ent://SD_ILS/0/SD_ILS:48283 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Reader, Bill, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Friendship and other weapons : group activities to help young girls aged 5--11 to cope with bullying ent://SD_ILS/0/SD_ILS:49169 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Whitson, Signe.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mediawriting : print, broadcast, and public relations ent://SD_ILS/0/SD_ILS:49241 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Whitaker, Wayne R., 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses ent://SD_ILS/0/SD_ILS:49428 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kennedy, Dan S., 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Writing skills for public relations : style and technique for mainstream and social media ent://SD_ILS/0/SD_ILS:49559 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Foster, John, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How to make sales when you don't like selling ent://SD_ILS/0/SD_ILS:50084 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Fairweather, Alan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approach ent://SD_ILS/0/SD_ILS:50713 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Schwitzer, Alan M.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Website optimization : an hour a day ent://SD_ILS/0/SD_ILS:51012 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Page, Rich.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Becoming a public relations writer : a writing workbook for emerging and established media ent://SD_ILS/0/SD_ILS:47835 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Smith, Ronald D., 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of children and the media ent://SD_ILS/0/SD_ILS:48539 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Singer, Dorothy G.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of marketing strategy ent://SD_ILS/0/SD_ILS:49032 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices ent://SD_ILS/0/SD_ILS:49432 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hasen, Jeff, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Luxury brand management : a world of priviledge ent://SD_ILS/0/SD_ILS:49434 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Chevalier, Michel, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:49572 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jolibert, Alain. Marketing management.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile ent://SD_ILS/0/SD_ILS:49748 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Proulx, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ethics for psychologists : a casebook approach ent://SD_ILS/0/SD_ILS:49841 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Tien, Liang, 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The Arab world unbound : tapping into the power of 350 million consumers ent://SD_ILS/0/SD_ILS:49917 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mahajan, Vijay, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Money laundering : a guide for criminal investigators ent://SD_ILS/0/SD_ILS:50037 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Madinger, John.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Media regulation : governance and the interests of citizens and consumers ent://SD_ILS/0/SD_ILS:51084 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ethics in marketing : international cases and perspectives ent://SD_ILS/0/SD_ILS:52444 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Introducing public relations : theory and practice ent://SD_ILS/0/SD_ILS:8404 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Butterick, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Measure what matters : online tools for understanding customers, social media, engagement, and key relationships ent://SD_ILS/0/SD_ILS:45882 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Delahaye Paine, Katie, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Routledge handbook of health communication ent://SD_ILS/0/SD_ILS:48740 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Thompson, Teresa L.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth ent://SD_ILS/0/SD_ILS:44896 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Silverman, George, 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Media, markets, and morals ent://SD_ILS/0/SD_ILS:46309 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Spence, Edward H.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Journalism in Britain : a historical introduction ent://SD_ILS/0/SD_ILS:46887 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Conboy, Martin.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Media and democracy ent://SD_ILS/0/SD_ILS:47166 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Curran, James.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Crisis communications : a casebook approach ent://SD_ILS/0/SD_ILS:48503 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Fearn-Banks, Kathleen.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Managing media work ent://SD_ILS/0/SD_ILS:48550 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Deuze, Mark.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> A dictionary of media and communication ent://SD_ILS/0/SD_ILS:53705 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Chandler, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Media literacy ent://SD_ILS/0/SD_ILS:46405 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Potter, W. James.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> New femininities : postfeminism, neoliberalism, and subjectivity ent://SD_ILS/0/SD_ILS:46428 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gill, Rosalind.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Controversies in media ethics ent://SD_ILS/0/SD_ILS:47138 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gordon, David, 1935-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Basics of entrepreneurship ent://SD_ILS/0/SD_ILS:52739 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Nieuwenhuizen, C. (Cecile)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Adams &amp;amp; Adams practitioner's guide to intellectual property law ent://SD_ILS/0/SD_ILS:53490 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Adams &amp;amp; Adams.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The buying brain : secrets for selling to the subconscious mind ent://SD_ILS/0/SD_ILS:42044 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Pradeep, A. K., 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a customer-oriented approach ent://SD_ILS/0/SD_ILS:40546 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Repositioning : marketing in an era of competition, change, and crisis ent://SD_ILS/0/SD_ILS:41440 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Trout, Jack.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Beer, sociability, and masculinity in South Africa ent://SD_ILS/0/SD_ILS:42967 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mager, Anne Kelk.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Turn clicks into customers : proven marketing techniques for converting online traffic into revenue ent://SD_ILS/0/SD_ILS:43212 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Forrester, Duane.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media industries and their markets : quantitative analyses ent://SD_ILS/0/SD_ILS:45523 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Badillo, Patrick-Yves editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand sense : sensory secrets behind the stuff we buy ent://SD_ILS/0/SD_ILS:963 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers ent://SD_ILS/0/SD_ILS:40572 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Cakim, Idil Miriam, 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Unleashing the power of digital signage : content strategies for the 5th screen ent://SD_ILS/0/SD_ILS:40988 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kelsen, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Presidential campaign communication : the quest for the White House ent://SD_ILS/0/SD_ILS:41299 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Smith, Craig Allen, 1949 February 4-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> New media for a new China ent://SD_ILS/0/SD_ILS:42809 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Scotton, James Francis, 1932-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Global communication : theories, stakeholders, and trends ent://SD_ILS/0/SD_ILS:42814 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;McPhail, Thomas L.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Managerial economics : a strategic approach ent://SD_ILS/0/SD_ILS:43822 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Fisher, Timothy C. G., 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Emotionomics : leveraging emotions for business success ent://SD_ILS/0/SD_ILS:44479 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hill, Dan.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Web wisdom : how to evaluate and create information quality on the Web. ent://SD_ILS/0/SD_ILS:45898 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Tate, Marsha Ann.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The vibe : the marketing handbook for every product, service and industry ent://SD_ILS/0/SD_ILS:46410 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Bertwistle , Gary.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Essential law for counsellors and psychotherapists ent://SD_ILS/0/SD_ILS:46851 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mitchels, Barbara (Barbara M.)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> International media communication in a global age ent://SD_ILS/0/SD_ILS:47192 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Golan, Guy J.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media student's book ent://SD_ILS/0/SD_ILS:47874 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Branston, Gill.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Crisis communications student workbook ent://SD_ILS/0/SD_ILS:47315 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Fearn-Banks, Kathleen.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The objects of affection : semiotics and consumer culture ent://SD_ILS/0/SD_ILS:48203 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Berger, Arthur Asa, 1933-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Communications law ent://SD_ILS/0/SD_ILS:977 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Burns, Yvonne.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Media studies : an introduction ent://SD_ILS/0/SD_ILS:11098 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kolker, Robert Phillip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Children, adolescents, and the media ent://SD_ILS/0/SD_ILS:38769 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Strasburger, Victor C., 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Body panic : gender, health, and the selling of fitness ent://SD_ILS/0/SD_ILS:39537 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dworkin, Shari L.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:39567 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Chaney, Paul, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The next evolution of marketing : connect with your customers by marketing with meaning ent://SD_ILS/0/SD_ILS:41102 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gilbreath, Bob.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Free speech in the new media ent://SD_ILS/0/SD_ILS:46490 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gibbons, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> A cognitive psychology of mass communication ent://SD_ILS/0/SD_ILS:48445 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Harris, Richard Jackson.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:52235 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Morgan, Adam, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Developing winning brand strategies ent://SD_ILS/0/SD_ILS:53090 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Finskud, Lars.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2003<br/> Differentiate or die : survival in our era of killer competition ent://SD_ILS/0/SD_ILS:34921 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Trout, Jack.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Malcolm McDonald on marketing planning : understanding marketing plans and strategy ent://SD_ILS/0/SD_ILS:34927 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007&#160;2002<br/> Critical theories of mass media : then and now ent://SD_ILS/0/SD_ILS:36540 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Taylor, Paul A., 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Professional English in use marketing ent://SD_ILS/0/SD_ILS:36562 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Farrall, Cate.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Persuasive messages : The Process of Influence ent://SD_ILS/0/SD_ILS:37297 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Benoit, William L.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Ethics in psychology and the mental health professions : standards and cases ent://SD_ILS/0/SD_ILS:34979 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing ethics ent://SD_ILS/0/SD_ILS:36142 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Brenkert, George G.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Public relations for Asia ent://SD_ILS/0/SD_ILS:37547 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Morris, Trevor.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The theory and practice of corporate communication : a competing values perspective ent://SD_ILS/0/SD_ILS:38007 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Belasen, Alan T., 1951-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007014604.html">http://www.loc.gov/catdir/toc/ecip0715/2007014604.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007<br/> Media literacy ent://SD_ILS/0/SD_ILS:38775 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Potter, W. James.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> How to market, advertise, and promote your business or service in your own backyard ent://SD_ILS/0/SD_ILS:39427 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Egelhoff, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Becoming a public relations writer : a writing process workbook for the profession ent://SD_ILS/0/SD_ILS:39700 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Smith, Ronald D., 1948-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0719/2007021602.html">http://www.loc.gov/catdir/toc/ecip0719/2007021602.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic communications for nonprofits : a step-by-step guide to working with the media ent://SD_ILS/0/SD_ILS:40191 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Bonk, Kathy, 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing e-commerce in business ent://SD_ILS/0/SD_ILS:19810 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Real-world media ethics : inside the broadcast and entertainment industries ent://SD_ILS/0/SD_ILS:41877 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Perebinossoff, Philippe.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0811/2007043042-d.html">http://www.loc.gov/catdir/enhancements/fy0811/2007043042-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Quantitative research : methods in the social sciences ent://SD_ILS/0/SD_ILS:44030 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hummel-Rossi, Barbara.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2008<br/> Political science research methods ent://SD_ILS/0/SD_ILS:44749 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Johnson, Janet Buttolph, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The role of social science in law ent://SD_ILS/0/SD_ILS:48886 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Mertz, Elizabeth.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Content analysis ent://SD_ILS/0/SD_ILS:37482 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Franzosi, Roberto.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Digital signage broadcasting : content management and distribution techniques ent://SD_ILS/0/SD_ILS:40095 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Lundstrom, Lars-Ingemar.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Statistical methods in e-commerce research ent://SD_ILS/0/SD_ILS:40491 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Jank, Wolfgang, 1970-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing calculator : measuring and managing return on marketing investment. ent://SD_ILS/0/SD_ILS:41112 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Powell, Guy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> All you need is a good idea! : how to create marketing messages that actually get results ent://SD_ILS/0/SD_ILS:46123 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Measuring marketing : 103 key metrics every marketer needs ent://SD_ILS/0/SD_ILS:5706 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research : tools &amp; techniques ent://SD_ILS/0/SD_ILS:7142 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/> It's not just PR : public relations in society ent://SD_ILS/0/SD_ILS:19815 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Coombs, W. Timothy.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html">http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management ent://SD_ILS/0/SD_ILS:32150 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Processing Web ads : the effects of animation and arousing content ent://SD_ILS/0/SD_ILS:33450 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Living brands ent://SD_ILS/0/SD_ILS:33471 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Nadeau, Raymond.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0615/2006018778.html">http://www.loc.gov/catdir/toc/ecip0615/2006018778.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:33472 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:33477 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:34210 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Encyclopedia of major marketing campaigns. volume 2 ent://SD_ILS/0/SD_ILS:35794 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Riggs, Thomas, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The challenge of affluence : self-control and well-being in the United States and Britain since 1950 ent://SD_ILS/0/SD_ILS:37613 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Offer, Avner.<br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> The long tail : how endless choice is creating unlimited demand ent://SD_ILS/0/SD_ILS:8138 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Anderson, Chris, 1961-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International marketing ent://SD_ILS/0/SD_ILS:16691 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Scholastic journalism ent://SD_ILS/0/SD_ILS:48500 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Rolnicki, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Evaluating public relations : a best practice guide to public relations planning, research &amp;amp; evaluation ent://SD_ILS/0/SD_ILS:50054 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Watson, Tom, 1950-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007026140.html">http://www.loc.gov/catdir/toc/fy0803/2007026140.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Encyclopedia of children, adolescents, and the media ent://SD_ILS/0/SD_ILS:42697 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Arnett, Jeffrey Jensen.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html">http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Gender and the media ent://SD_ILS/0/SD_ILS:46398 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Gill, Rosalind (Rosalind Clair)<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Information please : culture and politics in the age of digital machines ent://SD_ILS/0/SD_ILS:22046 2025-05-17T19:34:29Z 2025-05-17T19:34:29Z by&#160;Poster, Mark.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html">http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1668257&custom_att_2=simple_viewer</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/>