Search Results for Advertising. - Narrowed by: 1:IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300$0026isd$003dtrue?dt=list2025-05-17T19:34:29ZAdvertisingent://SD_ILS/0/SD_ILS:242282025-05-17T19:34:29Z2025-05-17T19:34:29Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-05-17T19:34:29Z2025-05-17T19:34:29Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:407722025-05-17T19:34:29Z2025-05-17T19:34:29Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-05-17T19:34:29Z2025-05-17T19:34:29Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-05-17T19:34:29Z2025-05-17T19:34:29Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>The advertising handbookent://SD_ILS/0/SD_ILS:400072025-05-17T19:34:29Z2025-05-17T19:34:29Zby Powell, Helen.<br/>Format: Books<br/>Publication Date 2009<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising for dummiesent://SD_ILS/0/SD_ILS:13272025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dahl, Gary.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-05-17T19:34:29Z2025-05-17T19:34:29Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-05-17T19:34:29Z2025-05-17T19:34:29Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:239162025-05-17T19:34:29Z2025-05-17T19:34:29Zby Brierley, Sean, 1966-<br/>Format: Books<br/>Publication Date 1995<br/>Advertising : a frameworkent://SD_ILS/0/SD_ILS:255242025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lane, W. Ronald, 1940-<br/>Format: Books<br/>Publication Date 2001<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-05-17T19:34:29Z2025-05-17T19:34:29Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-05-17T19:34:29Z2025-05-17T19:34:29Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:157862025-05-17T19:34:29Z2025-05-17T19:34:29Zby Drewniany, Bonnie L.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising as multilingual communicationent://SD_ILS/0/SD_ILS:303782025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:306032025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jewler, A. Jerome.<br/>Format: Books<br/>Publication Date 2005<br/>Concise encyclopedia of advertisingent://SD_ILS/0/SD_ILS:357932025-05-17T19:34:29Z2025-05-17T19:34:29Zby Clow, Kenneth E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0418/2004013359.html">http://www.loc.gov/catdir/toc/ecip0418/2004013359.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:368762025-05-17T19:34:29Z2025-05-17T19:34:29Zby Sheehan, Kim Bartel.<br/>Format: Books<br/>Publication Date 2004<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:445762025-05-17T19:34:29Z2025-05-17T19:34:29Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2010<br/>Kleppner's advertising procedure.ent://SD_ILS/0/SD_ILS:427362025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lane, W. Ronald, 1940-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-05-17T19:34:29Z2025-05-17T19:34:29Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-05-17T19:34:29Z2025-05-17T19:34:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-05-17T19:34:29Z2025-05-17T19:34:29Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-05-17T19:34:29Z2025-05-17T19:34:29Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-17T19:34:29Z2025-05-17T19:34:29Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:374952025-05-17T19:34:29Z2025-05-17T19:34:29Zby Odih, Pamela.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Macmillan dictionary of marketing and advertisingent://SD_ILS/0/SD_ILS:231142025-05-17T19:34:29Z2025-05-17T19:34:29Zby Baker, Michael J., 1935-<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and the World Wide Webent://SD_ILS/0/SD_ILS:231552025-05-17T19:34:29Z2025-05-17T19:34:29Zby Thorson, Esther.<br/>Format: Books<br/>Publication Date 1999<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-05-17T19:34:29Z2025-05-17T19:34:29Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-05-17T19:34:29Z2025-05-17T19:34:29Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Contemporary advertising and integrated marketing communicationsent://SD_ILS/0/SD_ILS:531522025-05-17T19:34:29Z2025-05-17T19:34:29Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of research on international advertisingent://SD_ILS/0/SD_ILS:490252025-05-17T19:34:29Z2025-05-17T19:34:29Zby Okazaki, Shintaråo, 1928-.<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:228232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Persuasive advertising : evidence-based principlesent://SD_ILS/0/SD_ILS:440962025-05-17T19:34:29Z2025-05-17T19:34:29Zby Armstrong, Jon Scott, 1937-<br/>Format: Books<br/>Publication Date 2010<br/>Preattentive processing of web advertisingent://SD_ILS/0/SD_ILS:354952025-05-17T19:34:29Z2025-05-17T19:34:29Zby Yoo, Chan Yun.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0717/2007018343.html">http://www.loc.gov/catdir/toc/ecip0717/2007018343.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-05-17T19:34:29Z2025-05-17T19:34:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : communicating brandsent://SD_ILS/0/SD_ILS:303772025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-05-17T19:34:29Z2025-05-17T19:34:29Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising and societies : global issuesent://SD_ILS/0/SD_ILS:283582025-05-17T19:34:29Z2025-05-17T19:34:29Zby Frith, Katherine Toland.<br/>Format: Books<br/>Publication Date 2003<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:247972025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated advertising, promotion, and marketing communicationent://SD_ILS/0/SD_ILS:248362025-05-17T19:34:29Z2025-05-17T19:34:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Introduction to public relations and advertisingent://SD_ILS/0/SD_ILS:198122025-05-17T19:34:29Z2025-05-17T19:34:29Zby Du Plessis, D. F.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising law in South Africaent://SD_ILS/0/SD_ILS:235312025-05-17T19:34:29Z2025-05-17T19:34:29Zby Woker, Tanya.<br/>Format: Books<br/>Publication Date 1999<br/>The language of advertising : written textsent://SD_ILS/0/SD_ILS:239022025-05-17T19:34:29Z2025-05-17T19:34:29Zby Goddard, Angela, 1954-<br/>Format: Books<br/>Publication Date 1998<br/>The South African advertising bookent://SD_ILS/0/SD_ILS:21922025-05-17T19:34:29Z2025-05-17T19:34:29Zby Sinclair, Roger<br/>Format: Books<br/>Publication Date 1997<br/>Speech communication, public relations and advertisingent://SD_ILS/0/SD_ILS:59072025-05-17T19:34:29Z2025-05-17T19:34:29Zby Angelopulo, G.C<br/>Format: Books<br/>Publication Date 1997<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Global marketing and advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:363062025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2005<br/>How advertising works : the role of researchent://SD_ILS/0/SD_ILS:232482025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 1998<br/>Decoding advertisements : ideology and meaning in advertisingent://SD_ILS/0/SD_ILS:362792025-05-17T19:34:29Z2025-05-17T19:34:29Zby Williamson, Judith, 1954-<br/>Format: Books<br/>Publication Date 1993 1978<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Window to the future : the golden age of television marketing and advertisingent://SD_ILS/0/SD_ILS:296062025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kosareff, Steve.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip053/2004026852.html">http://www.loc.gov/catdir/toc/ecip053/2004026852.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:397662025-05-17T19:34:29Z2025-05-17T19:34:29Zby Callen, Barry.<br/>Format: Books<br/>Publication Date 2010 2009<br/>The king of Madison Avenue : David Ogilvy and the making of modern advertisingent://SD_ILS/0/SD_ILS:113972025-05-17T19:34:29Z2025-05-17T19:34:29Zby Roman, Kenneth.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html">http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Ad news : Australia's marketing, advertising and media bi-weekly.ent://SD_ILS/0/SD_ILS:236892025-05-17T19:34:29Z2025-05-17T19:34:29ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Ad news : Australia's marketing, advertising and media bi-weekly.ent://SD_ILS/0/SD_ILS:580222025-05-17T19:34:29Z2025-05-17T19:34:29ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Advertising performance excellence : AAA Apex award winners, 1995-2000ent://SD_ILS/0/SD_ILS:245432025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dicey, Lynette.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-05-17T19:34:29Z2025-05-17T19:34:29Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-05-17T19:34:29Z2025-05-17T19:34:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising law : a guide to the code of advertising practiceent://SD_ILS/0/SD_ILS:528022025-05-17T19:34:29Z2025-05-17T19:34:29Zby Schimmel, Gail, author.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html">http://catdir.loc.gov/catdir/toc/fy16pdf01/2012526877.html</a><br/>Format: Books<br/>Publication Date 2014<br/>The copywriter's toolkit : the complete guide to strategic advertising copyent://SD_ILS/0/SD_ILS:485102025-05-17T19:34:29Z2025-05-17T19:34:29Zby Berman, Margo, 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152025-05-17T19:34:29Z2025-05-17T19:34:29Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402025-05-17T19:34:29Z2025-05-17T19:34:29Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising, the media and globalisation : a world in motionent://SD_ILS/0/SD_ILS:493492025-05-17T19:34:29Z2025-05-17T19:34:29Zby Sinclair, John G., 1944-<br/>Format: Books<br/>Publication Date 2012<br/>Strategic writing : multimedia writing for public relations, advertising, and moreent://SD_ILS/0/SD_ILS:494102025-05-17T19:34:29Z2025-05-17T19:34:29Zby Marsh, Charles, 1955-<br/>Format: Books<br/>Publication Date 2012<br/>Using qualitative research in advertising : strategies, techniques, and applicationsent://SD_ILS/0/SD_ILS:498042025-05-17T19:34:29Z2025-05-17T19:34:29Zby Morrison, Margaret A.<br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-05-17T19:34:29Z2025-05-17T19:34:29Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising in developing and emerging countries : the economic, political and social contextent://SD_ILS/0/SD_ILS:454852025-05-17T19:34:29Z2025-05-17T19:34:29Zby Alozie, Emmanuel C.<br/>Format: Books<br/>Publication Date 2011<br/>Landscapes of capital : representing time, space, and globalization in corporate advertisingent://SD_ILS/0/SD_ILS:464422025-05-17T19:34:29Z2025-05-17T19:34:29Zby Goldman, Robert.<br/>Format: Books<br/>Publication Date 2011<br/>Killer Facebook ads : master cutting-edge Facebook advertising techniquesent://SD_ILS/0/SD_ILS:465532025-05-17T19:34:29Z2025-05-17T19:34:29Zby Weintraub, Marty, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Globalisation and advertising in emerging economies : Brazil, Russia, India and Chinaent://SD_ILS/0/SD_ILS:470032025-05-17T19:34:29Z2025-05-17T19:34:29Zby Ciochetto, Lynne.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-05-17T19:34:29Z2025-05-17T19:34:29Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>About face : the secrets of emotionally effective advertisingent://SD_ILS/0/SD_ILS:422462025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hill, Dan, 1959-<br/>Format: Books<br/>Publication Date 2010<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:432712025-05-17T19:34:29Z2025-05-17T19:34:29Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2010<br/>Alcohol advertising and young people's drinking : representation, reception and regulationent://SD_ILS/0/SD_ILS:465472025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gunter, Barrie<br/>Format: Books<br/>Publication Date 2010<br/>Copywriting : successful writing for design, advertising and marketingent://SD_ILS/0/SD_ILS:371812025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shaw, Mark.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising next : 150 winning campaigns for the new communications ageent://SD_ILS/0/SD_ILS:371822025-05-17T19:34:29Z2025-05-17T19:34:29Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:413392025-05-17T19:34:29Z2025-05-17T19:34:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Digital video recorders : DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:417652025-05-17T19:34:29Z2025-05-17T19:34:29Zby Schaeffler, Jimmy.<br/>Format: Books<br/>Publication Date 2009<br/>Ads to icons : how advertising succeeds in a multimedia ageent://SD_ILS/0/SD_ILS:399372025-05-17T19:34:29Z2025-05-17T19:34:29Zby Springer, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Digital signage : software, networks, advertising, and displays : a primer for understanding the businessent://SD_ILS/0/SD_ILS:409922025-05-17T19:34:29Z2025-05-17T19:34:29Zby Schaeffler, Jimmy.<br/>Format: Books<br/>Publication Date 2008<br/>Advertising in the news : paid-for content and the South African print mediaent://SD_ILS/0/SD_ILS:97892025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hadland, Adrian.<br/><a href="http://www.hsrcpress.co.za">http://www.hsrcpress.co.za</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>How disruption brought order : the story of a winning strategy in the world of advertisingent://SD_ILS/0/SD_ILS:485562025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dru, Jean-Marie.<br/>Format: Books<br/>Publication Date 2007<br/>MadScam : kick-ass advertising without the Madison Avenue price tagent://SD_ILS/0/SD_ILS:433532025-05-17T19:34:29Z2025-05-17T19:34:29Zby Parker, George, 1937-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-05-17T19:34:29Z2025-05-17T19:34:29Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communicationent://SD_ILS/0/SD_ILS:297002025-05-17T19:34:29Z2025-05-17T19:34:29Zby Marsh, Charles, 1955-<br/>Format: Books<br/>Publication Date 2005<br/>Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studiesent://SD_ILS/0/SD_ILS:315362025-05-17T19:34:29Z2025-05-17T19:34:29Zby Helgert, Joseph P.<br/>Format: Books<br/>Publication Date 2005<br/>Pick me : breaking into advertising and staying thereent://SD_ILS/0/SD_ILS:163852025-05-17T19:34:29Z2025-05-17T19:34:29Zby Vonk, Nancy.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html">http://catdir.loc.gov/catdir/enhancements/fy0627/2005283352-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Cutting edge advertising : how to create the world's best print for brands in the 21st centuryent://SD_ILS/0/SD_ILS:126922025-05-17T19:34:29Z2025-05-17T19:34:29Zby Aitchison, Jim.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-05-17T19:34:29Z2025-05-17T19:34:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-05-17T19:34:29Z2025-05-17T19:34:29Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,ent://SD_ILS/0/SD_ILS:357952025-05-17T19:34:29Z2025-05-17T19:34:29Zby Clemente, Mark N.<br/>Format: Books<br/>Publication Date 2002<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:123352025-05-17T19:34:29Z2025-05-17T19:34:29Zby Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The interplay of influence : news, advertising, politics, and the mass mediaent://SD_ILS/0/SD_ILS:236402025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jamieson, Kathleen Hall.<br/>Format: Books<br/>Publication Date 2000<br/>The elementary laws of advertising and how to use thement://SD_ILS/0/SD_ILS:488552025-05-17T19:34:29Z2025-05-17T19:34:29Zby Bunting, Henry Stanhope, 1869-1948.<br/>Format: Books<br/>Publication Date 1913<br/>Market place : an insight into advertising, marketing, research, sales promotion.ent://SD_ILS/0/SD_ILS:581172025-05-17T19:34:29Z2025-05-17T19:34:29ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:171742025-05-17T19:34:29Z2025-05-17T19:34:29Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2007<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170662025-05-17T19:34:29Z2025-05-17T19:34:29Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2005<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-05-17T19:34:29Z2025-05-17T19:34:29Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:236912025-05-17T19:34:29Z2025-05-17T19:34:29ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Ad review.ent://SD_ILS/0/SD_ILS:237992025-05-17T19:34:29Z2025-05-17T19:34:29ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.ent://SD_ILS/0/SD_ILS:238872025-05-17T19:34:29Z2025-05-17T19:34:29Zby Institute of Marketing Management (South Africa)<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>B &amp; T weekly.ent://SD_ILS/0/SD_ILS:580242025-05-17T19:34:29Z2025-05-17T19:34:29ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-05-17T19:34:29Z2025-05-17T19:34:29Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Basics of entrepreneurshipent://SD_ILS/0/SD_ILS:560412025-05-17T19:34:29Z2025-05-17T19:34:29Zby Nieuwenhuizen, C. (Cecile)<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-05-17T19:34:29Z2025-05-17T19:34:29Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-05-17T19:34:29Z2025-05-17T19:34:29Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Mass communication : living in a media worldent://SD_ILS/0/SD_ILS:521492025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hanson, Ralph E., author.<br/>Format: Books<br/>Publication Date 2016 2015<br/>Fundamentals of information systemsent://SD_ILS/0/SD_ILS:548942025-05-17T19:34:29Z2025-05-17T19:34:29Zby Stair, Ralph M., author.<br/>Format: Books<br/>Publication Date 2016<br/>Planning and managing public relations campaigns : a strategic approachent://SD_ILS/0/SD_ILS:20142025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gregory, Anne, 1953- author.<br/>Format: Books<br/>Publication Date 2015<br/>Global marketingent://SD_ILS/0/SD_ILS:518352025-05-17T19:34:29Z2025-05-17T19:34:29Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Reality TVent://SD_ILS/0/SD_ILS:524272025-05-17T19:34:29Z2025-05-17T19:34:29Zby Deery, June author.<br/>Format: Books<br/>Publication Date 2015<br/>The concise encyclopedia of communicationent://SD_ILS/0/SD_ILS:524292025-05-17T19:34:29Z2025-05-17T19:34:29Zby Donsbach, Wolfgang, 1949-<br/>Format: Books<br/>Publication Date 2015<br/>Children and media : a global perspectiveent://SD_ILS/0/SD_ILS:524082025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lemish, Dafna, 1951-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg</a><br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-05-17T19:34:29Z2025-05-17T19:34:29Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Privacy in the information societyent://SD_ILS/0/SD_ILS:537622025-05-17T19:34:29Z2025-05-17T19:34:29Zby Leith, Philip, 1954- editor.<br/>Table of contents only <a href="http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html">http://catdir.loc.gov/catdir/toc/fy16pdf02/2014946839.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582025-05-17T19:34:29Z2025-05-17T19:34:29Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-05-17T19:34:29Z2025-05-17T19:34:29Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-05-17T19:34:29Z2025-05-17T19:34:29Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-05-17T19:34:29Z2025-05-17T19:34:29Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-05-17T19:34:29Z2025-05-17T19:34:29Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>The handbook of gender, sex, and mediaent://SD_ILS/0/SD_ILS:508852025-05-17T19:34:29Z2025-05-17T19:34:29Zby Ross, Karen, 1957-<br/>Format: Books<br/>Publication Date 2014<br/>Cyberethics : morality and law in cyberspaceent://SD_ILS/0/SD_ILS:519872025-05-17T19:34:29Z2025-05-17T19:34:29Zby Spinello, Richard A., author.<br/>Format: Books<br/>Publication Date 2014<br/>Business communicationent://SD_ILS/0/SD_ILS:214872025-05-17T19:34:29Z2025-05-17T19:34:29Zby Daniels, Dawn, author.<br/>Format: Books<br/>Publication Date 2014<br/>Media analysis techniquesent://SD_ILS/0/SD_ILS:503802025-05-17T19:34:29Z2025-05-17T19:34:29Zby Berger, Arthur Asa, 1933-<br/>Format: Books<br/>Publication Date 2014<br/>Introducing communication research : paths of inquiryent://SD_ILS/0/SD_ILS:510892025-05-17T19:34:29Z2025-05-17T19:34:29Zby Treadwell, D. F. (Donald Francis)<br/>Format: Books<br/>Publication Date 2014<br/>Mobile magic : the Saatchi &amp; Saatchi guide to mobile marketingent://SD_ILS/0/SD_ILS:512582025-05-17T19:34:29Z2025-05-17T19:34:29Zby Eslinger, Tom, author.<br/>Format: Books<br/>Publication Date 2014<br/>International perspectives on business innovation and disruption in the creative industries : film, video and photographyent://SD_ILS/0/SD_ILS:514262025-05-17T19:34:29Z2025-05-17T19:34:29Zby DeFillippi, Bob, editor.<br/>Format: Books<br/>Publication Date 2014<br/>An introduction to the philosophy of artent://SD_ILS/0/SD_ILS:516872025-05-17T19:34:29Z2025-05-17T19:34:29Zby Eldridge, Richard Thomas, 1953- author.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902025-05-17T19:34:29Z2025-05-17T19:34:29Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>The dynamics of political communication : media and politics in a digital ageent://SD_ILS/0/SD_ILS:529122025-05-17T19:34:29Z2025-05-17T19:34:29Zby Perloff, Richard M.<br/>Format: Books<br/>Publication Date 2014<br/>The law of journalism and mass communicationent://SD_ILS/0/SD_ILS:540692025-05-17T19:34:29Z2025-05-17T19:34:29Zby Trager, Robert author.<br/>Format: Books<br/>Publication Date 2014<br/>Media studies : the essential resourceent://SD_ILS/0/SD_ILS:538372025-05-17T19:34:29Z2025-05-17T19:34:29Zby Benyahia, Sarah Casey.<br/>Format: Books<br/>Publication Date 2014<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-05-17T19:34:29Z2025-05-17T19:34:29Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-05-17T19:34:29Z2025-05-17T19:34:29Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-05-17T19:34:29Z2025-05-17T19:34:29Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. 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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:191462025-05-17T19:34:29Z2025-05-17T19:34:29Zby Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Managing corporate communication : a cross-cultural approachent://SD_ILS/0/SD_ILS:496452025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gambetti, Rossella.<br/>Format: Books<br/>Publication Date 2013<br/>Customer sense : how the 5 senses influence buying behaviorent://SD_ILS/0/SD_ILS:496532025-05-17T19:34:29Z2025-05-17T19:34:29Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing database analytics : transforming data for competitive advantageent://SD_ILS/0/SD_ILS:501132025-05-17T19:34:29Z2025-05-17T19:34:29Zby Banasiewicz, Andrew D.<br/>Format: Books<br/>Publication Date 2013<br/>Computer security literacy : staying safe in a digital worldent://SD_ILS/0/SD_ILS:502232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jacobson, Douglas.<br/>Format: Books<br/>Publication Date 2013<br/>Promo 2ent://SD_ILS/0/SD_ILS:506762025-05-17T19:34:29Z2025-05-17T19:34:29Zby O'Guinn, Thomas.<br/>Format: Books<br/>Publication Date 2013<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-05-17T19:34:29Z2025-05-17T19:34:29Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Social media and the law : a guidebook for communication students and professionalsent://SD_ILS/0/SD_ILS:510312025-05-17T19:34:29Z2025-05-17T19:34:29Zby Stewart, Daxton R.<br/>Format: Books<br/>Publication Date 2013<br/>Business ethicsent://SD_ILS/0/SD_ILS:510422025-05-17T19:34:29Z2025-05-17T19:34:29Zby Parboteeah, Praveen.<br/>Format: Books<br/>Publication Date 2013<br/>Exploring creativity : evaluative practices in innovation, design and the artsent://SD_ILS/0/SD_ILS:515912025-05-17T19:34:29Z2025-05-17T19:34:29Zby Moeran, Brian, 1944- editor.<br/>Format: Books<br/>Publication Date 2013<br/>Sports marketing : creating long term valueent://SD_ILS/0/SD_ILS:516912025-05-17T19:34:29Z2025-05-17T19:34:29Zby Davis, John A.<br/>Format: Books<br/>Publication Date 2013<br/>The millionaire dropout : fire your boss. do what you love. reclaim your life!ent://SD_ILS/0/SD_ILS:518632025-05-17T19:34:29Z2025-05-17T19:34:29Zby Stanzione, Vince.<br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-05-17T19:34:29Z2025-05-17T19:34:29Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-05-17T19:34:29Z2025-05-17T19:34:29Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-05-17T19:34:29Z2025-05-17T19:34:29Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-05-17T19:34:29Z2025-05-17T19:34:29Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>The media studies readerent://SD_ILS/0/SD_ILS:486152025-05-17T19:34:29Z2025-05-17T19:34:29Zby Ouellette, Laurie.<br/>Format: Books<br/>Publication Date 2013<br/>Retail marketing and branding : a definitive guide to maximizing ROIent://SD_ILS/0/SD_ILS:490342025-05-17T19:34:29Z2025-05-17T19:34:29Zby Perrey, Jesko.<br/>Format: Books<br/>Publication Date 2013<br/>AndroidTM how to programent://SD_ILS/0/SD_ILS:491882025-05-17T19:34:29Z2025-05-17T19:34:29Zby Deitel, Paul J.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations : writing and media techniquesent://SD_ILS/0/SD_ILS:494192025-05-17T19:34:29Z2025-05-17T19:34:29Zby Wilcox, Dennis L.<br/>Format: Regular print<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-05-17T19:34:29Z2025-05-17T19:34:29Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Digital media lawent://SD_ILS/0/SD_ILS:505172025-05-17T19:34:29Z2025-05-17T19:34:29Zby Packard, Ashley.<br/>Format: Books<br/>Publication Date 2013<br/>Thought leadership : prompting businesses to think and learnent://SD_ILS/0/SD_ILS:505912025-05-17T19:34:29Z2025-05-17T19:34:29Zby Young, Laurie, 1955-<br/>Format: Books<br/>Publication Date 2013<br/>Music business handbook and career guideent://SD_ILS/0/SD_ILS:515162025-05-17T19:34:29Z2025-05-17T19:34:29Zby Baskerville, David.<br/>Format: Books<br/>Publication Date 2013<br/>Racism, sexism, and the media : multicultural issues into the new communications ageent://SD_ILS/0/SD_ILS:518932025-05-17T19:34:29Z2025-05-17T19:34:29Zby Wilson, Clint C., II<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-05-17T19:34:29Z2025-05-17T19:34:29Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>The Routledge international handbook of children, adolescents and mediaent://SD_ILS/0/SD_ILS:543022025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lemish, Dafna, 1951- editor.<br/>Format: Books<br/>Publication Date 2013<br/>Business in Africa : corporate insightsent://SD_ILS/0/SD_ILS:547972025-05-17T19:34:29Z2025-05-17T19:34:29Zby Games, Dianna.<br/>Format: Books<br/>Publication Date 2013<br/>Media today : mass communication in a converging worldent://SD_ILS/0/SD_ILS:531132025-05-17T19:34:29Z2025-05-17T19:34:29Zby Turow, Joseph.<br/>Format: Books<br/>Publication Date 2013<br/>Encyclopedia of major marketing strategiesent://SD_ILS/0/SD_ILS:534462025-05-17T19:34:29Z2025-05-17T19:34:29Zby Miskelly, Matthew, Éditeur scientifique.<br/>Format: Books<br/>Publication Date 2013<br/>Doing timeent://SD_ILS/0/SD_ILS:551042025-05-17T19:34:29Z2025-05-17T19:34:29Zby Vundla, Peter, author.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=3015492">http://public.eblib.com/choice/publicfullrecord.aspx?p=3015492</a>
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Excerpt <a href="http://samples.overdrive.com/?crid=6d4d48df-690c-4046-bcaa-7336581acf28&.epub-sample.overdrive.com">http://samples.overdrive.com/?crid=6d4d48df-690c-4046-bcaa-7336581acf28&.epub-sample.overdrive.com</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Foundations of community journalisment://SD_ILS/0/SD_ILS:482832025-05-17T19:34:29Z2025-05-17T19:34:29Zby Reader, Bill, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Friendship and other weapons : group activities to help young girls aged 5--11 to cope with bullyingent://SD_ILS/0/SD_ILS:491692025-05-17T19:34:29Z2025-05-17T19:34:29Zby Whitson, Signe.<br/>Format: Books<br/>Publication Date 2012<br/>Mediawriting : print, broadcast, and public relationsent://SD_ILS/0/SD_ILS:492412025-05-17T19:34:29Z2025-05-17T19:34:29Zby Whitaker, Wayne R., 1940-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Writing skills for public relations : style and technique for mainstream and social mediaent://SD_ILS/0/SD_ILS:495592025-05-17T19:34:29Z2025-05-17T19:34:29Zby Foster, John, 1926-<br/>Format: Books<br/>Publication Date 2012<br/>How to make sales when you don't like sellingent://SD_ILS/0/SD_ILS:500842025-05-17T19:34:29Z2025-05-17T19:34:29Zby Fairweather, Alan.<br/>Format: Books<br/>Publication Date 2012<br/>Diagnosis and treatment planning skills for mental health professionals : a popular culture casebook approachent://SD_ILS/0/SD_ILS:507132025-05-17T19:34:29Z2025-05-17T19:34:29Zby Schwitzer, Alan M.<br/>Format: Books<br/>Publication Date 2012<br/>Website optimization : an hour a dayent://SD_ILS/0/SD_ILS:510122025-05-17T19:34:29Z2025-05-17T19:34:29Zby Page, Rich.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html</a>
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Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html">http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Becoming a public relations writer : a writing workbook for emerging and established mediaent://SD_ILS/0/SD_ILS:478352025-05-17T19:34:29Z2025-05-17T19:34:29Zby Smith, Ronald D., 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:485392025-05-17T19:34:29Z2025-05-17T19:34:29Zby Singer, Dorothy G.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing strategyent://SD_ILS/0/SD_ILS:490322025-05-17T19:34:29Z2025-05-17T19:34:29Zby Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-05-17T19:34:29Z2025-05-17T19:34:29Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:495722025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jolibert, Alain. Marketing management.<br/>Format: Books<br/>Publication Date 2012<br/>Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobileent://SD_ILS/0/SD_ILS:497482025-05-17T19:34:29Z2025-05-17T19:34:29Zby Proulx, Mike.<br/>Format: Books<br/>Publication Date 2012<br/>Ethics for psychologists : a casebook approachent://SD_ILS/0/SD_ILS:498412025-05-17T19:34:29Z2025-05-17T19:34:29Zby Tien, Liang, 1951-<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Money laundering : a guide for criminal investigatorsent://SD_ILS/0/SD_ILS:500372025-05-17T19:34:29Z2025-05-17T19:34:29Zby Madinger, John.<br/>Format: Books<br/>Publication Date 2012<br/>Media regulation : governance and the interests of citizens and consumersent://SD_ILS/0/SD_ILS:510842025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Ethics in marketing : international cases and perspectivesent://SD_ILS/0/SD_ILS:524442025-05-17T19:34:29Z2025-05-17T19:34:29Zby Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-05-17T19:34:29Z2025-05-17T19:34:29Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>Measure what matters : online tools for understanding customers, social media, engagement, and key relationshipsent://SD_ILS/0/SD_ILS:458822025-05-17T19:34:29Z2025-05-17T19:34:29Zby Delahaye Paine, Katie, 1952-<br/>Format: Books<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-05-17T19:34:29Z2025-05-17T19:34:29Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-05-17T19:34:29Z2025-05-17T19:34:29Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-05-17T19:34:29Z2025-05-17T19:34:29Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouthent://SD_ILS/0/SD_ILS:448962025-05-17T19:34:29Z2025-05-17T19:34:29Zby Silverman, George, 1942-<br/>Format: Books<br/>Publication Date 2011<br/>Media, markets, and moralsent://SD_ILS/0/SD_ILS:463092025-05-17T19:34:29Z2025-05-17T19:34:29Zby Spence, Edward H.<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-05-17T19:34:29Z2025-05-17T19:34:29Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Journalism in Britain : a historical introductionent://SD_ILS/0/SD_ILS:468872025-05-17T19:34:29Z2025-05-17T19:34:29Zby Conboy, Martin.<br/>Format: Books<br/>Publication Date 2011<br/>Media and democracyent://SD_ILS/0/SD_ILS:471662025-05-17T19:34:29Z2025-05-17T19:34:29Zby Curran, James.<br/>Format: Books<br/>Publication Date 2011<br/>Crisis communications : a casebook approachent://SD_ILS/0/SD_ILS:485032025-05-17T19:34:29Z2025-05-17T19:34:29Zby Fearn-Banks, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>Managing media workent://SD_ILS/0/SD_ILS:485502025-05-17T19:34:29Z2025-05-17T19:34:29Zby Deuze, Mark.<br/>Format: Books<br/>Publication Date 2011<br/>A dictionary of media and communicationent://SD_ILS/0/SD_ILS:537052025-05-17T19:34:29Z2025-05-17T19:34:29Zby Chandler, Daniel.<br/>Format: Books<br/>Publication Date 2011<br/>Media literacyent://SD_ILS/0/SD_ILS:464052025-05-17T19:34:29Z2025-05-17T19:34:29Zby Potter, W. James.<br/>Format: Books<br/>Publication Date 2011<br/>New femininities : postfeminism, neoliberalism, and subjectivityent://SD_ILS/0/SD_ILS:464282025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gill, Rosalind.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-05-17T19:34:29Z2025-05-17T19:34:29Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Controversies in media ethicsent://SD_ILS/0/SD_ILS:471382025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gordon, David, 1935-<br/>Format: Books<br/>Publication Date 2011<br/>Basics of entrepreneurshipent://SD_ILS/0/SD_ILS:527392025-05-17T19:34:29Z2025-05-17T19:34:29Zby Nieuwenhuizen, C. (Cecile)<br/>Format: Books<br/>Publication Date 2011<br/>Adams &amp; Adams practitioner's guide to intellectual property lawent://SD_ILS/0/SD_ILS:534902025-05-17T19:34:29Z2025-05-17T19:34:29Zby Adams &amp; Adams.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-05-17T19:34:29Z2025-05-17T19:34:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>The buying brain : secrets for selling to the subconscious mindent://SD_ILS/0/SD_ILS:420442025-05-17T19:34:29Z2025-05-17T19:34:29Zby Pradeep, A. K., 1963-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a customer-oriented approachent://SD_ILS/0/SD_ILS:405462025-05-17T19:34:29Z2025-05-17T19:34:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Repositioning : marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:414402025-05-17T19:34:29Z2025-05-17T19:34:29Zby Trout, Jack.<br/>Format: Books<br/>Publication Date 2010<br/>Beer, sociability, and masculinity in South Africaent://SD_ILS/0/SD_ILS:429672025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mager, Anne Kelk.<br/>Format: Books<br/>Publication Date 2010<br/>Turn clicks into customers : proven marketing techniques for converting online traffic into revenueent://SD_ILS/0/SD_ILS:432122025-05-17T19:34:29Z2025-05-17T19:34:29Zby Forrester, Duane.<br/>Format: Books<br/>Publication Date 2010<br/>The media industries and their markets : quantitative analysesent://SD_ILS/0/SD_ILS:455232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Badillo, Patrick-Yves editor.<br/>Format: Books<br/>Publication Date 2010<br/>Brand sense : sensory secrets behind the stuff we buyent://SD_ILS/0/SD_ILS:9632025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-05-17T19:34:29Z2025-05-17T19:34:29Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-05-17T19:34:29Z2025-05-17T19:34:29Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Unleashing the power of digital signage : content strategies for the 5th screenent://SD_ILS/0/SD_ILS:409882025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kelsen, Keith.<br/>Format: Books<br/>Publication Date 2010<br/>Presidential campaign communication : the quest for the White Houseent://SD_ILS/0/SD_ILS:412992025-05-17T19:34:29Z2025-05-17T19:34:29Zby Smith, Craig Allen, 1949 February 4-<br/>Format: Books<br/>Publication Date 2010<br/>New media for a new Chinaent://SD_ILS/0/SD_ILS:428092025-05-17T19:34:29Z2025-05-17T19:34:29Zby Scotton, James Francis, 1932-<br/>Format: Books<br/>Publication Date 2010<br/>Global communication : theories, stakeholders, and trendsent://SD_ILS/0/SD_ILS:428142025-05-17T19:34:29Z2025-05-17T19:34:29Zby McPhail, Thomas L.<br/>Format: Books<br/>Publication Date 2010<br/>Managerial economics : a strategic approachent://SD_ILS/0/SD_ILS:438222025-05-17T19:34:29Z2025-05-17T19:34:29Zby Fisher, Timothy C. G., 1959-<br/>Format: Books<br/>Publication Date 2010<br/>Emotionomics : leveraging emotions for business successent://SD_ILS/0/SD_ILS:444792025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hill, Dan.<br/>Format: Books<br/>Publication Date 2010<br/>Web wisdom : how to evaluate and create information quality on the Web.ent://SD_ILS/0/SD_ILS:458982025-05-17T19:34:29Z2025-05-17T19:34:29Zby Tate, Marsha Ann.<br/>Format: Books<br/>Publication Date 2010<br/>The vibe : the marketing handbook for every product, service and industryent://SD_ILS/0/SD_ILS:464102025-05-17T19:34:29Z2025-05-17T19:34:29Zby Bertwistle , Gary.<br/>Format: Books<br/>Publication Date 2010<br/>Essential law for counsellors and psychotherapistsent://SD_ILS/0/SD_ILS:468512025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mitchels, Barbara (Barbara M.)<br/>Format: Books<br/>Publication Date 2010<br/>International media communication in a global ageent://SD_ILS/0/SD_ILS:471922025-05-17T19:34:29Z2025-05-17T19:34:29Zby Golan, Guy J.<br/>Format: Books<br/>Publication Date 2010<br/>The media student's bookent://SD_ILS/0/SD_ILS:478742025-05-17T19:34:29Z2025-05-17T19:34:29Zby Branston, Gill.<br/>Format: Books<br/>Publication Date 2010<br/>Crisis communications student workbookent://SD_ILS/0/SD_ILS:473152025-05-17T19:34:29Z2025-05-17T19:34:29Zby Fearn-Banks, Kathleen.<br/>Format: Books<br/>Publication Date 2010<br/>The objects of affection : semiotics and consumer cultureent://SD_ILS/0/SD_ILS:482032025-05-17T19:34:29Z2025-05-17T19:34:29Zby Berger, Arthur Asa, 1933-<br/>Format: Books<br/>Publication Date 2010<br/>Communications lawent://SD_ILS/0/SD_ILS:9772025-05-17T19:34:29Z2025-05-17T19:34:29Zby Burns, Yvonne.<br/>Format: Books<br/>Publication Date 2009<br/>Media studies : an introductionent://SD_ILS/0/SD_ILS:110982025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kolker, Robert Phillip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Children, adolescents, and the mediaent://SD_ILS/0/SD_ILS:387692025-05-17T19:34:29Z2025-05-17T19:34:29Zby Strasburger, Victor C., 1949-<br/>Format: Books<br/>Publication Date 2009<br/>Body panic : gender, health, and the selling of fitnessent://SD_ILS/0/SD_ILS:395372025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dworkin, Shari L.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-05-17T19:34:29Z2025-05-17T19:34:29Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-05-17T19:34:29Z2025-05-17T19:34:29Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The next evolution of marketing : connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:411022025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gilbreath, Bob.<br/>Format: Books<br/>Publication Date 2009<br/>Free speech in the new mediaent://SD_ILS/0/SD_ILS:464902025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gibbons, Thomas.<br/>Format: Books<br/>Publication Date 2009<br/>A cognitive psychology of mass communicationent://SD_ILS/0/SD_ILS:484452025-05-17T19:34:29Z2025-05-17T19:34:29Zby Harris, Richard Jackson.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-05-17T19:34:29Z2025-05-17T19:34:29Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-05-17T19:34:29Z2025-05-17T19:34:29Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Differentiate or die : survival in our era of killer competitionent://SD_ILS/0/SD_ILS:349212025-05-17T19:34:29Z2025-05-17T19:34:29Zby Trout, Jack.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Malcolm McDonald on marketing planning : understanding marketing plans and strategyent://SD_ILS/0/SD_ILS:349272025-05-17T19:34:29Z2025-05-17T19:34:29Zby McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format: Books<br/>Publication Date 2008 2007 2002<br/>Critical theories of mass media : then and nowent://SD_ILS/0/SD_ILS:365402025-05-17T19:34:29Z2025-05-17T19:34:29Zby Taylor, Paul A., 1967-<br/>Format: Books<br/>Publication Date 2008<br/>Professional English in use marketingent://SD_ILS/0/SD_ILS:365622025-05-17T19:34:29Z2025-05-17T19:34:29Zby Farrall, Cate.<br/>Format: Books<br/>Publication Date 2008<br/>Persuasive messages : The Process of Influenceent://SD_ILS/0/SD_ILS:372972025-05-17T19:34:29Z2025-05-17T19:34:29Zby Benoit, William L.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html">http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Ethics in psychology and the mental health professions : standards and casesent://SD_ILS/0/SD_ILS:349792025-05-17T19:34:29Z2025-05-17T19:34:29Zby Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing ethicsent://SD_ILS/0/SD_ILS:361422025-05-17T19:34:29Z2025-05-17T19:34:29Zby Brenkert, George G.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Public relations for Asiaent://SD_ILS/0/SD_ILS:375472025-05-17T19:34:29Z2025-05-17T19:34:29Zby Morris, Trevor.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html">http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The theory and practice of corporate communication : a competing values perspectiveent://SD_ILS/0/SD_ILS:380072025-05-17T19:34:29Z2025-05-17T19:34:29Zby Belasen, Alan T., 1951-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007014604.html">http://www.loc.gov/catdir/toc/ecip0715/2007014604.html</a><br/>Format: Books<br/>Publication Date 2008 2007<br/>Media literacyent://SD_ILS/0/SD_ILS:387752025-05-17T19:34:29Z2025-05-17T19:34:29Zby Potter, W. James.<br/>Format: Books<br/>Publication Date 2008<br/>How to market, advertise, and promote your business or service in your own backyardent://SD_ILS/0/SD_ILS:394272025-05-17T19:34:29Z2025-05-17T19:34:29Zby Egelhoff, Tom.<br/>Format: Books<br/>Publication Date 2008<br/>Becoming a public relations writer : a writing process workbook for the professionent://SD_ILS/0/SD_ILS:397002025-05-17T19:34:29Z2025-05-17T19:34:29Zby Smith, Ronald D., 1948-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0719/2007021602.html">http://www.loc.gov/catdir/toc/ecip0719/2007021602.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Strategic communications for nonprofits : a step-by-step guide to working with the mediaent://SD_ILS/0/SD_ILS:401912025-05-17T19:34:29Z2025-05-17T19:34:29Zby Bonk, Kathy, 1953-<br/>Format: Books<br/>Publication Date 2008<br/>Managing e-commerce in businessent://SD_ILS/0/SD_ILS:198102025-05-17T19:34:29Z2025-05-17T19:34:29Zby Botha, J. A. R. (Johan Abraham Reinart), 1953-<br/>Format: Books<br/>Publication Date 2008<br/>Real-world media ethics : inside the broadcast and entertainment industriesent://SD_ILS/0/SD_ILS:418772025-05-17T19:34:29Z2025-05-17T19:34:29Zby Perebinossoff, Philippe.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0811/2007043042-d.html">http://www.loc.gov/catdir/enhancements/fy0811/2007043042-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Quantitative research : methods in the social sciencesent://SD_ILS/0/SD_ILS:440302025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hummel-Rossi, Barbara.<br/>Format: Video disc<br/>Publication Date 2008<br/>Political science research methodsent://SD_ILS/0/SD_ILS:447492025-05-17T19:34:29Z2025-05-17T19:34:29Zby Johnson, Janet Buttolph, 1950-<br/>Format: Books<br/>Publication Date 2008<br/>The role of social science in lawent://SD_ILS/0/SD_ILS:488862025-05-17T19:34:29Z2025-05-17T19:34:29Zby Mertz, Elizabeth.<br/>Format: Books<br/>Publication Date 2008<br/>Content analysisent://SD_ILS/0/SD_ILS:374822025-05-17T19:34:29Z2025-05-17T19:34:29Zby Franzosi, Roberto.<br/>Format: Books<br/>Publication Date 2008<br/>Digital signage broadcasting : content management and distribution techniquesent://SD_ILS/0/SD_ILS:400952025-05-17T19:34:29Z2025-05-17T19:34:29Zby Lundstrom, Lars-Ingemar.<br/>Format: Books<br/>Publication Date 2008<br/>Statistical methods in e-commerce researchent://SD_ILS/0/SD_ILS:404912025-05-17T19:34:29Z2025-05-17T19:34:29Zby Jank, Wolfgang, 1970-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing calculator : measuring and managing return on marketing investment.ent://SD_ILS/0/SD_ILS:411122025-05-17T19:34:29Z2025-05-17T19:34:29Zby Powell, Guy R.<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-05-17T19:34:29Z2025-05-17T19:34:29Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-05-17T19:34:29Z2025-05-17T19:34:29Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-05-17T19:34:29Z2025-05-17T19:34:29Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>It's not just PR : public relations in societyent://SD_ILS/0/SD_ILS:198152025-05-17T19:34:29Z2025-05-17T19:34:29Zby Coombs, W. Timothy.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html">http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-05-17T19:34:29Z2025-05-17T19:34:29Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Processing Web ads : the effects of animation and arousing contentent://SD_ILS/0/SD_ILS:334502025-05-17T19:34:29Z2025-05-17T19:34:29Zby Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Living brandsent://SD_ILS/0/SD_ILS:334712025-05-17T19:34:29Z2025-05-17T19:34:29Zby Nadeau, Raymond.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0615/2006018778.html">http://www.loc.gov/catdir/toc/ecip0615/2006018778.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:334722025-05-17T19:34:29Z2025-05-17T19:34:29Zby Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:334772025-05-17T19:34:29Z2025-05-17T19:34:29Zby Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-05-17T19:34:29Z2025-05-17T19:34:29Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>Encyclopedia of major marketing campaigns. volume 2ent://SD_ILS/0/SD_ILS:357942025-05-17T19:34:29Z2025-05-17T19:34:29Zby Riggs, Thomas, 1963-<br/>Format: Books<br/>Publication Date 2007<br/>The challenge of affluence : self-control and well-being in the United States and Britain since 1950ent://SD_ILS/0/SD_ILS:376132025-05-17T19:34:29Z2025-05-17T19:34:29Zby Offer, Avner.<br/>Format: Books<br/>Publication Date 2007 2006<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-05-17T19:34:29Z2025-05-17T19:34:29Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-05-17T19:34:29Z2025-05-17T19:34:29Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:163942025-05-17T19:34:29Z2025-05-17T19:34:29Zby Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>International marketingent://SD_ILS/0/SD_ILS:166912025-05-17T19:34:29Z2025-05-17T19:34:29Zby Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Scholastic journalisment://SD_ILS/0/SD_ILS:485002025-05-17T19:34:29Z2025-05-17T19:34:29Zby Rolnicki, Tom.<br/>Format: Books<br/>Publication Date 2007<br/>Evaluating public relations : a best practice guide to public relations planning, research &amp; evaluationent://SD_ILS/0/SD_ILS:500542025-05-17T19:34:29Z2025-05-17T19:34:29Zby Watson, Tom, 1950-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007026140.html">http://www.loc.gov/catdir/toc/fy0803/2007026140.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Encyclopedia of children, adolescents, and the mediaent://SD_ILS/0/SD_ILS:426972025-05-17T19:34:29Z2025-05-17T19:34:29Zby Arnett, Jeffrey Jensen.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2006016723-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html">http://www.loc.gov/catdir/enhancements/fy0658/2006016723-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2006016723-b.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Gender and the mediaent://SD_ILS/0/SD_ILS:463982025-05-17T19:34:29Z2025-05-17T19:34:29Zby Gill, Rosalind (Rosalind Clair)<br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-05-17T19:34:29Z2025-05-17T19:34:29Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Information please : culture and politics in the age of digital machinesent://SD_ILS/0/SD_ILS:220462025-05-17T19:34:29Z2025-05-17T19:34:29Zby Poster, Mark.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html">http://catdir.loc.gov/catdir/toc/ecip068/2006004595.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015416028&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>