Search Results for Advertising. - Narrowed by: RC Cape Town SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dLIBRARY$002509Library$0025091$00253ARCCT$002509RC$002bCape$002bTown$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list 2025-10-13T04:47:01Z The psychology of advertising ent://SD_ILS/0/SD_ILS:56335 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Fennis, Bob Micha&euml;l, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:22106 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Andrews, J. Craig, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:19811 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Brands and branding South Africa 2016. ent://SD_ILS/0/SD_ILS:17192 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Affinity Advertising &amp; Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:56044 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Graphic design solutions ent://SD_ILS/0/SD_ILS:22366 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Basics of entrepreneurship ent://SD_ILS/0/SD_ILS:39 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Nieuwenhuizen, C. (Cecile)<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media marketing ent://SD_ILS/0/SD_ILS:361 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:19146 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Cases in direct marketing ent://SD_ILS/0/SD_ILS:19790 2025-10-13T04:47:01Z 2025-10-13T04:47:01Z by&#160;Brown, Herbert E.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/>