Search Results for Advertising. - Narrowed by: Public relations. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising.$0026qf$003dSUBJECT$002509Subject$002509Public$002brelations.$002509Public$002brelations.$0026pe$003dd$00253A$0026ps$003d300?dt=list 2025-10-14T21:03:31Z Promotion : advertising, publicity, personal selling, sales promotion ent://SD_ILS/0/SD_ILS:10815 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Stanley, Richard E.<br/>Format:&#160;Books<br/>Publication Date&#160;1982<br/> Rethinking reputation : how PR trumps marketing and advertising in the new media world ent://SD_ILS/0/SD_ILS:49640 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The fall of advertising and the rise of PR ent://SD_ILS/0/SD_ILS:15682 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The fall of advertising and the rise of PR ent://SD_ILS/0/SD_ILS:16559 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Ries, Al.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2002023294.html">http://catdir.loc.gov/catdir/description/hc042/2002023294.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Introduction to communication. Course Book 7, Speech communication, public relations and advertising ent://SD_ILS/0/SD_ILS:13899 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Angelopoulo, G. C.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Strategic planning for public relations ent://SD_ILS/0/SD_ILS:22307 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Smith, Ronald D., 1948- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Planning and managing public relations campaigns : a strategic approach ent://SD_ILS/0/SD_ILS:2014 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Gregory, Anne, 1953- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The concise encyclopedia of communication ent://SD_ILS/0/SD_ILS:52429 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Donsbach, Wolfgang, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Becoming a public relations writer : a writing workbook for emerging and established media ent://SD_ILS/0/SD_ILS:47835 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Smith, Ronald D., 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introducing public relations : theory and practice ent://SD_ILS/0/SD_ILS:8404 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Butterick, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Public relations writing : form and style ent://SD_ILS/0/SD_ILS:21267 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Newsom, Doug.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Becoming a public relations writer : a writing process workbook for the profession ent://SD_ILS/0/SD_ILS:39700 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Smith, Ronald D., 1948-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0719/2007021602.html">http://www.loc.gov/catdir/toc/ecip0719/2007021602.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, &amp; online media to reach buyers directly ent://SD_ILS/0/SD_ILS:5717 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Effective public relations ent://SD_ILS/0/SD_ILS:15962 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Cutlip, Scott M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Public relations writing : form &amp; style. ent://SD_ILS/0/SD_ILS:20984 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Newsom, Doug.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Public relations : contemporary issues and techniques ent://SD_ILS/0/SD_ILS:18059 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Baines, Paul, 1973-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir.loc.gov/catdir/toc/els041/2003064167.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Corporate communications : a 21st century primer ent://SD_ILS/0/SD_ILS:20542 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The practice of public relations ent://SD_ILS/0/SD_ILS:16067 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Public communication campaigns ent://SD_ILS/0/SD_ILS:24756 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Atkin, Charles K.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing advantage your public relations image. ent://SD_ILS/0/SD_ILS:58156 2025-10-14T21:03:31Z 2025-10-14T21:03:31Z by&#160;Riddle, Carolyn.<br/>Format:&#160;Video cassette<br/>Publication Date&#160;1997<br/>