Search Results for Africa Institute of South Africa. - Narrowed by: VEGA Cape TownSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAfrica$002bInstitute$002bof$002bSouth$002bAfrica.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGCT$002509VEGA$002bCape$002bTown$0026ps$003d300?dt=list2025-10-08T18:41:14ZIntroduction to accounting 1A. Workbookent://SD_ILS/0/SD_ILS:576782025-10-08T18:41:14Z2025-10-08T18:41:14Zby Maritz, C. J. (C. Janse)<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to accounting 1A. Workbookent://SD_ILS/0/SD_ILS:561802025-10-08T18:41:14Z2025-10-08T18:41:14Zby Maritz, C. J. (C. Janse)<br/>Format: Books<br/>Publication Date 2021<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-10-08T18:41:14Z2025-10-08T18:41:14Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-10-08T18:41:14Z2025-10-08T18:41:14Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-08T18:41:14Z2025-10-08T18:41:14Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-10-08T18:41:14Z2025-10-08T18:41:14Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-10-08T18:41:14Z2025-10-08T18:41:14Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-10-08T18:41:14Z2025-10-08T18:41:14Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-10-08T18:41:14Z2025-10-08T18:41:14Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-10-08T18:41:14Z2025-10-08T18:41:14Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-10-08T18:41:14Z2025-10-08T18:41:14Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-10-08T18:41:14Z2025-10-08T18:41:14Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-08T18:41:14Z2025-10-08T18:41:14Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-10-08T18:41:14Z2025-10-08T18:41:14Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-10-08T18:41:14Z2025-10-08T18:41:14Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-10-08T18:41:14Z2025-10-08T18:41:14Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-10-08T18:41:14Z2025-10-08T18:41:14Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-10-08T18:41:14Z2025-10-08T18:41:14Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-10-08T18:41:14Z2025-10-08T18:41:14Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-10-08T18:41:14Z2025-10-08T18:41:14Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-10-08T18:41:14Z2025-10-08T18:41:14Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-10-08T18:41:14Z2025-10-08T18:41:14Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-10-08T18:41:14Z2025-10-08T18:41:14Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-10-08T18:41:14Z2025-10-08T18:41:14Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-10-08T18:41:14Z2025-10-08T18:41:14Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-10-08T18:41:14Z2025-10-08T18:41:14Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-10-08T18:41:14Z2025-10-08T18:41:14Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-10-08T18:41:14Z2025-10-08T18:41:14Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-10-08T18:41:14Z2025-10-08T18:41:14Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-10-08T18:41:14Z2025-10-08T18:41:14Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-10-08T18:41:14Z2025-10-08T18:41:14Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-10-08T18:41:14Z2025-10-08T18:41:14Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-10-08T18:41:14Z2025-10-08T18:41:14Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-10-08T18:41:14Z2025-10-08T18:41:14Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-10-08T18:41:14Z2025-10-08T18:41:14Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-10-08T18:41:14Z2025-10-08T18:41:14Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-10-08T18:41:14Z2025-10-08T18:41:14Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-10-08T18:41:14Z2025-10-08T18:41:14Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-10-08T18:41:14Z2025-10-08T18:41:14Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-10-08T18:41:14Z2025-10-08T18:41:14Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-10-08T18:41:14Z2025-10-08T18:41:14Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-10-08T18:41:14Z2025-10-08T18:41:14Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-10-08T18:41:14Z2025-10-08T18:41:14Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-10-08T18:41:14Z2025-10-08T18:41:14Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-10-08T18:41:14Z2025-10-08T18:41:14Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-08T18:41:14Z2025-10-08T18:41:14Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-10-08T18:41:14Z2025-10-08T18:41:14Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-10-08T18:41:14Z2025-10-08T18:41:14Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912025-10-08T18:41:14Z2025-10-08T18:41:14Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-10-08T18:41:14Z2025-10-08T18:41:14Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-10-08T18:41:14Z2025-10-08T18:41:14Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-10-08T18:41:14Z2025-10-08T18:41:14Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-10-08T18:41:14Z2025-10-08T18:41:14Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-10-08T18:41:14Z2025-10-08T18:41:14Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-10-08T18:41:14Z2025-10-08T18:41:14Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-10-08T18:41:14Z2025-10-08T18:41:14Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-10-08T18:41:14Z2025-10-08T18:41:14Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-10-08T18:41:14Z2025-10-08T18:41:14Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Going global : insights from South Africa's top companiesent://SD_ILS/0/SD_ILS:67682025-10-08T18:41:14Z2025-10-08T18:41:14Zby Makura, Moky.<br/>Format: Books<br/>Publication Date 2012<br/>1987-2007, Design achievers : 20 years of nurturing design leadershipent://SD_ILS/0/SD_ILS:83982025-10-08T18:41:14Z2025-10-08T18:41:14Zby South African Bureau of Standards. Design Institute.<br/>Format: Books<br/>Publication Date 2007<br/>Black diamond unearthing South Africa's new black middle class.ent://SD_ILS/0/SD_ILS:193122025-10-08T18:41:14Z2025-10-08T18:41:14Zby UCT Unilever Institute of Strategic Marketing.<br/>Format: Books<br/>Publication Date 2006 200<br/>Economics : principles and practiceent://SD_ILS/0/SD_ILS:139122025-10-08T18:41:14Z2025-10-08T18:41:14Zby Black, P. A. (Philip A.)<br/>Format: Books<br/>Publication Date 2000<br/>