Search Results for Aspects psychologiques. - Narrowed by: 1:STACKS

Predictably irrational : the hidden forces that shape our decisions

2025-05-16T04:11:38Z

by Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Book web site http://www.predictablyirrational.com/ Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format: Books
Publication Date 2008

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-05-16T04:11:38Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

The culture code : an ingenious way to understand why people around the world buy and live as they do

2025-05-16T04:11:38Z

by Rapaille, Clotaire.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Format: Books
Publication Date 2006

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-05-16T04:11:38Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

How customers think : essential insights into the mind of the market

2025-05-16T04:11:38Z

by Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: Books
Publication Date 2003

Beyond disruption : changing the rules in the marketplace

2025-05-16T04:11:38Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Handbook of children and the media

2025-05-16T04:11:38Z

by Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259 Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format: Books
Publication Date 2001

Visual persuasion : the role of images in advertising

2025-05-16T04:11:38Z

by Messaris, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html
Format: Books
Publication Date 1997