Search Results for BASIC. - Narrowed by: Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBASIC.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list 2025-12-30T21:27:20Z Basic marketing ent://SD_ILS/0/SD_ILS:6611 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:16669 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Cannon, Joseph P.<br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Winning the story wars : why those who tell--and live--the best stories will rule the future ent://SD_ILS/0/SD_ILS:5118 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Sachs, Jonah, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Sustainability marketing : a global perspective ent://SD_ILS/0/SD_ILS:49935 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Belz, Frank-Martin.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Pricing strategies : a marketing approach ent://SD_ILS/0/SD_ILS:49796 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Schindler, Robert (Robert M.)<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing ent://SD_ILS/0/SD_ILS:22799 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Baines, Paul, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:16620 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> New products management ent://SD_ILS/0/SD_ILS:50957 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm ent://SD_ILS/0/SD_ILS:12925 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Effective marketing : creating and keeping customers ent://SD_ILS/0/SD_ILS:17002 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Internet marketing ent://SD_ILS/0/SD_ILS:13569 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/00036498.html">http://catdir.loc.gov/catdir/toc/onix06/00036498.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/00036498.html">http://catdir.loc.gov/catdir/description/wiley035/00036498.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Great answers to tough marketing questions ent://SD_ILS/0/SD_ILS:14931 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever ent://SD_ILS/0/SD_ILS:16616 2025-12-30T21:27:20Z 2025-12-30T21:27:20Z by&#160;Gordon, Ian, 1952 June 19-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-134752.html">http://lcweb.loc.gov/catdir/toc/98-134752.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/98134752.html">http://catdir.loc.gov/catdir/bios/wiley042/98134752.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/98134752.html">http://catdir.loc.gov/catdir/description/wiley033/98134752.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>