Search Results for Banding (Marketing) - Narrowed by: VEGA Cape TownSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBanding$002b$002528Marketing$002529$0026qf$003dLIBRARY$002509Library$0025091$00253AVGCT$002509VEGA$002bCape$002bTown$0026ps$003d300?2025-11-18T03:40:55ZBrands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-11-18T03:40:55Z2025-11-18T03:40:55ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>The annual : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170192025-11-18T03:40:55Z2025-11-18T03:40:55ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-11-18T03:40:55Z2025-11-18T03:40:55Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-11-18T03:40:55Z2025-11-18T03:40:55Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-11-18T03:40:55Z2025-11-18T03:40:55Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-11-18T03:40:55Z2025-11-18T03:40:55Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-11-18T03:40:55Z2025-11-18T03:40:55Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-11-18T03:40:55Z2025-11-18T03:40:55Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-11-18T03:40:55Z2025-11-18T03:40:55Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-11-18T03:40:55Z2025-11-18T03:40:55Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing brands in Africa : perspectives on the evolution of branding in an emerging marketent://SD_ILS/0/SD_ILS:567582025-11-18T03:40:55Z2025-11-18T03:40:55Zby Appau, Samuelson, editor.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-11-18T03:40:55Z2025-11-18T03:40:55Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-11-18T03:40:55Z2025-11-18T03:40:55Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-11-18T03:40:55Z2025-11-18T03:40:55Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-11-18T03:40:55Z2025-11-18T03:40:55Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-11-18T03:40:55Z2025-11-18T03:40:55Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-11-18T03:40:55Z2025-11-18T03:40:55Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-11-18T03:40:55Z2025-11-18T03:40:55Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-11-18T03:40:55Z2025-11-18T03:40:55Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-11-18T03:40:55Z2025-11-18T03:40:55Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-11-18T03:40:55Z2025-11-18T03:40:55Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-11-18T03:40:55Z2025-11-18T03:40:55Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-11-18T03:40:55Z2025-11-18T03:40:55Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-11-18T03:40:55Z2025-11-18T03:40:55Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-11-18T03:40:55Z2025-11-18T03:40:55Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-11-18T03:40:55Z2025-11-18T03:40:55Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-11-18T03:40:55Z2025-11-18T03:40:55Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-11-18T03:40:55Z2025-11-18T03:40:55Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. 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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-11-18T03:40:55Z2025-11-18T03:40:55Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-11-18T03:40:55Z2025-11-18T03:40:55Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-11-18T03:40:55Z2025-11-18T03:40:55Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Superbrands : an insight into many of South Africa's strongest brands. Volume 4ent://SD_ILS/0/SD_ILS:170392025-11-18T03:40:55Z2025-11-18T03:40:55Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-11-18T03:40:55Z2025-11-18T03:40:55Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-11-18T03:40:55Z2025-11-18T03:40:55Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-11-18T03:40:55Z2025-11-18T03:40:55Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-11-18T03:40:55Z2025-11-18T03:40:55Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-11-18T03:40:55Z2025-11-18T03:40:55Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-11-18T03:40:55Z2025-11-18T03:40:55Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-11-18T03:40:55Z2025-11-18T03:40:55Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Barbie : from a friend to a friendent://SD_ILS/0/SD_ILS:189392025-11-18T03:40:55Z2025-11-18T03:40:55Zby Haupt, Kelly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422025-11-18T03:40:55Z2025-11-18T03:40:55Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-11-18T03:40:55Z2025-11-18T03:40:55Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-11-18T03:40:55Z2025-11-18T03:40:55Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152025-11-18T03:40:55Z2025-11-18T03:40:55Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-11-18T03:40:55Z2025-11-18T03:40:55Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>"Kardashian Khaos!" personal branding : turning people into brandsent://SD_ILS/0/SD_ILS:189232025-11-18T03:40:55Z2025-11-18T03:40:55Zby Dube, Themebelihle Cherly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.ent://SD_ILS/0/SD_ILS:189252025-11-18T03:40:55Z2025-11-18T03:40:55Zby Bukasa, Patrick.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-11-18T03:40:55Z2025-11-18T03:40:55Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-11-18T03:40:55Z2025-11-18T03:40:55Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africaent://SD_ILS/0/SD_ILS:159652025-11-18T03:40:55Z2025-11-18T03:40:55Zby Morris, Michael, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>33rd Loeries annualent://SD_ILS/0/SD_ILS:171802025-11-18T03:40:55Z2025-11-18T03:40:55Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-11-18T03:40:55Z2025-11-18T03:40:55Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands and their ambassadors : investigating the effects of celebrities' actions on their brandsent://SD_ILS/0/SD_ILS:188942025-11-18T03:40:55Z2025-11-18T03:40:55Zby Saunt, Michelle Margot.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992025-11-18T03:40:55Z2025-11-18T03:40:55Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketingent://SD_ILS/0/SD_ILS:189042025-11-18T03:40:55Z2025-11-18T03:40:55Zby Van Zyl, Abraham Johannes.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The value of brand affiliation with lifestyle brands (Love Life and Diners Club)ent://SD_ILS/0/SD_ILS:189052025-11-18T03:40:55Z2025-11-18T03:40:55Zby Gcaba, Nomdumiso.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-11-18T03:40:55Z2025-11-18T03:40:55Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-11-18T03:40:55Z2025-11-18T03:40:55Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-11-18T03:40:55Z2025-11-18T03:40:55Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>The 32nd Loeries annualent://SD_ILS/0/SD_ILS:171822025-11-18T03:40:55Z2025-11-18T03:40:55Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2010<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-11-18T03:40:55Z2025-11-18T03:40:55Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-11-18T03:40:55Z2025-11-18T03:40:55Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>Brand Avatar : translating virtual world branding into real world successent://SD_ILS/0/SD_ILS:109882025-11-18T03:40:55Z2025-11-18T03:40:55Zby De Mesa, Alycia.<br/>Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-11-18T03:40:55Z2025-11-18T03:40:55Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722025-11-18T03:40:55Z2025-11-18T03:40:55Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>The 31st annual Loerie Awards : feed your egoent://SD_ILS/0/SD_ILS:171812025-11-18T03:40:55Z2025-11-18T03:40:55Zby Human, Andrew.<br/>Format: Books<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-11-18T03:40:55Z2025-11-18T03:40:55Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>Brand enigma : decoding the secrets of your brandent://SD_ILS/0/SD_ILS:162122025-11-18T03:40:55Z2025-11-18T03:40:55Zby Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-11-18T03:40:55Z2025-11-18T03:40:55Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152025-11-18T03:40:55Z2025-11-18T03:40:55Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Personality not included : why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:162342025-11-18T03:40:55Z2025-11-18T03:40:55Zby Bhargava, Rohit.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>A history of advertisingent://SD_ILS/0/SD_ILS:168682025-11-18T03:40:55Z2025-11-18T03:40:55Zby Pincas, Stepháne.<br/>Format: Books<br/>Publication Date 2008<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-11-18T03:40:55Z2025-11-18T03:40:55Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Joël Desgrippes and Marc Gobé on the emotional brand experienceent://SD_ILS/0/SD_ILS:159912025-11-18T03:40:55Z2025-11-18T03:40:55Zby Desgrippes, Joël.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-11-18T03:40:55Z2025-11-18T03:40:55Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612025-11-18T03:40:55Z2025-11-18T03:40:55Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-11-18T03:40:55Z2025-11-18T03:40:55Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:94512025-11-18T03:40:55Z2025-11-18T03:40:55Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:100952025-11-18T03:40:55Z2025-11-18T03:40:55Zby Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>The law of the brand : a practical guide to branding law in South Africaent://SD_ILS/0/SD_ILS:97502025-11-18T03:40:55Z2025-11-18T03:40:55Zby Muhlberg, Hans.<br/>Format: Books<br/>Publication Date 2005<br/>Superbrands : an insight into many of South Africa's strongest brandsent://SD_ILS/0/SD_ILS:164982025-11-18T03:40:55Z2025-11-18T03:40:55Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2005<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170662025-11-18T03:40:55Z2025-11-18T03:40:55Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-11-18T03:40:55Z2025-11-18T03:40:55Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-11-18T03:40:55Z2025-11-18T03:40:55Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-11-18T03:40:55Z2025-11-18T03:40:55Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Branded nation : the marketing of megachurch, college, inc., and museumworldent://SD_ILS/0/SD_ILS:151402025-11-18T03:40:55Z2025-11-18T03:40:55Zby Twitchell, James B., 1943-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012918099&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html">http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon051/2004052147.html">http://catdir.loc.gov/catdir/description/simon051/2004052147.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-11-18T03:40:55Z2025-11-18T03:40:55Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-11-18T03:40:55Z2025-11-18T03:40:55Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Added Value : the alchemy of brand-led growthent://SD_ILS/0/SD_ILS:120892025-11-18T03:40:55Z2025-11-18T03:40:55Zby Sherrington, Mark.<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780230513488">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol052/2003043143.html">http://catdir.loc.gov/catdir/bios/hol052/2003043143.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol032/2003043143.html">http://catdir.loc.gov/catdir/description/hol032/2003043143.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-11-18T03:40:55Z2025-11-18T03:40:55Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>Online brandingent://SD_ILS/0/SD_ILS:130042025-11-18T03:40:55Z2025-11-18T03:40:55Zby Drew, Keith.<br/>Format: Books<br/>Publication Date 2002<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-11-18T03:40:55Z2025-11-18T03:40:55Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-11-18T03:40:55Z2025-11-18T03:40:55Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The hero and the outlaw : building extraordinary brands through the power of archetypesent://SD_ILS/0/SD_ILS:166372025-11-18T03:40:55Z2025-11-18T03:40:55Zby Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Driving brand value : using integrated marketing to manage profitable stakeholder relationshipsent://SD_ILS/0/SD_ILS:162162025-11-18T03:40:55Z2025-11-18T03:40:55Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 1997<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-11-18T03:40:55Z2025-11-18T03:40:55Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>