Search Results for Books -- Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBooks$002b--$002bMarketing.$0026ps$003d300?dt=list2025-10-05T02:43:57ZThe marketing gurus : lessons from the best marketing books of all timeent://SD_ILS/0/SD_ILS:34902025-10-05T02:43:57Z2025-10-05T02:43:57Zby Murray, Chris, 1951-<br/>Format: Books<br/>Publication Date 2010<br/>The marketing gurus : lessons from the best marketing books of all timesent://SD_ILS/0/SD_ILS:320132025-10-05T02:43:57Z2025-10-05T02:43:57Zby Murray, Chris.<br/>Format: Books<br/>Publication Date 2006<br/>Digital analytics for marketingent://SD_ILS/0/SD_ILS:594562025-10-05T02:43:57Z2025-10-05T02:43:57Zby Sponder, Marshall, author.<br/>Format: Books<br/>Publication Date 2024<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-10-05T02:43:57Z2025-10-05T02:43:57Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic marketing theory and application for competitive advantageent://SD_ILS/0/SD_ILS:191532025-10-05T02:43:57Z2025-10-05T02:43:57Zby Venter, Peet, 1964-<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2014<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:191462025-10-05T02:43:57Z2025-10-05T02:43:57Zby Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Manager's guide to online marketingent://SD_ILS/0/SD_ILS:490262025-10-05T02:43:57Z2025-10-05T02:43:57Zby Weaver, Jason D.<br/>Format: Books<br/>Publication Date 2013<br/>Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and resultsent://SD_ILS/0/SD_ILS:497332025-10-05T02:43:57Z2025-10-05T02:43:57Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2013<br/>Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.ent://SD_ILS/0/SD_ILS:506842025-10-05T02:43:57Z2025-10-05T02:43:57Zby Barker, Melissa S.<br/>Format: Books<br/>Publication Date 2013<br/>Good works! : marketing and corporate initiatives that build a better world-- and the bottom lineent://SD_ILS/0/SD_ILS:493982025-10-05T02:43:57Z2025-10-05T02:43:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Applying scientific reasoning to the field of marketing : make better decisionsent://SD_ILS/0/SD_ILS:495312025-10-05T02:43:57Z2025-10-05T02:43:57Zby Grapentine, Terry<br/>Format: Books<br/>Publication Date 2012<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:462612025-10-05T02:43:57Z2025-10-05T02:43:57Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2011<br/>Principles of pricing : an analytical approachent://SD_ILS/0/SD_ILS:477472025-10-05T02:43:57Z2025-10-05T02:43:57Zby Vohra, Rakesh V.<br/>Format: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-10-05T02:43:57Z2025-10-05T02:43:57Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-10-05T02:43:57Z2025-10-05T02:43:57Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Thinking for yourself : developing critical thinking skills through reading and writingent://SD_ILS/0/SD_ILS:393812025-10-05T02:43:57Z2025-10-05T02:43:57Zby Mayfield, Marlys, 1931-<br/>Format: Books<br/>Publication Date 2010 2007<br/>A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantageent://SD_ILS/0/SD_ILS:438772025-10-05T02:43:57Z2025-10-05T02:43:57Zby Richardson, Neil.<br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Sport club managementent://SD_ILS/0/SD_ILS:431382025-10-05T02:43:57Z2025-10-05T02:43:57Zby Robinson, Matthew J.<br/>Format: Books<br/>Publication Date 2010<br/>International marketingent://SD_ILS/0/SD_ILS:201772025-10-05T02:43:57Z2025-10-05T02:43:57Zby Cateora, Philip R.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/575088141.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0826/2008036578.html">http://catdir.loc.gov/catdir/toc/ecip0826/2008036578.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Developmental editing : a handbook for freelancers, authors, and publishersent://SD_ILS/0/SD_ILS:415822025-10-05T02:43:57Z2025-10-05T02:43:57Zby Norton, Scott.<br/>Format: Books<br/>Publication Date 2009<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:223682025-10-05T02:43:57Z2025-10-05T02:43:57Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2009<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-10-05T02:43:57Z2025-10-05T02:43:57Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
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Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Getting it published : a guide for scholars and anyone else serious about serious booksent://SD_ILS/0/SD_ILS:410062025-10-05T02:43:57Z2025-10-05T02:43:57Zby Germano, William P.<br/>Format: Books<br/>Publication Date 2008<br/>Judging a book by its cover : fans, publishers, designers, and the marketing of fictionent://SD_ILS/0/SD_ILS:356102025-10-05T02:43:57Z2025-10-05T02:43:57Zby Matthews, Nicole.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0712/2007007169.html">http://www.loc.gov/catdir/toc/ecip0712/2007007169.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612025-10-05T02:43:57Z2025-10-05T02:43:57Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Excel models for business and operations managementent://SD_ILS/0/SD_ILS:297722025-10-05T02:43:57Z2025-10-05T02:43:57Zby Barlow, John F.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip057/2005003239.html">http://www.loc.gov/catdir/toc/ecip057/2005003239.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:199132025-10-05T02:43:57Z2025-10-05T02:43:57Zby Best, Roger J.<br/>Format: Books<br/>Publication Date 2005<br/>Consuming kids : the hostile takeover of childhoodent://SD_ILS/0/SD_ILS:285302025-10-05T02:43:57Z2025-10-05T02:43:57Zby Linn, Susan E.<br/>Format: Books<br/>Publication Date 2004<br/>The pirate inside : building a challenger brand culture within yourself and your organizationent://SD_ILS/0/SD_ILS:117142025-10-05T02:43:57Z2025-10-05T02:43:57Zby Morgan, Adam.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=11256">http://www.books24x7.com/marc.asp?bookid=11256</a>
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EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117396</a>
MyiLibrary <a href="http://www.myilibrary.com?id=27115">http://www.myilibrary.com?id=27115</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>The complete guide to self-publishingent://SD_ILS/0/SD_ILS:177252025-10-05T02:43:57Z2025-10-05T02:43:57Zby Ross, Tom, 1933-<br/>Format: Books<br/>Publication Date 2002<br/>Essays by distinguished marketing scholars of the Society for Marketing Advancesent://SD_ILS/0/SD_ILS:337342025-10-05T02:43:57Z2025-10-05T02:43:57Zby Woodside, Arch G.<br/><a href="http://ezproxy.lib.monash.edu.au/login?url=http://www.sciencedirect.com/science?_ob=IssueURL&_tockey=%23TOC%2313051%232002%23999889999%23471222%23FLA%23Volume_11,_Pages_1-220_(2002)%2BMEssays_by_Distinguished_Marketing_Scholars_of_the_Society_for_Marketing_Advances%2BMEdited_by_Arch_G._Woodside_and_Ellen_M._Moore%2BMISBN%3A_0-7623-0869-9&_auth=y&view=c&_acct=C000027659&_version=1&_urlVersion=0&_userid=542840&md5=8ccd831a3de2c687888647b5b2b7a7ee">Full text available online via ScienceDirect Books (restricted access)</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Print in transition, 1850-1910 : studies in media and book historyent://SD_ILS/0/SD_ILS:106242025-10-05T02:43:57Z2025-10-05T02:43:57Zby Brake, Laurel, 1941-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/00055678.html">http://catdir.loc.gov/catdir/toc/hol051/00055678.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol058/00055678.html">http://catdir.loc.gov/catdir/bios/hol058/00055678.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol051/00055678.html">http://catdir.loc.gov/catdir/description/hol051/00055678.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Getting it published : a guide for scholars and anyone else serious about serious booksent://SD_ILS/0/SD_ILS:241082025-10-05T02:43:57Z2025-10-05T02:43:57Zby Germano, William P., 1950-<br/>Format: Books<br/>Publication Date 2001<br/>The hero and the outlaw : building extraordinary brands through the power of archetypesent://SD_ILS/0/SD_ILS:166372025-10-05T02:43:57Z2025-10-05T02:43:57Zby Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Introduction to neural networks and data mining for business applicationsent://SD_ILS/0/SD_ILS:282842025-10-05T02:43:57Z2025-10-05T02:43:57Zby Smith, Kate A.<br/>Format: Books<br/>Publication Date 1999<br/>Writing a CV that works : how to develop and use your key marketing toolent://SD_ILS/0/SD_ILS:140952025-10-05T02:43:57Z2025-10-05T02:43:57Zby McGee, Paul, 1964-<br/>Format: Books<br/>Publication Date 1997<br/>Marketingent://SD_ILS/0/SD_ILS:184712025-10-05T02:43:57Z2025-10-05T02:43:57Zby Stapleton, John, 1938-<br/>Format: Books<br/>Publication Date 1984<br/>