Search Results for BrandSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026ps$003d300?2025-05-31T08:36:25ZOn brandent://SD_ILS/0/SD_ILS:166362025-05-31T08:36:25Z2025-05-31T08:36:25Zby Olins, Wally, 1930-2014.<br/>Format: Books<br/>Publication Date 2003<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-05-31T08:36:25Z2025-05-31T08:36:25Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Brand failuresent://SD_ILS/0/SD_ILS:60022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Haig, Matt<br/>Format: Books<br/>Publication Date 2005<br/>Brand senseent://SD_ILS/0/SD_ILS:60032025-05-31T08:36:25Z2025-05-31T08:36:25Zby Lindstrom, Martin<br/>Format: Books<br/>Publication Date 2005<br/>Profit brandent://SD_ILS/0/SD_ILS:60242025-05-31T08:36:25Z2025-05-31T08:36:25Zby Wreden, Nick<br/>Format: Books<br/>Publication Date 2005<br/>Brand childent://SD_ILS/0/SD_ILS:67272025-05-31T08:36:25Z2025-05-31T08:36:25Zby Lindstrom, Martin<br/>Format: Books<br/>Publication Date 2004<br/>On brandent://SD_ILS/0/SD_ILS:89142025-05-31T08:36:25Z2025-05-31T08:36:25Zby Olins, Wally<br/>Format: Books<br/>Publication Date 2003<br/>Brand managementent://SD_ILS/0/SD_ILS:46692025-05-31T08:36:25Z2025-05-31T08:36:25Zby Riezebos, Rik<br/>Format: Books<br/>Publication Date 2003<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-05-31T08:36:25Z2025-05-31T08:36:25Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:437492025-05-31T08:36:25Z2025-05-31T08:36:25Zby Dall'Olmo Riley, Francesca.<br/>Format: Books<br/>Publication Date 2010<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-05-31T08:36:25Z2025-05-31T08:36:25Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Brand avatarent://SD_ILS/0/SD_ILS:72232025-05-31T08:36:25Z2025-05-31T08:36:25Zby De Mesa, Alycia<br/>Format: Books<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:166342025-05-31T08:36:25Z2025-05-31T08:36:25Zby Aaker, David A., 1938-<br/>Format: Books<br/>Publication Date 2002<br/>Brand Leadershipent://SD_ILS/0/SD_ILS:89592025-05-31T08:36:25Z2025-05-31T08:36:25Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2000<br/>Brand leadershipent://SD_ILS/0/SD_ILS:102192025-05-31T08:36:25Z2025-05-31T08:36:25Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/99089668.html">http://catdir.loc.gov/catdir/samples/simon031/99089668.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/99089668.html">http://catdir.loc.gov/catdir/bios/simon051/99089668.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/99089668.html">http://catdir.loc.gov/catdir/description/simon033/99089668.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Brand managementent://SD_ILS/0/SD_ILS:463322025-05-31T08:36:25Z2025-05-31T08:36:25Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 1998<br/>Brand management. 1ent://SD_ILS/0/SD_ILS:228772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Benedict, Elsie, 1976-<br/>Format: Books<br/>Publication Date 2016<br/>The brand bookent://SD_ILS/0/SD_ILS:86902025-05-31T08:36:25Z2025-05-31T08:36:25Zby Oosthuizen, Thomas<br/>Format: Books<br/>Publication Date 2013<br/>Designing brand identityent://SD_ILS/0/SD_ILS:15612025-05-31T08:36:25Z2025-05-31T08:36:25Zby Wheeler, Alina<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:334772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Living the brandent://SD_ILS/0/SD_ILS:16022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ind, Nicholas<br/>Format: Books<br/>Publication Date 2007<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:94512025-05-31T08:36:25Z2025-05-31T08:36:25Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gapent://SD_ILS/0/SD_ILS:30912025-05-31T08:36:25Z2025-05-31T08:36:25Zby Neumeier, Marty<br/>Format: Books<br/>Publication Date 2006<br/>Brand new justiceent://SD_ILS/0/SD_ILS:30962025-05-31T08:36:25Z2025-05-31T08:36:25Zby Anholt, Simon<br/>Format: Books<br/>Publication Date 2005<br/>Brand portfolio strategyent://SD_ILS/0/SD_ILS:47532025-05-31T08:36:25Z2025-05-31T08:36:25Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2004<br/>United we brandent://SD_ILS/0/SD_ILS:51172025-05-31T08:36:25Z2025-05-31T08:36:25Zby Moser, Mike<br/>Format: Books<br/>Publication Date 2003<br/>Brand asset managementent://SD_ILS/0/SD_ILS:5962025-05-31T08:36:25Z2025-05-31T08:36:25Zby Davis, Scott<br/>Format: Books<br/>Publication Date 2000<br/>The brand mindsetent://SD_ILS/0/SD_ILS:64382025-05-31T08:36:25Z2025-05-31T08:36:25Zby Knapp, Duane.E<br/>Format: Books<br/>Publication Date 2000<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:79822025-05-31T08:36:25Z2025-05-31T08:36:25Zby Keller, Kevin Lane<br/>Format: Books<br/>Publication Date 1998<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:9662025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kapferer, Jean-Noel<br/>Format: Books<br/>Publication Date 1997<br/>Building brand identityent://SD_ILS/0/SD_ILS:56962025-05-31T08:36:25Z2025-05-31T08:36:25Zby Upshaw, Lynn.B<br/>Format: Books<br/>Publication Date 1995<br/>Managing brand equityent://SD_ILS/0/SD_ILS:47602025-05-31T08:36:25Z2025-05-31T08:36:25Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 1991<br/>International Brand managementent://SD_ILS/0/SD_ILS:594372025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-05-31T08:36:25Z2025-05-31T08:36:25Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:224522025-05-31T08:36:25Z2025-05-31T08:36:25Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:156082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2015<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:10872025-05-31T08:36:25Z2025-05-31T08:36:25Zby Keller, Kevin Lane<br/>Format: Books<br/>Publication Date 2003<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-05-31T08:36:25Z2025-05-31T08:36:25Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-05-31T08:36:25Z2025-05-31T08:36:25Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Brandovation : celebrating your brandent://SD_ILS/0/SD_ILS:32082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Eberl, Nikolaus.<br/>Format: Books<br/>Publication Date 2007<br/>Our brand is crisisent://SD_ILS/0/SD_ILS:59992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Boynton, Rachel<br/>Format: Books<br/>Publication Date 2006<br/>Brand it like Beckhament://SD_ILS/0/SD_ILS:43722025-05-31T08:36:25Z2025-05-31T08:36:25Zby Milligan, Andy<br/>Format: Books<br/>Publication Date 2004<br/>A new brand worldent://SD_ILS/0/SD_ILS:75692025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bedbury, Scott<br/>Format: Books<br/>Publication Date 2003<br/>The brand marketing bookent://SD_ILS/0/SD_ILS:69342025-05-31T08:36:25Z2025-05-31T08:36:25Zby Marconi, Joe<br/>Format: Books<br/>Publication Date 1999<br/>[re]inventing the brandent://SD_ILS/0/SD_ILS:18082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kapferer,Jeon-neol<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-05-31T08:36:25Z2025-05-31T08:36:25Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-31T08:36:25Z2025-05-31T08:36:25Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-05-31T08:36:25Z2025-05-31T08:36:25Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Harvard business review on brand management.ent://SD_ILS/0/SD_ILS:170092025-05-31T08:36:25Z2025-05-31T08:36:25ZFormat: Books<br/>Publication Date 1999<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand communication and leadership : reading pack.ent://SD_ILS/0/SD_ILS:187202025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand spaces : the logo of experienceent://SD_ILS/0/SD_ILS:194722025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sizaliyo, Abigail.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-31T08:36:25Z2025-05-31T08:36:25Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>ADVERTISING AND INTEGRATED BRAND PROMOTION.ent://SD_ILS/0/SD_ILS:570932025-05-31T08:36:25Z2025-05-31T08:36:25Zby SCHEINBAUM, ANGELINE CLOSE.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-05-31T08:36:25Z2025-05-31T08:36:25Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Getting started with brand managementent://SD_ILS/0/SD_ILS:228522025-05-31T08:36:25Z2025-05-31T08:36:25Zby Benedict, Elsie, 1976-<br/>Format: Books<br/>Publication Date 2018<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-05-31T08:36:25Z2025-05-31T08:36:25Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-05-31T08:36:25Z2025-05-31T08:36:25Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-05-31T08:36:25Z2025-05-31T08:36:25Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Strategic brand management : a European perspectiveent://SD_ILS/0/SD_ILS:97752025-05-31T08:36:25Z2025-05-31T08:36:25Zby Keller, Kevin Lane, 1956-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>How healthy is your brand?ent://SD_ILS/0/SD_ILS:5342025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cook, G. et al.<br/>Format: Books<br/>Publication Date 2010<br/>Build a brand in 30 daysent://SD_ILS/0/SD_ILS:437542025-05-31T08:36:25Z2025-05-31T08:36:25Zby Middleton, Simon.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-05-31T08:36:25Z2025-05-31T08:36:25Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Should the Vega brand be trusted?ent://SD_ILS/0/SD_ILS:188642025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bassoon, Chrisna.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-05-31T08:36:25Z2025-05-31T08:36:25Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>The global corporate brand bookent://SD_ILS/0/SD_ILS:423772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Morley, Michael.<br/>Format: Books<br/>Publication Date 2009<br/>Handbook on brand and experience managementent://SD_ILS/0/SD_ILS:372682025-05-31T08:36:25Z2025-05-31T08:36:25Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2008<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-05-31T08:36:25Z2025-05-31T08:36:25Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Brand hijack : marketing without marketingent://SD_ILS/0/SD_ILS:78952025-05-31T08:36:25Z2025-05-31T08:36:25Zby Wipperfürth, Alex.<br/>Format: Books<br/>Publication Date 2005<br/>Brand South Africa : alive with possibilities.ent://SD_ILS/0/SD_ILS:170162025-05-31T08:36:25Z2025-05-31T08:36:25Zby International Marketing Council of South Africa.<br/>Format: Books<br/>Publication Date 2002<br/>11 steps to brand heavenent://SD_ILS/0/SD_ILS:60012025-05-31T08:36:25Z2025-05-31T08:36:25Zby Weinreich, Len<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-05-31T08:36:25Z2025-05-31T08:36:25Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to creative brand communication : reading pack.ent://SD_ILS/0/SD_ILS:187122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand building principles and fundamentals : reading pack.ent://SD_ILS/0/SD_ILS:187232025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brandsent://SD_ILS/0/SD_ILS:434852025-05-31T08:36:25Z2025-05-31T08:36:25Zby Light, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:191352025-05-31T08:36:25Z2025-05-31T08:36:25Zby Withers, Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-05-31T08:36:25Z2025-05-31T08:36:25Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-05-31T08:36:25Z2025-05-31T08:36:25Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-05-31T08:36:25Z2025-05-31T08:36:25Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>60-minute brand strategist : the essential brand book for marketing professionalsent://SD_ILS/0/SD_ILS:502772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mootee, Idris, 1958-<br/>Format: Books<br/>Publication Date 2013<br/>Trademark valuation : a tool for brand managementent://SD_ILS/0/SD_ILS:509532025-05-31T08:36:25Z2025-05-31T08:36:25Zby Smith, Gordon V., 1937- author.<br/>Format: Books<br/>Publication Date 2013<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802025-05-31T08:36:25Z2025-05-31T08:36:25Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-05-31T08:36:25Z2025-05-31T08:36:25Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-05-31T08:36:25Z2025-05-31T08:36:25Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-05-31T08:36:25Z2025-05-31T08:36:25Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Transforming your employment brand : the ABSA experienceent://SD_ILS/0/SD_ILS:275492025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van Dyk, Laetitia.<br/>Format: Books<br/>Publication Date 2004<br/>Brand management : a theoretical and practical approachent://SD_ILS/0/SD_ILS:119502025-05-31T08:36:25Z2025-05-31T08:36:25Zby Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>Advanced brand management : from vision to valuationent://SD_ILS/0/SD_ILS:259992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Temporal, Paul.<br/>Format: Books<br/>Publication Date 2002<br/>Cyberbranding : brand building in the digital economyent://SD_ILS/0/SD_ILS:246202025-05-31T08:36:25Z2025-05-31T08:36:25Zby Breakenridge, Deirdre.<br/>Format: Books<br/>Publication Date 2001<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762025-05-31T08:36:25Z2025-05-31T08:36:25Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Re)inventing the brand : can top brands survive the new market realities?ent://SD_ILS/0/SD_ILS:130992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kapferer, Jean-Noël.<br/>Format: Books<br/>Publication Date 2001<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-05-31T08:36:25Z2025-05-31T08:36:25Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152025-05-31T08:36:25Z2025-05-31T08:36:25Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-05-31T08:36:25Z2025-05-31T08:36:25Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-05-31T08:36:25Z2025-05-31T08:36:25Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Logo design love : a guide to creating iconic brand identitiesent://SD_ILS/0/SD_ILS:423102025-05-31T08:36:25Z2025-05-31T08:36:25Zby Airey, David.<br/>Format: Books<br/>Publication Date 2010<br/>Corporate reputation, the brand &amp; the bottom line : powerful proven communication strategies for maximizing valueent://SD_ILS/0/SD_ILS:317002025-05-31T08:36:25Z2025-05-31T08:36:25Zby Haywood, Roger, 1939-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www.loc.gov/catdir/toc/ecip0510/2005009330.html</a><br/>Format: Books<br/>Publication Date 2005<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:103252025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Introduction to creative brand building communication : reading pack.ent://SD_ILS/0/SD_ILS:187212025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Word-of-mouth in brand building : reading pack.ent://SD_ILS/0/SD_ILS:187242025-05-31T08:36:25Z2025-05-31T08:36:25Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-05-31T08:36:25Z2025-05-31T08:36:25Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142025-05-31T08:36:25Z2025-05-31T08:36:25Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-05-31T08:36:25Z2025-05-31T08:36:25Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-05-31T08:36:25Z2025-05-31T08:36:25Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-05-31T08:36:25Z2025-05-31T08:36:25Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-05-31T08:36:25Z2025-05-31T08:36:25Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-05-31T08:36:25Z2025-05-31T08:36:25Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-31T08:36:25Z2025-05-31T08:36:25Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512025-05-31T08:36:25Z2025-05-31T08:36:25Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-31T08:36:25Z2025-05-31T08:36:25Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-05-31T08:36:25Z2025-05-31T08:36:25Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-05-31T08:36:25Z2025-05-31T08:36:25Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-05-31T08:36:25Z2025-05-31T08:36:25Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-05-31T08:36:25Z2025-05-31T08:36:25Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothingent://SD_ILS/0/SD_ILS:192892025-05-31T08:36:25Z2025-05-31T08:36:25Zby De Reuk, Chanel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Rastafaranianism as a culture brand : is its brand image diluting the culture's valueent://SD_ILS/0/SD_ILS:192912025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gouws, Muriel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>In what way is the South African government's transformation policy affecting the Springbok brand?ent://SD_ILS/0/SD_ILS:192922025-05-31T08:36:25Z2025-05-31T08:36:25Zby Basson, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982025-05-31T08:36:25Z2025-05-31T08:36:25Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012025-05-31T08:36:25Z2025-05-31T08:36:25Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>An exploration of apparel as the key construct of the personal brandent://SD_ILS/0/SD_ILS:193022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Carmichael, Valerie Charlei.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Can corporate blogging be used as a tool to increase brand credibilityent://SD_ILS/0/SD_ILS:193042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Steyn, Hayley Ann.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promisesent://SD_ILS/0/SD_ILS:193062025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ritchie, Amanda Patricia.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche marketent://SD_ILS/0/SD_ILS:193072025-05-31T08:36:25Z2025-05-31T08:36:25Zby Meadon, Darius.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-05-31T08:36:25Z2025-05-31T08:36:25Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402025-05-31T08:36:25Z2025-05-31T08:36:25Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Short left : should your brand go on a taxi ride?ent://SD_ILS/0/SD_ILS:195422025-05-31T08:36:25Z2025-05-31T08:36:25Zby Moloi, Zandile.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Brand leadership : the influence of MXit on teenagersent://SD_ILS/0/SD_ILS:194312025-05-31T08:36:25Z2025-05-31T08:36:25Zby Venter, Annelize.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the esssence of the brand being communicated?ent://SD_ILS/0/SD_ILS:194562025-05-31T08:36:25Z2025-05-31T08:36:25Zby Marsh, Leslie.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Should advertising agencies consider customisation as a tool for meeting clients brand needs?ent://SD_ILS/0/SD_ILS:194582025-05-31T08:36:25Z2025-05-31T08:36:25Zby Botes, Wayne.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the positioning of Black Label beer brand still appropriate?ent://SD_ILS/0/SD_ILS:194672025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mabalane, Dennis K.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The relationship between loyalty programmes and the customer perception of the brandent://SD_ILS/0/SD_ILS:195892025-05-31T08:36:25Z2025-05-31T08:36:25Zby Vaglietti, Daniela.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The personal brand identity of women based on the perception of their clothingent://SD_ILS/0/SD_ILS:195182025-05-31T08:36:25Z2025-05-31T08:36:25Zby Jarvis, Libby.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Is a bird on the shelf worth bucks for the brand?ent://SD_ILS/0/SD_ILS:194862025-05-31T08:36:25Z2025-05-31T08:36:25Zby Meltz, Darren.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A Moyo case study : identifying key activities which drive a positive brand imageent://SD_ILS/0/SD_ILS:194902025-05-31T08:36:25Z2025-05-31T08:36:25Zby Krom, Lance.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172025-05-31T08:36:25Z2025-05-31T08:36:25Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-05-31T08:36:25Z2025-05-31T08:36:25Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072025-05-31T08:36:25Z2025-05-31T08:36:25Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-31T08:36:25Z2025-05-31T08:36:25Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-05-31T08:36:25Z2025-05-31T08:36:25Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-05-31T08:36:25Z2025-05-31T08:36:25Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-05-31T08:36:25Z2025-05-31T08:36:25Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-05-31T08:36:25Z2025-05-31T08:36:25Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962025-05-31T08:36:25Z2025-05-31T08:36:25Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982025-05-31T08:36:25Z2025-05-31T08:36:25Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-05-31T08:36:25Z2025-05-31T08:36:25Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-05-31T08:36:25Z2025-05-31T08:36:25Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062025-05-31T08:36:25Z2025-05-31T08:36:25Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072025-05-31T08:36:25Z2025-05-31T08:36:25Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-05-31T08:36:25Z2025-05-31T08:36:25Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-05-31T08:36:25Z2025-05-31T08:36:25Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-05-31T08:36:25Z2025-05-31T08:36:25Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-05-31T08:36:25Z2025-05-31T08:36:25Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-05-31T08:36:25Z2025-05-31T08:36:25Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-31T08:36:25Z2025-05-31T08:36:25Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-05-31T08:36:25Z2025-05-31T08:36:25Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-05-31T08:36:25Z2025-05-31T08:36:25Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-31T08:36:25Z2025-05-31T08:36:25Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-05-31T08:36:25Z2025-05-31T08:36:25Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-05-31T08:36:25Z2025-05-31T08:36:25Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-31T08:36:25Z2025-05-31T08:36:25Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-05-31T08:36:25Z2025-05-31T08:36:25Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552025-05-31T08:36:25Z2025-05-31T08:36:25Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-05-31T08:36:25Z2025-05-31T08:36:25Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-05-31T08:36:25Z2025-05-31T08:36:25Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-05-31T08:36:25Z2025-05-31T08:36:25Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-05-31T08:36:25Z2025-05-31T08:36:25Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-05-31T08:36:25Z2025-05-31T08:36:25Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-05-31T08:36:25Z2025-05-31T08:36:25Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-31T08:36:25Z2025-05-31T08:36:25Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-05-31T08:36:25Z2025-05-31T08:36:25Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-05-31T08:36:25Z2025-05-31T08:36:25Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-05-31T08:36:25Z2025-05-31T08:36:25Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-05-31T08:36:25Z2025-05-31T08:36:25Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072025-05-31T08:36:25Z2025-05-31T08:36:25Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-31T08:36:25Z2025-05-31T08:36:25Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-31T08:36:25Z2025-05-31T08:36:25Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-05-31T08:36:25Z2025-05-31T08:36:25Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-05-31T08:36:25Z2025-05-31T08:36:25Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-05-31T08:36:25Z2025-05-31T08:36:25Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-05-31T08:36:25Z2025-05-31T08:36:25Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-05-31T08:36:25Z2025-05-31T08:36:25Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-05-31T08:36:25Z2025-05-31T08:36:25Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-05-31T08:36:25Z2025-05-31T08:36:25Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenueent://SD_ILS/0/SD_ILS:195242025-05-31T08:36:25Z2025-05-31T08:36:25Zby Hiestermann, Kerry.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312025-05-31T08:36:25Z2025-05-31T08:36:25Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizerent://SD_ILS/0/SD_ILS:195222025-05-31T08:36:25Z2025-05-31T08:36:25Zby Basson, Lisa.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292025-05-31T08:36:25Z2025-05-31T08:36:25Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brandent://SD_ILS/0/SD_ILS:194452025-05-31T08:36:25Z2025-05-31T08:36:25Zby Musoni, Angel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502025-05-31T08:36:25Z2025-05-31T08:36:25Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?ent://SD_ILS/0/SD_ILS:194522025-05-31T08:36:25Z2025-05-31T08:36:25Zby Klayton, Angela.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brandent://SD_ILS/0/SD_ILS:194592025-05-31T08:36:25Z2025-05-31T08:36:25Zby Grobler, Huibri.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovationent://SD_ILS/0/SD_ILS:194762025-05-31T08:36:25Z2025-05-31T08:36:25Zby Madisakwane, Katlego.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-05-31T08:36:25Z2025-05-31T08:36:25Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?ent://SD_ILS/0/SD_ILS:195902025-05-31T08:36:25Z2025-05-31T08:36:25Zby Geldenhuys, Michelle.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?ent://SD_ILS/0/SD_ILS:190112025-05-31T08:36:25Z2025-05-31T08:36:25Zby Wells, Debra-Anne.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-05-31T08:36:25Z2025-05-31T08:36:25Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912025-05-31T08:36:25Z2025-05-31T08:36:25Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892025-05-31T08:36:25Z2025-05-31T08:36:25Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital branding : how to successfully build and measure a brand onlineent://SD_ILS/0/SD_ILS:593402025-05-31T08:36:25Z2025-05-31T08:36:25Zby Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format: Books<br/>Publication Date 2025<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-05-31T08:36:25Z2025-05-31T08:36:25Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-31T08:36:25Z2025-05-31T08:36:25Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-05-31T08:36:25Z2025-05-31T08:36:25Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992025-05-31T08:36:25Z2025-05-31T08:36:25Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-05-31T08:36:25Z2025-05-31T08:36:25Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:560052025-05-31T08:36:25Z2025-05-31T08:36:25Zby Keller, Kevin Lane, 1956- author.<br/>Format: Books<br/>Publication Date 2020<br/>Design matters : a brand, its personality and the workspaceent://SD_ILS/0/SD_ILS:565982025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gibson-Van Der Walt, Kim<br/>Format: Manuscript<br/>Publication Date 2020<br/>Design matters a brand, its personality and the workspace.ent://SD_ILS/0/SD_ILS:579682025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gibson-van der Walt<br/>Format: Books<br/>Publication Date 2020<br/>Media channel planning perspectives and frameworks Towards an integrated brand communication.ent://SD_ILS/0/SD_ILS:560552025-05-31T08:36:25Z2025-05-31T08:36:25Zby Belling Cameron, Keith<br/>Format: Books<br/>Publication Date 2020<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-31T08:36:25Z2025-05-31T08:36:25Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-05-31T08:36:25Z2025-05-31T08:36:25Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-31T08:36:25Z2025-05-31T08:36:25Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-05-31T08:36:25Z2025-05-31T08:36:25Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-05-31T08:36:25Z2025-05-31T08:36:25Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-05-31T08:36:25Z2025-05-31T08:36:25Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-05-31T08:36:25Z2025-05-31T08:36:25Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-05-31T08:36:25Z2025-05-31T08:36:25Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-05-31T08:36:25Z2025-05-31T08:36:25Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102025-05-31T08:36:25Z2025-05-31T08:36:25Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-05-31T08:36:25Z2025-05-31T08:36:25Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of rebranding the celebrity brand, using Miley Cyrus as a case studyent://SD_ILS/0/SD_ILS:188042025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sayce, Chloe'.<br/>Format: Computer file<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-05-31T08:36:25Z2025-05-31T08:36:25Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-05-31T08:36:25Z2025-05-31T08:36:25Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-05-31T08:36:25Z2025-05-31T08:36:25Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342025-05-31T08:36:25Z2025-05-31T08:36:25Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-05-31T08:36:25Z2025-05-31T08:36:25Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-05-31T08:36:25Z2025-05-31T08:36:25Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-05-31T08:36:25Z2025-05-31T08:36:25Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Power brands : measuring, making, and managing brand successent://SD_ILS/0/SD_ILS:3082025-05-31T08:36:25Z2025-05-31T08:36:25Zby Perrey, Jesko, author.<br/>Format: Regular print<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-05-31T08:36:25Z2025-05-31T08:36:25Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-05-31T08:36:25Z2025-05-31T08:36:25Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-05-31T08:36:25Z2025-05-31T08:36:25Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identityent://SD_ILS/0/SD_ILS:188442025-05-31T08:36:25Z2025-05-31T08:36:25Zby Stevens, Margaux Anne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-05-31T08:36:25Z2025-05-31T08:36:25Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-31T08:36:25Z2025-05-31T08:36:25Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-05-31T08:36:25Z2025-05-31T08:36:25Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-05-31T08:36:25Z2025-05-31T08:36:25Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-05-31T08:36:25Z2025-05-31T08:36:25Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-31T08:36:25Z2025-05-31T08:36:25Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>