Search Results for Brand - Narrowed by: IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIEMSA$002509IIEMSA$0026ps$003d300?dt=list 2026-02-16T09:35:14Z Brand management ent://SD_ILS/0/SD_ILS:43749 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dall'Olmo Riley, Francesca.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand avatar ent://SD_ILS/0/SD_ILS:7223 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Mesa, Alycia<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Brand management ent://SD_ILS/0/SD_ILS:46332 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Chernatony, L. (Leslie)<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Designing brand identity ent://SD_ILS/0/SD_ILS:1561 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wheeler, Alina<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:33477 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Developing winning brand strategies ent://SD_ILS/0/SD_ILS:53090 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Finskud, Lars.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2003<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:325 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;O'Guinn, Thomas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Harvard business review on brand management. ent://SD_ILS/0/SD_ILS:17009 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z Format:&#160;Books<br/>Publication Date&#160;1999<br/> Brand revolution : rethinking brand identity ent://SD_ILS/0/SD_ILS:49068 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Sicard, Marie-Claude.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Build a brand in 30 days ent://SD_ILS/0/SD_ILS:43754 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Middleton, Simon.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated brand marketing and measuring returns ent://SD_ILS/0/SD_ILS:44478 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kitchen, Philip J.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The global corporate brand book ent://SD_ILS/0/SD_ILS:42377 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Morley, Michael.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Brand management : research, theory and practice ent://SD_ILS/0/SD_ILS:43743 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Heding, Tilde.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Handbook on brand and experience management ent://SD_ILS/0/SD_ILS:37268 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Schmitt, Bernd.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands ent://SD_ILS/0/SD_ILS:43485 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Light, Larry.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> 60-minute brand strategist : the essential brand book for marketing professionals ent://SD_ILS/0/SD_ILS:50277 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Mootee, Idris, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Trademark valuation : a tool for brand management ent://SD_ILS/0/SD_ILS:50953 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Smith, Gordon V., 1937- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Positioning the brand : an inside-out approach ent://SD_ILS/0/SD_ILS:48880 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Riezebos, H. J., 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Luxury brand management : a world of priviledge ent://SD_ILS/0/SD_ILS:49434 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Chevalier, Michel, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brands and brand management : contemporary research perspectives ent://SD_ILS/0/SD_ILS:44116 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Loken, Barbara.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> U R a brand : how smart people brand themselves for business success ent://SD_ILS/0/SD_ILS:577 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Transforming your employment brand : the ABSA experience ent://SD_ILS/0/SD_ILS:27549 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Van Dyk, Laetitia.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advanced brand management : from vision to valuation ent://SD_ILS/0/SD_ILS:25999 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Temporal, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Cyberbranding : brand building in the digital economy ent://SD_ILS/0/SD_ILS:24620 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Breakenridge, Deirdre.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Logo design love : a guide to creating iconic brand identities ent://SD_ILS/0/SD_ILS:42310 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Airey, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Corporate reputation, the brand &amp;amp; the bottom line : powerful proven communication strategies for maximizing value ent://SD_ILS/0/SD_ILS:31700 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Haywood, Roger, 1939-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www.loc.gov/catdir/toc/ecip0510/2005009330.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand famous : how to get everyone talking about your business ent://SD_ILS/0/SD_ILS:52638 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Boyd, Linzi.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=027550506&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">Inhaltsverzeichnis</a> Inhaltstext <a href="http://deposit.d-nb.de/cgi-bin/dokserv?id=4761731&amp;prov=M&amp;dok_var=1&amp;dok_ext=htm">http://deposit.d-nb.de/cgi-bin/dokserv?id=4761731&amp;prov=M&amp;dok_var=1&amp;dok_ext=htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Java programming for Android developers for dummies : a Wiley brand ent://SD_ILS/0/SD_ILS:50879 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Burd, Barry author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Designing brand identity : an essential guide for the whole branding team ent://SD_ILS/0/SD_ILS:2227 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new brand spirit : how communicating sustainability builds brands, reputations and profits ent://SD_ILS/0/SD_ILS:52103 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Conrad, Christian A., 1966-<br/><a href="http://lib.myilibrary.com?id=548255">Connect to MyiLibrary resource.</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=608881">http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=608881</a> ebrary <a href="http://site.ebrary.com/id/10768053">http://site.ebrary.com/id/10768053</a> Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=64374">http://www.books24x7.com/marc.asp?bookid=64374</a> <a href="http://lib.myilibrary.com/detail.asp?id=548255">http://lib.myilibrary.com/detail.asp?id=548255</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Going social : excite customers, generate buzz, and energize your brand with the power of social media ent://SD_ILS/0/SD_ILS:49425 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Goldman, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence ent://SD_ILS/0/SD_ILS:49530 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lewis, Mike, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Grow the core : a practical workout to grow your core brand and business ent://SD_ILS/0/SD_ILS:49934 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Taylor, David, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand breakout : how emerging market brands will go global ent://SD_ILS/0/SD_ILS:50388 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kumar, Nirmalya.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Designing B2B brands : lessons from Deloitte and 182,000 brand managers ent://SD_ILS/0/SD_ILS:51758 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Martinez Onaindia, Carlos.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Uprising : how to build a brand-and change the world-by sparking cultural movements ent://SD_ILS/0/SD_ILS:49429 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Goodson, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone ent://SD_ILS/0/SD_ILS:49433 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Alpert, Jed.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand ent://SD_ILS/0/SD_ILS:50083 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kaputa, Catherine, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> From brand vision to brand evaluation : the strategic process of growing and strengthening brands ent://SD_ILS/0/SD_ILS:1727 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Chernatony, L. (Leslie)<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080966649">View this book online, via DawsonERA, both on- and off-campus</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand resilience : managing risk and recovery in a high-speed world ent://SD_ILS/0/SD_ILS:49064 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Copulsky, Jonathan R.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing without advertising : brand preference and consumer choice in Cuba ent://SD_ILS/0/SD_ILS:49315 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Morales, Emilio, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference ent://SD_ILS/0/SD_ILS:49424 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Post, Karen.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand failures : the truth about the 100 biggest branding mistakes of all time ent://SD_ILS/0/SD_ILS:47312 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Haig, Matt.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand resilience : managing risk and recovery in a high-speed world ent://SD_ILS/0/SD_ILS:49435 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Copulsky, Jonathan R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The old rules of marketing are dead : the 6 new rules for reinventing your brand &amp;amp; reigniting your business ent://SD_ILS/0/SD_ILS:53369 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Pearson, Timothy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights ent://SD_ILS/0/SD_ILS:47764 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Jolly, Adam.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) ent://SD_ILS/0/SD_ILS:55168 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kerpen, Dave.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand sense : sensory secrets behind the stuff we buy ent://SD_ILS/0/SD_ILS:963 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advanced brand management : managing brands in a changing world ent://SD_ILS/0/SD_ILS:41115 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Temporal, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The brand gym : a practical workout to gain and retain brand leadership ent://SD_ILS/0/SD_ILS:41906 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Taylor, David, 1964-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder ent://SD_ILS/0/SD_ILS:42318 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dearlove, Des.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand society : how brands transform management and lifestyle ent://SD_ILS/0/SD_ILS:43728 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kornberger, Martin, 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand champions : how superheroes bring brands to life ent://SD_ILS/0/SD_ILS:44090 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Buckingham, Ian P., 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The global brand : how to create and develop lasting brand value in the world market ent://SD_ILS/0/SD_ILS:44091 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hollis, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Towards effective place brand management : branding European cities and regions ent://SD_ILS/0/SD_ILS:45352 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ashworth, G. J. (Gregory John)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> How to brand nations, cities and destinations : a planning book for place branding ent://SD_ILS/0/SD_ILS:37512 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Moilanen, Teemu, 1972-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Brand storming : managing brands in the era of complexity ent://SD_ILS/0/SD_ILS:37514 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Fioroni, Michele.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications ent://SD_ILS/0/SD_ILS:41104 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Salinas, Gabriela.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:52235 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Morgan, Adam, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Building brand authenticity : 7 habits of iconic brands ent://SD_ILS/0/SD_ILS:42038 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Beverland, Michael.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brand engagement : how employees make or break brands ent://SD_ILS/0/SD_ILS:37513 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Buckingham, Ian P., 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brand enigma : decoding the secrets of your brand ent://SD_ILS/0/SD_ILS:16212 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The brand bubble : the looming crisis in brand value and how to avoid it ent://SD_ILS/0/SD_ILS:16214 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Connective branding : building brand equity in a demanding world ent://SD_ILS/0/SD_ILS:43490 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Fisher-Buttinger, Claudia.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Shiny objects marketing : using simple human instincts to make your brand irresistible ent://SD_ILS/0/SD_ILS:46131 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;LaBonte, David A., 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Business the Richard Branson way : 10 secrets of the world's greatest brand builder ent://SD_ILS/0/SD_ILS:34104 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dearlove, Des.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip076/2006100405.html">http://www.loc.gov/catdir/toc/ecip076/2006100405.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Career distinction : stand out by building your brand ent://SD_ILS/0/SD_ILS:40058 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Arruda, William, 1961-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006039541.html">http://www.loc.gov/catdir/toc/ecip075/2006039541.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Leadership brand : developing customer-focused leaders to drive performance and build lasting value ent://SD_ILS/0/SD_ILS:16593 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ulrich, David, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html">http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Primal branding : create zealots for your brand, your company, and your future ent://SD_ILS/0/SD_ILS:4761 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brand rejuvenation : how to protect, strengthen &amp;amp; add value to your brand to prevent it from ageing ent://SD_ILS/0/SD_ILS:31531 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lehu, Jean-Marc.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033280.html">http://www.loc.gov/catdir/toc/ecip063/2005033280.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Competitive strategy for media firms : strategic and brand management in changing media markets ent://SD_ILS/0/SD_ILS:31708 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Chan-Olmsted, Sylvia M.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Moment of truth : redefining the CEO's brand management agenda ent://SD_ILS/0/SD_ILS:31981 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bauer, Andreas.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html">http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Logos and no gos : how to understand and get the most from your brand IP ent://SD_ILS/0/SD_ILS:34046 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Steward, Geoff.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Balanced brand : how to balance the stakeholder forces that can make or break your business ent://SD_ILS/0/SD_ILS:31300 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Foley, John, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results ent://SD_ILS/0/SD_ILS:31304 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wright, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> From brand vision to brand evaluation : strategically building and sustaining brands ent://SD_ILS/0/SD_ILS:32095 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Chernatony, L. (Leslie)<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Designing brand identity : a complete guide to creating, building and maintaining strong brands ent://SD_ILS/0/SD_ILS:32123 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wheeler, Alina.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The cult of the luxury brand : inside Asia's love affair with luxury ent://SD_ILS/0/SD_ILS:33441 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Chadha, Radha.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0613/2006015486.html">http://www.loc.gov/catdir/toc/ecip0613/2006015486.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Predicting market success : new ways to measure customer loyalty and engage customers with your brand ent://SD_ILS/0/SD_ILS:33474 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Passikoff, Robert, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brand vision : how to energize your team to drive business growth ent://SD_ILS/0/SD_ILS:34928 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Taylor, David, 1964-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006033488.html">http://www.loc.gov/catdir/toc/ecip072/2006033488.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Experience the message : how experiential marketing is changing the brand world ent://SD_ILS/0/SD_ILS:3974 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value ent://SD_ILS/0/SD_ILS:29379 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Berry, John, 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> Brands laid bare : using market research for evidence-based brand management ent://SD_ILS/0/SD_ILS:29963 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ford, Kevin.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand name bullies : the quest to own and control culture ent://SD_ILS/0/SD_ILS:29964 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bollier, David.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004015801.html">http://www.loc.gov/catdir/toc/ecip0420/2004015801.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Culture and consumption II : markets, meaning, and brand management ent://SD_ILS/0/SD_ILS:33419 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;McCracken, Grant David, 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing revolution : the radical new approach to transforming the business, the brand &amp;amp; the bottom line ent://SD_ILS/0/SD_ILS:34918 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gamble, Paul R.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand sense : build powerful brands through touch, taste, smell, sight, and sound ent://SD_ILS/0/SD_ILS:15966 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The pirate inside : building a challenger brand culture within yourself and your organization ent://SD_ILS/0/SD_ILS:20658 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html">http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004006448.html">http://catdir.loc.gov/catdir/description/wiley041/2004006448.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:20796 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Keller, Kevin Lane, 1956-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1568719">Strategic brand management</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Branding across borders : a guide to global brand marketing ent://SD_ILS/0/SD_ILS:24989 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gregory, James R.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell ent://SD_ILS/0/SD_ILS:24499 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players ent://SD_ILS/0/SD_ILS:24683 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;D'Alessandro, David F.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:14772 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Physics I practice problems for dummies : a Wiley brand ent://SD_ILS/0/SD_ILS:52483 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z Format:&#160;Books<br/>Publication Date&#160;2015<br/> BrandDigital : simple ways top brands succeed in the digital world ent://SD_ILS/0/SD_ILS:11672 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Adamson, Allen P.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! ent://SD_ILS/0/SD_ILS:40486 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Knapp, Duane E.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Financial Constitutional Law: A comparison Between Germany and South Africa ent://SD_ILS/0/SD_ILS:54379 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dirk Brand<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2006<br/> Positively alive : living with HIV and AIDS : a path to inner healing ent://SD_ILS/0/SD_ILS:33186 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Brand, Alan.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Labour dispute resolution ent://SD_ILS/0/SD_ILS:36991 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Brand, John, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Fundamentals of international business transactions ent://SD_ILS/0/SD_ILS:23547 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Brand, Ronald A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Best practice cases in branding : lessons from the world's strongest brands ent://SD_ILS/0/SD_ILS:42730 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Keller, Kevin Lane, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Emotion marketing : the Hallmark way of winning customers for life ent://SD_ILS/0/SD_ILS:31640 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Robinette, Scott.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/00065374.html">http://www.loc.gov/catdir/bios/mh041/00065374.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh021/00065374.html">http://www.loc.gov/catdir/description/mh021/00065374.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/mh021/00065374.html">http://www.loc.gov/catdir/toc/mh021/00065374.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> South African constitutional law in context ent://SD_ILS/0/SD_ILS:21843 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Vos, Pierre, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Amandla! a revolution in four part harmony ent://SD_ILS/0/SD_ILS:41154 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Markgraaff, Desire&acirc;e.<br/>Format:&#160;Video cassette<br/>Publication Date&#160;2003&#160;2002<br/> Criminological and forensic psychology ent://SD_ILS/0/SD_ILS:59155 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gavin, Helen, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> The coding manual for qualitative researchers ent://SD_ILS/0/SD_ILS:57497 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Salda&ntilde;a, Johnny, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Crafting and executing strategy : the quest for competitive advantage: concepts and cases ent://SD_ILS/0/SD_ILS:55804 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Thompson, Arthur A., 1940- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Silke : first touch to tax 2019 ent://SD_ILS/0/SD_ILS:22750 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Stiglingh, M. (Madeleine), editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Small data : the tiny clues that uncover huge trends ent://SD_ILS/0/SD_ILS:54172 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> UX for beginners : a crash course in 100 short lessons ent://SD_ILS/0/SD_ILS:56635 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Marsh, Joel, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Youthnation : building remarkable brands in a youth-driven culture ent://SD_ILS/0/SD_ILS:53444 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Britton, Matt, 1975-, author<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Strategic marketing : decision making &amp; planning ent://SD_ILS/0/SD_ILS:22678 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Reed, Peter.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:51441 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015&#160;2014<br/> Conscious marketing : how to create an awesome business with a new approach to marketing ent://SD_ILS/0/SD_ILS:53458 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Tate, Carolyn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Getting a social media job for dummies ent://SD_ILS/0/SD_ILS:53682 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Briz, Brooks, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing : theories &amp;amp; applications ent://SD_ILS/0/SD_ILS:54050 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dahl, Stephan, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Women entrepreneurs : inspiring stories from emerging economies and developing countries ent://SD_ILS/0/SD_ILS:50278 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Guill&eacute;n, Mauro F.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Introducing communication research : paths of inquiry ent://SD_ILS/0/SD_ILS:51089 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Treadwell, D. F. (Donald Francis)<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Sports and identity : new agendas in communication ent://SD_ILS/0/SD_ILS:53117 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Brummett, Barry, 1951-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz395189551inh.htm">http://swbplus.bsz-bw.de/bsz395189551inh.htm</a> Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978041571/9780415711913.jpg">http://images.tandf.co.uk/common/jackets/websmall/978041571/9780415711913.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Rural livelihoods, regional economies, and processes of change ent://SD_ILS/0/SD_ILS:53832 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Sick, Deborah, 1956- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The social employee : how great companies make social media work ent://SD_ILS/0/SD_ILS:50458 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Burgess, Cheryl.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer democracy : the marketing of politics ent://SD_ILS/0/SD_ILS:51690 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Scammell, Margaret.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:51726 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Sheehan, Kim.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Applied crisis communication and crisis management : cases and exercises ent://SD_ILS/0/SD_ILS:52329 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Coombs, W. Timothy.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Grid integration of wind energy : onshore and offshore conversion systems ent://SD_ILS/0/SD_ILS:54255 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Heier, Siegfried.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The public relations strategic toolkit : an essential guide to successful public relations practice ent://SD_ILS/0/SD_ILS:47913 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Theaker, Alison.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Applied health economics ent://SD_ILS/0/SD_ILS:48091 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Jones, Andrew M., 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of Islamic marketing ent://SD_ILS/0/SD_ILS:49029 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Sand?kc?, Ozlem, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Retail marketing and branding : a definitive guide to maximizing ROI ent://SD_ILS/0/SD_ILS:49034 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Perrey, Jesko.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Managing corporate communication : a cross-cultural approach ent://SD_ILS/0/SD_ILS:49645 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gambetti, Rossella.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketplace 3.0 : rewriting the rules of borderless business ent://SD_ILS/0/SD_ILS:49654 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Mikitani, Hiroshi.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> How cool brands stay hot : branding to Generation Y ent://SD_ILS/0/SD_ILS:49549 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bergh, Joeri van den, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing strategy : the thinking involved ent://SD_ILS/0/SD_ILS:49809 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hill, Mark E., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behavior analysis : (A) rational approach to consumer choice ent://SD_ILS/0/SD_ILS:50158 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hantula, Donald A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Thought leadership : prompting businesses to think and learn ent://SD_ILS/0/SD_ILS:50591 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Young, Laurie, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Research methods in information ent://SD_ILS/0/SD_ILS:50884 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Pickard, Alison Jane.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fundamentals of infection prevention and control : theory and practice ent://SD_ILS/0/SD_ILS:51646 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Weston, Debbie.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement ent://SD_ILS/0/SD_ILS:51830 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Paharia, Rajat.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The 'made in Germany' champion brands : national branding, innovation and world export leadership ent://SD_ILS/0/SD_ILS:52099 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Joseph, Ugesh Anthony, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Google+ marketing for dummies ent://SD_ILS/0/SD_ILS:52307 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Stay, Jesse.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The World Scientific handbook of energy ent://SD_ILS/0/SD_ILS:53443 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Crawley, Gerard M.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Selling through someone else : how to use agile sales networks and partners to sell more ent://SD_ILS/0/SD_ILS:54274 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing research ent://SD_ILS/0/SD_ILS:195 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Public relations cases ent://SD_ILS/0/SD_ILS:22357 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hayes, Darrell C.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> How to sell to retail : the secrets of getting your product to market ent://SD_ILS/0/SD_ILS:49505 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Rayner, Clare.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing for entrepreneurs : concepts and applications for new ventures ent://SD_ILS/0/SD_ILS:49638 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Crane, Frederick G.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant ent://SD_ILS/0/SD_ILS:49661 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Jensen, Marlene.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> On message : precision communication for the digital age ent://SD_ILS/0/SD_ILS:49740 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Theobald, Theo, 1957-, author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Health and medical public relations ent://SD_ILS/0/SD_ILS:49978 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Riggulsford, Myc.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:50328 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Understanding terrorism in the age of global media : a communication approach ent://SD_ILS/0/SD_ILS:50508 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Archetti, Cristina.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Job searching with social media for dummies ent://SD_ILS/0/SD_ILS:51738 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Waldman, Joshua.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business in Africa : corporate insights ent://SD_ILS/0/SD_ILS:54797 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Games, Dianna.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Indian media : global approaches ent://SD_ILS/0/SD_ILS:48506 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Athique, Adrian.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising theory ent://SD_ILS/0/SD_ILS:48589 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Rodgers, Shelly.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Customers first : dominate your market by winning them over where it counts the most ent://SD_ILS/0/SD_ILS:49431 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bueno, Bolivar J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices ent://SD_ILS/0/SD_ILS:49432 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hasen, Jeff, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How to make sales when you don't like selling ent://SD_ILS/0/SD_ILS:50084 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Fairweather, Alan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Slave emancipation and racial attitudes in nineteenth-century South Africa ent://SD_ILS/0/SD_ILS:50291 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Watson, R. L. (Richard Lyness), 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Infographics : the power of visual storytelling ent://SD_ILS/0/SD_ILS:50564 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lankow, Jason.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2012<br/> Content strategy at work : real-world stories to strengthen every interactive project ent://SD_ILS/0/SD_ILS:51016 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bloomstein, Margot.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The little book of big customer satisfaction measurement ent://SD_ILS/0/SD_ILS:51519 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Rao, Ajit, 1962-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> You said what? : the biggest communication mistakes professionals make ent://SD_ILS/0/SD_ILS:51644 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Zoller, Kim.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> E-marketing : applications of information technology and the internet within marketing ent://SD_ILS/0/SD_ILS:48275 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Molenaar, Cor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Reshaping leadership DNA : field guide ent://SD_ILS/0/SD_ILS:48336 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Verwey, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Building prosperous knowledge cities : Policies, plans and metrics. ent://SD_ILS/0/SD_ILS:48354 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Yigitcanlar, Tan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The handbook of strategic public relations and integrated communications ent://SD_ILS/0/SD_ILS:48502 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Caywood, Clarke L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> History on television ent://SD_ILS/0/SD_ILS:48773 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gray, Ann, 1946-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Globalization and economic nationalism in Asia ent://SD_ILS/0/SD_ILS:48782 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;D'Costa, Anthony P., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of marketing strategy ent://SD_ILS/0/SD_ILS:49032 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Health industry communication : new media, new methods, new message ent://SD_ILS/0/SD_ILS:49401 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hicks, Nancy J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Rethinking reputation : how PR trumps marketing and advertising in the new media world ent://SD_ILS/0/SD_ILS:49640 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Writing skills for public relations : style and technique for mainstream and social media ent://SD_ILS/0/SD_ILS:49559 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Foster, John, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Leading edge marketing research : 21st-century tools and practices ent://SD_ILS/0/SD_ILS:49808 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kaden, Robert J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile ent://SD_ILS/0/SD_ILS:49748 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Proulx, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ad critique : how to deconstruct ads in order to build better advertising ent://SD_ILS/0/SD_ILS:49822 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Tag, Nancy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The Arab world unbound : tapping into the power of 350 million consumers ent://SD_ILS/0/SD_ILS:49917 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Mahajan, Vijay, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Sustainability marketing : a global perspective ent://SD_ILS/0/SD_ILS:49935 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Belz, Frank-Martin.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Product innovation toolbox : a field guide to consumer understanding and research ent://SD_ILS/0/SD_ILS:49940 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Beckley, Jacqueline H.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Feminism ent://SD_ILS/0/SD_ILS:53736 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dziedzic, Nancy G.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1516/2011047669-d.html">http://catdir.loc.gov/catdir/enhancements/fy1516/2011047669-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Communication and media ethics in South Africa ent://SD_ILS/0/SD_ILS:5815 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hyde-Clarke, Nathalie.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Green growth, green profit : how green transformation boosts business ent://SD_ILS/0/SD_ILS:43774 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Roland Berger Strategy Consultants.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new edge in knowledge : how knowledge management is changing the way we do business ent://SD_ILS/0/SD_ILS:46269 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;O'Dell, Carla S., 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> 101 management models : English edition ent://SD_ILS/0/SD_ILS:50163 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Mulders, Marijn.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Effectual entrepreneurship ent://SD_ILS/0/SD_ILS:51047 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Read, Stuart.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Research methodology : a step-by-step guide for beginners ent://SD_ILS/0/SD_ILS:1733 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kumar, Ranjit.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Theory and practice of counselling and therapy ent://SD_ILS/0/SD_ILS:44078 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Nelson-Jones, Richard.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Branded lives : the production and consumption of meaning at work ent://SD_ILS/0/SD_ILS:45310 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Brannan, Matthew J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brands and branding geographies ent://SD_ILS/0/SD_ILS:46507 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Pike, Andy, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> British silent cinema and The Great War ent://SD_ILS/0/SD_ILS:46525 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hammond, Michael, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Financial models with L&eacute;vy processes and volatility clustering ent://SD_ILS/0/SD_ILS:48031 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Rachev, S. T. (Svetlozar Todorov)<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Creating powerful brands. ent://SD_ILS/0/SD_ILS:50218 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Chernatony, Leslie, 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Theory and practice of leadership ent://SD_ILS/0/SD_ILS:51435 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gill, Roger.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Power-switching converters ent://SD_ILS/0/SD_ILS:54009 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ang, Simon S., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers ent://SD_ILS/0/SD_ILS:40572 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Cakim, Idil Miriam, 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Competitive success : how branding adds value ent://SD_ILS/0/SD_ILS:41121 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Davis, John.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Managing brands : a contemporary perspective ent://SD_ILS/0/SD_ILS:41588 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Laforet, Sylvie.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Public relations cases : international perspectives ent://SD_ILS/0/SD_ILS:43126 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Moss, Danny, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and promotion : in integrated marketing communications ent://SD_ILS/0/SD_ILS:43953 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing for entrepreneurs : concepts and applications for new ventures ent://SD_ILS/0/SD_ILS:43911 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Crane, Frederick G.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The vibe : the marketing handbook for every product, service and industry ent://SD_ILS/0/SD_ILS:46410 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bertwistle , Gary.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The blank swan : the end of probability ent://SD_ILS/0/SD_ILS:48048 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ayache, Elie.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Putting the public back in public relations : how social media is reinventing the aging business of PR ent://SD_ILS/0/SD_ILS:50156 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Solis, Brian.<br/>Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010&#160;2009<br/> There's always a way : how to develop a positive mindset and succeed in business and life ent://SD_ILS/0/SD_ILS:51587 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Little, Tony, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The economy of brands ent://SD_ILS/0/SD_ILS:44097 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lindemann, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> SocialCorp : social media goes corporate ent://SD_ILS/0/SD_ILS:11370 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Postman, Joel.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Second is nothing : creating a multi-billion rand cellular industry ent://SD_ILS/0/SD_ILS:39514 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Knott-Craig, Alan.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Panic : the story of modern financial insanity ent://SD_ILS/0/SD_ILS:40444 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lewis, Michael (Michael M.)<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job ent://SD_ILS/0/SD_ILS:41101 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Global marketing management : changes, new challenges and strategies ent://SD_ILS/0/SD_ILS:41114 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lee, Kiefer.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html">http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic issues management : organizations and public policy challenges ent://SD_ILS/0/SD_ILS:43220 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Heath, Robert L. (Robert Lawrence), 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ethical marketing and the new consumer ent://SD_ILS/0/SD_ILS:46143 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Arnold, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Faith-based marketing : the guide to reaching 140 million Christian consumers ent://SD_ILS/0/SD_ILS:46148 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Stielstra, Greg.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Immunology : a short course. ent://SD_ILS/0/SD_ILS:46701 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Coico, Richard.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The library PR handbook : high-impact communications ent://SD_ILS/0/SD_ILS:48166 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gould, Mark R.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Contemporary issues in marketing and consumer behaviour ent://SD_ILS/0/SD_ILS:53670 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Differentiate or die : survival in our era of killer competition ent://SD_ILS/0/SD_ILS:34921 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Trout, Jack.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Harvard business review case studies : marketing through minefields. ent://SD_ILS/0/SD_ILS:37298 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Harvard Business School Publishing Corporation.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic market management ent://SD_ILS/0/SD_ILS:34399 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Principles of advertising &amp;amp; IMC ent://SD_ILS/0/SD_ILS:34952 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Duncan, Tom (Thomas R.). Principles of advertising &amp;amp; IMC. 2nd ed.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Buying in : the secret dialogue between what we buy and who we are ent://SD_ILS/0/SD_ILS:35882 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Walker, Rob, 1968-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0804/2007039973.html">http://www.loc.gov/catdir/toc/fy0804/2007039973.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The age of Oprah : cultural icon for the neoliberal era ent://SD_ILS/0/SD_ILS:39228 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Peck, Janice.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing calculator : measuring and managing return on marketing investment. ent://SD_ILS/0/SD_ILS:41112 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Powell, Guy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The Cola conquest ent://SD_ILS/0/SD_ILS:43573 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Angelico, Irene.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:18030 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The soul of the corporation : how to manage the identity of your company ent://SD_ILS/0/SD_ILS:50193 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bouchikhi, Hamid.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> How they started : global brands : how 21 good ideas became great global businesses ent://SD_ILS/0/SD_ILS:53891 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lester, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Measuring marketing : 103 key metrics every marketer needs ent://SD_ILS/0/SD_ILS:5706 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Essentials of corporate communication : implementing practices for effective reputation management ent://SD_ILS/0/SD_ILS:12816 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Riel, C. B. M. van.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html">http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing in South Africa : cases and concepts ent://SD_ILS/0/SD_ILS:20100 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Simpson, John, 1943 September 17-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Tourism management : managing for change ent://SD_ILS/0/SD_ILS:35328 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Page, Stephen, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Processing Web ads : the effects of animation and arousing content ent://SD_ILS/0/SD_ILS:33450 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Living brands ent://SD_ILS/0/SD_ILS:33471 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Nadeau, Raymond.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0615/2006018778.html">http://www.loc.gov/catdir/toc/ecip0615/2006018778.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Strategies and tools for corporate blogging ent://SD_ILS/0/SD_ILS:34708 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Cass, John (Gene John)<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip079/2007004083.html">http://www.loc.gov/catdir/toc/ecip079/2007004083.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html">http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Handbook of marketing research methodologies for hospitality and tourism ent://SD_ILS/0/SD_ILS:34813 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:16627 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The encyclopaedia of brands &amp; branding in South Africa. ent://SD_ILS/0/SD_ILS:17174 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Fair trade : the challenges of transforming globalization ent://SD_ILS/0/SD_ILS:41896 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Raynolds, Laura T., 1959-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034325.html">Connect to table of contents</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Global culture industry : the mediation of things ent://SD_ILS/0/SD_ILS:42251 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Lash, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> How disruption brought order : the story of a winning strategy in the world of advertising ent://SD_ILS/0/SD_ILS:48556 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dru, Jean-Marie.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business applications and computational intelligence ent://SD_ILS/0/SD_ILS:31417 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Voges, Kevin, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Connected marketing : the viral, buzz and word of mouth revolution ent://SD_ILS/0/SD_ILS:31537 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kirby, Justin.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brands : meaning and value in media culture ent://SD_ILS/0/SD_ILS:31532 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:31874 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Evans, Martin (Martin J.)<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Flock and flow : predicting and managing change in a dynamic marketplace ent://SD_ILS/0/SD_ILS:32131 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;McCracken, Grant David, 1951-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006005243.html">http://www.loc.gov/catdir/toc/ecip068/2006005243.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Inside the mind of Toyota : management principles for enduring growth ent://SD_ILS/0/SD_ILS:32488 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hino, Satoshi, 1945-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip062/2005030271.html">http://www.loc.gov/catdir/toc/ecip062/2005030271.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Creating images and the psychology of marketing communication ent://SD_ILS/0/SD_ILS:33428 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kahle, Lynn R.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Performing consumers : global capital and its theatrical seductions ent://SD_ILS/0/SD_ILS:33448 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a> <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Scenarios in marketing : from vision to decision ent://SD_ILS/0/SD_ILS:35853 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ringland, Gill.<br/><a href="http://www.loc.gov/catdir/toc/ecip0617/2006020354.html">Table of contents only</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Corporate social responsibility : balancing tomorrow's sustainability and today's profitability ent://SD_ILS/0/SD_ILS:38039 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hawkins, David E., 1947-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Asia's star brands ent://SD_ILS/0/SD_ILS:43327 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Temporal, Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/enhancements/fy0645/2006296000-t.html">http://www.loc.gov/catdir/enhancements/fy0645/2006296000-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0645/2006296000-d.html">http://www.loc.gov/catdir/enhancements/fy0645/2006296000-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Creating a winning E-business ent://SD_ILS/0/SD_ILS:22802 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community. ent://SD_ILS/0/SD_ILS:10129 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Adhikari, Mohamed.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613">http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613</a> ebrary <a href="http://site.ebrary.com/id/10472415">http://site.ebrary.com/id/10472415</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=815240">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=815240</a> Google <a href="http://books.google.com/books?id=O71wAAAAMAAJ">http://books.google.com/books?id=O71wAAAAMAAJ</a> HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/61520281.html">http://catalog.hathitrust.org/api/volumes/oclc/61520281.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Brain tattoos : creating unique brands that stick in your customers' minds ent://SD_ILS/0/SD_ILS:11478 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Post, Karen.<br/><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu"><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu "target=_"blank>Connect to electronic version</a></a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Built for growth : expanding your business around the corner or across the globe ent://SD_ILS/0/SD_ILS:30025 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Rubinfeld, Arthur.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Creating passionbrands : getting to the heart of branding ent://SD_ILS/0/SD_ILS:30589 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Edwards, Helen, 1965-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Broken windows, broken business : how the smallest remedies reap the biggest rewards ent://SD_ILS/0/SD_ILS:32394 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Levine, Michael, 1954-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip058/2005003936.html">http://www.loc.gov/catdir/toc/ecip058/2005003936.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty ent://SD_ILS/0/SD_ILS:33423 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Van Hooser, Phillip, 1957-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0512/2005013737.html">http://www.loc.gov/catdir/toc/ecip0512/2005013737.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html">http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> International marketing strategy ent://SD_ILS/0/SD_ILS:29771 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Bradley, Frank, 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : communicating brands ent://SD_ILS/0/SD_ILS:30377 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Irresistible empire : America's advance through twentieth-century Europe ent://SD_ILS/0/SD_ILS:33930 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Grazia, Victoria.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy053/2004059943.html">http://www.loc.gov/catdir/toc/fy053/2004059943.html</a> Book review (H-Net) <a href="http://www.h-net.org/review/hrev-a0e4e2-aa">http://www.h-net.org/review/hrev-a0e4e2-aa</a> Book review (H-Net) <a href="http://www.h-net.org/review/hrev-a0e7m2-aa">http://www.h-net.org/review/hrev-a0e7m2-aa</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Scenarios : the art of strategic conversation ent://SD_ILS/0/SD_ILS:34534 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Van der Heijden, Kees.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Fashion brands : branding style from Armani to Zara ent://SD_ILS/0/SD_ILS:6010 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Tungate, Mark, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic marketing management ent://SD_ILS/0/SD_ILS:6564 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Parry, Mark E. (Mark Edward), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2001<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:12898 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Hill, Charles W. L.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Beyond branding : how the new values of transparency and integrity are changing the world of brands ent://SD_ILS/0/SD_ILS:16098 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Ind, Nicholas.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2003<br/> Marketing payback : is your marketing profitable? ent://SD_ILS/0/SD_ILS:16393 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Shaw, Robert, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Kellogg on branding : the marketing faculty of the Kellogg School of Management ent://SD_ILS/0/SD_ILS:16488 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17066 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Cutting edge advertising : how to create the world's best print for brands in the 21st century ent://SD_ILS/0/SD_ILS:12692 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Aitchison, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women ent://SD_ILS/0/SD_ILS:29260 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> How institutions are shaping the future of our children : for better or for worse? ent://SD_ILS/0/SD_ILS:32689 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Dulmus, Catherine N.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Black sexual politics : African Americans, gender, and the new racism ent://SD_ILS/0/SD_ILS:30367 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Collins, Patricia Hill, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0410/2003022841.html">http://www.loc.gov/catdir/toc/ecip0410/2003022841.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Renovate before you innovate : why doing the new thing might not be the right thing ent://SD_ILS/0/SD_ILS:30397 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Zyman, Sergio.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Corporate communications : a 21st century primer ent://SD_ILS/0/SD_ILS:20542 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> International marketing ent://SD_ILS/0/SD_ILS:21195 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Czinkota, Michael R.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The ultimate book of business brands : insights from the world's 50 greatest brands. ent://SD_ILS/0/SD_ILS:26184 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Crainer, Stuart.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> New consumer marketing : managing a living demand system ent://SD_ILS/0/SD_ILS:30114 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Creating powerful brands in consumer, service and industrial markets ent://SD_ILS/0/SD_ILS:32103 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;De Chernatony, L. (Leslie)<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> International management : cross-boundary challenges ent://SD_ILS/0/SD_ILS:32501 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Gooderham, Paul N.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Absolute honesty : building a corporate culture that values straight talk and rewards integrity ent://SD_ILS/0/SD_ILS:31083 2026-02-16T09:35:14Z 2026-02-16T09:35:14Z by&#160;Johnson, Larry, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/>