Search Results for Brand - Narrowed by: IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIEMSA$002509IIEMSA$0026ps$003d300?dt=list2026-02-16T09:35:14ZBrand managementent://SD_ILS/0/SD_ILS:437492026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dall'Olmo Riley, Francesca.<br/>Format: Books<br/>Publication Date 2010<br/>Brand avatarent://SD_ILS/0/SD_ILS:72232026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Mesa, Alycia<br/>Format: Books<br/>Publication Date 2009<br/>Brand managementent://SD_ILS/0/SD_ILS:463322026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 1998<br/>Designing brand identityent://SD_ILS/0/SD_ILS:15612026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wheeler, Alina<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:334772026-02-16T09:35:14Z2026-02-16T09:35:14Zby Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902026-02-16T09:35:14Z2026-02-16T09:35:14Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252026-02-16T09:35:14Z2026-02-16T09:35:14Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Harvard business review on brand management.ent://SD_ILS/0/SD_ILS:170092026-02-16T09:35:14Z2026-02-16T09:35:14ZFormat: Books<br/>Publication Date 1999<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682026-02-16T09:35:14Z2026-02-16T09:35:14Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Build a brand in 30 daysent://SD_ILS/0/SD_ILS:437542026-02-16T09:35:14Z2026-02-16T09:35:14Zby Middleton, Simon.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>The global corporate brand bookent://SD_ILS/0/SD_ILS:423772026-02-16T09:35:14Z2026-02-16T09:35:14Zby Morley, Michael.<br/>Format: Books<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432026-02-16T09:35:14Z2026-02-16T09:35:14Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>Handbook on brand and experience managementent://SD_ILS/0/SD_ILS:372682026-02-16T09:35:14Z2026-02-16T09:35:14Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2008<br/>Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brandsent://SD_ILS/0/SD_ILS:434852026-02-16T09:35:14Z2026-02-16T09:35:14Zby Light, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>60-minute brand strategist : the essential brand book for marketing professionalsent://SD_ILS/0/SD_ILS:502772026-02-16T09:35:14Z2026-02-16T09:35:14Zby Mootee, Idris, 1958-<br/>Format: Books<br/>Publication Date 2013<br/>Trademark valuation : a tool for brand managementent://SD_ILS/0/SD_ILS:509532026-02-16T09:35:14Z2026-02-16T09:35:14Zby Smith, Gordon V., 1937- author.<br/>Format: Books<br/>Publication Date 2013<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802026-02-16T09:35:14Z2026-02-16T09:35:14Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342026-02-16T09:35:14Z2026-02-16T09:35:14Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162026-02-16T09:35:14Z2026-02-16T09:35:14Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Transforming your employment brand : the ABSA experienceent://SD_ILS/0/SD_ILS:275492026-02-16T09:35:14Z2026-02-16T09:35:14Zby Van Dyk, Laetitia.<br/>Format: Books<br/>Publication Date 2004<br/>Advanced brand management : from vision to valuationent://SD_ILS/0/SD_ILS:259992026-02-16T09:35:14Z2026-02-16T09:35:14Zby Temporal, Paul.<br/>Format: Books<br/>Publication Date 2002<br/>Cyberbranding : brand building in the digital economyent://SD_ILS/0/SD_ILS:246202026-02-16T09:35:14Z2026-02-16T09:35:14Zby Breakenridge, Deirdre.<br/>Format: Books<br/>Publication Date 2001<br/>Logo design love : a guide to creating iconic brand identitiesent://SD_ILS/0/SD_ILS:423102026-02-16T09:35:14Z2026-02-16T09:35:14Zby Airey, David.<br/>Format: Books<br/>Publication Date 2010<br/>Corporate reputation, the brand &amp; the bottom line : powerful proven communication strategies for maximizing valueent://SD_ILS/0/SD_ILS:317002026-02-16T09:35:14Z2026-02-16T09:35:14Zby Haywood, Roger, 1939-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www.loc.gov/catdir/toc/ecip0510/2005009330.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand famous : how to get everyone talking about your businessent://SD_ILS/0/SD_ILS:526382026-02-16T09:35:14Z2026-02-16T09:35:14Zby Boyd, Linzi.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027550506&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Inhaltstext <a href="http://deposit.d-nb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm">http://deposit.d-nb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm</a><br/>Format: Books<br/>Publication Date 2014<br/>Java programming for Android developers for dummies : a Wiley brandent://SD_ILS/0/SD_ILS:508792026-02-16T09:35:14Z2026-02-16T09:35:14Zby Burd, Barry author.<br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>The new brand spirit : how communicating sustainability builds brands, reputations and profitsent://SD_ILS/0/SD_ILS:521032026-02-16T09:35:14Z2026-02-16T09:35:14Zby Conrad, Christian A., 1966-<br/><a href="http://lib.myilibrary.com?id=548255">Connect to MyiLibrary resource.</a>
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<a href="http://lib.myilibrary.com/detail.asp?id=548255">http://lib.myilibrary.com/detail.asp?id=548255</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Going social : excite customers, generate buzz, and energize your brand with the power of social mediaent://SD_ILS/0/SD_ILS:494252026-02-16T09:35:14Z2026-02-16T09:35:14Zby Goldman, Jeremy.<br/>Format: Books<br/>Publication Date 2013<br/>Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presenceent://SD_ILS/0/SD_ILS:495302026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lewis, Mike, 1975-<br/>Format: Books<br/>Publication Date 2013<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342026-02-16T09:35:14Z2026-02-16T09:35:14Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>Brand breakout : how emerging market brands will go globalent://SD_ILS/0/SD_ILS:503882026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kumar, Nirmalya.<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582026-02-16T09:35:14Z2026-02-16T09:35:14Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>Uprising : how to build a brand-and change the world-by sparking cultural movementsent://SD_ILS/0/SD_ILS:494292026-02-16T09:35:14Z2026-02-16T09:35:14Zby Goodson, Scott.<br/>Format: Books<br/>Publication Date 2012<br/>The mobile marketing revolution : how your brand can have a one-to-one conversation with everyoneent://SD_ILS/0/SD_ILS:494332026-02-16T09:35:14Z2026-02-16T09:35:14Zby Alpert, Jed.<br/>Format: Books<br/>Publication Date 2012<br/>Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brandent://SD_ILS/0/SD_ILS:500832026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kaputa, Catherine, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>From brand vision to brand evaluation : the strategic process of growing and strengthening brandsent://SD_ILS/0/SD_ILS:17272026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Chernatony, L. (Leslie)<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080966649">View this book online, via DawsonERA, both on- and off-campus</a><br/>Format: Books<br/>Publication Date 2012<br/>Brand resilience : managing risk and recovery in a high-speed worldent://SD_ILS/0/SD_ILS:490642026-02-16T09:35:14Z2026-02-16T09:35:14Zby Copulsky, Jonathan R.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing without advertising : brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:493152026-02-16T09:35:14Z2026-02-16T09:35:14Zby Morales, Emilio, 1969-<br/>Format: Books<br/>Publication Date 2012<br/>Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:494242026-02-16T09:35:14Z2026-02-16T09:35:14Zby Post, Karen.<br/>Format: Books<br/>Publication Date 2012<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:473122026-02-16T09:35:14Z2026-02-16T09:35:14Zby Haig, Matt.<br/>Format: Books<br/>Publication Date 2011<br/>Brand resilience : managing risk and recovery in a high-speed worldent://SD_ILS/0/SD_ILS:494352026-02-16T09:35:14Z2026-02-16T09:35:14Zby Copulsky, Jonathan R.<br/>Format: Books<br/>Publication Date 2011<br/>The old rules of marketing are dead : the 6 new rules for reinventing your brand &amp; reigniting your businessent://SD_ILS/0/SD_ILS:533692026-02-16T09:35:14Z2026-02-16T09:35:14Zby Pearson, Timothy R.<br/>Format: Books<br/>Publication Date 2011<br/>The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrightsent://SD_ILS/0/SD_ILS:477642026-02-16T09:35:14Z2026-02-16T09:35:14Zby Jolly, Adam.<br/>Format: Books<br/>Publication Date 2011<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)ent://SD_ILS/0/SD_ILS:551682026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kerpen, Dave.<br/>Format: Books<br/>Publication Date 2011<br/>Brand sense : sensory secrets behind the stuff we buyent://SD_ILS/0/SD_ILS:9632026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2010<br/>Advanced brand management : managing brands in a changing worldent://SD_ILS/0/SD_ILS:411152026-02-16T09:35:14Z2026-02-16T09:35:14Zby Temporal, Paul.<br/>Format: Books<br/>Publication Date 2010<br/>The brand gym : a practical workout to gain and retain brand leadershipent://SD_ILS/0/SD_ILS:419062026-02-16T09:35:14Z2026-02-16T09:35:14Zby Taylor, David, 1964-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242026-02-16T09:35:14Z2026-02-16T09:35:14Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builderent://SD_ILS/0/SD_ILS:423182026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dearlove, Des.<br/>Format: Books<br/>Publication Date 2010<br/>Brand society : how brands transform management and lifestyleent://SD_ILS/0/SD_ILS:437282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kornberger, Martin, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Brand champions : how superheroes bring brands to lifeent://SD_ILS/0/SD_ILS:440902026-02-16T09:35:14Z2026-02-16T09:35:14Zby Buckingham, Ian P., 1967-<br/>Format: Books<br/>Publication Date 2010<br/>The global brand : how to create and develop lasting brand value in the world marketent://SD_ILS/0/SD_ILS:440912026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hollis, Nigel.<br/>Format: Books<br/>Publication Date 2010<br/>Towards effective place brand management : branding European cities and regionsent://SD_ILS/0/SD_ILS:453522026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ashworth, G. J. (Gregory John)<br/>Format: Books<br/>Publication Date 2010<br/>How to brand nations, cities and destinations : a planning book for place brandingent://SD_ILS/0/SD_ILS:375122026-02-16T09:35:14Z2026-02-16T09:35:14Zby Moilanen, Teemu, 1972-<br/>Format: Books<br/>Publication Date 2009<br/>Brand storming : managing brands in the era of complexityent://SD_ILS/0/SD_ILS:375142026-02-16T09:35:14Z2026-02-16T09:35:14Zby Fioroni, Michele.<br/>Format: Books<br/>Publication Date 2009<br/>The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applicationsent://SD_ILS/0/SD_ILS:411042026-02-16T09:35:14Z2026-02-16T09:35:14Zby Salinas, Gabriela.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352026-02-16T09:35:14Z2026-02-16T09:35:14Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Building brand authenticity : 7 habits of iconic brandsent://SD_ILS/0/SD_ILS:420382026-02-16T09:35:14Z2026-02-16T09:35:14Zby Beverland, Michael.<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802026-02-16T09:35:14Z2026-02-16T09:35:14Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Brand engagement : how employees make or break brandsent://SD_ILS/0/SD_ILS:375132026-02-16T09:35:14Z2026-02-16T09:35:14Zby Buckingham, Ian P., 1967-<br/>Format: Books<br/>Publication Date 2008<br/>Brand enigma : decoding the secrets of your brandent://SD_ILS/0/SD_ILS:162122026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:434902026-02-16T09:35:14Z2026-02-16T09:35:14Zby Fisher-Buttinger, Claudia.<br/>Format: Books<br/>Publication Date 2008<br/>Shiny objects marketing : using simple human instincts to make your brand irresistibleent://SD_ILS/0/SD_ILS:461312026-02-16T09:35:14Z2026-02-16T09:35:14Zby LaBonte, David A., 1953-<br/>Format: Books<br/>Publication Date 2008<br/>Business the Richard Branson way : 10 secrets of the world's greatest brand builderent://SD_ILS/0/SD_ILS:341042026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dearlove, Des.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip076/2006100405.html">http://www.loc.gov/catdir/toc/ecip076/2006100405.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Career distinction : stand out by building your brandent://SD_ILS/0/SD_ILS:400582026-02-16T09:35:14Z2026-02-16T09:35:14Zby Arruda, William, 1961-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006039541.html">http://www.loc.gov/catdir/toc/ecip075/2006039541.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Leadership brand : developing customer-focused leaders to drive performance and build lasting valueent://SD_ILS/0/SD_ILS:165932026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ulrich, David, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html">http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Brand rejuvenation : how to protect, strengthen &amp; add value to your brand to prevent it from ageingent://SD_ILS/0/SD_ILS:315312026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lehu, Jean-Marc.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033280.html">http://www.loc.gov/catdir/toc/ecip063/2005033280.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Competitive strategy for media firms : strategic and brand management in changing media marketsent://SD_ILS/0/SD_ILS:317082026-02-16T09:35:14Z2026-02-16T09:35:14Zby Chan-Olmsted, Sylvia M.<br/>Format: Books<br/>Publication Date 2006<br/>Moment of truth : redefining the CEO's brand management agendaent://SD_ILS/0/SD_ILS:319812026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bauer, Andreas.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html">http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Logos and no gos : how to understand and get the most from your brand IPent://SD_ILS/0/SD_ILS:340462026-02-16T09:35:14Z2026-02-16T09:35:14Zby Steward, Geoff.<br/>Format: Books<br/>Publication Date 2006<br/>Balanced brand : how to balance the stakeholder forces that can make or break your businessent://SD_ILS/0/SD_ILS:313002026-02-16T09:35:14Z2026-02-16T09:35:14Zby Foley, John, 1955-<br/>Format: Books<br/>Publication Date 2006<br/>Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional resultsent://SD_ILS/0/SD_ILS:313042026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wright, Jeremy.<br/>Format: Books<br/>Publication Date 2006<br/>From brand vision to brand evaluation : strategically building and sustaining brandsent://SD_ILS/0/SD_ILS:320952026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 2006<br/>Designing brand identity : a complete guide to creating, building and maintaining strong brandsent://SD_ILS/0/SD_ILS:321232026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wheeler, Alina.<br/>Format: Books<br/>Publication Date 2006<br/>The cult of the luxury brand : inside Asia's love affair with luxuryent://SD_ILS/0/SD_ILS:334412026-02-16T09:35:14Z2026-02-16T09:35:14Zby Chadha, Radha.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0613/2006015486.html">http://www.loc.gov/catdir/toc/ecip0613/2006015486.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Predicting market success : new ways to measure customer loyalty and engage customers with your brandent://SD_ILS/0/SD_ILS:334742026-02-16T09:35:14Z2026-02-16T09:35:14Zby Passikoff, Robert, 1948-<br/>Format: Books<br/>Publication Date 2006<br/>Brand vision : how to energize your team to drive business growthent://SD_ILS/0/SD_ILS:349282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Taylor, David, 1964-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006033488.html">http://www.loc.gov/catdir/toc/ecip072/2006033488.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of valueent://SD_ILS/0/SD_ILS:293792026-02-16T09:35:14Z2026-02-16T09:35:14Zby Berry, John, 1960-<br/>Format: Books<br/>Publication Date 2005 2004<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>Brand name bullies : the quest to own and control cultureent://SD_ILS/0/SD_ILS:299642026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bollier, David.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004015801.html">http://www.loc.gov/catdir/toc/ecip0420/2004015801.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Culture and consumption II : markets, meaning, and brand managementent://SD_ILS/0/SD_ILS:334192026-02-16T09:35:14Z2026-02-16T09:35:14Zby McCracken, Grant David, 1951-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing revolution : the radical new approach to transforming the business, the brand &amp; the bottom lineent://SD_ILS/0/SD_ILS:349182026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gamble, Paul R.<br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The pirate inside : building a challenger brand culture within yourself and your organizationent://SD_ILS/0/SD_ILS:206582026-02-16T09:35:14Z2026-02-16T09:35:14Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html">http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004006448.html">http://catdir.loc.gov/catdir/description/wiley041/2004006448.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:207962026-02-16T09:35:14Z2026-02-16T09:35:14Zby Keller, Kevin Lane, 1956-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1568719">Strategic brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>Branding across borders : a guide to global brand marketingent://SD_ILS/0/SD_ILS:249892026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gregory, James R.<br/>Format: Books<br/>Publication Date 2002<br/>Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dellent://SD_ILS/0/SD_ILS:244992026-02-16T09:35:14Z2026-02-16T09:35:14Zby Koehn, Nancy F. (Nancy Fowler), 1959-<br/>Format: Books<br/>Publication Date 2001<br/>Brand warfare : 10 rules for building the killer brand : lessons for new and old economy playersent://SD_ILS/0/SD_ILS:246832026-02-16T09:35:14Z2026-02-16T09:35:14Zby D'Alessandro, David F.<br/>Format: Books<br/>Publication Date 2001<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722026-02-16T09:35:14Z2026-02-16T09:35:14Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Physics I practice problems for dummies : a Wiley brandent://SD_ILS/0/SD_ILS:524832026-02-16T09:35:14Z2026-02-16T09:35:14ZFormat: Books<br/>Publication Date 2015<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722026-02-16T09:35:14Z2026-02-16T09:35:14Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!ent://SD_ILS/0/SD_ILS:404862026-02-16T09:35:14Z2026-02-16T09:35:14Zby Knapp, Duane E.<br/>Format: Books<br/>Publication Date 2008<br/>Financial Constitutional Law: A comparison Between Germany and South Africaent://SD_ILS/0/SD_ILS:543792026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dirk Brand<br/>Format: Books<br/>Publication Date 2013 2006<br/>Positively alive : living with HIV and AIDS : a path to inner healingent://SD_ILS/0/SD_ILS:331862026-02-16T09:35:14Z2026-02-16T09:35:14Zby Brand, Alan.<br/>Format: Books<br/>Publication Date 2005<br/>Labour dispute resolutionent://SD_ILS/0/SD_ILS:369912026-02-16T09:35:14Z2026-02-16T09:35:14Zby Brand, John, 1949-<br/>Format: Books<br/>Publication Date 2008<br/>Fundamentals of international business transactionsent://SD_ILS/0/SD_ILS:235472026-02-16T09:35:14Z2026-02-16T09:35:14Zby Brand, Ronald A.<br/>Format: Books<br/>Publication Date 2000<br/>Best practice cases in branding : lessons from the world's strongest brandsent://SD_ILS/0/SD_ILS:427302026-02-16T09:35:14Z2026-02-16T09:35:14Zby Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Publication Date 2003<br/>Emotion marketing : the Hallmark way of winning customers for lifeent://SD_ILS/0/SD_ILS:316402026-02-16T09:35:14Z2026-02-16T09:35:14Zby Robinette, Scott.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/00065374.html">http://www.loc.gov/catdir/bios/mh041/00065374.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh021/00065374.html">http://www.loc.gov/catdir/description/mh021/00065374.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/mh021/00065374.html">http://www.loc.gov/catdir/toc/mh021/00065374.html</a><br/>Format: Books<br/>Publication Date 2001<br/>South African constitutional law in contextent://SD_ILS/0/SD_ILS:218432026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Vos, Pierre, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Amandla! a revolution in four part harmonyent://SD_ILS/0/SD_ILS:411542026-02-16T09:35:14Z2026-02-16T09:35:14Zby Markgraaff, Desireâe.<br/>Format: Video cassette<br/>Publication Date 2003 2002<br/>Criminological and forensic psychologyent://SD_ILS/0/SD_ILS:591552026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gavin, Helen, author.<br/>Format: Books<br/>Publication Date 2024<br/>The coding manual for qualitative researchersent://SD_ILS/0/SD_ILS:574972026-02-16T09:35:14Z2026-02-16T09:35:14Zby Saldaña, Johnny, author.<br/>Format: Books<br/>Publication Date 2021<br/>Crafting and executing strategy : the quest for competitive advantage: concepts and casesent://SD_ILS/0/SD_ILS:558042026-02-16T09:35:14Z2026-02-16T09:35:14Zby Thompson, Arthur A., 1940- author.<br/>Format: Books<br/>Publication Date 2020<br/>Silke : first touch to tax 2019ent://SD_ILS/0/SD_ILS:227502026-02-16T09:35:14Z2026-02-16T09:35:14Zby Stiglingh, M. (Madeleine), editor.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>UX for beginners : a crash course in 100 short lessonsent://SD_ILS/0/SD_ILS:566352026-02-16T09:35:14Z2026-02-16T09:35:14Zby Marsh, Joel, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Global marketingent://SD_ILS/0/SD_ILS:518352026-02-16T09:35:14Z2026-02-16T09:35:14Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442026-02-16T09:35:14Z2026-02-16T09:35:14Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Strategic marketing : decision making & planningent://SD_ILS/0/SD_ILS:226782026-02-16T09:35:14Z2026-02-16T09:35:14Zby Reed, Peter.<br/>Format: Books<br/>Publication Date 2015<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Conscious marketing : how to create an awesome business with a new approach to marketingent://SD_ILS/0/SD_ILS:534582026-02-16T09:35:14Z2026-02-16T09:35:14Zby Tate, Carolyn, author.<br/>Format: Books<br/>Publication Date 2015<br/>Getting a social media job for dummiesent://SD_ILS/0/SD_ILS:536822026-02-16T09:35:14Z2026-02-16T09:35:14Zby Briz, Brooks, author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Women entrepreneurs : inspiring stories from emerging economies and developing countriesent://SD_ILS/0/SD_ILS:502782026-02-16T09:35:14Z2026-02-16T09:35:14Zby Guillén, Mauro F.<br/>Format: Books<br/>Publication Date 2014<br/>Introducing communication research : paths of inquiryent://SD_ILS/0/SD_ILS:510892026-02-16T09:35:14Z2026-02-16T09:35:14Zby Treadwell, D. F. (Donald Francis)<br/>Format: Books<br/>Publication Date 2014<br/>Sports and identity : new agendas in communicationent://SD_ILS/0/SD_ILS:531172026-02-16T09:35:14Z2026-02-16T09:35:14Zby Brummett, Barry, 1951-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz395189551inh.htm">http://swbplus.bsz-bw.de/bsz395189551inh.htm</a>
Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978041571/9780415711913.jpg">http://images.tandf.co.uk/common/jackets/websmall/978041571/9780415711913.jpg</a><br/>Format: Books<br/>Publication Date 2014<br/>Rural livelihoods, regional economies, and processes of changeent://SD_ILS/0/SD_ILS:538322026-02-16T09:35:14Z2026-02-16T09:35:14Zby Sick, Deborah, 1956- editor.<br/>Format: Books<br/>Publication Date 2014<br/>The social employee : how great companies make social media workent://SD_ILS/0/SD_ILS:504582026-02-16T09:35:14Z2026-02-16T09:35:14Zby Burgess, Cheryl.<br/>Format: Books<br/>Publication Date 2014<br/>Consumer democracy : the marketing of politicsent://SD_ILS/0/SD_ILS:516902026-02-16T09:35:14Z2026-02-16T09:35:14Zby Scammell, Margaret.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262026-02-16T09:35:14Z2026-02-16T09:35:14Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>Applied crisis communication and crisis management : cases and exercisesent://SD_ILS/0/SD_ILS:523292026-02-16T09:35:14Z2026-02-16T09:35:14Zby Coombs, W. Timothy.<br/>Format: Books<br/>Publication Date 2014<br/>Grid integration of wind energy : onshore and offshore conversion systemsent://SD_ILS/0/SD_ILS:542552026-02-16T09:35:14Z2026-02-16T09:35:14Zby Heier, Siegfried.<br/>Format: Books<br/>Publication Date 2014<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182026-02-16T09:35:14Z2026-02-16T09:35:14Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>The public relations strategic toolkit : an essential guide to successful public relations practiceent://SD_ILS/0/SD_ILS:479132026-02-16T09:35:14Z2026-02-16T09:35:14Zby Theaker, Alison.<br/>Format: Books<br/>Publication Date 2013<br/>Applied health economicsent://SD_ILS/0/SD_ILS:480912026-02-16T09:35:14Z2026-02-16T09:35:14Zby Jones, Andrew M., 1960-<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of Islamic marketingent://SD_ILS/0/SD_ILS:490292026-02-16T09:35:14Z2026-02-16T09:35:14Zby Sand?kc?, Ozlem, editor.<br/>Format: Books<br/>Publication Date 2013 2011<br/>Retail marketing and branding : a definitive guide to maximizing ROIent://SD_ILS/0/SD_ILS:490342026-02-16T09:35:14Z2026-02-16T09:35:14Zby Perrey, Jesko.<br/>Format: Books<br/>Publication Date 2013<br/>Managing corporate communication : a cross-cultural approachent://SD_ILS/0/SD_ILS:496452026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gambetti, Rossella.<br/>Format: Books<br/>Publication Date 2013<br/>Marketplace 3.0 : rewriting the rules of borderless businessent://SD_ILS/0/SD_ILS:496542026-02-16T09:35:14Z2026-02-16T09:35:14Zby Mikitani, Hiroshi.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behavior analysis : (A) rational approach to consumer choiceent://SD_ILS/0/SD_ILS:501582026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hantula, Donald A.<br/>Format: Books<br/>Publication Date 2013<br/>Thought leadership : prompting businesses to think and learnent://SD_ILS/0/SD_ILS:505912026-02-16T09:35:14Z2026-02-16T09:35:14Zby Young, Laurie, 1955-<br/>Format: Books<br/>Publication Date 2013<br/>Research methods in informationent://SD_ILS/0/SD_ILS:508842026-02-16T09:35:14Z2026-02-16T09:35:14Zby Pickard, Alison Jane.<br/>Format: Books<br/>Publication Date 2013<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Fundamentals of infection prevention and control : theory and practiceent://SD_ILS/0/SD_ILS:516462026-02-16T09:35:14Z2026-02-16T09:35:14Zby Weston, Debbie.<br/>Format: Books<br/>Publication Date 2013<br/>Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagementent://SD_ILS/0/SD_ILS:518302026-02-16T09:35:14Z2026-02-16T09:35:14Zby Paharia, Rajat.<br/>Format: Books<br/>Publication Date 2013<br/>The 'made in Germany' champion brands : national branding, innovation and world export leadershipent://SD_ILS/0/SD_ILS:520992026-02-16T09:35:14Z2026-02-16T09:35:14Zby Joseph, Ugesh Anthony, author.<br/>Format: Books<br/>Publication Date 2013<br/>Google+ marketing for dummiesent://SD_ILS/0/SD_ILS:523072026-02-16T09:35:14Z2026-02-16T09:35:14Zby Stay, Jesse.<br/>Format: Books<br/>Publication Date 2013<br/>The World Scientific handbook of energyent://SD_ILS/0/SD_ILS:534432026-02-16T09:35:14Z2026-02-16T09:35:14Zby Crawley, Gerard M.<br/>Format: Books<br/>Publication Date 2013<br/>Selling through someone else : how to use agile sales networks and partners to sell moreent://SD_ILS/0/SD_ILS:542742026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing researchent://SD_ILS/0/SD_ILS:1952026-02-16T09:35:14Z2026-02-16T09:35:14Zby Aaker, David A., author.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>How to sell to retail : the secrets of getting your product to marketent://SD_ILS/0/SD_ILS:495052026-02-16T09:35:14Z2026-02-16T09:35:14Zby Rayner, Clare.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:496382026-02-16T09:35:14Z2026-02-16T09:35:14Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612026-02-16T09:35:14Z2026-02-16T09:35:14Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>On message : precision communication for the digital ageent://SD_ILS/0/SD_ILS:497402026-02-16T09:35:14Z2026-02-16T09:35:14Zby Theobald, Theo, 1957-, author.<br/>Format: Regular print<br/>Publication Date 2013<br/>Health and medical public relationsent://SD_ILS/0/SD_ILS:499782026-02-16T09:35:14Z2026-02-16T09:35:14Zby Riggulsford, Myc.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Understanding terrorism in the age of global media : a communication approachent://SD_ILS/0/SD_ILS:505082026-02-16T09:35:14Z2026-02-16T09:35:14Zby Archetti, Cristina.<br/>Format: Books<br/>Publication Date 2013<br/>Job searching with social media for dummiesent://SD_ILS/0/SD_ILS:517382026-02-16T09:35:14Z2026-02-16T09:35:14Zby Waldman, Joshua.<br/>Format: Books<br/>Publication Date 2013<br/>Business in Africa : corporate insightsent://SD_ILS/0/SD_ILS:547972026-02-16T09:35:14Z2026-02-16T09:35:14Zby Games, Dianna.<br/>Format: Books<br/>Publication Date 2013<br/>Indian media : global approachesent://SD_ILS/0/SD_ILS:485062026-02-16T09:35:14Z2026-02-16T09:35:14Zby Athique, Adrian.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892026-02-16T09:35:14Z2026-02-16T09:35:14Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Customers first : dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:494312026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bueno, Bolivar J.<br/>Format: Books<br/>Publication Date 2012<br/>Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devicesent://SD_ILS/0/SD_ILS:494322026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hasen, Jeff, 1958-<br/>Format: Books<br/>Publication Date 2012<br/>How to make sales when you don't like sellingent://SD_ILS/0/SD_ILS:500842026-02-16T09:35:14Z2026-02-16T09:35:14Zby Fairweather, Alan.<br/>Format: Books<br/>Publication Date 2012<br/>Slave emancipation and racial attitudes in nineteenth-century South Africaent://SD_ILS/0/SD_ILS:502912026-02-16T09:35:14Z2026-02-16T09:35:14Zby Watson, R. L. (Richard Lyness), 1945-<br/>Format: Books<br/>Publication Date 2012<br/>Infographics : the power of visual storytellingent://SD_ILS/0/SD_ILS:505642026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lankow, Jason.<br/>Format: Regular print<br/>Publication Date 2012<br/>Content strategy at work : real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:510162026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bloomstein, Margot.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232026-02-16T09:35:14Z2026-02-16T09:35:14Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The little book of big customer satisfaction measurementent://SD_ILS/0/SD_ILS:515192026-02-16T09:35:14Z2026-02-16T09:35:14Zby Rao, Ajit, 1962-<br/>Format: Books<br/>Publication Date 2012<br/>You said what? : the biggest communication mistakes professionals makeent://SD_ILS/0/SD_ILS:516442026-02-16T09:35:14Z2026-02-16T09:35:14Zby Zoller, Kim.<br/>Format: Books<br/>Publication Date 2012<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772026-02-16T09:35:14Z2026-02-16T09:35:14Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752026-02-16T09:35:14Z2026-02-16T09:35:14Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>Reshaping leadership DNA : field guideent://SD_ILS/0/SD_ILS:483362026-02-16T09:35:14Z2026-02-16T09:35:14Zby Verwey, Anton.<br/>Format: Books<br/>Publication Date 2012<br/>Building prosperous knowledge cities : Policies, plans and metrics.ent://SD_ILS/0/SD_ILS:483542026-02-16T09:35:14Z2026-02-16T09:35:14Zby Yigitcanlar, Tan.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022026-02-16T09:35:14Z2026-02-16T09:35:14Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>History on televisionent://SD_ILS/0/SD_ILS:487732026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gray, Ann, 1946-<br/>Format: Books<br/>Publication Date 2012<br/>Globalization and economic nationalism in Asiaent://SD_ILS/0/SD_ILS:487822026-02-16T09:35:14Z2026-02-16T09:35:14Zby D'Costa, Anthony P., 1957-<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing strategyent://SD_ILS/0/SD_ILS:490322026-02-16T09:35:14Z2026-02-16T09:35:14Zby Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402026-02-16T09:35:14Z2026-02-16T09:35:14Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>Writing skills for public relations : style and technique for mainstream and social mediaent://SD_ILS/0/SD_ILS:495592026-02-16T09:35:14Z2026-02-16T09:35:14Zby Foster, John, 1926-<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobileent://SD_ILS/0/SD_ILS:497482026-02-16T09:35:14Z2026-02-16T09:35:14Zby Proulx, Mike.<br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222026-02-16T09:35:14Z2026-02-16T09:35:14Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>The Arab world unbound : tapping into the power of 350 million consumersent://SD_ILS/0/SD_ILS:499172026-02-16T09:35:14Z2026-02-16T09:35:14Zby Mahajan, Vijay, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Sustainability marketing : a global perspectiveent://SD_ILS/0/SD_ILS:499352026-02-16T09:35:14Z2026-02-16T09:35:14Zby Belz, Frank-Martin.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402026-02-16T09:35:14Z2026-02-16T09:35:14Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Feminisment://SD_ILS/0/SD_ILS:537362026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dziedzic, Nancy G.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1516/2011047669-d.html">http://catdir.loc.gov/catdir/enhancements/fy1516/2011047669-d.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Communication and media ethics in South Africaent://SD_ILS/0/SD_ILS:58152026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hyde-Clarke, Nathalie.<br/>Format: Books<br/>Publication Date 2011<br/>Green growth, green profit : how green transformation boosts businessent://SD_ILS/0/SD_ILS:437742026-02-16T09:35:14Z2026-02-16T09:35:14Zby Roland Berger Strategy Consultants.<br/>Format: Books<br/>Publication Date 2011<br/>The new edge in knowledge : how knowledge management is changing the way we do businessent://SD_ILS/0/SD_ILS:462692026-02-16T09:35:14Z2026-02-16T09:35:14Zby O'Dell, Carla S., 1950-<br/>Format: Books<br/>Publication Date 2011<br/>101 management models : English editionent://SD_ILS/0/SD_ILS:501632026-02-16T09:35:14Z2026-02-16T09:35:14Zby Mulders, Marijn.<br/>Format: Books<br/>Publication Date 2011<br/>Effectual entrepreneurshipent://SD_ILS/0/SD_ILS:510472026-02-16T09:35:14Z2026-02-16T09:35:14Zby Read, Stuart.<br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662026-02-16T09:35:14Z2026-02-16T09:35:14Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Research methodology : a step-by-step guide for beginnersent://SD_ILS/0/SD_ILS:17332026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kumar, Ranjit.<br/>Format: Books<br/>Publication Date 2011<br/>Theory and practice of counselling and therapyent://SD_ILS/0/SD_ILS:440782026-02-16T09:35:14Z2026-02-16T09:35:14Zby Nelson-Jones, Richard.<br/>Format: Books<br/>Publication Date 2011<br/>Branded lives : the production and consumption of meaning at workent://SD_ILS/0/SD_ILS:453102026-02-16T09:35:14Z2026-02-16T09:35:14Zby Brannan, Matthew J.<br/>Format: Books<br/>Publication Date 2011<br/>Brands and branding geographiesent://SD_ILS/0/SD_ILS:465072026-02-16T09:35:14Z2026-02-16T09:35:14Zby Pike, Andy, 1968-<br/>Format: Books<br/>Publication Date 2011<br/>British silent cinema and The Great Warent://SD_ILS/0/SD_ILS:465252026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hammond, Michael, 1954-<br/>Format: Books<br/>Publication Date 2011<br/>Financial models with Lévy processes and volatility clusteringent://SD_ILS/0/SD_ILS:480312026-02-16T09:35:14Z2026-02-16T09:35:14Zby Rachev, S. T. (Svetlozar Todorov)<br/>Format: Books<br/>Publication Date 2011<br/>Creating powerful brands.ent://SD_ILS/0/SD_ILS:502182026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Chernatony, Leslie, 1953-<br/>Format: Books<br/>Publication Date 2011<br/>Theory and practice of leadershipent://SD_ILS/0/SD_ILS:514352026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gill, Roger.<br/>Format: Books<br/>Publication Date 2011<br/>Power-switching convertersent://SD_ILS/0/SD_ILS:540092026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ang, Simon S., 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202026-02-16T09:35:14Z2026-02-16T09:35:14Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722026-02-16T09:35:14Z2026-02-16T09:35:14Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Competitive success : how branding adds valueent://SD_ILS/0/SD_ILS:411212026-02-16T09:35:14Z2026-02-16T09:35:14Zby Davis, John.<br/>Format: Books<br/>Publication Date 2010<br/>Managing brands : a contemporary perspectiveent://SD_ILS/0/SD_ILS:415882026-02-16T09:35:14Z2026-02-16T09:35:14Zby Laforet, Sylvie.<br/>Format: Books<br/>Publication Date 2010<br/>Public relations cases : international perspectivesent://SD_ILS/0/SD_ILS:431262026-02-16T09:35:14Z2026-02-16T09:35:14Zby Moss, Danny, 1954-<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:439112026-02-16T09:35:14Z2026-02-16T09:35:14Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2010<br/>The vibe : the marketing handbook for every product, service and industryent://SD_ILS/0/SD_ILS:464102026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bertwistle , Gary.<br/>Format: Books<br/>Publication Date 2010<br/>The blank swan : the end of probabilityent://SD_ILS/0/SD_ILS:480482026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ayache, Elie.<br/>Format: Books<br/>Publication Date 2010<br/>Putting the public back in public relations : how social media is reinventing the aging business of PRent://SD_ILS/0/SD_ILS:501562026-02-16T09:35:14Z2026-02-16T09:35:14Zby Solis, Brian.<br/>Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html</a><br/>Format: Books<br/>Publication Date 2010 2009<br/>There's always a way : how to develop a positive mindset and succeed in business and lifeent://SD_ILS/0/SD_ILS:515872026-02-16T09:35:14Z2026-02-16T09:35:14Zby Little, Tony, 1956-<br/>Format: Books<br/>Publication Date 2010<br/>The economy of brandsent://SD_ILS/0/SD_ILS:440972026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lindemann, Jan.<br/>Format: Books<br/>Publication Date 2010<br/>SocialCorp : social media goes corporateent://SD_ILS/0/SD_ILS:113702026-02-16T09:35:14Z2026-02-16T09:35:14Zby Postman, Joel.<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202026-02-16T09:35:14Z2026-02-16T09:35:14Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Second is nothing : creating a multi-billion rand cellular industryent://SD_ILS/0/SD_ILS:395142026-02-16T09:35:14Z2026-02-16T09:35:14Zby Knott-Craig, Alan.<br/>Format: Books<br/>Publication Date 2009<br/>Panic : the story of modern financial insanityent://SD_ILS/0/SD_ILS:404442026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lewis, Michael (Michael M.)<br/>Format: Books<br/>Publication Date 2009<br/>Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream jobent://SD_ILS/0/SD_ILS:411012026-02-16T09:35:14Z2026-02-16T09:35:14Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2009<br/>Global marketing management : changes, new challenges and strategiesent://SD_ILS/0/SD_ILS:411142026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lee, Kiefer.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html">http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic issues management : organizations and public policy challengesent://SD_ILS/0/SD_ILS:432202026-02-16T09:35:14Z2026-02-16T09:35:14Zby Heath, Robert L. (Robert Lawrence), 1941-<br/>Format: Books<br/>Publication Date 2009<br/>Ethical marketing and the new consumerent://SD_ILS/0/SD_ILS:461432026-02-16T09:35:14Z2026-02-16T09:35:14Zby Arnold, Chris.<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482026-02-16T09:35:14Z2026-02-16T09:35:14Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Immunology : a short course.ent://SD_ILS/0/SD_ILS:467012026-02-16T09:35:14Z2026-02-16T09:35:14Zby Coico, Richard.<br/>Format: Books<br/>Publication Date 2009<br/>The library PR handbook : high-impact communicationsent://SD_ILS/0/SD_ILS:481662026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gould, Mark R.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702026-02-16T09:35:14Z2026-02-16T09:35:14Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Differentiate or die : survival in our era of killer competitionent://SD_ILS/0/SD_ILS:349212026-02-16T09:35:14Z2026-02-16T09:35:14Zby Trout, Jack.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html">http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Harvard business review case studies : marketing through minefields.ent://SD_ILS/0/SD_ILS:372982026-02-16T09:35:14Z2026-02-16T09:35:14Zby Harvard Business School Publishing Corporation.<br/>Format: Books<br/>Publication Date 2008<br/>Strategic market managementent://SD_ILS/0/SD_ILS:343992026-02-16T09:35:14Z2026-02-16T09:35:14Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522026-02-16T09:35:14Z2026-02-16T09:35:14Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Buying in : the secret dialogue between what we buy and who we areent://SD_ILS/0/SD_ILS:358822026-02-16T09:35:14Z2026-02-16T09:35:14Zby Walker, Rob, 1968-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0804/2007039973.html">http://www.loc.gov/catdir/toc/fy0804/2007039973.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The age of Oprah : cultural icon for the neoliberal eraent://SD_ILS/0/SD_ILS:392282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Peck, Janice.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing calculator : measuring and managing return on marketing investment.ent://SD_ILS/0/SD_ILS:411122026-02-16T09:35:14Z2026-02-16T09:35:14Zby Powell, Guy R.<br/>Format: Books<br/>Publication Date 2008<br/>The Cola conquestent://SD_ILS/0/SD_ILS:435732026-02-16T09:35:14Z2026-02-16T09:35:14Zby Angelico, Irene.<br/>Format: Video disc<br/>Publication Date 2008<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing success stories : South African case studiesent://SD_ILS/0/SD_ILS:180302026-02-16T09:35:14Z2026-02-16T09:35:14Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2008<br/>The soul of the corporation : how to manage the identity of your companyent://SD_ILS/0/SD_ILS:501932026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bouchikhi, Hamid.<br/>Format: Books<br/>Publication Date 2008<br/>How they started : global brands : how 21 good ideas became great global businessesent://SD_ILS/0/SD_ILS:538912026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lester, David.<br/>Format: Books<br/>Publication Date 2008<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062026-02-16T09:35:14Z2026-02-16T09:35:14Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Essentials of corporate communication : implementing practices for effective reputation managementent://SD_ILS/0/SD_ILS:128162026-02-16T09:35:14Z2026-02-16T09:35:14Zby Riel, C. B. M. van.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html">http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing in South Africa : cases and conceptsent://SD_ILS/0/SD_ILS:201002026-02-16T09:35:14Z2026-02-16T09:35:14Zby Simpson, John, 1943 September 17-<br/>Format: Books<br/>Publication Date 2007<br/>Tourism management : managing for changeent://SD_ILS/0/SD_ILS:353282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Page, Stephen, 1963-<br/>Format: Books<br/>Publication Date 2007<br/>Processing Web ads : the effects of animation and arousing contentent://SD_ILS/0/SD_ILS:334502026-02-16T09:35:14Z2026-02-16T09:35:14Zby Chung, Yongkuk.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007013385.html">http://www.loc.gov/catdir/toc/ecip0715/2007013385.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Living brandsent://SD_ILS/0/SD_ILS:334712026-02-16T09:35:14Z2026-02-16T09:35:14Zby Nadeau, Raymond.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0615/2006018778.html">http://www.loc.gov/catdir/toc/ecip0615/2006018778.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Strategies and tools for corporate bloggingent://SD_ILS/0/SD_ILS:347082026-02-16T09:35:14Z2026-02-16T09:35:14Zby Cass, John (Gene John)<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip079/2007004083.html">http://www.loc.gov/catdir/toc/ecip079/2007004083.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html">http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Handbook of marketing research methodologies for hospitality and tourisment://SD_ILS/0/SD_ILS:348132026-02-16T09:35:14Z2026-02-16T09:35:14Zby Nykiel, Ronald A.<br/><a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">Related electronic resource</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272026-02-16T09:35:14Z2026-02-16T09:35:14Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:171742026-02-16T09:35:14Z2026-02-16T09:35:14Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2007<br/>Fair trade : the challenges of transforming globalizationent://SD_ILS/0/SD_ILS:418962026-02-16T09:35:14Z2026-02-16T09:35:14Zby Raynolds, Laura T., 1959-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034325.html">Connect to table of contents</a><br/>Format: Books<br/>Publication Date 2007<br/>Global culture industry : the mediation of thingsent://SD_ILS/0/SD_ILS:422512026-02-16T09:35:14Z2026-02-16T09:35:14Zby Lash, Scott.<br/>Format: Books<br/>Publication Date 2007<br/>How disruption brought order : the story of a winning strategy in the world of advertisingent://SD_ILS/0/SD_ILS:485562026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dru, Jean-Marie.<br/>Format: Books<br/>Publication Date 2007<br/>Business applications and computational intelligenceent://SD_ILS/0/SD_ILS:314172026-02-16T09:35:14Z2026-02-16T09:35:14Zby Voges, Kevin, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Connected marketing : the viral, buzz and word of mouth revolutionent://SD_ILS/0/SD_ILS:315372026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kirby, Justin.<br/>Format: Books<br/>Publication Date 2006<br/>Brands : meaning and value in media cultureent://SD_ILS/0/SD_ILS:315322026-02-16T09:35:14Z2026-02-16T09:35:14Zby Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:318742026-02-16T09:35:14Z2026-02-16T09:35:14Zby Evans, Martin (Martin J.)<br/>Format: Books<br/>Publication Date 2006<br/>Flock and flow : predicting and managing change in a dynamic marketplaceent://SD_ILS/0/SD_ILS:321312026-02-16T09:35:14Z2026-02-16T09:35:14Zby McCracken, Grant David, 1951-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006005243.html">http://www.loc.gov/catdir/toc/ecip068/2006005243.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Inside the mind of Toyota : management principles for enduring growthent://SD_ILS/0/SD_ILS:324882026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hino, Satoshi, 1945-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip062/2005030271.html">http://www.loc.gov/catdir/toc/ecip062/2005030271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating images and the psychology of marketing communicationent://SD_ILS/0/SD_ILS:334282026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kahle, Lynn R.<br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482026-02-16T09:35:14Z2026-02-16T09:35:14Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
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Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Scenarios in marketing : from vision to decisionent://SD_ILS/0/SD_ILS:358532026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ringland, Gill.<br/><a href="http://www.loc.gov/catdir/toc/ecip0617/2006020354.html">Table of contents only</a><br/>Format: Books<br/>Publication Date 2006<br/>Corporate social responsibility : balancing tomorrow's sustainability and today's profitabilityent://SD_ILS/0/SD_ILS:380392026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hawkins, David E., 1947-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html</a>
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Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Asia's star brandsent://SD_ILS/0/SD_ILS:433272026-02-16T09:35:14Z2026-02-16T09:35:14Zby Temporal, Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/enhancements/fy0645/2006296000-t.html">http://www.loc.gov/catdir/enhancements/fy0645/2006296000-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0645/2006296000-d.html">http://www.loc.gov/catdir/enhancements/fy0645/2006296000-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022026-02-16T09:35:14Z2026-02-16T09:35:14Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.ent://SD_ILS/0/SD_ILS:101292026-02-16T09:35:14Z2026-02-16T09:35:14Zby Adhikari, Mohamed.<br/>Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613">http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613</a>
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HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/61520281.html">http://catalog.hathitrust.org/api/volumes/oclc/61520281.html</a><br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Brain tattoos : creating unique brands that stick in your customers' mindsent://SD_ILS/0/SD_ILS:114782026-02-16T09:35:14Z2026-02-16T09:35:14Zby Post, Karen.<br/><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu"><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu "target=_"blank>Connect to electronic version</a></a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162026-02-16T09:35:14Z2026-02-16T09:35:14Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Built for growth : expanding your business around the corner or across the globeent://SD_ILS/0/SD_ILS:300252026-02-16T09:35:14Z2026-02-16T09:35:14Zby Rubinfeld, Arthur.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Creating passionbrands : getting to the heart of brandingent://SD_ILS/0/SD_ILS:305892026-02-16T09:35:14Z2026-02-16T09:35:14Zby Edwards, Helen, 1965-<br/>Format: Books<br/>Publication Date 2005<br/>Broken windows, broken business : how the smallest remedies reap the biggest rewardsent://SD_ILS/0/SD_ILS:323942026-02-16T09:35:14Z2026-02-16T09:35:14Zby Levine, Michael, 1954-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip058/2005003936.html">http://www.loc.gov/catdir/toc/ecip058/2005003936.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyaltyent://SD_ILS/0/SD_ILS:334232026-02-16T09:35:14Z2026-02-16T09:35:14Zby Van Hooser, Phillip, 1957-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0512/2005013737.html">http://www.loc.gov/catdir/toc/ecip0512/2005013737.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html">http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032026-02-16T09:35:14Z2026-02-16T09:35:14Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072026-02-16T09:35:14Z2026-02-16T09:35:14Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>International marketing strategyent://SD_ILS/0/SD_ILS:297712026-02-16T09:35:14Z2026-02-16T09:35:14Zby Bradley, Frank, 1942-<br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : communicating brandsent://SD_ILS/0/SD_ILS:303772026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2005<br/>Irresistible empire : America's advance through twentieth-century Europeent://SD_ILS/0/SD_ILS:339302026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Grazia, Victoria.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy053/2004059943.html">http://www.loc.gov/catdir/toc/fy053/2004059943.html</a>
Book review (H-Net) <a href="http://www.h-net.org/review/hrev-a0e4e2-aa">http://www.h-net.org/review/hrev-a0e4e2-aa</a>
Book review (H-Net) <a href="http://www.h-net.org/review/hrev-a0e7m2-aa">http://www.h-net.org/review/hrev-a0e7m2-aa</a><br/>Format: Books<br/>Publication Date 2005<br/>Scenarios : the art of strategic conversationent://SD_ILS/0/SD_ILS:345342026-02-16T09:35:14Z2026-02-16T09:35:14Zby Van der Heijden, Kees.<br/>Format: Books<br/>Publication Date 2005<br/>Fashion brands : branding style from Armani to Zaraent://SD_ILS/0/SD_ILS:60102026-02-16T09:35:14Z2026-02-16T09:35:14Zby Tungate, Mark, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Strategic marketing managementent://SD_ILS/0/SD_ILS:65642026-02-16T09:35:14Z2026-02-16T09:35:14Zby Parry, Mark E. (Mark Edward), 1957-<br/>Format: Books<br/>Publication Date 2005 2001<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:128982026-02-16T09:35:14Z2026-02-16T09:35:14Zby Hill, Charles W. L.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Beyond branding : how the new values of transparency and integrity are changing the world of brandsent://SD_ILS/0/SD_ILS:160982026-02-16T09:35:14Z2026-02-16T09:35:14Zby Ind, Nicholas.<br/>Format: Books<br/>Publication Date 2005 2003<br/>Marketing payback : is your marketing profitable?ent://SD_ILS/0/SD_ILS:163932026-02-16T09:35:14Z2026-02-16T09:35:14Zby Shaw, Robert, 1950-<br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882026-02-16T09:35:14Z2026-02-16T09:35:14Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170662026-02-16T09:35:14Z2026-02-16T09:35:14Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2005<br/>Cutting edge advertising : how to create the world's best print for brands in the 21st centuryent://SD_ILS/0/SD_ILS:126922026-02-16T09:35:14Z2026-02-16T09:35:14Zby Aitchison, Jim.<br/>Format: Books<br/>Publication Date 2004<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602026-02-16T09:35:14Z2026-02-16T09:35:14Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>How institutions are shaping the future of our children : for better or for worse?ent://SD_ILS/0/SD_ILS:326892026-02-16T09:35:14Z2026-02-16T09:35:14Zby Dulmus, Catherine N.<br/>Format: Books<br/>Publication Date 2004<br/>Black sexual politics : African Americans, gender, and the new racisment://SD_ILS/0/SD_ILS:303672026-02-16T09:35:14Z2026-02-16T09:35:14Zby Collins, Patricia Hill, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0410/2003022841.html">http://www.loc.gov/catdir/toc/ecip0410/2003022841.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Renovate before you innovate : why doing the new thing might not be the right thingent://SD_ILS/0/SD_ILS:303972026-02-16T09:35:14Z2026-02-16T09:35:14Zby Zyman, Sergio.<br/>Format: Books<br/>Publication Date 2004<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422026-02-16T09:35:14Z2026-02-16T09:35:14Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>International marketingent://SD_ILS/0/SD_ILS:211952026-02-16T09:35:14Z2026-02-16T09:35:14Zby Czinkota, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>The ultimate book of business brands : insights from the world's 50 greatest brands.ent://SD_ILS/0/SD_ILS:261842026-02-16T09:35:14Z2026-02-16T09:35:14Zby Crainer, Stuart.<br/>Format: Books<br/>Publication Date 2003<br/>New consumer marketing : managing a living demand systement://SD_ILS/0/SD_ILS:301142026-02-16T09:35:14Z2026-02-16T09:35:14Zby Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Creating powerful brands in consumer, service and industrial marketsent://SD_ILS/0/SD_ILS:321032026-02-16T09:35:14Z2026-02-16T09:35:14Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 2003<br/>International management : cross-boundary challengesent://SD_ILS/0/SD_ILS:325012026-02-16T09:35:14Z2026-02-16T09:35:14Zby Gooderham, Paul N.<br/>Format: Books<br/>Publication Date 2003<br/>Absolute honesty : building a corporate culture that values straight talk and rewards integrityent://SD_ILS/0/SD_ILS:310832026-02-16T09:35:14Z2026-02-16T09:35:14Zby Johnson, Larry, 1947-<br/>Format: Books<br/>Publication Date 2003<br/>