Search Results for Brand - Narrowed by: VC Pietermaritzburg SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVCPMB$002509VC$002bPietermaritzburg$0026ps$003d300? 2025-11-18T21:23:12Z Value creation : the power of brand equity ent://SD_ILS/0/SD_ILS:20066 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> 11 steps to brand heaven : the ultimate guide to buying an advertising campaign ent://SD_ILS/0/SD_ILS:10319 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Weinreich, Len.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:1071 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The new strategic brand management : creating and sustaining brand equity long term ent://SD_ILS/0/SD_ILS:2015 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Kapferer, Jean-No&euml;l.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html">http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brand sense : how to build powerful brands through touch, taste, smell, sight &amp; sound ent://SD_ILS/0/SD_ILS:12973 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The encyclopaedia of brands &amp; branding in South Africa. ent://SD_ILS/0/SD_ILS:20189 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> South African constitutional law in context ent://SD_ILS/0/SD_ILS:21843 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;De Vos, Pierre, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The coding manual for qualitative researchers ent://SD_ILS/0/SD_ILS:57497 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Salda&ntilde;a, Johnny, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> UX for beginners : a crash course in 100 short lessons ent://SD_ILS/0/SD_ILS:56635 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Marsh, Joel, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Corporate communication ent://SD_ILS/0/SD_ILS:63 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Innovation management and new product development ent://SD_ILS/0/SD_ILS:2484 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> SocialCorp : social media goes corporate ent://SD_ILS/0/SD_ILS:11370 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Postman, Joel.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:18030 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:310 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> International marketing ent://SD_ILS/0/SD_ILS:9047 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Effective personal communication skills for public relations ent://SD_ILS/0/SD_ILS:6031 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Green, Andy, 1958-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12542">http://www.books24x7.com/marc.asp?bookid=12542</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415</a> MyiLibrary <a href="http://www.myilibrary.com?id=72851">http://www.myilibrary.com?id=72851</a> MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=72851&ref=toc">http://www.myilibrary.com?id=72851&ref=toc</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2006<br/> Rome, inc. : the rise and fall of the first multinational corporation ent://SD_ILS/0/SD_ILS:6926 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Bing, Stanley.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036128.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036128.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Public relations disasters : talespin--inside stories and lessons learnt ent://SD_ILS/0/SD_ILS:11374 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Teaching student-centered mathematics. Grades K-3 ent://SD_ILS/0/SD_ILS:17552 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Van de Walle, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17066 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Small business marketing for dummies ent://SD_ILS/0/SD_ILS:1426 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:12308 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> 2004 Encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17065 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:20017 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The 22 immutable laws of branding ent://SD_ILS/0/SD_ILS:10323 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;1999<br/> Tourism and sustainable community development ent://SD_ILS/0/SD_ILS:16706 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Hall, Derek R.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2000<br/> IMC : using advertising and promotion to build brands ent://SD_ILS/0/SD_ILS:13014 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The 2002 encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:20015 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Sunday Times.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Building strong brands ent://SD_ILS/0/SD_ILS:13134 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Aaker, David A. (David Allen), 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;1996<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The 22 immutable laws of branding ent://SD_ILS/0/SD_ILS:10324 2025-11-18T21:23:12Z 2025-11-18T21:23:12Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/>