Search Results for Brand - Narrowed by: VC Sandton SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVCSD$002509VC$002bSandton$0026ps$003d300? 2025-11-19T05:05:05Z Harvard business review on brand management. ent://SD_ILS/0/SD_ILS:17009 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z Format:&#160;Books<br/>Publication Date&#160;1999<br/> 11 steps to brand heaven : the ultimate guide to buying an advertising campaign ent://SD_ILS/0/SD_ILS:10319 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Weinreich, Len.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:1071 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:2084 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Keller, Kevin Lane, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand sense : how to build powerful brands through touch, taste, smell, sight &amp; sound ent://SD_ILS/0/SD_ILS:12973 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand warriors : corporate leaders share their winning strategies ent://SD_ILS/0/SD_ILS:18026 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Gilmore, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;1999&#160;1997<br/> Strategic brand management : creating and sustaining brand equity long term ent://SD_ILS/0/SD_ILS:14062 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Kapferer, Jean-No&euml;l.<br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> The Brandmindset ent://SD_ILS/0/SD_ILS:13247 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> ProfitBrand : how to increase the profitability, accountability &amp; sustainability of brands ent://SD_ILS/0/SD_ILS:11701 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The encyclopaedia of brands &amp; branding in South Africa. ent://SD_ILS/0/SD_ILS:20189 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> South African constitutional law in context ent://SD_ILS/0/SD_ILS:21843 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;De Vos, Pierre, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brands and branding in South Africa : key success stories. ent://SD_ILS/0/SD_ILS:14722 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> The coding manual for qualitative researchers ent://SD_ILS/0/SD_ILS:57497 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Salda&ntilde;a, Johnny, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> UX for beginners : a crash course in 100 short lessons ent://SD_ILS/0/SD_ILS:56635 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Marsh, Joel, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Corporate communication ent://SD_ILS/0/SD_ILS:63 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Innovation management and new product development ent://SD_ILS/0/SD_ILS:2484 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa ent://SD_ILS/0/SD_ILS:15965 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Morris, Michael, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:2258 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Morrison, Alastair M.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> SocialCorp : social media goes corporate ent://SD_ILS/0/SD_ILS:11370 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Postman, Joel.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:310 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:18030 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> International marketing ent://SD_ILS/0/SD_ILS:9047 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Effective personal communication skills for public relations ent://SD_ILS/0/SD_ILS:6031 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Green, Andy, 1958-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12542">http://www.books24x7.com/marc.asp?bookid=12542</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415</a> MyiLibrary <a href="http://www.myilibrary.com?id=72851">http://www.myilibrary.com?id=72851</a> MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=72851&ref=toc">http://www.myilibrary.com?id=72851&ref=toc</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Teaching student-centered mathematics. Grades K-3 ent://SD_ILS/0/SD_ILS:17552 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Van de Walle, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Global marketing management : changes, challenges and new strategies ent://SD_ILS/0/SD_ILS:16524 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Lee, Kiefer.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Beyond branding : how the new values of transparency and integrity are changing the world of brands ent://SD_ILS/0/SD_ILS:16098 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Ind, Nicholas.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2003<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17066 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> 2004 Encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17065 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The 22 immutable laws of branding ent://SD_ILS/0/SD_ILS:10323 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;1999<br/> The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability ent://SD_ILS/0/SD_ILS:13034 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Freeland, John G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002010873.html">http://catdir.loc.gov/catdir/bios/mh041/2002010873.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002010873.html">http://catdir.loc.gov/catdir/description/mh031/2002010873.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Corporate reputation and competitiveness ent://SD_ILS/0/SD_ILS:15151 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Davies, Gary, 1946-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html">http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html">http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Tourism and sustainable community development ent://SD_ILS/0/SD_ILS:16706 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Hall, Derek R.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2000<br/> The portable MBA in management ent://SD_ILS/0/SD_ILS:13068 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Cohen, Allan R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html">http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html">http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2002513115.html">http://catdir.loc.gov/catdir/description/wiley036/2002513115.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz102277915cov.htm">http://swbplus.bsz-bw.de/bsz102277915cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> IMC : using advertising and promotion to build brands ent://SD_ILS/0/SD_ILS:13014 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Building strong brands ent://SD_ILS/0/SD_ILS:13134 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Aaker, David A. (David Allen), 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;1996<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Strategic marketing problems : cases and comments ent://SD_ILS/0/SD_ILS:20506 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Kerin, Roger A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Value-based marketing : marketing strategies for corporate growth and shareholder value ent://SD_ILS/0/SD_ILS:14352 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001268221.html">http://catdir.loc.gov/catdir/toc/onix06/2001268221.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html">http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001268221.html">http://catdir.loc.gov/catdir/description/wiley034/2001268221.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The 11 immutable laws of Internet branding ent://SD_ILS/0/SD_ILS:10318 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing through mud and dust ent://SD_ILS/0/SD_ILS:16622 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Kuzwayo, Muzi.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Kotler on marketing : how to create, win, and dominate markets ent://SD_ILS/0/SD_ILS:13107 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Kotler, Philip.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html</a> Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-43626.html">http://lcweb.loc.gov/catdir/toc/98-43626.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/98043626.html">http://catdir.loc.gov/catdir/bios/simon051/98043626.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon031/98043626.html">http://catdir.loc.gov/catdir/description/simon031/98043626.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Ad worlds : brands, media, audiences ent://SD_ILS/0/SD_ILS:13532 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Myers, Greg, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing aesthetics : the strategic management of brands, identity, and image ent://SD_ILS/0/SD_ILS:16499 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Schmitt, Bernd.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/97009426.html">http://catdir.loc.gov/catdir/samples/simon031/97009426.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/97009426.html">http://catdir.loc.gov/catdir/bios/simon051/97009426.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/97009426.html">http://catdir.loc.gov/catdir/description/simon033/97009426.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> Key concepts in communication and cultural studies ent://SD_ILS/0/SD_ILS:14627 2025-11-19T05:05:05Z 2025-11-19T05:05:05Z by&#160;O'Sullivan, Tim, 1952-<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006766379.pdf">http://www.gbv.de/dms/hbz/toc/ht006766379.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/>