Search Results for Brand - Narrowed by: Books

On brand

2026-02-16T19:12:20Z

by Olins, Wally, 1930-2014.
Format: Books
Publication Date 2003

Brand schizo

2026-02-16T19:12:20Z

by Stopforth, Mike.
Format: Books
Publication Date 2014

Brand failures

2026-02-16T19:12:20Z

by Haig, Matt
Format: Books
Publication Date 2005

Brand sense

2026-02-16T19:12:20Z

by Lindstrom, Martin
Format: Books
Publication Date 2005

Profit brand

2026-02-16T19:12:20Z

by Wreden, Nick
Format: Books
Publication Date 2005

Brand child

2026-02-16T19:12:20Z

by Lindstrom, Martin
Format: Books
Publication Date 2004

Brand management

2026-02-16T19:12:20Z

by Riezebos, Rik
Format: Books
Publication Date 2003

On brand

2026-02-16T19:12:20Z

by Olins, Wally
Format: Books
Publication Date 2003

Brand management

2026-02-16T19:12:20Z

by Klopper, H. B., 1974-
Format: Books
Publication Date 2011

Brand management

2026-02-16T19:12:20Z

by Dall'Olmo Riley, Francesca.
Format: Books
Publication Date 2010

Brand leadership

2026-02-16T19:12:20Z

by Aaker, David A.
Format: Books
Publication Date 2009 2000

Brand avatar

2026-02-16T19:12:20Z

by De Mesa, Alycia
Format: Books
Publication Date 2009

Brand leadership

2026-02-16T19:12:20Z

by Aaker, David A., 1938-
Format: Books
Publication Date 2002

Brand Leadership

2026-02-16T19:12:20Z

by Aaker, David A.
Format: Books
Publication Date 2000

Brand leadership

2026-02-16T19:12:20Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format: Books
Publication Date 2000

Brand management

2026-02-16T19:12:20Z

by De Chernatony, L. (Leslie)
Format: Books
Publication Date 1998

Brand management. 1

2026-02-16T19:12:20Z

by Benedict, Elsie, 1976-
Format: Books
Publication Date 2016

The brand book

2026-02-16T19:12:20Z

by Oosthuizen, Thomas
Format: Books
Publication Date 2013

Designing brand identity

2026-02-16T19:12:20Z

by Wheeler, Alina
Format: Books
Publication Date 2009

Strategic brand management

2026-02-16T19:12:20Z

by Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format: Books
Publication Date 2007

Living the brand

2026-02-16T19:12:20Z

by Ind, Nicholas
Format: Books
Publication Date 2007

The brand gap

2026-02-16T19:12:20Z

by Neumeier, Marty
Format: Books
Publication Date 2006

Designing brand experiences

2026-02-16T19:12:20Z

by Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: Books
Publication Date 2006

Brand new justice

2026-02-16T19:12:20Z

by Anholt, Simon
Format: Books
Publication Date 2005

Brand portfolio strategy

2026-02-16T19:12:20Z

by Aaker, David A.
Format: Books
Publication Date 2004

United we brand

2026-02-16T19:12:20Z

by Moser, Mike
Format: Books
Publication Date 2003

Brand asset management

2026-02-16T19:12:20Z

by Davis, Scott
Format: Books
Publication Date 2000

The brand mindset

2026-02-16T19:12:20Z

by Knapp, Duane.E
Format: Books
Publication Date 2000

Strategic brand management

2026-02-16T19:12:20Z

by Keller, Kevin Lane
Format: Books
Publication Date 1998

Strategic brand management

2026-02-16T19:12:20Z

by Kapferer, Jean-Noel
Format: Books
Publication Date 1997

Building brand identity

2026-02-16T19:12:20Z

by Upshaw, Lynn.B
Format: Books
Publication Date 1995

Managing brand equity

2026-02-16T19:12:20Z

by Aaker, David A.
Format: Books
Publication Date 1991

International Brand management

2026-02-16T19:12:20Z

by Cant, Michael
Format: Books
Publication Date 2025

Strategic brand management

2026-02-16T19:12:20Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Strategic brand management

2026-02-16T19:12:20Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2018

Strategic brand management

2026-02-16T19:12:20Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2015

Strategic brand management

2026-02-16T19:12:20Z

by Keller, Kevin Lane
Format: Books
Publication Date 2003

Developing winning brand strategies

2026-02-16T19:12:20Z

by Finskud, Lars.
Format: Books
Publication Date 2009 2003

Brandovation : celebrating your brand

2026-02-16T19:12:20Z

by Eberl, Nikolaus.
Format: Books
Publication Date 2007

Our brand is crisis

2026-02-16T19:12:20Z

by Boynton, Rachel
Format: Books
Publication Date 2006

Brand it like Beckham

2026-02-16T19:12:20Z

by Milligan, Andy
Format: Books
Publication Date 2004

A new brand world

2026-02-16T19:12:20Z

by Bedbury, Scott
Format: Books
Publication Date 2003

The brand marketing book

2026-02-16T19:12:20Z

by Marconi, Joe
Format: Books
Publication Date 1999

[re]inventing the brand

2026-02-16T19:12:20Z

by Kapferer,Jeon-neol
Format: Books
Publication Date 2001

Advertising and integrated brand promotion

2026-02-16T19:12:20Z

by O'Guinn, Thomas C., author.
Format: Books
Publication Date 2019

Advertising and integrated brand promotion

2026-02-16T19:12:20Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Advertising and integrated brand promotion

2026-02-16T19:12:20Z

by O'Guinn, Thomas C.
Format: Books
Publication Date 2009

Harvard business review on brand management.

2026-02-16T19:12:20Z

Format: Books
Publication Date 1999

Brand communication in context : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Brand strategy 3 : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Brand communication and leadership : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Brand and marketing management : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Brand management : co-creating meaningful brands

2026-02-16T19:12:20Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Brand management : A South African Perspective

2026-02-16T19:12:20Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2024

ADVERTISING AND INTEGRATED BRAND PROMOTION.

2026-02-16T19:12:20Z

by SCHEINBAUM, ANGELINE CLOSE.
Format: Books
Publication Date 2022

Brand management : A South African Perspective

2026-02-16T19:12:20Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2021

Brand management : co-creating meaningful brands

2026-02-16T19:12:20Z

by Beverland, Michael, author.
Format: Books
Publication Date 2021

Brand activism from purpose to action

2026-02-16T19:12:20Z

by Sarkar, Christian, author.
Format: Books
Publication Date 2020

Getting started with brand management

2026-02-16T19:12:20Z

by Benedict, Elsie, 1976-
Format: Books
Publication Date 2018

Brand management : co-creating meaningful brands

2026-02-16T19:12:20Z

by Beverland, Michael, author.
Format: Books
Publication Date 2018

The brand book : Mauritius 2016

2026-02-16T19:12:20Z

by Lama, Ravin.
Format: Books
Publication Date 2016

Brand revolution : rethinking brand identity

2026-02-16T19:12:20Z

by Sicard, Marie-Claude.
Format: Books
Publication Date 2013

Strategic brand management : a European perspective

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2012

Brand management : Principles and Practices

2026-02-16T19:12:20Z

by Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: Books
Publication Date 2012

Marketing communications : a brand narrative approach

2026-02-16T19:12:20Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Build a brand in 30 days

2026-02-16T19:12:20Z

by Middleton, Simon.
Format: Books
Publication Date 2010

Integrated brand marketing and measuring returns

2026-02-16T19:12:20Z

by Kitchen, Philip J.
Format: Books
Publication Date 2010

How healthy is your brand?

2026-02-16T19:12:20Z

by Cook, G. et al.
Format: Books
Publication Date 2010

The global corporate brand book

2026-02-16T19:12:20Z

by Morley, Michael.
Format: Books
Publication Date 2009

Brand management : research, theory and practice

2026-02-16T19:12:20Z

by Heding, Tilde.
Format: Books
Publication Date 2009

Handbook on brand and experience management

2026-02-16T19:12:20Z

by Schmitt, Bernd.
Format: Books
Publication Date 2008

Guerrilla advertising : unconventional brand communication

2026-02-16T19:12:20Z

by Lucas, Gavin, 1975-
Format: Books
Publication Date 2006

Brand hijack : marketing without marketing

2026-02-16T19:12:20Z

by Wipperfürth, Alex.
Format: Books
Publication Date 2005

Brand South Africa : alive with possibilities.

2026-02-16T19:12:20Z

by International Marketing Council of South Africa.
Format: Books
Publication Date 2002

11 steps to brand heaven

2026-02-16T19:12:20Z

by Weinreich, Len
Format: Books
Publication Date 2001

Advertising and promotions : an integrated brand approach

2026-02-16T19:12:20Z

by Semenik, Richard J.
Format: Books
Publication Date 2012

Introduction to creative brand communication : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Brand building principles and fundamentals : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

2026-02-16T19:12:20Z

by Light, Larry.
Format: Books
Publication Date 2009

The new strategic brand management : creating and sustaining brand equity long term

2026-02-16T19:12:20Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Advertising media planning : a brand management approach

2026-02-16T19:12:20Z

by Kelley, Larry D., 1955- author.
Format: Books
Publication Date 2023

60-minute brand strategist : the essential brand book for marketing professionals

2026-02-16T19:12:20Z

by Mootee, Idris, 1958-
Format: Books
Publication Date 2013

Trademark valuation : a tool for brand management

2026-02-16T19:12:20Z

by Smith, Gordon V., 1937- author.
Format: Books
Publication Date 2013

Positioning the brand : an inside-out approach

2026-02-16T19:12:20Z

by Riezebos, H. J., 1960-
Format: Books
Publication Date 2012

Luxury brand management : a world of priviledge

2026-02-16T19:12:20Z

by Chevalier, Michel, 1943-
Format: Books
Publication Date 2012

Brands and brand management : contemporary research perspectives

2026-02-16T19:12:20Z

by Loken, Barbara.
Format: Books
Publication Date 2010

Value creation : the power of brand equity

2026-02-16T19:12:20Z

by Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: Books
Publication Date 2008

U R a brand : how smart people brand themselves for business success

2026-02-16T19:12:20Z

by Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: Books
Publication Date 2005

Transforming your employment brand : the ABSA experience

2026-02-16T19:12:20Z

by Van Dyk, Laetitia.
Format: Books
Publication Date 2004

Brand management : a theoretical and practical approach

2026-02-16T19:12:20Z

by Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565 Inhaltsverzeichnis Brand management
Format: Books
Publication Date 2003

Advanced brand management : from vision to valuation

2026-02-16T19:12:20Z

by Temporal, Paul.
Format: Books
Publication Date 2002

Cyberbranding : brand building in the digital economy

2026-02-16T19:12:20Z

by Breakenridge, Deirdre.
Format: Books
Publication Date 2001

(Re)inventing the brand : can top brands survive the new market realities?

2026-02-16T19:12:20Z

by Kapferer, Jean-Noël.
Format: Books
Publication Date 2001

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

2026-02-16T19:12:20Z

by Weinreich, Len.
Format: Books
Publication Date 1999

Logo design love : a guide to creating iconic brand identities

2026-02-16T19:12:20Z

by Airey, David.
Format: Books
Publication Date 2010

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

2026-02-16T19:12:20Z

by Haywood, Roger, 1939-
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html
Format: Books
Publication Date 2005

The 22 immutable laws of branding : how to build a product or service into a world-class brand

2026-02-16T19:12:20Z

by Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html Publisher description http://catdir.loc.gov/catdir/description/hc042/2003267314.html
Format: Books
Publication Date 2002

A new brand world : 8 principles for achieving brand leadership in the 21st century

2026-02-16T19:12:20Z

by Bedbury, Scott.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
Format: Books
Publication Date 2002

Introduction to creative brand building communication : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Word-of-mouth in brand building : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

2026-02-16T19:12:20Z

by Bianca, Marguerite
Format: Books
Publication Date 2016

Digital branding : how to successfully build and measure a brand online

2026-02-16T19:12:20Z

by Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: Books
Publication Date 2025

Brand storytelling : put customers at the heart of your brand story

2026-02-16T19:12:20Z

by Rodriguez, Miri, author.
Format: Books
Publication Date 2023

Brand metrics measuring brand efficacy along the customer journey

2026-02-16T19:12:20Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2026-02-16T19:12:20Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956- author.
Format: Books
Publication Date 2020

Media channel planning perspectives and frameworks Towards an integrated brand communication.

2026-02-16T19:12:20Z

by Belling Cameron, Keith
Format: Books
Publication Date 2020

Design matters a brand, its personality and the workspace.

2026-02-16T19:12:20Z

by Gibson-van der Walt
Format: Books
Publication Date 2020

Beloved brands : playbook for how to build a brand your consumers will love

2026-02-16T19:12:20Z

by Robertson, Graham, author.
Format: Books
Publication Date 2018

Creating a brand identity : a guide for designers

2026-02-16T19:12:20Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Brand media strategy : integrated communications planning in the digital era

2026-02-16T19:12:20Z

by Young, Antony, 1964-
Format: Books
Publication Date 2014

Brand famous : how to get everyone talking about your business

2026-02-16T19:12:20Z

by Boyd, Linzi.
Inhaltsverzeichnis Inhaltstext http://deposit.d-nb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm
Format: Books
Publication Date 2014

You branding : reinventing your personal identity as a successful brand

2026-02-16T19:12:20Z

by Cijo, Mark, author.
Format: Books
Publication Date 2014

Java programming for Android developers for dummies : a Wiley brand

2026-02-16T19:12:20Z

by Burd, Barry author.
Format: Books
Publication Date 2014

Designing brand identity : an essential guide for the whole branding team

2026-02-16T19:12:20Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956-
Format: Books
Publication Date 2013

The brand book : how to build a profitable brand : fast, effectively and efficiently

2026-02-16T19:12:20Z

by Oosthuizen, Thomas Henry.
Format: Books
Publication Date 2013

Going social : excite customers, generate buzz, and energize your brand with the power of social media

2026-02-16T19:12:20Z

by Goldman, Jeremy.
Format: Books
Publication Date 2013

Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence

2026-02-16T19:12:20Z

by Lewis, Mike, 1975-
Format: Books
Publication Date 2013

Grow the core : a practical workout to grow your core brand and business

2026-02-16T19:12:20Z

by Taylor, David, 1964-
Format: Books
Publication Date 2013

Brand breakout : how emerging market brands will go global

2026-02-16T19:12:20Z

by Kumar, Nirmalya.
Format: Books
Publication Date 2013

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

2026-02-16T19:12:20Z

by Martinez Onaindia, Carlos.
Format: Books
Publication Date 2013

The new strategic brand management advanced insights and strategic thinking

2026-02-16T19:12:20Z

by Kapferer, Jean-Noël.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: Books
Publication Date 2012

Uprising : how to build a brand-and change the world-by sparking cultural movements

2026-02-16T19:12:20Z

by Goodson, Scott.
Format: Books
Publication Date 2012

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

2026-02-16T19:12:20Z

by Alpert, Jed.
Format: Books
Publication Date 2012

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

2026-02-16T19:12:20Z

by Kaputa, Catherine, 1948-
Format: Books
Publication Date 2012

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

2026-02-16T19:12:20Z

by De Chernatony, L. (Leslie)
View this book online, via DawsonERA, both on- and off-campus
Format: Books
Publication Date 2012

The new strategic brand management : advanced insights and strategic thinking

2026-02-16T19:12:20Z

by Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: Books
Publication Date 2012

Brand resilience : managing risk and recovery in a high-speed world

2026-02-16T19:12:20Z

by Copulsky, Jonathan R.
Format: Books
Publication Date 2012

Marketing without advertising : brand preference and consumer choice in Cuba

2026-02-16T19:12:20Z

by Morales, Emilio, 1969-
Format: Books
Publication Date 2012

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

2026-02-16T19:12:20Z

by Post, Karen.
Format: Books
Publication Date 2012

Brand failures : the truth about the 100 biggest branding mistakes of all time

2026-02-16T19:12:20Z

by Haig, Matt.
Format: Books
Publication Date 2011

Brand resilience : managing risk and recovery in a high-speed world

2026-02-16T19:12:20Z

by Copulsky, Jonathan R.
Format: Books
Publication Date 2011

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

2026-02-16T19:12:20Z

by Pearson, Timothy R.
Format: Books
Publication Date 2011

Managing content marketing : the real-world guide for creating passionate subscribers to your brand

2026-02-16T19:12:20Z

by Rose, Robert.
Format: Books
Publication Date 2011

The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights

2026-02-16T19:12:20Z

by Jolly, Adam.
Format: Books
Publication Date 2011

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

2026-02-16T19:12:20Z

by Kerpen, Dave.
Format: Books
Publication Date 2011

Brand sense : sensory secrets behind the stuff we buy

2026-02-16T19:12:20Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2010

Advanced brand management : managing brands in a changing world

2026-02-16T19:12:20Z

by Temporal, Paul.
Format: Books
Publication Date 2010

The brand gym : a practical workout to gain and retain brand leadership

2026-02-16T19:12:20Z

by Taylor, David, 1964-
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
Format: Books
Publication Date 2010

Brand media strategy : integrated communications planning in the digital era

2026-02-16T19:12:20Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

The unauthorized guide to doing business the Richard Branson way : 10 secrets of the world's greatest brand builder

2026-02-16T19:12:20Z

by Dearlove, Des.
Format: Books
Publication Date 2010

Brand society : how brands transform management and lifestyle

2026-02-16T19:12:20Z

by Kornberger, Martin, 1974-
Format: Books
Publication Date 2010

Brand champions : how superheroes bring brands to life

2026-02-16T19:12:20Z

by Buckingham, Ian P., 1967-
Format: Books
Publication Date 2010

The global brand : how to create and develop lasting brand value in the world market

2026-02-16T19:12:20Z

by Hollis, Nigel.
Format: Books
Publication Date 2010

Towards effective place brand management : branding European cities and regions

2026-02-16T19:12:20Z

by Ashworth, G. J. (Gregory John)
Format: Books
Publication Date 2010

Things the brand Gurus don't want you to know

2026-02-16T19:12:20Z

by Malden, Aubrey.
Format: Books
Publication Date 2009

Brand Avatar : translating virtual world branding into real world success

2026-02-16T19:12:20Z

by De Mesa, Alycia.
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html
Format: Books
Publication Date 2009

Designing brand identity : an essential guide for the entire branding team

2026-02-16T19:12:20Z

by Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

How to brand nations, cities and destinations : a planning book for place branding

2026-02-16T19:12:20Z

by Moilanen, Teemu, 1972-
Format: Books
Publication Date 2009

Brand storming : managing brands in the era of complexity

2026-02-16T19:12:20Z

by Fioroni, Michele.
Format: Books
Publication Date 2009

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

2026-02-16T19:12:20Z

by Salinas, Gabriela.
Format: Books
Publication Date 2009

Eating the big fish : how challenger brands can compete against brand leaders

2026-02-16T19:12:20Z

by Morgan, Adam, 1969-
Format: Books
Publication Date 2009

Building brand authenticity : 7 habits of iconic brands

2026-02-16T19:12:20Z

by Beverland, Michael.
Format: Books
Publication Date 2009

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

I'm with the brand : the secret dialogue between what we buy and who we are

2026-02-16T19:12:20Z

by Walker, Rob, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008277836.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017989531&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2622749&custom_att_2=simple_viewer
Format: Books
Publication Date 2008

Brand engagement : how employees make or break brands

2026-02-16T19:12:20Z

by Buckingham, Ian P., 1967-
Format: Books
Publication Date 2008

The new strategic brand management : creating and sustaining brand equity long term

2026-02-16T19:12:20Z

by Kapferer, Jean-Noël.
Klappentext Klappentext Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

Building brand momentum : strategies for achieving critical mass

2026-02-16T19:12:20Z

by Sevier, Robert A. (Robert Allen), 1955-
Format: Books
Publication Date 2008

Brand enigma : decoding the secrets of your brand

2026-02-16T19:12:20Z

by Bruce, Duncan, 1951-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

The brand bubble : the looming crisis in brand value and how to avoid it

2026-02-16T19:12:20Z

by Gerzema, John, 1961-
Table of contents Kostenfrei Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: Books
Publication Date 2008

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2026-02-16T19:12:20Z

by Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format: Books
Publication Date 2008

Connective branding : building brand equity in a demanding world

2026-02-16T19:12:20Z

by Fisher-Buttinger, Claudia.
Format: Books
Publication Date 2008

Shiny objects marketing : using simple human instincts to make your brand irresistible

2026-02-16T19:12:20Z

by LaBonte, David A., 1953-
Format: Books
Publication Date 2008

Living the brand : how to transform every member of your organization into a brand champion

2026-02-16T19:12:20Z

by Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: Books
Publication Date 2007

Joël Desgrippes and Marc Gobé on the emotional brand experience

2026-02-16T19:12:20Z

by Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: Books
Publication Date 2007

Business the Richard Branson way : 10 secrets of the world's greatest brand builder

2026-02-16T19:12:20Z

by Dearlove, Des.
Table of contents only http://www.loc.gov/catdir/toc/ecip076/2006100405.html
Format: Books
Publication Date 2007

Career distinction : stand out by building your brand

2026-02-16T19:12:20Z

by Arruda, William, 1961-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039541.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2006039541-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006039541-d.html
Format: Books
Publication Date 2007

Logo savvy : top brand-design firms share their naming and identity strategies

2026-02-16T19:12:20Z

by Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: Books
Publication Date 2007

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

2026-02-16T19:12:20Z

by Ulrich, David, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html
Format: Books
Publication Date 2007

Complete home solutions, volume 2 : closing the gap between inspiration and brand selection

2026-02-16T19:12:20Z

by McAleenan, Isobel.
Format: Books
Publication Date 2007

Primal branding : create zealots for your brand, your company, and your future

2026-02-16T19:12:20Z

by Hanlon, Patrick.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2026-02-16T19:12:20Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2026-02-16T19:12:20Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

Brand from the inside : eight essentials to emotionally connect your employees to your business

2026-02-16T19:12:20Z

by Sartain, Libby, 1954-
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006001081.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1651237&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024529326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2006001081-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2006001081-d.html
Format: Books
Publication Date 2006

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

2026-02-16T19:12:20Z

by Lehu, Jean-Marc.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html
Format: Books
Publication Date 2006

Competitive strategy for media firms : strategic and brand management in changing media markets

2026-02-16T19:12:20Z

by Chan-Olmsted, Sylvia M.
Format: Books
Publication Date 2006

Moment of truth : redefining the CEO's brand management agenda

2026-02-16T19:12:20Z

by Bauer, Andreas.
Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html
Format: Books
Publication Date 2006

Logos and no gos : how to understand and get the most from your brand IP

2026-02-16T19:12:20Z

by Steward, Geoff.
Format: Books
Publication Date 2006

Balanced brand : how to balance the stakeholder forces that can make or break your business

2026-02-16T19:12:20Z

by Foley, John, 1955-
Format: Books
Publication Date 2006

Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results

2026-02-16T19:12:20Z

by Wright, Jeremy.
Format: Books
Publication Date 2006

From brand vision to brand evaluation : strategically building and sustaining brands

2026-02-16T19:12:20Z

by De Chernatony, L. (Leslie)
Format: Books
Publication Date 2006

Designing brand identity : a complete guide to creating, building and maintaining strong brands

2026-02-16T19:12:20Z

by Wheeler, Alina.
Format: Books
Publication Date 2006

The cult of the luxury brand : inside Asia's love affair with luxury

2026-02-16T19:12:20Z

by Chadha, Radha.
Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015486.html
Format: Books
Publication Date 2006

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

2026-02-16T19:12:20Z

by Passikoff, Robert, 1948-
Format: Books
Publication Date 2006

Brand vision : how to energize your team to drive business growth

2026-02-16T19:12:20Z

by Taylor, David, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html
Format: Books
Publication Date 2006

Experience the message : how experiential marketing is changing the brand world

2026-02-16T19:12:20Z

by Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: Books
Publication Date 2006

The law of the brand : a practical guide to branding law in South Africa

2026-02-16T19:12:20Z

by Muhlberg, Hans.
Format: Books
Publication Date 2005

Brand new justice : how branding places and products can help the developing world

2026-02-16T19:12:20Z

by Anholt, Simon.
Format: Books
Publication Date 2005

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

2026-02-16T19:12:20Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2005

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

2026-02-16T19:12:20Z

by Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/ Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: Books
Publication Date 2005

Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value

2026-02-16T19:12:20Z

by Berry, John, 1960-
Format: Books
Publication Date 2005 2004

Brands laid bare : using market research for evidence-based brand management

2026-02-16T19:12:20Z

by Ford, Kevin.
Format: Books
Publication Date 2005

Brand name bullies : the quest to own and control culture

2026-02-16T19:12:20Z

by Bollier, David.
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004015801.html
Format: Books
Publication Date 2005

The loyalty advantage : essential steps to energize your company, your customers, your brand

2026-02-16T19:12:20Z

by Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: Books
Publication Date 2005

Culture and consumption II : markets, meaning, and brand management

2026-02-16T19:12:20Z

by McCracken, Grant David, 1951-
Format: Books
Publication Date 2005

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

2026-02-16T19:12:20Z

by Gamble, Paul R.
Format: Books
Publication Date 2005

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

2026-02-16T19:12:20Z

by Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: Books
Publication Date 2005

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2026-02-16T19:12:20Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2026-02-16T19:12:20Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

The pirate inside : building a challenger brand culture within yourself and your organization

2026-02-16T19:12:20Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html
Format: Books
Publication Date 2004

Brand it like Beckham : the story of how brand Beckham was built

2026-02-16T19:12:20Z

by Milligan, Andy.
Format: Books
Publication Date 2004

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

2026-02-16T19:12:20Z

by Gilmore, Fiona.
Format: Books
Publication Date 2003 2001

Added Value : the alchemy of brand-led growth

2026-02-16T19:12:20Z

by Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format: Books
Publication Date 2003

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Strategic brand management
Format: Books
Publication Date 2003

United we brand : how to create a cohesive brand that's seen, heard, and remembered

2026-02-16T19:12:20Z

by Moser, Mike, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html
Format: Books
Publication Date 2003

Branding : [brand strategy, design, and implementation of corporate and product identity]

2026-02-16T19:12:20Z

by Vaid, Helen.
Format: Books
Publication Date 2003

Brand failures : the truth about the 100 biggest branding mistakes of all time

2026-02-16T19:12:20Z

by Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html Inhaltsverzeichnis Brand failures
Format: Books
Publication Date 2003

A new brand world : 8 principles for achieving brand leadership in the 21st century

2026-02-16T19:12:20Z

by Bedbury, Scott.
Format: Books
Publication Date 2003 2002

Before the brand : creating the unique DNA of an enduring brand identity

2026-02-16T19:12:20Z

by Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format: Books
Publication Date 2003

How come your brand isn't working hard enough? : the essential guide to brand management

2026-02-16T19:12:20Z

by Cheverton, Peter.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA
Format: Books
Publication Date 2002

How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner

2026-02-16T19:12:20Z

by Weiss, Alan, 1941-
Format: Books
Publication Date 2002

Branding across borders : a guide to global brand marketing

2026-02-16T19:12:20Z

by Gregory, James R.
Format: Books
Publication Date 2002

How to establish a unique brand in the consulting profession : powerful techniques for the successful practitioner

2026-02-16T19:12:20Z

by Weiss, Alan, 1946-
Table of contents http://www.loc.gov/catdir/toc/wiley021/2001002023.html Publisher description http://www.loc.gov/catdir/description/wiley035/2001002023.html Contributor biographical information http://www.loc.gov/catdir/bios/wiley043/2001002023.html
Format: Books
Publication Date 2002

How to become your brand isn't working hard enough?

2026-02-16T19:12:20Z

by Cheverton, Peter
Format: Books
Publication Date 2002

Uncommon practice : people who deliver a great brand experience

2026-02-16T19:12:20Z

by Smith, Shaun.
Format: Books
Publication Date 2002

Brand new brand thinking : brought to life by 11 experts who do

2026-02-16T19:12:20Z

by Baskin, Merry.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html
Format: Books
Publication Date 2002

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

2026-02-16T19:12:20Z

by Koehn, Nancy F. (Nancy Fowler), 1959-
Format: Books
Publication Date 2001

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

2026-02-16T19:12:20Z

by D'Alessandro, David F.
Format: Books
Publication Date 2001

Benetton : the family, the business and the brand.

2026-02-16T19:12:20Z

by Mantle, Jonathan.
Format: Books
Publication Date 2000 1999

Brand asset management : driving profitable growth through your brands

2026-02-16T19:12:20Z

by Davis, Scott M., 1964-
Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Format: Books
Publication Date 2000

The brand marketing book : creating, managing, and extending the value of your brand

2026-02-16T19:12:20Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Commitment-led marketing : the key to brand profits is in the customer's mind

2026-02-16T19:12:20Z

by Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: Books
Publication Date 2000

Eating the big fish : how challenger brands can compete against brand leaders

2026-02-16T19:12:20Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Benetton : the family, the business and the brand

2026-02-16T19:12:20Z

by Mantle, Jonathan.
Format: Books
Publication Date 1999

Brand warriors : corporate leaders share their winning strategies

2026-02-16T19:12:20Z

by Gilmore, Fiona.
Format: Books
Publication Date 1999 1997

Brand spirit : how cause related marketing builds brands

2026-02-16T19:12:20Z

by Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format: Books
Publication Date 1999

Strategic brand management : building, measuring and managing brand equity

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956-
Format: Books
Publication Date 1998

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

2026-02-16T19:12:20Z

by Duncan, Tom (Thomas R.)
Format: Books
Publication Date 1997

Building brand identity : a strategy for success in a hostile marketplace

2026-02-16T19:12:20Z

by Upshaw, Lynn B., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/onix04/95017302.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/95017302.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/95017302.html Cover http://swbplus.bsz-bw.de/bsz050216503cov.htm Inhaltsverzeichnis Building brand identity
Format: Books
Publication Date 1995

Managing brand equity : capitalizing on the value of a brand name

2026-02-16T19:12:20Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: Books
Publication Date 1991

Strategic nation brand-building guidelines that can contribute towards the South African National Development Plan 2030's objectives of social cohesion, nation building and transformation.

2026-02-16T19:12:20Z

by Makhanya Muziwandle, Bhekokuhle
Format: Books

To capture and filter information into brand intelligence

2026-02-16T19:12:20Z

Format: Books
Publication Date 2026 2025 2024 2023 2022

Physics I practice problems for dummies : a Wiley brand

2026-02-16T19:12:20Z

Format: Books
Publication Date 2015

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T19:12:20Z

Format: Books

The Brandmindset

2026-02-16T19:12:20Z

by Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format: Books
Publication Date 2000

BrandDigital : simple ways top brands succeed in the digital world

2026-02-16T19:12:20Z

by Adamson, Allen P.
Format: Books
Publication Date 2009 2008

The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

2026-02-16T19:12:20Z

by Knapp, Duane E.
Format: Books
Publication Date 2008

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2026-02-16T19:12:20Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

The masterbrand mandate : the management strategy that unifies companies and multiplies value

2026-02-16T19:12:20Z

by Upshaw, Lynn B., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00712685.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/00712685.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/00712685.html
Format: Books
Publication Date 2000

Killer focus

2026-02-16T19:12:20Z

by Brand, Fiona.
Format: Books
Publication Date 2009

Financial Constitutional Law: A comparison Between Germany and South Africa

2026-02-16T19:12:20Z

by Dirk Brand
Format: Books
Publication Date 2013 2006

Look back in hunger : the autobiography

2026-02-16T19:12:20Z

by Brand, Jo.
Format: Books
Publication Date 2010 2009

Positively alive : living with HIV and AIDS : a path to inner healing

2026-02-16T19:12:20Z

by Brand, Alan.
Format: Books
Publication Date 2005

Labour dispute resolution

2026-02-16T19:12:20Z

by Brand, John, 1949-
Format: Books
Publication Date 2008

Fundamentals of international business transactions

2026-02-16T19:12:20Z

by Brand, Ronald A.
Format: Books
Publication Date 2000

Best practice cases in branding : lessons from the world's strongest brands

2026-02-16T19:12:20Z

by Keller, Kevin Lane, 1956-
Format: Books
Publication Date 2003

The encyclopaedia of brands & branding in South Africa.

2026-02-16T19:12:20Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2001

Principles of strategic thinking : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Context planning and channel innovation : reading pack

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Introduction to creative development : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Creative development : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Principles of strategic thinking : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Principles of innovation : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Context planning and channel innovation : reading pack

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Principles of strategic thinking : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Introduction to creative development : reading pack.

2026-02-16T19:12:20Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Emotion marketing : the Hallmark way of winning customers for life

2026-02-16T19:12:20Z

by Robinette, Scott.
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html
Format: Books
Publication Date 2001

South African constitutional law in context

2026-02-16T19:12:20Z

by De Vos, Pierre, editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live
Format: Books
Publication Date 2014

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

2026-02-16T19:12:20Z

by Ngqakayi, Anathi.
Format: Books
Publication Date 2013

Brands and branding in South Africa : key success stories.

2026-02-16T19:12:20Z

Format: Books
Publication Date 2026 2025 2024 2023 2022

Criminological and forensic psychology

2026-02-16T19:12:20Z

by Gavin, Helen, author.
Format: Books
Publication Date 2024

Strategic management

2026-02-16T19:12:20Z

by Lynch, Richard L., author.
Format: Books
Publication Date 2024

Relationship marketing and customer relationship management

2026-02-16T19:12:20Z

by Roberts-Lombard, Mornay, editor.
Format: Books
Publication Date 2024

Video production handbook

2026-02-16T19:12:20Z

by Owens, Jim, 1957- author.
Format: Books
Publication Date 2023

Strategic integrated marketing communications

2026-02-16T19:12:20Z

by Percy, Larry Verfasser. (DE-588)170799492
Format: Books
Publication Date 2023

Brands and branding South Afirca

2026-02-16T19:12:20Z

by Affinity Advertising and Publishing
Format: Books
Publication Date 2023

Digital storytelling for brands

2026-02-16T19:12:20Z

by Tombleson, Bridget, author.
Format: Books
Publication Date 2023

Critical thinking skills : effective analysis, argument and reflection

2026-02-16T19:12:20Z

by Cottrell, Stella, author.
Format: Books
Publication Date 2023

Hey whipple, squeeze this : the classic guide to creating great advertising

2026-02-16T19:12:20Z

by Sullivan, Luke, author.
Format: Books
Publication Date 2022

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2026-02-16T19:12:20Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Hunting the dragon : the story behind the world's most radical leadership system

2026-02-16T19:12:20Z

by Buchan, Iain.
Format: Books
Publication Date 2022

Strategic creativity : a business field guide to advertising, branding, and design

2026-02-16T19:12:20Z

by Landa, Robin, author.
Format: Books
Publication Date 2022

Cultural theory and popular culture : an introduction

2026-02-16T19:12:20Z

by Storey, John, author.
Format: Books
Publication Date 2021

Applied strategic marketing

2026-02-16T19:12:20Z

by Berndt, A
Format: Books
Publication Date 2021

Principles of management : practicing ethics, responsibility, sustainability

2026-02-16T19:12:20Z

by Laasch, Oliver, author.
Format: Books
Publication Date 2021

Advertising & promotion

2026-02-16T19:12:20Z

by Hackley, Christopher E., author.
Format: Books
Publication Date 2021

Internal combustion engines : applied thermosciences

2026-02-16T19:12:20Z

by Kirkpatrick, Allan, author.
Format: Books
Publication Date 2021

Brands and branding South Africa 26

2026-02-16T19:12:20Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2021

The coding manual for qualitative researchers

2026-02-16T19:12:20Z

by Saldaña, Johnny, author.
Format: Books
Publication Date 2021

Crafting and executing strategy : the quest for competitive advantage: concepts and cases

2026-02-16T19:12:20Z

by Thompson, Arthur A., 1940- author.
Format: Books
Publication Date 2020

Business communication

2026-02-16T19:12:20Z

by Daniels, Dawn, author.
Format: Books
Publication Date 2020

The globalization of world politics : an introduction to international relations

2026-02-16T19:12:20Z

by Baylis, John, 1946- author.
Format: Books
Publication Date 2020 2019

Brands and branding South Africa 2019

2026-02-16T19:12:20Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2019

Global marketing & advertising : understanding cultural paradoxes

2026-02-16T19:12:20Z

by Mooij, Marieke K. de, 1943- author.
Format: Books
Publication Date 2019

Silke : first touch to tax 2020

2026-02-16T19:12:20Z

by Stiglingh, M. (Madeleine), editor.
Format: Books
Publication Date 2019

Advertising & IMC : principles & practice

2026-02-16T19:12:20Z

by Moriarty, Sandra E. (Sandra Ernst), author.
Format: Books
Publication Date 2019

Consumer behavior

2026-02-16T19:12:20Z

by Schiffman, Leon G., author.
Format: Books
Publication Date 2019

Kellogg on branding in a hyper-connected world

2026-02-16T19:12:20Z

by Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2026-02-16T19:12:20Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Business communication today

2026-02-16T19:12:20Z

by Bovée, Courtland L., author.
Format: Books
Publication Date 2018

Brands and branding 23

2026-02-16T19:12:20Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2018

Social media marketing : theories & applications

2026-02-16T19:12:20Z

by Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: Books
Publication Date 2018

Social media marketing

2026-02-16T19:12:20Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2018

Brands and branding 24 South Africa

2026-02-16T19:12:20Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2018

Relationship marketing and customer relationship management

2026-02-16T19:12:20Z

by Roberts-Lombard, Mornay, editor.
Format: Books
Publication Date 2018

Silke : first touch to tax 2019

2026-02-16T19:12:20Z

by Stiglingh, M. (Madeleine), editor.
Format: Books
Publication Date 2018

Design drawing

2026-02-16T19:12:20Z

by Ching, Francis D. K., 1943- author, illustrator.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live
Format: Books
Publication Date 2018

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method

2026-02-16T19:12:20Z

by Canalichio, Pete, author.
Format: Books
Publication Date 2018

Digital marketing analytics : making sense of consumer data in a digital world

2026-02-16T19:12:20Z

by Hemann, Chuck, author.
Format: Books
Publication Date 2018