Search Results for Brand - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300?dt=list2026-02-16T09:59:02ZA healthy brand auditent://SD_ILS/0/SD_ILS:192502026-02-16T09:59:02Z2026-02-16T09:59:02Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042026-02-16T09:59:02Z2026-02-16T09:59:02Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Brand spaces : the logo of experienceent://SD_ILS/0/SD_ILS:194722026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sizaliyo, Abigail.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292026-02-16T09:59:02Z2026-02-16T09:59:02Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Should the Vega brand be trusted?ent://SD_ILS/0/SD_ILS:188642026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bassoon, Chrisna.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532026-02-16T09:59:02Z2026-02-16T09:59:02Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:191352026-02-16T09:59:02Z2026-02-16T09:59:02Zby Withers, Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612026-02-16T09:59:02Z2026-02-16T09:59:02Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532026-02-16T09:59:02Z2026-02-16T09:59:02Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762026-02-16T09:59:02Z2026-02-16T09:59:02Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082026-02-16T09:59:02Z2026-02-16T09:59:02Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152026-02-16T09:59:02Z2026-02-16T09:59:02Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572026-02-16T09:59:02Z2026-02-16T09:59:02Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272026-02-16T09:59:02Z2026-02-16T09:59:02Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832026-02-16T09:59:02Z2026-02-16T09:59:02Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142026-02-16T09:59:02Z2026-02-16T09:59:02Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922026-02-16T09:59:02Z2026-02-16T09:59:02Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122026-02-16T09:59:02Z2026-02-16T09:59:02Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252026-02-16T09:59:02Z2026-02-16T09:59:02Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502026-02-16T09:59:02Z2026-02-16T09:59:02Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692026-02-16T09:59:02Z2026-02-16T09:59:02Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442026-02-16T09:59:02Z2026-02-16T09:59:02Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852026-02-16T09:59:02Z2026-02-16T09:59:02Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052026-02-16T09:59:02Z2026-02-16T09:59:02Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172026-02-16T09:59:02Z2026-02-16T09:59:02Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothingent://SD_ILS/0/SD_ILS:192892026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Reuk, Chanel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Rastafaranianism as a culture brand : is its brand image diluting the culture's valueent://SD_ILS/0/SD_ILS:192912026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gouws, Muriel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>In what way is the South African government's transformation policy affecting the Springbok brand?ent://SD_ILS/0/SD_ILS:192922026-02-16T09:59:02Z2026-02-16T09:59:02Zby Basson, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982026-02-16T09:59:02Z2026-02-16T09:59:02Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012026-02-16T09:59:02Z2026-02-16T09:59:02Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>An exploration of apparel as the key construct of the personal brandent://SD_ILS/0/SD_ILS:193022026-02-16T09:59:02Z2026-02-16T09:59:02Zby Carmichael, Valerie Charlei.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Can corporate blogging be used as a tool to increase brand credibilityent://SD_ILS/0/SD_ILS:193042026-02-16T09:59:02Z2026-02-16T09:59:02Zby Steyn, Hayley Ann.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promisesent://SD_ILS/0/SD_ILS:193062026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ritchie, Amanda Patricia.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche marketent://SD_ILS/0/SD_ILS:193072026-02-16T09:59:02Z2026-02-16T09:59:02Zby Meadon, Darius.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402026-02-16T09:59:02Z2026-02-16T09:59:02Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Short left : should your brand go on a taxi ride?ent://SD_ILS/0/SD_ILS:195422026-02-16T09:59:02Z2026-02-16T09:59:02Zby Moloi, Zandile.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Brand leadership : the influence of MXit on teenagersent://SD_ILS/0/SD_ILS:194312026-02-16T09:59:02Z2026-02-16T09:59:02Zby Venter, Annelize.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the esssence of the brand being communicated?ent://SD_ILS/0/SD_ILS:194562026-02-16T09:59:02Z2026-02-16T09:59:02Zby Marsh, Leslie.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Should advertising agencies consider customisation as a tool for meeting clients brand needs?ent://SD_ILS/0/SD_ILS:194582026-02-16T09:59:02Z2026-02-16T09:59:02Zby Botes, Wayne.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the positioning of Black Label beer brand still appropriate?ent://SD_ILS/0/SD_ILS:194672026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mabalane, Dennis K.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The relationship between loyalty programmes and the customer perception of the brandent://SD_ILS/0/SD_ILS:195892026-02-16T09:59:02Z2026-02-16T09:59:02Zby Vaglietti, Daniela.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Is a bird on the shelf worth bucks for the brand?ent://SD_ILS/0/SD_ILS:194862026-02-16T09:59:02Z2026-02-16T09:59:02Zby Meltz, Darren.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A Moyo case study : identifying key activities which drive a positive brand imageent://SD_ILS/0/SD_ILS:194902026-02-16T09:59:02Z2026-02-16T09:59:02Zby Krom, Lance.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The personal brand identity of women based on the perception of their clothingent://SD_ILS/0/SD_ILS:195182026-02-16T09:59:02Z2026-02-16T09:59:02Zby Jarvis, Libby.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122026-02-16T09:59:02Z2026-02-16T09:59:02Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172026-02-16T09:59:02Z2026-02-16T09:59:02Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942026-02-16T09:59:02Z2026-02-16T09:59:02Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992026-02-16T09:59:02Z2026-02-16T09:59:02Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072026-02-16T09:59:02Z2026-02-16T09:59:02Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802026-02-16T09:59:02Z2026-02-16T09:59:02Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812026-02-16T09:59:02Z2026-02-16T09:59:02Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852026-02-16T09:59:02Z2026-02-16T09:59:02Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962026-02-16T09:59:02Z2026-02-16T09:59:02Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002026-02-16T09:59:02Z2026-02-16T09:59:02Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022026-02-16T09:59:02Z2026-02-16T09:59:02Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052026-02-16T09:59:02Z2026-02-16T09:59:02Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062026-02-16T09:59:02Z2026-02-16T09:59:02Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072026-02-16T09:59:02Z2026-02-16T09:59:02Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162026-02-16T09:59:02Z2026-02-16T09:59:02Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942026-02-16T09:59:02Z2026-02-16T09:59:02Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882026-02-16T09:59:02Z2026-02-16T09:59:02Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082026-02-16T09:59:02Z2026-02-16T09:59:02Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242026-02-16T09:59:02Z2026-02-16T09:59:02Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472026-02-16T09:59:02Z2026-02-16T09:59:02Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482026-02-16T09:59:02Z2026-02-16T09:59:02Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552026-02-16T09:59:02Z2026-02-16T09:59:02Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582026-02-16T09:59:02Z2026-02-16T09:59:02Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602026-02-16T09:59:02Z2026-02-16T09:59:02Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652026-02-16T09:59:02Z2026-02-16T09:59:02Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772026-02-16T09:59:02Z2026-02-16T09:59:02Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842026-02-16T09:59:02Z2026-02-16T09:59:02Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872026-02-16T09:59:02Z2026-02-16T09:59:02Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142026-02-16T09:59:02Z2026-02-16T09:59:02Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332026-02-16T09:59:02Z2026-02-16T09:59:02Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712026-02-16T09:59:02Z2026-02-16T09:59:02Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552026-02-16T09:59:02Z2026-02-16T09:59:02Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862026-02-16T09:59:02Z2026-02-16T09:59:02Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262026-02-16T09:59:02Z2026-02-16T09:59:02Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312026-02-16T09:59:02Z2026-02-16T09:59:02Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322026-02-16T09:59:02Z2026-02-16T09:59:02Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352026-02-16T09:59:02Z2026-02-16T09:59:02Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392026-02-16T09:59:02Z2026-02-16T09:59:02Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422026-02-16T09:59:02Z2026-02-16T09:59:02Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642026-02-16T09:59:02Z2026-02-16T09:59:02Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072026-02-16T09:59:02Z2026-02-16T09:59:02Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082026-02-16T09:59:02Z2026-02-16T09:59:02Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022026-02-16T09:59:02Z2026-02-16T09:59:02Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212026-02-16T09:59:02Z2026-02-16T09:59:02Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662026-02-16T09:59:02Z2026-02-16T09:59:02Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812026-02-16T09:59:02Z2026-02-16T09:59:02Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862026-02-16T09:59:02Z2026-02-16T09:59:02Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902026-02-16T09:59:02Z2026-02-16T09:59:02Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922026-02-16T09:59:02Z2026-02-16T09:59:02Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002026-02-16T09:59:02Z2026-02-16T09:59:02Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022026-02-16T09:59:02Z2026-02-16T09:59:02Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042026-02-16T09:59:02Z2026-02-16T09:59:02Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832026-02-16T09:59:02Z2026-02-16T09:59:02Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizerent://SD_ILS/0/SD_ILS:195222026-02-16T09:59:02Z2026-02-16T09:59:02Zby Basson, Lisa.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenueent://SD_ILS/0/SD_ILS:195242026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hiestermann, Kerry.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292026-02-16T09:59:02Z2026-02-16T09:59:02Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312026-02-16T09:59:02Z2026-02-16T09:59:02Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brandent://SD_ILS/0/SD_ILS:194452026-02-16T09:59:02Z2026-02-16T09:59:02Zby Musoni, Angel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502026-02-16T09:59:02Z2026-02-16T09:59:02Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?ent://SD_ILS/0/SD_ILS:194522026-02-16T09:59:02Z2026-02-16T09:59:02Zby Klayton, Angela.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brandent://SD_ILS/0/SD_ILS:194592026-02-16T09:59:02Z2026-02-16T09:59:02Zby Grobler, Huibri.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovationent://SD_ILS/0/SD_ILS:194762026-02-16T09:59:02Z2026-02-16T09:59:02Zby Madisakwane, Katlego.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?ent://SD_ILS/0/SD_ILS:190112026-02-16T09:59:02Z2026-02-16T09:59:02Zby Wells, Debra-Anne.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572026-02-16T09:59:02Z2026-02-16T09:59:02Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?ent://SD_ILS/0/SD_ILS:195902026-02-16T09:59:02Z2026-02-16T09:59:02Zby Geldenhuys, Michelle.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772026-02-16T09:59:02Z2026-02-16T09:59:02Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892026-02-16T09:59:02Z2026-02-16T09:59:02Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552026-02-16T09:59:02Z2026-02-16T09:59:02Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562026-02-16T09:59:02Z2026-02-16T09:59:02Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992026-02-16T09:59:02Z2026-02-16T09:59:02Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Design matters : a brand, its personality and the workspaceent://SD_ILS/0/SD_ILS:565982026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gibson-Van Der Walt, Kim<br/>Format: Manuscript<br/>Publication Date 2020<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282026-02-16T09:59:02Z2026-02-16T09:59:02Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472026-02-16T09:59:02Z2026-02-16T09:59:02Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042026-02-16T09:59:02Z2026-02-16T09:59:02Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102026-02-16T09:59:02Z2026-02-16T09:59:02Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122026-02-16T09:59:02Z2026-02-16T09:59:02Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752026-02-16T09:59:02Z2026-02-16T09:59:02Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762026-02-16T09:59:02Z2026-02-16T09:59:02Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912026-02-16T09:59:02Z2026-02-16T09:59:02Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192026-02-16T09:59:02Z2026-02-16T09:59:02Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342026-02-16T09:59:02Z2026-02-16T09:59:02Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432026-02-16T09:59:02Z2026-02-16T09:59:02Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identityent://SD_ILS/0/SD_ILS:188442026-02-16T09:59:02Z2026-02-16T09:59:02Zby Stevens, Margaux Anne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582026-02-16T09:59:02Z2026-02-16T09:59:02Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652026-02-16T09:59:02Z2026-02-16T09:59:02Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722026-02-16T09:59:02Z2026-02-16T09:59:02Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852026-02-16T09:59:02Z2026-02-16T09:59:02Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102026-02-16T09:59:02Z2026-02-16T09:59:02Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482026-02-16T09:59:02Z2026-02-16T09:59:02Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662026-02-16T09:59:02Z2026-02-16T09:59:02Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752026-02-16T09:59:02Z2026-02-16T09:59:02Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Priceent://SD_ILS/0/SD_ILS:186332026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gold, Katey.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442026-02-16T09:59:02Z2026-02-16T09:59:02Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadershipent://SD_ILS/0/SD_ILS:186632026-02-16T09:59:02Z2026-02-16T09:59:02Zby Chohan, Humaira.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382026-02-16T09:59:02Z2026-02-16T09:59:02Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472026-02-16T09:59:02Z2026-02-16T09:59:02Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552026-02-16T09:59:02Z2026-02-16T09:59:02Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662026-02-16T09:59:02Z2026-02-16T09:59:02Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172026-02-16T09:59:02Z2026-02-16T09:59:02Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.ent://SD_ILS/0/SD_ILS:189252026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bukasa, Patrick.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302026-02-16T09:59:02Z2026-02-16T09:59:02Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312026-02-16T09:59:02Z2026-02-16T09:59:02Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The value of brand affiliation with lifestyle brands (Love Life and Diners Club)ent://SD_ILS/0/SD_ILS:189052026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gcaba, Nomdumiso.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The culmination of hip-hop : sub-culture to global brandent://SD_ILS/0/SD_ILS:188122026-02-16T09:59:02Z2026-02-16T09:59:02Zby Koutsoudis, Natalie.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brandent://SD_ILS/0/SD_ILS:194752026-02-16T09:59:02Z2026-02-16T09:59:02Zby Thomas, Jamal.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does challenger brand thinking enhance strategic sport sponsorshipent://SD_ILS/0/SD_ILS:188492026-02-16T09:59:02Z2026-02-16T09:59:02Zby Loxton, Guy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personalityent://SD_ILS/0/SD_ILS:188592026-02-16T09:59:02Z2026-02-16T09:59:02Zby Andrews, Justin.<br/>Format: Manuscript<br/>Publication Date 2009<br/>This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structuresent://SD_ILS/0/SD_ILS:189522026-02-16T09:59:02Z2026-02-16T09:59:02Zby Surtees, Tamlyn.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equityent://SD_ILS/0/SD_ILS:189542026-02-16T09:59:02Z2026-02-16T09:59:02Zby Grobbelaar, Carine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industryent://SD_ILS/0/SD_ILS:187032026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Klerk, Linda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552026-02-16T09:59:02Z2026-02-16T09:59:02Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business modelsent://SD_ILS/0/SD_ILS:190292026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ford, Lindsay.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Art and design theory and research 3ent://SD_ILS/0/SD_ILS:196012026-02-16T09:59:02Z2026-02-16T09:59:02Zby Holmes, Alicia.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032026-02-16T09:59:02Z2026-02-16T09:59:02Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Whose YouTube : a postmodern perspective & corporate power?ent://SD_ILS/0/SD_ILS:196062026-02-16T09:59:02Z2026-02-16T09:59:02Zby Pearce, Michael.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Kasi business uplifting ourselvesent://SD_ILS/0/SD_ILS:196072026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ntlha, Letlotlo.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arenaent://SD_ILS/0/SD_ILS:196082026-02-16T09:59:02Z2026-02-16T09:59:02Zby Arvanaitis, Daleah.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternativesent://SD_ILS/0/SD_ILS:196102026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bubu, Unathi Yanga.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new blackent://SD_ILS/0/SD_ILS:196112026-02-16T09:59:02Z2026-02-16T09:59:02Zby Billing, Cameron.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Survival of Protestantism in the corporate culture & commercialized worldent://SD_ILS/0/SD_ILS:196142026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mokoena, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>I am not my hairent://SD_ILS/0/SD_ILS:196152026-02-16T09:59:02Z2026-02-16T09:59:02Zby Toolo, Tshegofatso.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometresent://SD_ILS/0/SD_ILS:196202026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sacks, Darren.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Digital design UXent://SD_ILS/0/SD_ILS:196212026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bruce, Craig.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>New wave typographyent://SD_ILS/0/SD_ILS:196222026-02-16T09:59:02Z2026-02-16T09:59:02Zby Tladi, Mmalwe.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>The effect of corporate rebranding : National Lotteries Commission perspectiveent://SD_ILS/0/SD_ILS:191222026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mashiane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Strengthening the visual branding of Pretoria : a case study of Cool Capitalent://SD_ILS/0/SD_ILS:192782026-02-16T09:59:02Z2026-02-16T09:59:02Zby Devenish, Christine.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Unusual anchors of luxury : luxury brands entering emerging marketsent://SD_ILS/0/SD_ILS:193922026-02-16T09:59:02Z2026-02-16T09:59:02Zby Masilela, Nobuhle Sarah.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the customer decision journey in emerging marketent://SD_ILS/0/SD_ILS:193932026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Jager, Laverne.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012026-02-16T09:59:02Z2026-02-16T09:59:02Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...ent://SD_ILS/0/SD_ILS:194032026-02-16T09:59:02Z2026-02-16T09:59:02Zby Marks, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How corporate social responsibility can contribute to Vanderbijlpark Works imageent://SD_ILS/0/SD_ILS:194092026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ramothatha, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132026-02-16T09:59:02Z2026-02-16T09:59:02Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172026-02-16T09:59:02Z2026-02-16T09:59:02Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry expertsent://SD_ILS/0/SD_ILS:196242026-02-16T09:59:02Z2026-02-16T09:59:02Zby Flatt, Andrew.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262026-02-16T09:59:02Z2026-02-16T09:59:02Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The 21st century food market vendorent://SD_ILS/0/SD_ILS:196702026-02-16T09:59:02Z2026-02-16T09:59:02Zby Snyman, Marguerite.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782026-02-16T09:59:02Z2026-02-16T09:59:02Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702026-02-16T09:59:02Z2026-02-16T09:59:02Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142026-02-16T09:59:02Z2026-02-16T09:59:02Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442026-02-16T09:59:02Z2026-02-16T09:59:02Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512026-02-16T09:59:02Z2026-02-16T09:59:02Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522026-02-16T09:59:02Z2026-02-16T09:59:02Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532026-02-16T09:59:02Z2026-02-16T09:59:02Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542026-02-16T09:59:02Z2026-02-16T09:59:02Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592026-02-16T09:59:02Z2026-02-16T09:59:02Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642026-02-16T09:59:02Z2026-02-16T09:59:02Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662026-02-16T09:59:02Z2026-02-16T09:59:02Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672026-02-16T09:59:02Z2026-02-16T09:59:02Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722026-02-16T09:59:02Z2026-02-16T09:59:02Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742026-02-16T09:59:02Z2026-02-16T09:59:02Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762026-02-16T09:59:02Z2026-02-16T09:59:02Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792026-02-16T09:59:02Z2026-02-16T09:59:02Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802026-02-16T09:59:02Z2026-02-16T09:59:02Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832026-02-16T09:59:02Z2026-02-16T09:59:02Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862026-02-16T09:59:02Z2026-02-16T09:59:02Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882026-02-16T09:59:02Z2026-02-16T09:59:02Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532026-02-16T09:59:02Z2026-02-16T09:59:02Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482026-02-16T09:59:02Z2026-02-16T09:59:02Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192026-02-16T09:59:02Z2026-02-16T09:59:02Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692026-02-16T09:59:02Z2026-02-16T09:59:02Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662026-02-16T09:59:02Z2026-02-16T09:59:02Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062026-02-16T09:59:02Z2026-02-16T09:59:02Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162026-02-16T09:59:02Z2026-02-16T09:59:02Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242026-02-16T09:59:02Z2026-02-16T09:59:02Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282026-02-16T09:59:02Z2026-02-16T09:59:02Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292026-02-16T09:59:02Z2026-02-16T09:59:02Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302026-02-16T09:59:02Z2026-02-16T09:59:02Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332026-02-16T09:59:02Z2026-02-16T09:59:02Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342026-02-16T09:59:02Z2026-02-16T09:59:02Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362026-02-16T09:59:02Z2026-02-16T09:59:02Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402026-02-16T09:59:02Z2026-02-16T09:59:02Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412026-02-16T09:59:02Z2026-02-16T09:59:02Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432026-02-16T09:59:02Z2026-02-16T09:59:02Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452026-02-16T09:59:02Z2026-02-16T09:59:02Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462026-02-16T09:59:02Z2026-02-16T09:59:02Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472026-02-16T09:59:02Z2026-02-16T09:59:02Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482026-02-16T09:59:02Z2026-02-16T09:59:02Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492026-02-16T09:59:02Z2026-02-16T09:59:02Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512026-02-16T09:59:02Z2026-02-16T09:59:02Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552026-02-16T09:59:02Z2026-02-16T09:59:02Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572026-02-16T09:59:02Z2026-02-16T09:59:02Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>