Search Results for Brand - Narrowed by: VC Cape Town SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dLIBRARY$002509Library$0025091$00253AVCCT$002509VC$002bCape$002bTown$0026ps$003d300?dt=list 2026-02-15T21:29:50Z 11 steps to brand heaven : the ultimate guide to buying an advertising campaign ent://SD_ILS/0/SD_ILS:10319 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Weinreich, Len.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Strategic brand management : building, measuring and managing brand equity ent://SD_ILS/0/SD_ILS:18091 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Keller, Kevin Lane, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> South African constitutional law in context ent://SD_ILS/0/SD_ILS:21843 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;De Vos, Pierre, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brands and branding in South Africa : key success stories. ent://SD_ILS/0/SD_ILS:14722 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z Format:&#160;Books<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Night school : a Jack Reacher novel ent://SD_ILS/0/SD_ILS:56441 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Child, Lee, author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2016<br/> UX for beginners : a crash course in 100 short lessons ent://SD_ILS/0/SD_ILS:56635 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Marsh, Joel, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Introducing English language : a resource book for students ent://SD_ILS/0/SD_ILS:1388 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Mullany, Louise, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Corporate communication ent://SD_ILS/0/SD_ILS:63 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Public relations cases ent://SD_ILS/0/SD_ILS:22357 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Hayes, Darrell C.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Research methodology : a step-by-step guide for beginners ent://SD_ILS/0/SD_ILS:1733 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Kumar, Ranjit.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Facebook era : tapping online social networks to market, sell, and innovate ent://SD_ILS/0/SD_ILS:1379 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Shih, Clara Chung-wai.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hospitality strategic management : concepts and cases ent://SD_ILS/0/SD_ILS:57154 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Enz, Cathy A., 1956-<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470399286">to access electronic resource</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0818/2008021438.html">http://catdir.loc.gov/catdir/toc/ecip0818/2008021438.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018707570&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018707570&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> SocialCorp : social media goes corporate ent://SD_ILS/0/SD_ILS:11370 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Postman, Joel.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:310 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing success stories : South African case studies ent://SD_ILS/0/SD_ILS:18030 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> International marketing ent://SD_ILS/0/SD_ILS:9047 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Teaching student-centered mathematics. Grades K-3 ent://SD_ILS/0/SD_ILS:17552 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Van de Walle, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Effective personal communication skills for public relations ent://SD_ILS/0/SD_ILS:6031 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Green, Andy, 1958-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12542">http://www.books24x7.com/marc.asp?bookid=12542</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415</a> MyiLibrary <a href="http://www.myilibrary.com?id=72851">http://www.myilibrary.com?id=72851</a> MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=72851&ref=toc">http://www.myilibrary.com?id=72851&ref=toc</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2006<br/> Public relations disasters : talespin--inside stories and lessons learnt ent://SD_ILS/0/SD_ILS:11374 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Design ent://SD_ILS/0/SD_ILS:4472 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Peters, Thomas J.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Global marketing management : changes, challenges and new strategies ent://SD_ILS/0/SD_ILS:16524 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Lee, Kiefer.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:17066 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:12308 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The art of the start : the time-tested, battle-hardened guide for anyone starting anything ent://SD_ILS/0/SD_ILS:21237 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Kawasaki, Guy.<br/>Inhaltsverzeichnis <a href="http://aleph.unisg.ch/hsgscan/hm00145805.pdf">download (pdf)</a> Inhaltsverzeichnis <a href="http://www.gbv.de/dms/hbz/toc/ht014692569.pdf">http://www.gbv.de/dms/hbz/toc/ht014692569.pdf</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy051/2004044773.html">http://catdir.loc.gov/catdir/toc/fy051/2004044773.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044773d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Tourism and sustainable community development ent://SD_ILS/0/SD_ILS:16706 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Hall, Derek R.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2000<br/> Brands and branding ent://SD_ILS/0/SD_ILS:17426 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Clifton, Rita.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Trading up : the new American luxury ent://SD_ILS/0/SD_ILS:57130 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Silverstein, Michael J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-t.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:20017 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Building strong brands ent://SD_ILS/0/SD_ILS:13134 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Aaker, David A. (David Allen), 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;1996<br/> IMC : using advertising and promotion to build brands ent://SD_ILS/0/SD_ILS:13014 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The 2002 encyclopaedia of brands and branding in South Africa. ent://SD_ILS/0/SD_ILS:20015 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Sunday Times.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Internet marketing : readings and online resources ent://SD_ILS/0/SD_ILS:10664 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The 22 immutable laws of branding ent://SD_ILS/0/SD_ILS:10324 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> Corporate religion : building a strong company through personality and corporate soul ent://SD_ILS/0/SD_ILS:13263 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Kunde, Jesper.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing ent://SD_ILS/0/SD_ILS:13313 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Lamb, Charles W.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Ad worlds : brands, media, audiences ent://SD_ILS/0/SD_ILS:13532 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Myers, Greg, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> The encyclopaedia of brands &amp; branding in South Africa. ent://SD_ILS/0/SD_ILS:17769 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Affinity Advertising and Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2026-02-15T21:29:50Z 2026-02-15T21:29:50Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/>