Search Results for Brand - Narrowed by: VEGA BordeauxSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$002509VEGA$002bBordeaux$0026ps$003d300?dt=list2026-02-16T07:54:42ZOn brandent://SD_ILS/0/SD_ILS:166362026-02-16T07:54:42Z2026-02-16T07:54:42Zby Olins, Wally, 1930-2014.<br/>Format: Books<br/>Publication Date 2003<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712026-02-16T07:54:42Z2026-02-16T07:54:42Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Brand managementent://SD_ILS/0/SD_ILS:452026-02-16T07:54:42Z2026-02-16T07:54:42Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442026-02-16T07:54:42Z2026-02-16T07:54:42Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Brand leadershipent://SD_ILS/0/SD_ILS:166342026-02-16T07:54:42Z2026-02-16T07:54:42Zby Aaker, David A., 1938-<br/>Format: Books<br/>Publication Date 2002<br/>Brand leadershipent://SD_ILS/0/SD_ILS:102192026-02-16T07:54:42Z2026-02-16T07:54:42Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/99089668.html">http://catdir.loc.gov/catdir/samples/simon031/99089668.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/99089668.html">http://catdir.loc.gov/catdir/bios/simon051/99089668.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/99089668.html">http://catdir.loc.gov/catdir/description/simon033/99089668.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:94512026-02-16T07:54:42Z2026-02-16T07:54:42Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722026-02-16T07:54:42Z2026-02-16T07:54:42Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:224522026-02-16T07:54:42Z2026-02-16T07:54:42Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:156082026-02-16T07:54:42Z2026-02-16T07:54:42Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2015<br/>Brandovation : celebrating your brandent://SD_ILS/0/SD_ILS:32082026-02-16T07:54:42Z2026-02-16T07:54:42Zby Eberl, Nikolaus.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242026-02-16T07:54:42Z2026-02-16T07:54:42Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Harvard business review on brand management.ent://SD_ILS/0/SD_ILS:170092026-02-16T07:54:42Z2026-02-16T07:54:42ZFormat: Books<br/>Publication Date 1999<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042026-02-16T07:54:42Z2026-02-16T07:54:42Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Brand spaces : the logo of experienceent://SD_ILS/0/SD_ILS:194722026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sizaliyo, Abigail.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642026-02-16T07:54:42Z2026-02-16T07:54:42Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502026-02-16T07:54:42Z2026-02-16T07:54:42Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>ADVERTISING AND INTEGRATED BRAND PROMOTION.ent://SD_ILS/0/SD_ILS:570932026-02-16T07:54:42Z2026-02-16T07:54:42Zby SCHEINBAUM, ANGELINE CLOSE.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022026-02-16T07:54:42Z2026-02-16T07:54:42Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922026-02-16T07:54:42Z2026-02-16T07:54:42Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902026-02-16T07:54:42Z2026-02-16T07:54:42Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic brand management : a European perspectiveent://SD_ILS/0/SD_ILS:97752026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keller, Kevin Lane, 1956-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962026-02-16T07:54:42Z2026-02-16T07:54:42Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Brand South Africa : alive with possibilities.ent://SD_ILS/0/SD_ILS:170162026-02-16T07:54:42Z2026-02-16T07:54:42Zby International Marketing Council of South Africa.<br/>Format: Books<br/>Publication Date 2002<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392026-02-16T07:54:42Z2026-02-16T07:54:42Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532026-02-16T07:54:42Z2026-02-16T07:54:42Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand management : a theoretical and practical approachent://SD_ILS/0/SD_ILS:119502026-02-16T07:54:42Z2026-02-16T07:54:42Zby Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082026-02-16T07:54:42Z2026-02-16T07:54:42Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152026-02-16T07:54:42Z2026-02-16T07:54:42Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:103252026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142026-02-16T07:54:42Z2026-02-16T07:54:42Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512026-02-16T07:54:42Z2026-02-16T07:54:42Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402026-02-16T07:54:42Z2026-02-16T07:54:42Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Short left : should your brand go on a taxi ride?ent://SD_ILS/0/SD_ILS:195422026-02-16T07:54:42Z2026-02-16T07:54:42Zby Moloi, Zandile.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Brand leadership : the influence of MXit on teenagersent://SD_ILS/0/SD_ILS:194312026-02-16T07:54:42Z2026-02-16T07:54:42Zby Venter, Annelize.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the esssence of the brand being communicated?ent://SD_ILS/0/SD_ILS:194562026-02-16T07:54:42Z2026-02-16T07:54:42Zby Marsh, Leslie.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the positioning of Black Label beer brand still appropriate?ent://SD_ILS/0/SD_ILS:194672026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mabalane, Dennis K.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is a bird on the shelf worth bucks for the brand?ent://SD_ILS/0/SD_ILS:194862026-02-16T07:54:42Z2026-02-16T07:54:42Zby Meltz, Darren.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A Moyo case study : identifying key activities which drive a positive brand imageent://SD_ILS/0/SD_ILS:194902026-02-16T07:54:42Z2026-02-16T07:54:42Zby Krom, Lance.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The personal brand identity of women based on the perception of their clothingent://SD_ILS/0/SD_ILS:195182026-02-16T07:54:42Z2026-02-16T07:54:42Zby Jarvis, Libby.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122026-02-16T07:54:42Z2026-02-16T07:54:42Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172026-02-16T07:54:42Z2026-02-16T07:54:42Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962026-02-16T07:54:42Z2026-02-16T07:54:42Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982026-02-16T07:54:42Z2026-02-16T07:54:42Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022026-02-16T07:54:42Z2026-02-16T07:54:42Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052026-02-16T07:54:42Z2026-02-16T07:54:42Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062026-02-16T07:54:42Z2026-02-16T07:54:42Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072026-02-16T07:54:42Z2026-02-16T07:54:42Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122026-02-16T07:54:42Z2026-02-16T07:54:42Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162026-02-16T07:54:42Z2026-02-16T07:54:42Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142026-02-16T07:54:42Z2026-02-16T07:54:42Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552026-02-16T07:54:42Z2026-02-16T07:54:42Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702026-02-16T07:54:42Z2026-02-16T07:54:42Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072026-02-16T07:54:42Z2026-02-16T07:54:42Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082026-02-16T07:54:42Z2026-02-16T07:54:42Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizerent://SD_ILS/0/SD_ILS:195222026-02-16T07:54:42Z2026-02-16T07:54:42Zby Basson, Lisa.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenueent://SD_ILS/0/SD_ILS:195242026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hiestermann, Kerry.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292026-02-16T07:54:42Z2026-02-16T07:54:42Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312026-02-16T07:54:42Z2026-02-16T07:54:42Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brandent://SD_ILS/0/SD_ILS:194452026-02-16T07:54:42Z2026-02-16T07:54:42Zby Musoni, Angel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502026-02-16T07:54:42Z2026-02-16T07:54:42Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?ent://SD_ILS/0/SD_ILS:194522026-02-16T07:54:42Z2026-02-16T07:54:42Zby Klayton, Angela.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brandent://SD_ILS/0/SD_ILS:194592026-02-16T07:54:42Z2026-02-16T07:54:42Zby Grobler, Huibri.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovationent://SD_ILS/0/SD_ILS:194762026-02-16T07:54:42Z2026-02-16T07:54:42Zby Madisakwane, Katlego.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?ent://SD_ILS/0/SD_ILS:190112026-02-16T07:54:42Z2026-02-16T07:54:42Zby Wells, Debra-Anne.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572026-02-16T07:54:42Z2026-02-16T07:54:42Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?ent://SD_ILS/0/SD_ILS:195902026-02-16T07:54:42Z2026-02-16T07:54:42Zby Geldenhuys, Michelle.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772026-02-16T07:54:42Z2026-02-16T07:54:42Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892026-02-16T07:54:42Z2026-02-16T07:54:42Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952026-02-16T07:54:42Z2026-02-16T07:54:42Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122026-02-16T07:54:42Z2026-02-16T07:54:42Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862026-02-16T07:54:42Z2026-02-16T07:54:42Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>The effects of rebranding the celebrity brand, using Miley Cyrus as a case studyent://SD_ILS/0/SD_ILS:188042026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sayce, Chloe'.<br/>Format: Computer file<br/>Publication Date 2015<br/>Power brands : measuring, making, and managing brand successent://SD_ILS/0/SD_ILS:3082026-02-16T07:54:42Z2026-02-16T07:54:42Zby Perrey, Jesko, author.<br/>Format: Regular print<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052026-02-16T07:54:42Z2026-02-16T07:54:42Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152026-02-16T07:54:42Z2026-02-16T07:54:42Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202026-02-16T07:54:42Z2026-02-16T07:54:42Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342026-02-16T07:54:42Z2026-02-16T07:54:42Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432026-02-16T07:54:42Z2026-02-16T07:54:42Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582026-02-16T07:54:42Z2026-02-16T07:54:42Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652026-02-16T07:54:42Z2026-02-16T07:54:42Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722026-02-16T07:54:42Z2026-02-16T07:54:42Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782026-02-16T07:54:42Z2026-02-16T07:54:42Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852026-02-16T07:54:42Z2026-02-16T07:54:42Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352026-02-16T07:54:42Z2026-02-16T07:54:42Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102026-02-16T07:54:42Z2026-02-16T07:54:42Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482026-02-16T07:54:42Z2026-02-16T07:54:42Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542026-02-16T07:54:42Z2026-02-16T07:54:42Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662026-02-16T07:54:42Z2026-02-16T07:54:42Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272026-02-16T07:54:42Z2026-02-16T07:54:42Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. 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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:20842026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642026-02-16T07:54:42Z2026-02-16T07:54:42Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>The new strategic brand management : advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:180672026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kapferer, Jean-Noël.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242026-02-16T07:54:42Z2026-02-16T07:54:42Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>The culmination of hip-hop : sub-culture to global brandent://SD_ILS/0/SD_ILS:188122026-02-16T07:54:42Z2026-02-16T07:54:42Zby Koutsoudis, Natalie.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Things the brand Gurus don't want you to knowent://SD_ILS/0/SD_ILS:47292026-02-16T07:54:42Z2026-02-16T07:54:42Zby Malden, Aubrey.<br/>Format: Books<br/>Publication Date 2009<br/>Brand Avatar : translating virtual world branding into real world successent://SD_ILS/0/SD_ILS:109882026-02-16T07:54:42Z2026-02-16T07:54:42Zby De Mesa, Alycia.<br/>Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brandent://SD_ILS/0/SD_ILS:194752026-02-16T07:54:42Z2026-02-16T07:54:42Zby Thomas, Jamal.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does challenger brand thinking enhance strategic sport sponsorshipent://SD_ILS/0/SD_ILS:188492026-02-16T07:54:42Z2026-02-16T07:54:42Zby Loxton, Guy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:20152026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kapferer, Jean-Noël.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html">http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Brand enigma : decoding the secrets of your brandent://SD_ILS/0/SD_ILS:162122026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Joël Desgrippes and Marc Gobé on the emotional brand experienceent://SD_ILS/0/SD_ILS:159912026-02-16T07:54:42Z2026-02-16T07:54:42Zby Desgrippes, Joël.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Logo savvy : top brand-design firms share their naming and identity strategiesent://SD_ILS/0/SD_ILS:82532026-02-16T07:54:42Z2026-02-16T07:54:42Zby Chua, Perry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html">http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html">http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Leadership brand : developing customer-focused leaders to drive performance and build lasting valueent://SD_ILS/0/SD_ILS:165932026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ulrich, David, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html">http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882026-02-16T07:54:42Z2026-02-16T07:54:42Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:100952026-02-16T07:54:42Z2026-02-16T07:54:42Zby Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The law of the brand : a practical guide to branding law in South Africaent://SD_ILS/0/SD_ILS:97502026-02-16T07:54:42Z2026-02-16T07:54:42Zby Muhlberg, Hans.<br/>Format: Books<br/>Publication Date 2005<br/>Brand new justice : how branding places and products can help the developing worldent://SD_ILS/0/SD_ILS:126362026-02-16T07:54:42Z2026-02-16T07:54:42Zby Anholt, Simon.<br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : how to build powerful brands through touch, taste, smell, sight & soundent://SD_ILS/0/SD_ILS:129732026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972026-02-16T07:54:42Z2026-02-16T07:54:42Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand sense : build powerful brands through touch, taste, smell, sight, and soundent://SD_ILS/0/SD_ILS:159662026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lindström, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The pirate inside : building a challenger brand culture within yourself and your organizationent://SD_ILS/0/SD_ILS:206582026-02-16T07:54:42Z2026-02-16T07:54:42Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html">http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004006448.html">http://catdir.loc.gov/catdir/description/wiley041/2004006448.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Warriors on the high wire : the balancing act of brand leadership in the twenty-first centuryent://SD_ILS/0/SD_ILS:120552026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Added Value : the alchemy of brand-led growthent://SD_ILS/0/SD_ILS:120892026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sherrington, Mark.<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780230513488">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol052/2003043143.html">http://catdir.loc.gov/catdir/bios/hol052/2003043143.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol032/2003043143.html">http://catdir.loc.gov/catdir/description/hol032/2003043143.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:207962026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keller, Kevin Lane, 1956-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1568719">Strategic brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>United we brand : how to create a cohesive brand that's seen, heard, and rememberedent://SD_ILS/0/SD_ILS:119142026-02-16T07:54:42Z2026-02-16T07:54:42Zby Moser, Mike, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002152610.html">http://catdir.loc.gov/catdir/toc/fy042/2002152610.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Branding : [brand strategy, design, and implementation of corporate and product identity]ent://SD_ILS/0/SD_ILS:121772026-02-16T07:54:42Z2026-02-16T07:54:42Zby Vaid, Helen.<br/>Format: Books<br/>Publication Date 2003<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:159672026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bedbury, Scott.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Before the brand : creating the unique DNA of an enduring brand identityent://SD_ILS/0/SD_ILS:164892026-02-16T07:54:42Z2026-02-16T07:54:42Zby Perry, Alycia.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002152803.html">http://catdir.loc.gov/catdir/bios/mh041/2002152803.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002152803.html">http://catdir.loc.gov/catdir/description/mh031/2002152803.html</a><br/>Format: Books<br/>Publication Date 2003<br/>How come your brand isn't working hard enough? : the essential guide to brand managementent://SD_ILS/0/SD_ILS:130642026-02-16T07:54:42Z2026-02-16T07:54:42Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Uncommon practice : people who deliver a great brand experienceent://SD_ILS/0/SD_ILS:164972026-02-16T07:54:42Z2026-02-16T07:54:42Zby Smith, Shaun.<br/>Format: Books<br/>Publication Date 2002<br/>Benetton : the family, the business and the brandent://SD_ILS/0/SD_ILS:169502026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mantle, Jonathan.<br/>Format: Books<br/>Publication Date 1999<br/>Brand warriors : corporate leaders share their winning strategiesent://SD_ILS/0/SD_ILS:180262026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 1999 1997<br/>Brand spirit : how cause related marketing builds brandsent://SD_ILS/0/SD_ILS:206832026-02-16T07:54:42Z2026-02-16T07:54:42Zby Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format: Books<br/>Publication Date 1999<br/>Strategic brand management : building, measuring and managing brand equityent://SD_ILS/0/SD_ILS:180912026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Publication Date 1998<br/>Strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:140622026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kapferer, Jean-Noël.<br/>Format: Regular print<br/>Publication Date 1997<br/>Managing brand equity : capitalizing on the value of a brand nameent://SD_ILS/0/SD_ILS:155772026-02-16T07:54:42Z2026-02-16T07:54:42Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/91010380.html">http://catdir.loc.gov/catdir/samples/simon031/91010380.html</a>
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Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003895427.PDF">http://www.gbv.de/dms/hbz/toc/ht003895427.PDF</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/91010380.html">http://catdir.loc.gov/catdir/bios/simon051/91010380.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/91010380.html">http://catdir.loc.gov/catdir/description/simon033/91010380.html</a><br/>Format: Books<br/>Publication Date 1991<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722026-02-16T07:54:42Z2026-02-16T07:54:42Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012026-02-16T07:54:42Z2026-02-16T07:54:42Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Killer focusent://SD_ILS/0/SD_ILS:67302026-02-16T07:54:42Z2026-02-16T07:54:42Zby Brand, Fiona.<br/>Format: Books<br/>Publication Date 2009<br/>Art and design theory and research 3ent://SD_ILS/0/SD_ILS:196012026-02-16T07:54:42Z2026-02-16T07:54:42Zby Holmes, Alicia.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032026-02-16T07:54:42Z2026-02-16T07:54:42Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Whose YouTube : a postmodern perspective & corporate power?ent://SD_ILS/0/SD_ILS:196062026-02-16T07:54:42Z2026-02-16T07:54:42Zby Pearce, Michael.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Kasi business uplifting ourselvesent://SD_ILS/0/SD_ILS:196072026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ntlha, Letlotlo.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arenaent://SD_ILS/0/SD_ILS:196082026-02-16T07:54:42Z2026-02-16T07:54:42Zby Arvanaitis, Daleah.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternativesent://SD_ILS/0/SD_ILS:196102026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bubu, Unathi Yanga.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new blackent://SD_ILS/0/SD_ILS:196112026-02-16T07:54:42Z2026-02-16T07:54:42Zby Billing, Cameron.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Survival of Protestantism in the corporate culture & commercialized worldent://SD_ILS/0/SD_ILS:196142026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mokoena, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>I am not my hairent://SD_ILS/0/SD_ILS:196152026-02-16T07:54:42Z2026-02-16T07:54:42Zby Toolo, Tshegofatso.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometresent://SD_ILS/0/SD_ILS:196202026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sacks, Darren.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>Digital design UXent://SD_ILS/0/SD_ILS:196212026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bruce, Craig.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>New wave typographyent://SD_ILS/0/SD_ILS:196222026-02-16T07:54:42Z2026-02-16T07:54:42Zby Tladi, Mmalwe.<br/>Format: Manuscript<br/>Publication Date 2026 2025 2024 2023 2022<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the customer decision journey in emerging marketent://SD_ILS/0/SD_ILS:193932026-02-16T07:54:42Z2026-02-16T07:54:42Zby De Jager, Laverne.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012026-02-16T07:54:42Z2026-02-16T07:54:42Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...ent://SD_ILS/0/SD_ILS:194032026-02-16T07:54:42Z2026-02-16T07:54:42Zby Marks, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How corporate social responsibility can contribute to Vanderbijlpark Works imageent://SD_ILS/0/SD_ILS:194092026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ramothatha, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132026-02-16T07:54:42Z2026-02-16T07:54:42Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172026-02-16T07:54:42Z2026-02-16T07:54:42Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532026-02-16T07:54:42Z2026-02-16T07:54:42Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922026-02-16T07:54:42Z2026-02-16T07:54:42Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Bubbling under : could township tech be the 'new kwaito'?ent://SD_ILS/0/SD_ILS:194952026-02-16T07:54:42Z2026-02-16T07:54:42Zby Motaung, Thato.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Silence as a crisis communications strategy on social mediaent://SD_ILS/0/SD_ILS:194962026-02-16T07:54:42Z2026-02-16T07:54:42Zby Robertson, Randy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Beyond celebrity endorsementent://SD_ILS/0/SD_ILS:194972026-02-16T07:54:42Z2026-02-16T07:54:42Zby Baloyi, Rhulani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The psychological influence of Instagram on young womenent://SD_ILS/0/SD_ILS:194982026-02-16T07:54:42Z2026-02-16T07:54:42Zby Matsena, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002026-02-16T07:54:42Z2026-02-16T07:54:42Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?ent://SD_ILS/0/SD_ILS:195012026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mamogobo, Lucia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and egoent://SD_ILS/0/SD_ILS:195022026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gounder, Bhavna.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032026-02-16T07:54:42Z2026-02-16T07:54:42Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sportsent://SD_ILS/0/SD_ILS:195042026-02-16T07:54:42Z2026-02-16T07:54:42Zby Barnardt, Bastiaan.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Colourless beautyent://SD_ILS/0/SD_ILS:195052026-02-16T07:54:42Z2026-02-16T07:54:42Zby Zikalala, Lindiwe.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburgent://SD_ILS/0/SD_ILS:195102026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mautjana, Sarah.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112026-02-16T07:54:42Z2026-02-16T07:54:42Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Inspecting the norm in the context of plus-size mannequinsent://SD_ILS/0/SD_ILS:195122026-02-16T07:54:42Z2026-02-16T07:54:42Zby Du Plessis, I. H.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Public ownership of icons : Nelson Mandela as a case studyent://SD_ILS/0/SD_ILS:195132026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ramovha, Rendani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What women want : do car brands really know how to engage with black females?ent://SD_ILS/0/SD_ILS:195162026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gwamanda, Sindi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing a methodology for ludologyent://SD_ILS/0/SD_ILS:190042026-02-16T07:54:42Z2026-02-16T07:54:42Zby Moodliar, Yudesh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societiesent://SD_ILS/0/SD_ILS:195602026-02-16T07:54:42Z2026-02-16T07:54:42Zby Wall, Stella Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Stilettos : decorating the stilettoent://SD_ILS/0/SD_ILS:195932026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gomes, Alisa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The lonely generationent://SD_ILS/0/SD_ILS:195992026-02-16T07:54:42Z2026-02-16T07:54:42Zby Steyn, Levina Jana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The discourse of African Renaissance in contemporary advertisingent://SD_ILS/0/SD_ILS:195542026-02-16T07:54:42Z2026-02-16T07:54:42Zby Qwabe, Bafana.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Forms of post-modern designent://SD_ILS/0/SD_ILS:195562026-02-16T07:54:42Z2026-02-16T07:54:42Zby Urry, Rayan.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Art and design theory of researchent://SD_ILS/0/SD_ILS:195592026-02-16T07:54:42Z2026-02-16T07:54:42Zby Calitz, Ginette.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Comparative between forms modern & postmodernent://SD_ILS/0/SD_ILS:195612026-02-16T07:54:42Z2026-02-16T07:54:42Zby Walkinshaw, Warren.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africaent://SD_ILS/0/SD_ILS:195622026-02-16T07:54:42Z2026-02-16T07:54:42Zby Varoli, Steffi.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Forms of postmodern design : anti-design, vernacular, new wave typographyent://SD_ILS/0/SD_ILS:195672026-02-16T07:54:42Z2026-02-16T07:54:42Zby Cupido, Robyn.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Comparison between house music and graphic designent://SD_ILS/0/SD_ILS:195692026-02-16T07:54:42Z2026-02-16T07:54:42Zby Jordaan, Samantha.<br/>Format: Manuscript<br/>Publication Date 2010<br/>2.1 forms of postmodern designent://SD_ILS/0/SD_ILS:195712026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mutenda, Chipo.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The connection between the hip hop sound production and graphic designent://SD_ILS/0/SD_ILS:195922026-02-16T07:54:42Z2026-02-16T07:54:42Zby Fourie, Natasha.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Emotional branding : love it or hate itent://SD_ILS/0/SD_ILS:195982026-02-16T07:54:42Z2026-02-16T07:54:42Zby Goldblum, Carli Ann.<br/>Format: Manuscript<br/>Publication Date 2010<br/>An entire culmination of the years work contained in one document, including the final extended essayent://SD_ILS/0/SD_ILS:196002026-02-16T07:54:42Z2026-02-16T07:54:42Zby St Dare, Michael.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speechent://SD_ILS/0/SD_ILS:194192026-02-16T07:54:42Z2026-02-16T07:54:42Zby Macildowie, Kate.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Youth, religion & online mediaent://SD_ILS/0/SD_ILS:194702026-02-16T07:54:42Z2026-02-16T07:54:42Zby Nemanashi, Mukhethwa.<br/>Format: Manuscript<br/>Publication Date 2009<br/>De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptionsent://SD_ILS/0/SD_ILS:194742026-02-16T07:54:42Z2026-02-16T07:54:42Zby Moskovits, Shari G.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How Nike did it : Nike sparking innovations through empathic design : a case studyent://SD_ILS/0/SD_ILS:190362026-02-16T07:54:42Z2026-02-16T07:54:42Zby Amutenya, Rejoice.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africaent://SD_ILS/0/SD_ILS:195192026-02-16T07:54:42Z2026-02-16T07:54:42Zby Pfuhl, Greg.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypesent://SD_ILS/0/SD_ILS:195212026-02-16T07:54:42Z2026-02-16T07:54:42Zby Gomes Da Silva, Ricardo.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass mediaent://SD_ILS/0/SD_ILS:195232026-02-16T07:54:42Z2026-02-16T07:54:42Zby Houghton, Tamarind.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Age of attraction : the discourse surrounding paedophilia in the Internet ageent://SD_ILS/0/SD_ILS:195252026-02-16T07:54:42Z2026-02-16T07:54:42Zby Deckers, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The impact world trends have on the colours we consumeent://SD_ILS/0/SD_ILS:195262026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rust, Andante.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerisment://SD_ILS/0/SD_ILS:195272026-02-16T07:54:42Z2026-02-16T07:54:42Zby Bleazard, Michelle.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Grassroot gumption : an exploration of branding insights gained from the social sectorent://SD_ILS/0/SD_ILS:195282026-02-16T07:54:42Z2026-02-16T07:54:42Zby Oldbury, Liesel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>An autoethnographic perspective of online identities on Facebookent://SD_ILS/0/SD_ILS:195432026-02-16T07:54:42Z2026-02-16T07:54:42Zby Assonitis, Kallia.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Representation of black people in advertisingent://SD_ILS/0/SD_ILS:195442026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mokhuane, Letshego.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Putting the Orlando back into Piratesent://SD_ILS/0/SD_ILS:195472026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mushwana, Shavana.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Coloured males and their relationship with brandsent://SD_ILS/0/SD_ILS:195352026-02-16T07:54:42Z2026-02-16T07:54:42Zby Miller, Farieda.<br/>Format: Manuscript<br/>Publication Date 2008<br/>No name faceent://SD_ILS/0/SD_ILS:195372026-02-16T07:54:42Z2026-02-16T07:54:42Zby Doolabh, Roshika.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Do black diamonds make use of fashion brands to increase their social status?ent://SD_ILS/0/SD_ILS:195382026-02-16T07:54:42Z2026-02-16T07:54:42Zby Myurgh, Nicole.<br/>Format: Manuscript<br/>Publication Date 2008<br/>How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hillent://SD_ILS/0/SD_ILS:195392026-02-16T07:54:42Z2026-02-16T07:54:42Zby Stroh, Tanya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed spaceent://SD_ILS/0/SD_ILS:195412026-02-16T07:54:42Z2026-02-16T07:54:42Zby Muchnick,Talya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Advertising and children : the effects of advertising on childrenent://SD_ILS/0/SD_ILS:195462026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kruger, Tania.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Branding and sponsorship in the South African music industry : branding artists through artist managementent://SD_ILS/0/SD_ILS:195342026-02-16T07:54:42Z2026-02-16T07:54:42Zby Soga, Pumza.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brandsent://SD_ILS/0/SD_ILS:195492026-02-16T07:54:42Z2026-02-16T07:54:42Zby Blend, Tami.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Digital face : an analysis of online identity construction on Facebookent://SD_ILS/0/SD_ILS:195502026-02-16T07:54:42Z2026-02-16T07:54:42Zby Evans, Tasneem.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a wholeent://SD_ILS/0/SD_ILS:194262026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lehobye, Thabang.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The effectiveness of co-branding between the Sharks and Mr Priceent://SD_ILS/0/SD_ILS:194282026-02-16T07:54:42Z2026-02-16T07:54:42Zby Van Wijk, Marc.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does the media impact on image consciousness and sexuality amongst tween girlsent://SD_ILS/0/SD_ILS:194322026-02-16T07:54:42Z2026-02-16T07:54:42Zby Smith, Candice.<br/>Format: Manuscript<br/>Publication Date 2007<br/>A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mangoent://SD_ILS/0/SD_ILS:194372026-02-16T07:54:42Z2026-02-16T07:54:42Zby Paruk, Tasneem.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Has the cork become a Kroc?ent://SD_ILS/0/SD_ILS:194442026-02-16T07:54:42Z2026-02-16T07:54:42Zby Joubert, Nelia.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Investigating branding to a non-professional sporting environment, specifically pertaining to golfent://SD_ILS/0/SD_ILS:194472026-02-16T07:54:42Z2026-02-16T07:54:42Zby Schoombie, Sean.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Poll positioningent://SD_ILS/0/SD_ILS:194492026-02-16T07:54:42Z2026-02-16T07:54:42Zby Keevy, Sarah.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Crisis communicationent://SD_ILS/0/SD_ILS:194542026-02-16T07:54:42Z2026-02-16T07:54:42Zby Duly, Jullian.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?ent://SD_ILS/0/SD_ILS:194552026-02-16T07:54:42Z2026-02-16T07:54:42Zby Govind, Kishan.<br/>Format: Manuscript<br/>Publication Date 2007<br/>What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africaent://SD_ILS/0/SD_ILS:194572026-02-16T07:54:42Z2026-02-16T07:54:42Zby Zhou, Amanda.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisationent://SD_ILS/0/SD_ILS:194602026-02-16T07:54:42Z2026-02-16T07:54:42Zby Thethe, Monabisi.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?ent://SD_ILS/0/SD_ILS:194632026-02-16T07:54:42Z2026-02-16T07:54:42Zby Swartz, Danielle.<br/>Format: Manuscript<br/>Publication Date 2007<br/>If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?ent://SD_ILS/0/SD_ILS:194642026-02-16T07:54:42Z2026-02-16T07:54:42Zby Shai, Fiedland.<br/>Format: Manuscript<br/>Publication Date 2007<br/>How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?ent://SD_ILS/0/SD_ILS:194652026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hatch, Brittany.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation into the lack of targeted online advertising to lower income markets in South Africaent://SD_ILS/0/SD_ILS:195642026-02-16T07:54:42Z2026-02-16T07:54:42Zby Alter, Gidon Hillel.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Cultural semiotics in mediaent://SD_ILS/0/SD_ILS:195682026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mccabe, Ross.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generationent://SD_ILS/0/SD_ILS:195742026-02-16T07:54:42Z2026-02-16T07:54:42Zby Seedat, Nisaa.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Research paper on audio brandingent://SD_ILS/0/SD_ILS:195782026-02-16T07:54:42Z2026-02-16T07:54:42Zby Middleton, Ashley.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their needent://SD_ILS/0/SD_ILS:195802026-02-16T07:54:42Z2026-02-16T07:54:42Zby Neumann, Kerryn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brandsent://SD_ILS/0/SD_ILS:195812026-02-16T07:54:42Z2026-02-16T07:54:42Zby Van Vuuren, Genevieve J.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Discover vitalityent://SD_ILS/0/SD_ILS:195832026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sneider, Tali.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!ent://SD_ILS/0/SD_ILS:195842026-02-16T07:54:42Z2026-02-16T07:54:42Zby Hogg, Cameron.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Scents that make sense in the Sandton Garden Court Southern Sunent://SD_ILS/0/SD_ILS:195852026-02-16T07:54:42Z2026-02-16T07:54:42Zby Komar, Caroline.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Who we are and what we loveent://SD_ILS/0/SD_ILS:195862026-02-16T07:54:42Z2026-02-16T07:54:42Zby Goosen, Andre.<br/>Format: Manuscript<br/>Publication Date 2006<br/>My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subculturesent://SD_ILS/0/SD_ILS:195882026-02-16T07:54:42Z2026-02-16T07:54:42Zby Mogashane, Masego.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Framed minds : a study of consumer agency in new media spaceent://SD_ILS/0/SD_ILS:196092026-02-16T07:54:42Z2026-02-16T07:54:42Zby Minott, Cherie-Leigh.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Assessing the efficiency of Chase Software in the Johannesburg-based agencyent://SD_ILS/0/SD_ILS:186872026-02-16T07:54:42Z2026-02-16T07:54:42Zby Whiting, Taryn Louise.<br/>Format: Computer file<br/>Publication Date 2005<br/>Tween time : a peak into the playgroundent://SD_ILS/0/SD_ILS:194792026-02-16T07:54:42Z2026-02-16T07:54:42Zby Schwartz, L.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Exploratory study into the impact of sensory branding for common household product categoriesent://SD_ILS/0/SD_ILS:194812026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ehrlich, Chaim.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Future predictions of television advertising revenue generationent://SD_ILS/0/SD_ILS:194822026-02-16T07:54:42Z2026-02-16T07:54:42Zby Galt, Liam.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The future of television advertising lies in branded televisionent://SD_ILS/0/SD_ILS:194832026-02-16T07:54:42Z2026-02-16T07:54:42Zby Sema, Reneilwe.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand caseent://SD_ILS/0/SD_ILS:194842026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kunene, Siyanda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872026-02-16T07:54:42Z2026-02-16T07:54:42Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The connection between creativity and effectiveness in television advertisingent://SD_ILS/0/SD_ILS:194882026-02-16T07:54:42Z2026-02-16T07:54:42Zby Lombard, Leanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Drivers of re-brandingent://SD_ILS/0/SD_ILS:194892026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rupping, Richard.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Deregulation of the oil industry in South Africa and its impact to South Africa's businessent://SD_ILS/0/SD_ILS:195652026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ndlovu, Bheki Shadrack.<br/>Format: Manuscript<br/>Publication Date 2000<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222026-02-16T07:54:42Z2026-02-16T07:54:42ZFormat: Books<br/>Publication Date 2026 2025 2024 2023 2022<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:575882026-02-16T07:54:42Z2026-02-16T07:54:42Zby Percy, Larry Verfasser. (DE-588)170799492<br/>Format: Books<br/>Publication Date 2023<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492026-02-16T07:54:42Z2026-02-16T07:54:42Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012026-02-16T07:54:42Z2026-02-16T07:54:42Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Brands and branding South Africa 26ent://SD_ILS/0/SD_ILS:565802026-02-16T07:54:42Z2026-02-16T07:54:42Zby Affirnity Advertising and Publishing<br/>Format: Books<br/>Publication Date 2021<br/>Brands and branding South Africa 2019ent://SD_ILS/0/SD_ILS:228792026-02-16T07:54:42Z2026-02-16T07:54:42Zby Affirnity Advertising and Publishing<br/>Format: Books<br/>Publication Date 2019<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212026-02-16T07:54:42Z2026-02-16T07:54:42Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032026-02-16T07:54:42Z2026-02-16T07:54:42Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Brands and branding 24 South Africaent://SD_ILS/0/SD_ILS:220992026-02-16T07:54:42Z2026-02-16T07:54:42Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2018<br/>Design drawingent://SD_ILS/0/SD_ILS:552352026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ching, Francis D. K., 1943- author, illustrator.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042026-02-16T07:54:42Z2026-02-16T07:54:42Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102026-02-16T07:54:42Z2026-02-16T07:54:42Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>UX for the web : build websites for user experience and usabilityent://SD_ILS/0/SD_ILS:578842026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ritter, Marli<br/>Format: Books<br/>Publication Date 2017<br/>Keywords for media studiesent://SD_ILS/0/SD_ILS:578852026-02-16T07:54:42Z2026-02-16T07:54:42Zby Ouellette, Laurie, editor.<br/>Format: Books<br/>Publication Date 2017<br/>Brands and branding South Africa 2016.ent://SD_ILS/0/SD_ILS:171922026-02-16T07:54:42Z2026-02-16T07:54:42Zby Affinity Advertising & Publishing.<br/>Format: Books<br/>Publication Date 2016<br/>