Search Results for Brand - Narrowed by: VEGA Bordeaux SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$002509VEGA$002bBordeaux$0026ps$003d300?dt=list 2026-02-16T07:54:42Z On brand ent://SD_ILS/0/SD_ILS:16636 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Olins, Wally, 1930-2014.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Brand schizo ent://SD_ILS/0/SD_ILS:16971 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Stopforth, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brand management ent://SD_ILS/0/SD_ILS:45 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Klopper, H. B., 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand leadership ent://SD_ILS/0/SD_ILS:44 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2000<br/> Brand leadership ent://SD_ILS/0/SD_ILS:16634 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Aaker, David A., 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Brand leadership ent://SD_ILS/0/SD_ILS:10219 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/99089668.html">http://catdir.loc.gov/catdir/samples/simon031/99089668.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/99089668.html">http://catdir.loc.gov/catdir/bios/simon051/99089668.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/99089668.html">http://catdir.loc.gov/catdir/description/simon033/99089668.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Designing brand experiences ent://SD_ILS/0/SD_ILS:9451 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:22452 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Elliott, Richard H., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:15608 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Elliott, Richard H., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Brandovation : celebrating your brand ent://SD_ILS/0/SD_ILS:3208 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Eberl, Nikolaus.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Harvard business review on brand management. ent://SD_ILS/0/SD_ILS:17009 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z Format:&#160;Books<br/>Publication Date&#160;1999<br/> Mountain Valley Farm's brand development ent://SD_ILS/0/SD_ILS:19604 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Howson, Warren.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Brand spaces : the logo of experience ent://SD_ILS/0/SD_ILS:19472 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sizaliyo, Abigail.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:59164 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:57750 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> ADVERTISING AND INTEGRATED BRAND PROMOTION. ent://SD_ILS/0/SD_ILS:57093 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;SCHEINBAUM, ANGELINE CLOSE.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:56202 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:57392 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand activism from purpose to action ent://SD_ILS/0/SD_ILS:56757 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sarkar, Christian, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:22090 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The brand book : Mauritius 2016 ent://SD_ILS/0/SD_ILS:17779 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lama, Ravin.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Strategic brand management : a European perspective ent://SD_ILS/0/SD_ILS:9775 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keller, Kevin Lane, 1956-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Guerrilla advertising : unconventional brand communication ent://SD_ILS/0/SD_ILS:15783 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lucas, Gavin, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brand South Africa : alive with possibilities. ent://SD_ILS/0/SD_ILS:17016 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;International Marketing Council of South Africa.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new strategic brand management : creating and sustaining brand equity long term ent://SD_ILS/0/SD_ILS:1603 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kapferer, Jean-No&euml;l.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a> Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The analysis of the Sophiatown brand development ent://SD_ILS/0/SD_ILS:18653 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Young, Alicia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> U R a brand : how smart people brand themselves for business success ent://SD_ILS/0/SD_ILS:577 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand management : a theoretical and practical approach ent://SD_ILS/0/SD_ILS:11950 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> An investigation on you tube and brand partnerships ent://SD_ILS/0/SD_ILS:19576 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keightley, Cara Jayne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Exploring the influence of brand aestethics on consumers' image of the Woolworths brand ent://SD_ILS/0/SD_ILS:19408 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Govender, Levania.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity ent://SD_ILS/0/SD_ILS:19415 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Davis, Nivenia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study ent://SD_ILS/0/SD_ILS:19427 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rifkind, Daniel.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> The 22 immutable laws of branding : how to build a product or service into a world-class brand ent://SD_ILS/0/SD_ILS:10325 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Analysing how the EFF have built their brand in the last 4 years ent://SD_ILS/0/SD_ILS:19397 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kganyago, Kgabo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Are international fashion retailers taking aim at Mr Price based brand equity? ent://SD_ILS/0/SD_ILS:19414 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Semenya, Kagiso.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> How the Motaung family values, built a successful sports brand ent://SD_ILS/0/SD_ILS:19551 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Nkosi, Mbalenhle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The evolution of black branding and the death of brand loyalty ent://SD_ILS/0/SD_ILS:19499 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mpofu, Phila.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> My little pony : brand loyalty through brand heritage and evolution ent://SD_ILS/0/SD_ILS:19509 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hattersley, Rachelle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> South Africa's political economy : the brand state of our nation ent://SD_ILS/0/SD_ILS:19515 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gunkel-Keuler, Leigh.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> 'Race', brand communications and South Africa : a critical review ent://SD_ILS/0/SD_ILS:19533 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hellriegel, Candice.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Suggested marketing strategy for the Bach Flower Remedies brand ent://SD_ILS/0/SD_ILS:19540 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Tager, Shlomit.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Short left : should your brand go on a taxi ride? ent://SD_ILS/0/SD_ILS:19542 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Moloi, Zandile.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> The effects of heritage, memory, and identity in brand South Africa ent://SD_ILS/0/SD_ILS:19548 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mantshontsho, Mzukona Mzimasi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> The perceptions of the brand voodoo within the South African youth market ent://SD_ILS/0/SD_ILS:19424 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bates, Laura.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Brand leadership : the influence of MXit on teenagers ent://SD_ILS/0/SD_ILS:19431 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Venter, Annelize.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Is the esssence of the brand being communicated? ent://SD_ILS/0/SD_ILS:19456 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Marsh, Leslie.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Multicultural brand communication : a look at the South African 'diamond' markets ent://SD_ILS/0/SD_ILS:19462 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mwamwetta, Monna.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Is the positioning of Black Label beer brand still appropriate? ent://SD_ILS/0/SD_ILS:19467 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mabalane, Dennis K.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Is a bird on the shelf worth bucks for the brand? ent://SD_ILS/0/SD_ILS:19486 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Meltz, Darren.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> A Moyo case study : identifying key activities which drive a positive brand image ent://SD_ILS/0/SD_ILS:19490 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Krom, Lance.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> The personal brand identity of women based on the perception of their clothing ent://SD_ILS/0/SD_ILS:19518 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Jarvis, Libby.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> The effect of web design on brand building according to the brand identity model ent://SD_ILS/0/SD_ILS:19612 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Human, Ernest.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers ent://SD_ILS/0/SD_ILS:19617 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Smit, Kristoff.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework ent://SD_ILS/0/SD_ILS:19618 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sethole, Mahlatsi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age ent://SD_ILS/0/SD_ILS:19396 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Diale, Mathabo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink ent://SD_ILS/0/SD_ILS:19398 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Nxumalo, Lungile Zenda.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality ent://SD_ILS/0/SD_ILS:19399 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mdluli, Mbali Sharon.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry ent://SD_ILS/0/SD_ILS:19400 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rankhododo, Tondani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry ent://SD_ILS/0/SD_ILS:19402 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Phogole, Karabo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study ent://SD_ILS/0/SD_ILS:19404 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sanasy, Asesha.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Analysis Orlando Pirates Football Club make use of social media in building their brand equity ent://SD_ILS/0/SD_ILS:19405 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Laher, Zaheer.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto ent://SD_ILS/0/SD_ILS:19406 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Skhosana, Nkosinathi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures ent://SD_ILS/0/SD_ILS:19407 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Henderson, Kent Blake.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Is brand South Africa creating a positive rainbow nation for our millennials ent://SD_ILS/0/SD_ILS:19412 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Van Breda, Demi Lauren.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> To explore the relationship between employee perceptions and brand equity : case study Mondelez International ent://SD_ILS/0/SD_ILS:19416 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Oudshoorn, Nomathamsanqa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy ent://SD_ILS/0/SD_ILS:19572 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bickel, Julia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing ent://SD_ILS/0/SD_ILS:19014 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Koch, Terrence.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media ent://SD_ILS/0/SD_ILS:19037 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sineke, Natalie.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image ent://SD_ILS/0/SD_ILS:19555 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Msimango, Nompumelelo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign ent://SD_ILS/0/SD_ILS:19570 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;De Klerk, Chelsea Dee.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The student as person brand : the extent to which Crawford College Sandton shape its students' identities ent://SD_ILS/0/SD_ILS:19507 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Smith, Laverne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa ent://SD_ILS/0/SD_ILS:19508 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Maohapeloa, Joshuoa Pulumo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand ent://SD_ILS/0/SD_ILS:19514 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ramahotswa, Tracy-Lee.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizer ent://SD_ILS/0/SD_ILS:19522 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Basson, Lisa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenue ent://SD_ILS/0/SD_ILS:19524 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hiestermann, Kerry.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study ent://SD_ILS/0/SD_ILS:19529 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Johnson, Erica.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana ent://SD_ILS/0/SD_ILS:19531 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Woolf, Sara.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brand ent://SD_ILS/0/SD_ILS:19445 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Musoni, Angel.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship ent://SD_ILS/0/SD_ILS:19450 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Swanepoel, Clayton.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community? ent://SD_ILS/0/SD_ILS:19452 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Klayton, Angela.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brand ent://SD_ILS/0/SD_ILS:19459 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Grobler, Huibri.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovation ent://SD_ILS/0/SD_ILS:19476 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Madisakwane, Katlego.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why? ent://SD_ILS/0/SD_ILS:19011 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Wells, Debra-Anne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste ent://SD_ILS/0/SD_ILS:19557 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Loate, Viola.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience? ent://SD_ILS/0/SD_ILS:19590 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Geldenhuys, Michelle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour ent://SD_ILS/0/SD_ILS:19477 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Jones, Samantha.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africa ent://SD_ILS/0/SD_ILS:19491 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bonus, Michael.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers? ent://SD_ILS/0/SD_ILS:18822 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mjoli, Vuyo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand? ent://SD_ILS/0/SD_ILS:18889 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Posholi, Lintle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Brand storytelling : put customers at the heart of your brand story ent://SD_ILS/0/SD_ILS:57963 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rodriguez, Miri, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Brand metrics measuring brand efficacy along the customer journey ent://SD_ILS/0/SD_ILS:57210 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kall, Jacek VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Make your brand matter : experience-driven solutions to capture customers and keep them loyal ent://SD_ILS/0/SD_ILS:57695 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Soechtig, Steven G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Beloved brands : playbook for how to build a brand your consumers will love ent://SD_ILS/0/SD_ILS:22412 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Robertson, Graham, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Creating a brand identity : a guide for designers ent://SD_ILS/0/SD_ILS:57886 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Slade, Catharine, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The effects of rebranding the celebrity brand, using Miley Cyrus as a case study ent://SD_ILS/0/SD_ILS:18804 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sayce, Chloe'.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2015<br/> Power brands : measuring, making, and managing brand success ent://SD_ILS/0/SD_ILS:308 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Perrey, Jesko, author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2015<br/> To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers ent://SD_ILS/0/SD_ILS:18805 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Schindler, Jessica Lea.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2015<br/> Music and its relevance to brand personality amongst the female youth market ent://SD_ILS/0/SD_ILS:18815 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Makhuza, Ponatshego.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2015<br/> Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory ent://SD_ILS/0/SD_ILS:18820 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Nteso, Refiloe Cindy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Brand building in the NPO sector : to build or not to build? ent://SD_ILS/0/SD_ILS:18834 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Frankel, Susan.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The effects of representation of xenophobia on the Sowetan newspaper brand ent://SD_ILS/0/SD_ILS:18837 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ntshiqa, Asanda.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Creating shared value and brand sustainability : a South African advertising industry analysis ent://SD_ILS/0/SD_ILS:18843 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Barnard, Wilhemina.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> A study on why a person brand becomes more popular after ... ent://SD_ILS/0/SD_ILS:18858 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Madiba, Mfundo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid ent://SD_ILS/0/SD_ILS:18861 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mjali, Sinqobile.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa ent://SD_ILS/0/SD_ILS:18865 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Harries, V.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers? ent://SD_ILS/0/SD_ILS:18872 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Motloutsi, Tshianeo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002 ent://SD_ILS/0/SD_ILS:18878 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Nhlapo, Kwandisiwe.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015 ent://SD_ILS/0/SD_ILS:18885 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Munyuki, Karabo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> You branding : reinventing your personal identity as a successful brand ent://SD_ILS/0/SD_ILS:15635 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Cijo, Mark, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Brand influences on gender roles in home and child care ent://SD_ILS/0/SD_ILS:18810 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Pasiya, Malwande.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> How clothing colour affects personal brand communiction and perception ent://SD_ILS/0/SD_ILS:18828 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mokoena, Kamogelo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Is game simulation adding value towards brand management and leadership in adolescents? ent://SD_ILS/0/SD_ILS:18848 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Digue, Sarah-Ann.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Attitude of female consumers towards celebrity endorsers &amp; it's influence on the purchase intention of the Revlon cosmetics brand ent://SD_ILS/0/SD_ILS:18854 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;De Agrela, M. C.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The artist as a physical brand : do audiences have a reaction to artists' dress attire? ent://SD_ILS/0/SD_ILS:18866 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Muhwati, Olga.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Could the black diamond spending culture have an impact on a brand's health? ent://SD_ILS/0/SD_ILS:18871 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kodisang, Lebogang.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The impact of a city brand on the perceptions of its creative sector ent://SD_ILS/0/SD_ILS:18875 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rees, Rhiannon.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Designing brand identity : an essential guide for the whole branding team ent://SD_ILS/0/SD_ILS:2227 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:2084 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keller, Kevin Lane, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The brand book : how to build a profitable brand : fast, effectively and efficiently ent://SD_ILS/0/SD_ILS:10564 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Oosthuizen, Thomas Henry.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new strategic brand management : advanced insights and strategic thinking ent://SD_ILS/0/SD_ILS:18067 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kapferer, Jean-No&euml;l.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The culmination of hip-hop : sub-culture to global brand ent://SD_ILS/0/SD_ILS:18812 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Koutsoudis, Natalie.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Things the brand Gurus don't want you to know ent://SD_ILS/0/SD_ILS:4729 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Malden, Aubrey.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Brand Avatar : translating virtual world branding into real world success ent://SD_ILS/0/SD_ILS:10988 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;De Mesa, Alycia.<br/>Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brand ent://SD_ILS/0/SD_ILS:19475 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Thomas, Jamal.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media ent://SD_ILS/0/SD_ILS:18832 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mckend, Robert.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> How does challenger brand thinking enhance strategic sport sponsorship ent://SD_ILS/0/SD_ILS:18849 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Loxton, Guy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The new strategic brand management : creating and sustaining brand equity long term ent://SD_ILS/0/SD_ILS:2015 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kapferer, Jean-No&euml;l.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html">http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Brand enigma : decoding the secrets of your brand ent://SD_ILS/0/SD_ILS:16212 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The brand bubble : the looming crisis in brand value and how to avoid it ent://SD_ILS/0/SD_ILS:16214 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding ent://SD_ILS/0/SD_ILS:16215 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Jo&euml;l Desgrippes and Marc Gob&eacute; on the emotional brand experience ent://SD_ILS/0/SD_ILS:15991 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Desgrippes, Jo&euml;l.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Logo savvy : top brand-design firms share their naming and identity strategies ent://SD_ILS/0/SD_ILS:8253 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Chua, Perry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html">http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html">http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Leadership brand : developing customer-focused leaders to drive performance and build lasting value ent://SD_ILS/0/SD_ILS:16593 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ulrich, David, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html">http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview ent://SD_ILS/0/SD_ILS:10095 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Experience the message : how experiential marketing is changing the brand world ent://SD_ILS/0/SD_ILS:3974 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The law of the brand : a practical guide to branding law in South Africa ent://SD_ILS/0/SD_ILS:9750 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Muhlberg, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand new justice : how branding places and products can help the developing world ent://SD_ILS/0/SD_ILS:12636 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Anholt, Simon.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand sense : how to build powerful brands through touch, taste, smell, sight &amp; sound ent://SD_ILS/0/SD_ILS:12973 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Branding unbound : the future of advertising, sales, and the brand experience in the wireless age ent://SD_ILS/0/SD_ILS:13003 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a> Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a> Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand sense : build powerful brands through touch, taste, smell, sight, and sound ent://SD_ILS/0/SD_ILS:15966 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy052/2004056438.html">http://catdir.loc.gov/catdir/toc/fy052/2004056438.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The pirate inside : building a challenger brand culture within yourself and your organization ent://SD_ILS/0/SD_ILS:20658 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html">http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004006448.html">http://catdir.loc.gov/catdir/description/wiley041/2004006448.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Warriors on the high wire : the balancing act of brand leadership in the twenty-first century ent://SD_ILS/0/SD_ILS:12055 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gilmore, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2001<br/> Added Value : the alchemy of brand-led growth ent://SD_ILS/0/SD_ILS:12089 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sherrington, Mark.<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780230513488">View this book online, via DawsonERA, both on- and off-campus</a> Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol052/2003043143.html">http://catdir.loc.gov/catdir/bios/hol052/2003043143.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol032/2003043143.html">http://catdir.loc.gov/catdir/description/hol032/2003043143.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:20796 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keller, Kevin Lane, 1956-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1568719">Strategic brand management</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> United we brand : how to create a cohesive brand that's seen, heard, and remembered ent://SD_ILS/0/SD_ILS:11914 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Moser, Mike, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002152610.html">http://catdir.loc.gov/catdir/toc/fy042/2002152610.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Branding : [brand strategy, design, and implementation of corporate and product identity] ent://SD_ILS/0/SD_ILS:12177 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Vaid, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> A new brand world : 8 principles for achieving brand leadership in the 21st century ent://SD_ILS/0/SD_ILS:15967 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bedbury, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Before the brand : creating the unique DNA of an enduring brand identity ent://SD_ILS/0/SD_ILS:16489 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Perry, Alycia.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002152803.html">http://catdir.loc.gov/catdir/bios/mh041/2002152803.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002152803.html">http://catdir.loc.gov/catdir/description/mh031/2002152803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> How come your brand isn't working hard enough? : the essential guide to brand management ent://SD_ILS/0/SD_ILS:13064 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Uncommon practice : people who deliver a great brand experience ent://SD_ILS/0/SD_ILS:16497 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Smith, Shaun.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Benetton : the family, the business and the brand ent://SD_ILS/0/SD_ILS:16950 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mantle, Jonathan.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Brand warriors : corporate leaders share their winning strategies ent://SD_ILS/0/SD_ILS:18026 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gilmore, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;1999&#160;1997<br/> Brand spirit : how cause related marketing builds brands ent://SD_ILS/0/SD_ILS:20683 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/99013354.html">http://catdir.loc.gov/catdir/bios/wiley041/99013354.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/99013354.html">http://catdir.loc.gov/catdir/description/wiley031/99013354.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Strategic brand management : building, measuring and managing brand equity ent://SD_ILS/0/SD_ILS:18091 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keller, Kevin Lane, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Strategic brand management : creating and sustaining brand equity long term ent://SD_ILS/0/SD_ILS:14062 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kapferer, Jean-No&euml;l.<br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> Managing brand equity : capitalizing on the value of a brand name ent://SD_ILS/0/SD_ILS:15577 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/91010380.html">http://catdir.loc.gov/catdir/samples/simon031/91010380.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003895427.PDF">http://www.gbv.de/dms/hbz/toc/ht003895427.PDF</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/91010380.html">http://catdir.loc.gov/catdir/bios/simon051/91010380.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/91010380.html">http://catdir.loc.gov/catdir/description/simon033/91010380.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> BrandDigital : simple ways top brands succeed in the digital world ent://SD_ILS/0/SD_ILS:11672 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Adamson, Allen P.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2008<br/> ProfitBrand : how to increase the profitability, accountability &amp; sustainability of brands ent://SD_ILS/0/SD_ILS:11701 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Killer focus ent://SD_ILS/0/SD_ILS:6730 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Brand, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Art and design theory and research 3 ent://SD_ILS/0/SD_ILS:19601 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Holmes, Alicia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Measuring consumer attitude towards Lays Stax ent://SD_ILS/0/SD_ILS:19603 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Skikne, Adam.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> The country of origin effect on Proudly South African FMCG products ent://SD_ILS/0/SD_ILS:19605 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mitchell, Shane Darryn.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Whose YouTube : a postmodern perspective &amp; corporate power? ent://SD_ILS/0/SD_ILS:19606 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Pearce, Michael.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Kasi business uplifting ourselves ent://SD_ILS/0/SD_ILS:19607 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ntlha, Letlotlo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arena ent://SD_ILS/0/SD_ILS:19608 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Arvanaitis, Daleah.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternatives ent://SD_ILS/0/SD_ILS:19610 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bubu, Unathi Yanga.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new black ent://SD_ILS/0/SD_ILS:19611 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Billing, Cameron.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Survival of Protestantism in the corporate culture &amp; commercialized world ent://SD_ILS/0/SD_ILS:19614 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mokoena, Lebogang.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> I am not my hair ent://SD_ILS/0/SD_ILS:19615 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Toolo, Tshegofatso.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Celebrity endorsement as a persuasive technique for advertisers in South Africa ent://SD_ILS/0/SD_ILS:19619 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mavimbela, Mapula.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres ent://SD_ILS/0/SD_ILS:19620 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sacks, Darren.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Digital design UX ent://SD_ILS/0/SD_ILS:19621 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bruce, Craig.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> New wave typography ent://SD_ILS/0/SD_ILS:19622 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Tladi, Mmalwe.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers ent://SD_ILS/0/SD_ILS:19390 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mpobole, Mmamelo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Investigating the customer decision journey in emerging market ent://SD_ILS/0/SD_ILS:19393 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;De Jager, Laverne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent ent://SD_ILS/0/SD_ILS:19395 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mniki, Musa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The effects of internal branding on medical representative in leading pharmaceutical company in South Africa ent://SD_ILS/0/SD_ILS:19401 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Nxumalo, Bongiwe Samukelisiwe.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ... ent://SD_ILS/0/SD_ILS:19403 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Marks, Vanessa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> How corporate social responsibility can contribute to Vanderbijlpark Works image ent://SD_ILS/0/SD_ILS:19409 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ramothatha, Lebogang.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa ent://SD_ILS/0/SD_ILS:19410 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kumalo, Lerato Thuthuka.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Shopper marketing in South Africa ent://SD_ILS/0/SD_ILS:19413 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Purdy, Carolyn.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> The effect of organisational culture and structure on creativity within the advertising industry ent://SD_ILS/0/SD_ILS:19417 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Naidoo, Mishka.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Branding the ordinary ent://SD_ILS/0/SD_ILS:18853 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Matlare, Itumeleng.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Evaluating the success of real-time content marketing on Twitter during live sporting events ent://SD_ILS/0/SD_ILS:19019 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rangasamy, Rikashni.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg ent://SD_ILS/0/SD_ILS:19492 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Taeli, Basetsana.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Bubbling under : could township tech be the 'new kwaito'? ent://SD_ILS/0/SD_ILS:19495 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Motaung, Thato.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Silence as a crisis communications strategy on social media ent://SD_ILS/0/SD_ILS:19496 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Robertson, Randy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Beyond celebrity endorsement ent://SD_ILS/0/SD_ILS:19497 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Baloyi, Rhulani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The psychological influence of Instagram on young women ent://SD_ILS/0/SD_ILS:19498 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Matsena, Vanessa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa ent://SD_ILS/0/SD_ILS:19500 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Chuma, Diniso.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment? ent://SD_ILS/0/SD_ILS:19501 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mamogobo, Lucia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego ent://SD_ILS/0/SD_ILS:19502 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gounder, Bhavna.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The effects of sensory branding on consumer purchase intent ent://SD_ILS/0/SD_ILS:19503 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Dickens, Brooke.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sports ent://SD_ILS/0/SD_ILS:19504 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Barnardt, Bastiaan.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Colourless beauty ent://SD_ILS/0/SD_ILS:19505 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Zikalala, Lindiwe.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg ent://SD_ILS/0/SD_ILS:19510 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mautjana, Sarah.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Building powerful South African brands through sensory branding ent://SD_ILS/0/SD_ILS:19511 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Swift, Monique.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Inspecting the norm in the context of plus-size mannequins ent://SD_ILS/0/SD_ILS:19512 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Du Plessis, I. H.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Public ownership of icons : Nelson Mandela as a case study ent://SD_ILS/0/SD_ILS:19513 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ramovha, Rendani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> What women want : do car brands really know how to engage with black females? ent://SD_ILS/0/SD_ILS:19516 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gwamanda, Sindi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Developing a methodology for ludology ent://SD_ILS/0/SD_ILS:19004 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Moodliar, Yudesh.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies ent://SD_ILS/0/SD_ILS:19560 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Wall, Stella Alison.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Stilettos : decorating the stiletto ent://SD_ILS/0/SD_ILS:19593 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gomes, Alisa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> The lonely generation ent://SD_ILS/0/SD_ILS:19599 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Steyn, Levina Jana.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> The discourse of African Renaissance in contemporary advertising ent://SD_ILS/0/SD_ILS:19554 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Qwabe, Bafana.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Forms of post-modern design ent://SD_ILS/0/SD_ILS:19556 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Urry, Rayan.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Art and design theory of research ent://SD_ILS/0/SD_ILS:19559 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Calitz, Ginette.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Comparative between forms modern &amp; postmodern ent://SD_ILS/0/SD_ILS:19561 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Walkinshaw, Warren.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa ent://SD_ILS/0/SD_ILS:19562 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Varoli, Steffi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Forms of postmodern design : anti-design, vernacular, new wave typography ent://SD_ILS/0/SD_ILS:19567 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Cupido, Robyn.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Comparison between house music and graphic design ent://SD_ILS/0/SD_ILS:19569 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Jordaan, Samantha.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> 2.1 forms of postmodern design ent://SD_ILS/0/SD_ILS:19571 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mutenda, Chipo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> The connection between the hip hop sound production and graphic design ent://SD_ILS/0/SD_ILS:19592 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Fourie, Natasha.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> Emotional branding : love it or hate it ent://SD_ILS/0/SD_ILS:19598 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Goldblum, Carli Ann.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> An entire culmination of the years work contained in one document, including the final extended essay ent://SD_ILS/0/SD_ILS:19600 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;St Dare, Michael.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2010<br/> The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech ent://SD_ILS/0/SD_ILS:19419 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Macildowie, Kate.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Youth, religion &amp; online media ent://SD_ILS/0/SD_ILS:19470 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Nemanashi, Mukhethwa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions ent://SD_ILS/0/SD_ILS:19474 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Moskovits, Shari G.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> How Nike did it : Nike sparking innovations through empathic design : a case study ent://SD_ILS/0/SD_ILS:19036 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Amutenya, Rejoice.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africa ent://SD_ILS/0/SD_ILS:19519 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Pfuhl, Greg.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Analyzing branding and TV advertising targeted at children from age of 2-11 years and how it promotes materialism, which may lead to perceptions around stereotypes ent://SD_ILS/0/SD_ILS:19521 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Gomes Da Silva, Ricardo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media ent://SD_ILS/0/SD_ILS:19523 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Houghton, Tamarind.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Age of attraction : the discourse surrounding paedophilia in the Internet age ent://SD_ILS/0/SD_ILS:19525 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Deckers, Jessica.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> The impact world trends have on the colours we consume ent://SD_ILS/0/SD_ILS:19526 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rust, Andante.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Heterotopic spaces in Johannesburg : a spatial exploration of the city and consumerism ent://SD_ILS/0/SD_ILS:19527 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Bleazard, Michelle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Grassroot gumption : an exploration of branding insights gained from the social sector ent://SD_ILS/0/SD_ILS:19528 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Oldbury, Liesel.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> An autoethnographic perspective of online identities on Facebook ent://SD_ILS/0/SD_ILS:19543 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Assonitis, Kallia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Representation of black people in advertising ent://SD_ILS/0/SD_ILS:19544 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mokhuane, Letshego.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Putting the Orlando back into Pirates ent://SD_ILS/0/SD_ILS:19547 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mushwana, Shavana.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Coloured males and their relationship with brands ent://SD_ILS/0/SD_ILS:19535 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Miller, Farieda.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> No name face ent://SD_ILS/0/SD_ILS:19537 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Doolabh, Roshika.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Do black diamonds make use of fashion brands to increase their social status? ent://SD_ILS/0/SD_ILS:19538 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Myurgh, Nicole.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill ent://SD_ILS/0/SD_ILS:19539 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Stroh, Tanya.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space ent://SD_ILS/0/SD_ILS:19541 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Muchnick,Talya.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Advertising and children : the effects of advertising on children ent://SD_ILS/0/SD_ILS:19546 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kruger, Tania.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Branding and sponsorship in the South African music industry : branding artists through artist management ent://SD_ILS/0/SD_ILS:19534 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Soga, Pumza.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brands ent://SD_ILS/0/SD_ILS:19549 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Blend, Tami.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Digital face : an analysis of online identity construction on Facebook ent://SD_ILS/0/SD_ILS:19550 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Evans, Tasneem.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Marketing alternative rock music with branding : a South African perspective ent://SD_ILS/0/SD_ILS:19422 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kritizinger, Jake.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Do consumers purchase their perfume according to packaging or is it according to other factors? ent://SD_ILS/0/SD_ILS:19425 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hammond, Michelle Ann.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a whole ent://SD_ILS/0/SD_ILS:19426 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lehobye, Thabang.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> The effectiveness of co-branding between the Sharks and Mr Price ent://SD_ILS/0/SD_ILS:19428 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Van Wijk, Marc.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Does the media impact on image consciousness and sexuality amongst tween girls ent://SD_ILS/0/SD_ILS:19432 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Smith, Candice.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mango ent://SD_ILS/0/SD_ILS:19437 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Paruk, Tasneem.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Has the cork become a Kroc? ent://SD_ILS/0/SD_ILS:19444 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Joubert, Nelia.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Investigating branding to a non-professional sporting environment, specifically pertaining to golf ent://SD_ILS/0/SD_ILS:19447 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Schoombie, Sean.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Poll positioning ent://SD_ILS/0/SD_ILS:19449 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Keevy, Sarah.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Crisis communication ent://SD_ILS/0/SD_ILS:19454 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Duly, Jullian.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Is the South African music industry collectively performing as a local and international support base for emerging South African African artists? ent://SD_ILS/0/SD_ILS:19455 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Govind, Kishan.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africa ent://SD_ILS/0/SD_ILS:19457 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Zhou, Amanda.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisation ent://SD_ILS/0/SD_ILS:19460 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Thethe, Monabisi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them? ent://SD_ILS/0/SD_ILS:19463 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Swartz, Danielle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911? ent://SD_ILS/0/SD_ILS:19464 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Shai, Fiedland.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector? ent://SD_ILS/0/SD_ILS:19465 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hatch, Brittany.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> An investigation into the lack of targeted online advertising to lower income markets in South Africa ent://SD_ILS/0/SD_ILS:19564 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Alter, Gidon Hillel.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Cultural semiotics in media ent://SD_ILS/0/SD_ILS:19568 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mccabe, Ross.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation ent://SD_ILS/0/SD_ILS:19574 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Seedat, Nisaa.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Research paper on audio branding ent://SD_ILS/0/SD_ILS:19578 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Middleton, Ashley.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need ent://SD_ILS/0/SD_ILS:19580 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Neumann, Kerryn.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brands ent://SD_ILS/0/SD_ILS:19581 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Van Vuuren, Genevieve J.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Discover vitality ent://SD_ILS/0/SD_ILS:19583 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sneider, Tali.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market! ent://SD_ILS/0/SD_ILS:19584 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Hogg, Cameron.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Scents that make sense in the Sandton Garden Court Southern Sun ent://SD_ILS/0/SD_ILS:19585 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Komar, Caroline.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Who we are and what we love ent://SD_ILS/0/SD_ILS:19586 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Goosen, Andre.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subcultures ent://SD_ILS/0/SD_ILS:19588 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Mogashane, Masego.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Framed minds : a study of consumer agency in new media space ent://SD_ILS/0/SD_ILS:19609 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Minott, Cherie-Leigh.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> Assessing the efficiency of Chase Software in the Johannesburg-based agency ent://SD_ILS/0/SD_ILS:18687 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Whiting, Taryn Louise.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2005<br/> Tween time : a peak into the playground ent://SD_ILS/0/SD_ILS:19479 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Schwartz, L.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Exploratory study into the impact of sensory branding for common household product categories ent://SD_ILS/0/SD_ILS:19481 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ehrlich, Chaim.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Future predictions of television advertising revenue generation ent://SD_ILS/0/SD_ILS:19482 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Galt, Liam.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> The future of television advertising lies in branded television ent://SD_ILS/0/SD_ILS:19483 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Sema, Reneilwe.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand case ent://SD_ILS/0/SD_ILS:19484 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kunene, Siyanda.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Radio as a branding tool : the illiterate consumer's perspective ent://SD_ILS/0/SD_ILS:19487 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Motaung, Ofentse.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> The connection between creativity and effectiveness in television advertising ent://SD_ILS/0/SD_ILS:19488 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Lombard, Leanne.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Drivers of re-branding ent://SD_ILS/0/SD_ILS:19489 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rupping, Richard.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2005<br/> Deregulation of the oil industry in South Africa and its impact to South Africa's business ent://SD_ILS/0/SD_ILS:19565 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ndlovu, Bheki Shadrack.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2000<br/> Brands and branding in South Africa : key success stories. ent://SD_ILS/0/SD_ILS:14722 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z Format:&#160;Books<br/>Publication Date&#160;2026&#160;2025&#160;2024&#160;2023&#160;2022<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:57588 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Percy, Larry Verfasser. (DE-588)170799492<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Strategic creativity : a business field guide to advertising, branding, and design ent://SD_ILS/0/SD_ILS:57501 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Brands and branding South Africa 26 ent://SD_ILS/0/SD_ILS:56580 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Affirnity Advertising and Publishing<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brands and branding South Africa 2019 ent://SD_ILS/0/SD_ILS:22879 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Affirnity Advertising and Publishing<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Kellogg on branding in a hyper-connected world ent://SD_ILS/0/SD_ILS:56621 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Tybout, Alice M. &eacute;diteur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Brands and branding 24 South Africa ent://SD_ILS/0/SD_ILS:22099 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Affinity Advertising &amp; Publishing<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Design drawing ent://SD_ILS/0/SD_ILS:55235 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ching, Francis D. K., 1943- author, illustrator.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Handbook on place branding and marketing ent://SD_ILS/0/SD_ILS:22110 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Campelo, Adriana, editor.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2017<br/> UX for the web : build websites for user experience and usability ent://SD_ILS/0/SD_ILS:57884 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ritter, Marli<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Keywords for media studies ent://SD_ILS/0/SD_ILS:57885 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Ouellette, Laurie, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Brands and branding South Africa 2016. ent://SD_ILS/0/SD_ILS:17192 2026-02-16T07:54:42Z 2026-02-16T07:54:42Z by&#160;Affinity Advertising &amp; Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/>