Search Results for Brand - Narrowed by: VEGA Cape Town

On brand

2026-02-16T07:48:34Z

by Olins, Wally, 1930-2014.
Format: Books
Publication Date 2003

Brand schizo

2026-02-16T07:48:34Z

by Stopforth, Mike.
Format: Books
Publication Date 2014

Brand management

2026-02-16T07:48:34Z

by Klopper, H. B., 1974-
Format: Books
Publication Date 2011

Brand leadership

2026-02-16T07:48:34Z

by Aaker, David A.
Format: Books
Publication Date 2009 2000

Brand leadership

2026-02-16T07:48:34Z

by Aaker, David A., 1938-
Format: Books
Publication Date 2002

Designing brand experiences

2026-02-16T07:48:34Z

by Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: Books
Publication Date 2006

United we brand

2026-02-16T07:48:34Z

by Moser, Mike
Format: Books
Publication Date 2003

Strategic brand management

2026-02-16T07:48:34Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Strategic brand management

2026-02-16T07:48:34Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2018

Strategic brand management

2026-02-16T07:48:34Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2015

Strategic brand management

2026-02-16T07:48:34Z

by Keller, Kevin Lane
Format: Books
Publication Date 2003

A healthy brand audit

2026-02-16T07:48:34Z

by Veii, Vetarera.
Format: Manuscript
Publication Date 2014

Advertising and integrated brand promotion

2026-02-16T07:48:34Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Brand communication in context : reading pack.

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Brand strategy 3 : reading pack.

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Brand and marketing management : reading pack.

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Brand management : co-creating meaningful brands

2026-02-16T07:48:34Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Brand management : A South African Perspective

2026-02-16T07:48:34Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2024

ADVERTISING AND INTEGRATED BRAND PROMOTION.

2026-02-16T07:48:34Z

by SCHEINBAUM, ANGELINE CLOSE.
Format: Books
Publication Date 2022

Brand management : A South African Perspective

2026-02-16T07:48:34Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2021

Brand management : co-creating meaningful brands

2026-02-16T07:48:34Z

by Beverland, Michael, author.
Format: Books
Publication Date 2021

Brand activism from purpose to action

2026-02-16T07:48:34Z

by Sarkar, Christian, author.
Format: Books
Publication Date 2020

Brand management : co-creating meaningful brands

2026-02-16T07:48:34Z

by Beverland, Michael, author.
Format: Books
Publication Date 2018

Strategic brand management : a European perspective

2026-02-16T07:48:34Z

by Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2012

Social media and brand wareness

2026-02-16T07:48:34Z

by Strydom, Esti.
Format: Manuscript
Publication Date 2012

Marketing communications : a brand narrative approach

2026-02-16T07:48:34Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Brand management : research, theory and practice

2026-02-16T07:48:34Z

by Heding, Tilde.
Format: Books
Publication Date 2009

The new strategic brand management : creating and sustaining brand equity long term

2026-02-16T07:48:34Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Laugh it off : a healthy brand analysis

2026-02-16T07:48:34Z

by Britchford, Tarryn.
Format: Manuscript
Publication Date 2015

Advertising media planning : a brand management approach

2026-02-16T07:48:34Z

by Kelley, Larry D., 1955- author.
Format: Books
Publication Date 2023

Advertising media planning : a brand management approach

2026-02-16T07:48:34Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

U R a brand : how smart people brand themselves for business success

2026-02-16T07:48:34Z

by Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: Books
Publication Date 2005

An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africa

2026-02-16T07:48:34Z

by Matshitse, Naledi Ayanda.
Format: Manuscript
Publication Date 2015

A new brand world : 8 principles for achieving brand leadership in the 21st century

2026-02-16T07:48:34Z

by Bedbury, Scott.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
Format: Books
Publication Date 2002

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

2026-02-16T07:48:34Z

by Fairlie, Emma-Jayne.
Format: Manuscript
Publication Date 2015

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

2026-02-16T07:48:34Z

by Hughes, Sarah-Jane.
Format: Manuscript
Publication Date 2015

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

2026-02-16T07:48:34Z

by Schaffler, Vincent.
Format: Manuscript
Publication Date 2015

Brand identity : the evaluation of Shoprite brand's identity vs brand image

2026-02-16T07:48:34Z

by Nombanga, Thobile.
Format: Manuscript
Publication Date 2015

Brand space : exploring physical space for brand-building : an informed perspective

2026-02-16T07:48:34Z

by Van Beeck, Rebecca Looringh.
Format: Manuscript
Publication Date 2014

An analysis of how brand reputation affects female consumer choice of cigarette brands

2026-02-16T07:48:34Z

by Theron, Candice.
Format: Manuscript
Publication Date 2014

A study on the experiential exploration of the Birds Café brand

2026-02-16T07:48:34Z

by Present, Fidel.
Format: Manuscript
Publication Date 2013

Singletrack : brand love in the SA mountain bike scene

2026-02-16T07:48:34Z

by Van der Merwe, Dominique.
Format: Manuscript
Publication Date 2013

Exploring the role of nostalgic brand communication in the Afrikaner market

2026-02-16T07:48:34Z

by Abrahamse, Kaylie.
Format: Manuscript
Publication Date 2013

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

2026-02-16T07:48:34Z

by Di Bartolo, Marianna
Format: Manuscript
Publication Date 2016

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

2026-02-16T07:48:34Z

by Van Zyl, Lezje Eulize.
Format: Manuscript
Publication Date 2015

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

2026-02-16T07:48:34Z

by Mona, Azola.
Format: Manuscript
Publication Date 2015

Building strong brands through Action Research : a case study of the Humphry Baby brand

2026-02-16T07:48:34Z

by Cogan, Tatum.
Format: Manuscript
Publication Date 2015

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

2026-02-16T07:48:34Z

by Jordan, Dianne.
Format: Manuscript
Publication Date 2015

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

2026-02-16T07:48:34Z

by Mudde, Storm.
Format: Manuscript
Publication Date 2015

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

2026-02-16T07:48:34Z

by Arendse, Melody.
Format: Manuscript
Publication Date 2015

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

2026-02-16T07:48:34Z

by Maritz, Stefan.
Format: Manuscript
Publication Date 2015

The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?

2026-02-16T07:48:34Z

by Christians, Kelly.
Format: Manuscript
Publication Date 2015

Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation branding

2026-02-16T07:48:34Z

by Fairfax, Jessica.
Format: Manuscript
Publication Date 2015

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

2026-02-16T07:48:34Z

by Keefer, Amelia.
Format: Manuscript
Publication Date 2015

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

2026-02-16T07:48:34Z

by Mostert, Marike.
Format: Manuscript
Publication Date 2015

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

2026-02-16T07:48:34Z

by Shier, James.
Format: Manuscript
Publication Date 2015

Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicer

2026-02-16T07:48:34Z

by Stokes, Kimbal.
Format: Manuscript
Publication Date 2015

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

2026-02-16T07:48:34Z

by Carstens, Georgia Emma.
Format: Manuscript
Publication Date 2015

Critical success factors for Cape Town based rock bands to build a brand identity and create value

2026-02-16T07:48:34Z

by Fourie, Jan-Hendrick.
Format: Manuscript
Publication Date 2014

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

2026-02-16T07:48:34Z

by Goddard, Roxy.
Format: Manuscript
Publication Date 2014

An investigation on establishing and developing a new brand within the South African jewellery industry

2026-02-16T07:48:34Z

by Fockema, Ronel
Format: Manuscript
Publication Date 2014

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

2026-02-16T07:48:34Z

by Fanton, Aimee Ilona.
Format: Manuscript
Publication Date 2014

Key success factors in building an independent fashion brand : a Cape Town perspective

2026-02-16T07:48:34Z

by Van Aswegen, Este.
Format: Manuscript
Publication Date 2014

A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry

2026-02-16T07:48:34Z

by Meeser, Kyle.
Format: Manuscript
Publication Date 2014

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

2026-02-16T07:48:34Z

by Harrison, Jacqueline.
Format: Manuscript
Publication Date 2014

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

2026-02-16T07:48:34Z

by Dane, Shannon.
Format: Manuscript
Publication Date 2014

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

2026-02-16T07:48:34Z

by O'Brien, Kyle.
Format: Manuscript
Publication Date 2013

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

2026-02-16T07:48:34Z

by Ninaber, Ann.
Format: Manuscript
Publication Date 2013

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

2026-02-16T07:48:34Z

by Metele, Chwayita.
Format: Manuscript
Publication Date 2013

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

2026-02-16T07:48:34Z

by Van Eck, Jaco.
Format: Manuscript
Publication Date 2013

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

2026-02-16T07:48:34Z

by Tavleieva, Tsvitana.
Format: Manuscript
Publication Date 2013

Wear your brand : a study on co-branding and brand associations in the fashion industry

2026-02-16T07:48:34Z

by Giuricich, Gabriella.
Format: Manuscript
Publication Date 2013

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

2026-02-16T07:48:34Z

by Brown, Chloe Tara.
Format: Manuscript
Publication Date 2013

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

2026-02-16T07:48:34Z

by Clarke, Savanna.
Format: Manuscript
Publication Date 2013

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

2026-02-16T07:48:34Z

by Molwantwa, Ofentse Sandra.
Format: Manuscript
Publication Date 2013

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

2026-02-16T07:48:34Z

by Seabe, Kgomotso.
Format: Manuscript
Publication Date 2013

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

2026-02-16T07:48:34Z

by Bhoola, Chetna.
Format: Manuscript
Publication Date 2013

David and Goliath : a study of the South African domestic airline business from a brand health perspective

2026-02-16T07:48:34Z

by Deane, Alistair.
Format: Manuscript
Publication Date 2013

Brand storytelling : put customers at the heart of your brand story

2026-02-16T07:48:34Z

by Rodriguez, Miri, author.
Format: Books
Publication Date 2023

Brand metrics measuring brand efficacy along the customer journey

2026-02-16T07:48:34Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2026-02-16T07:48:34Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

Media channel planning perspectives and frameworks Towards an integrated brand communication.

2026-02-16T07:48:34Z

by Belling Cameron, Keith
Format: Books
Publication Date 2020

Beloved brands : playbook for how to build a brand your consumers will love

2026-02-16T07:48:34Z

by Robertson, Graham, author.
Format: Books
Publication Date 2018

An exploration of consumer tribes and their role in strategic brand communication

2026-02-16T07:48:34Z

by Cressy, Anastacia
Format: Manuscript
Publication Date 2018

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

2026-02-16T07:48:34Z

by Tonkin, Madison
Format: Manuscript
Publication Date 2016

Leveraging thought leadership through social media to build brand equity for fitness brands

2026-02-16T07:48:34Z

by Kampmann, Beatrice.
Format: Manuscript
Publication Date 2016

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

2026-02-16T07:48:34Z

by Gaffoor, Shaakir.
Format: Manuscript
Publication Date 2016

A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisations

2026-02-16T07:48:34Z

by Berchowitz, David.
Format: Manuscript
Publication Date 2016

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

2026-02-16T07:48:34Z

by Cunningham, Ashleigh
Format: Manuscript
Publication Date 2016

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

2026-02-16T07:48:34Z

by Scholtz, Shannon Marcelle.
Format: Manuscript
Publication Date 2016

Does the colour of the beer bottle influence South African consumers' perception of the brand?

2026-02-16T07:48:34Z

by Stopford, Chad.
Format: Manuscript
Publication Date 2016

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

2026-02-16T07:48:34Z

by Strumpman, Emma.
Format: Manuscript
Publication Date 2016

Creating a brand identity : a guide for designers

2026-02-16T07:48:34Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Power brands : measuring, making, and managing brand success

2026-02-16T07:48:34Z

by Perrey, Jesko, author.
Format: Regular print
Publication Date 2015

You branding : reinventing your personal identity as a successful brand

2026-02-16T07:48:34Z

by Cijo, Mark, author.
Format: Books
Publication Date 2014

Designing brand identity : an essential guide for the whole branding team

2026-02-16T07:48:34Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T07:48:34Z

by Keller, Kevin Lane, 1956-
Format: Books
Publication Date 2013

The brand book : how to build a profitable brand : fast, effectively and efficiently

2026-02-16T07:48:34Z

by Oosthuizen, Thomas Henry.
Format: Books
Publication Date 2013

The new strategic brand management : advanced insights and strategic thinking

2026-02-16T07:48:34Z

by Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: Books
Publication Date 2012

No press is bad press : exploring the effect of controversial advertising on brand image

2026-02-16T07:48:34Z

by Kuilman, Kate.
Format: Manuscript
Publication Date 2012

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

2026-02-16T07:48:34Z

by Sookdiyal, Nishta.
Format: Manuscript
Publication Date 2012

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

2026-02-16T07:48:34Z

by Shargey, Hayley Jade.
Format: Manuscript
Publication Date 2012

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

2026-02-16T07:48:34Z

by Bukasa, Patrick.
Format: Manuscript
Publication Date 2012

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

2026-02-16T07:48:34Z

by Van Rensburg, Rigard Janse.
Format: Manuscript
Publication Date 2012

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

2026-02-16T07:48:34Z

by Keown, Lisa Robyn.
Format: Manuscript
Publication Date 2012

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

2026-02-16T07:48:34Z

by Walther, Kathrin.
Format: Manuscript
Publication Date 2012

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

2026-02-16T07:48:34Z

by Bain, Gareth.
Format: Manuscript
Publication Date 2012

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

2026-02-16T07:48:34Z

by Gcaba, Nomdumiso.
Format: Manuscript
Publication Date 2011

Brand sense : sensory secrets behind the stuff we buy

2026-02-16T07:48:34Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2010

Brand media strategy : integrated communications planning in the digital era

2026-02-16T07:48:34Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Brand Avatar : translating virtual world branding into real world success

2026-02-16T07:48:34Z

by De Mesa, Alycia.
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html
Format: Books
Publication Date 2009

Designing brand identity : an essential guide for the entire branding team

2026-02-16T07:48:34Z

by Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T07:48:34Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

The new strategic brand management : creating and sustaining brand equity long term

2026-02-16T07:48:34Z

by Kapferer, Jean-Noël.
Klappentext Klappentext Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

Brand enigma : decoding the secrets of your brand

2026-02-16T07:48:34Z

by Bruce, Duncan, 1951-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

The brand bubble : the looming crisis in brand value and how to avoid it

2026-02-16T07:48:34Z

by Gerzema, John, 1961-
Table of contents Kostenfrei Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: Books
Publication Date 2008

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2026-02-16T07:48:34Z

by Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format: Books
Publication Date 2008

Living the brand : how to transform every member of your organization into a brand champion

2026-02-16T07:48:34Z

by Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: Books
Publication Date 2007

Joël Desgrippes and Marc Gobé on the emotional brand experience

2026-02-16T07:48:34Z

by Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: Books
Publication Date 2007

Logo savvy : top brand-design firms share their naming and identity strategies

2026-02-16T07:48:34Z

by Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: Books
Publication Date 2007

Primal branding : create zealots for your brand, your company, and your future

2026-02-16T07:48:34Z

by Hanlon, Patrick.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2026-02-16T07:48:34Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2026-02-16T07:48:34Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

Brand from the inside : eight essentials to emotionally connect your employees to your business

2026-02-16T07:48:34Z

by Sartain, Libby, 1954-
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006001081.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1651237&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024529326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2006001081-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2006001081-d.html
Format: Books
Publication Date 2006

Experience the message : how experiential marketing is changing the brand world

2026-02-16T07:48:34Z

by Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: Books
Publication Date 2006

The law of the brand : a practical guide to branding law in South Africa

2026-02-16T07:48:34Z

by Muhlberg, Hans.
Format: Books
Publication Date 2005

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

2026-02-16T07:48:34Z

by Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: Books
Publication Date 2005

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2026-02-16T07:48:34Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Added Value : the alchemy of brand-led growth

2026-02-16T07:48:34Z

by Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format: Books
Publication Date 2003

A new brand world : 8 principles for achieving brand leadership in the 21st century

2026-02-16T07:48:34Z

by Bedbury, Scott.
Format: Books
Publication Date 2003 2002

Benetton : the family, the business and the brand.

2026-02-16T07:48:34Z

by Mantle, Jonathan.
Format: Books
Publication Date 2000 1999

Strategic brand management : creating and sustaining brand equity long term

2026-02-16T07:48:34Z

by Kapferer, Jean-Noël.
Format: Regular print
Publication Date 1997

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

2026-02-16T07:48:34Z

by Duncan, Tom (Thomas R.)
Format: Books
Publication Date 1997

BrandDigital : simple ways top brands succeed in the digital world

2026-02-16T07:48:34Z

by Adamson, Allen P.
Format: Books
Publication Date 2009 2008

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2026-02-16T07:48:34Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

The encyclopaedia of brands & branding in South Africa.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2001

Principles of strategic thinking : reading pack.

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Context planning and channel innovation : reading pack

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Principles of strategic thinking : reading pack.

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Context planning and channel innovation : reading pack

2026-02-16T07:48:34Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

2026-02-16T07:48:34Z

by Batchelor, Michaela.
Format: Manuscript
Publication Date 2016

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

2026-02-16T07:48:34Z

by Bester, Karle Marcell.
Format: Manuscript
Publication Date 2015

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

2026-02-16T07:48:34Z

by Throssell, Nick.
Format: Manuscript
Publication Date 2015

An exploration of the concept of New Marketing and how it is changing the business world

2026-02-16T07:48:34Z

by Truter, Anje.
Format: Manuscript
Publication Date 2015

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

2026-02-16T07:48:34Z

by Chatz, Tayla.
Format: Manuscript
Publication Date 2015

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

2026-02-16T07:48:34Z

by Cronje, William.
Format: Manuscript
Publication Date 2015

HBO's 'Game of Thrones' : empowerment vs objectification of women

2026-02-16T07:48:34Z

by McPetrie, Allan John.
Format: Manuscript
Publication Date 2015

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

2026-02-16T07:48:34Z

by De Beer, Sarah Ann.
Format: Manuscript
Publication Date 2015

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

2026-02-16T07:48:34Z

by Granger, Vanessa.
Format: Manuscript
Publication Date 2015

Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens

2026-02-16T07:48:34Z

by Mogashane, Lebogang.
Format: Manuscript
Publication Date 2015

Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?

2026-02-16T07:48:34Z

by Howarth, Claire.
Format: Manuscript
Publication Date 2015

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

2026-02-16T07:48:34Z

by Rosada, Nadjanara.
Format: Manuscript
Publication Date 2015

Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?

2026-02-16T07:48:34Z

by Kalavadakken, Jetto.
Format: Manuscript
Publication Date 2015

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

2026-02-16T07:48:34Z

by Uys, Anna.
Format: Manuscript
Publication Date 2015

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

2026-02-16T07:48:34Z

by Bugaari, Erika Butetsi.
Format: Manuscript
Publication Date 2015

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

2026-02-16T07:48:34Z

by Mahlangu, Thulani.
Format: Manuscript
Publication Date 2015

Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaign

2026-02-16T07:48:34Z

by Dewar, Devin.
Format: Manuscript
Publication Date 2015

Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?

2026-02-16T07:48:34Z

by Radebe, Gugulethu Nomvula.
Format: Manuscript
Publication Date 2015

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

2026-02-16T07:48:34Z

by Eddy, Nicole.
Format: Manuscript
Publication Date 2015

True food : an exploratory study of organic consumers in Cape Town

2026-02-16T07:48:34Z

by De Villiers, Simone.
Format: Manuscript
Publication Date 2015

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

2026-02-16T07:48:34Z

by Van Wyk, Shannon Roxanne.
Format: Manuscript
Publication Date 2015

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

2026-02-16T07:48:34Z

by Mokibe, Sharon Duduetsang.
Format: Manuscript
Publication Date 2015

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

2026-02-16T07:48:34Z

by Biesenbach, Rinette.
Format: Manuscript
Publication Date 2015

Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal branding

2026-02-16T07:48:34Z

by Dollman, Samantha.
Format: Manuscript
Publication Date 2015

Alcohol affair : the influence of experiential marketing on purchase behaviour

2026-02-16T07:48:34Z

by Matsolo, Sibongiseni.
Format: Manuscript
Publication Date 2015

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

2026-02-16T07:48:34Z

by King, Tayla Ann.
Format: Manuscript
Publication Date 2015

Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneer

2026-02-16T07:48:34Z

by Ferreira, Mieke.
Format: Manuscript
Publication Date 2014

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa

2026-02-16T07:48:34Z

by Modisane, Tshepang.
Format: Manuscript
Publication Date 2014

The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queens

2026-02-16T07:48:34Z

by Zambodla, Nandi.
Format: Manuscript
Publication Date 2014

The myth of happiness to popular culture and the media

2026-02-16T07:48:34Z

by De Wet, Anke.
Format: Manuscript
Publication Date 2014

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

2026-02-16T07:48:34Z

by Hendricks, Erin.
Format: Manuscript
Publication Date 2014

More to the mural : an exploratory study into the Cape Town street art and grafitti community

2026-02-16T07:48:34Z

by Garbaccio, Jean-Pierre Otello.
Format: Manuscript
Publication Date 2014

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

2026-02-16T07:48:34Z

by Neil, Hannah Jade.
Format: Manuscript
Publication Date 2014

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

2026-02-16T07:48:34Z

by Esterhuyse, Elzaan Erica.
Format: Manuscript
Publication Date 2014

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

2026-02-16T07:48:34Z

by Husfeld, Marelie.
Format: Manuscript
Publication Date 2014

Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?

2026-02-16T07:48:34Z

by Cressy, Anastasia.
Format: Manuscript
Publication Date 2014

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

2026-02-16T07:48:34Z

by Sokanyile, Zimkhitha.
Format: Manuscript
Publication Date 2014

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

2026-02-16T07:48:34Z

by Siwela, Sonwabise.
Format: Manuscript
Publication Date 2014

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

2026-02-16T07:48:34Z

by Aucamp, Jacques.
Format: Manuscript
Publication Date 2014

The sensational senses exploring how café interior design influences sensory experience

2026-02-16T07:48:34Z

by Randell, Polly.
Format: Manuscript
Publication Date 2014

What is on the bottle : a study into key visual elements of South African wine label design and packaging

2026-02-16T07:48:34Z

by Slabber, Marthinus.
Format: Manuscript
Publication Date 2014

The use of gamification as a marketing communication tool to engage with South African millenials

2026-02-16T07:48:34Z

by Racitti, Riccardo.
Format: Manuscript
Publication Date 2014

I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood films

2026-02-16T07:48:34Z

by Coetzee, Herculas.
Format: Manuscript
Publication Date 2014

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

2026-02-16T07:48:34Z

by Veldsman, Lounette.
Format: Manuscript
Publication Date 2014

Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal markets

2026-02-16T07:48:34Z

by Nomandla, Mzwandile.
Format: Manuscript
Publication Date 2014

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

2026-02-16T07:48:34Z

by Burger, Wouter.
Format: Manuscript
Publication Date 2014

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

2026-02-16T07:48:34Z

by Odendaal, Jeanne.
Format: Manuscript
Publication Date 2014

Assessment of SA rugby brands and followers in non-traditional rugby communities

2026-02-16T07:48:34Z

by Bembe, Chumani.
Format: Manuscript
Publication Date 2014

The social depth of online gaming : why 1P turned into co-op, and co-op into MMO

2026-02-16T07:48:34Z

by Pienaar, Louis.
Format: Manuscript
Publication Date 2014

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

2026-02-16T07:48:34Z

by Damata, Simone.
Format: Manuscript
Publication Date 2014

Lending a helping hand : how alcohol can make a difference

2026-02-16T07:48:34Z

by Volschenk, Bianka.
Format: Manuscript
Publication Date 2013

Subcultural style and microblogging

2026-02-16T07:48:34Z

by Stewart, Alison.
Format: Manuscript
Publication Date 2013

Advertising through the extreme

2026-02-16T07:48:34Z

by Thomson, Emma.
Format: Manuscript
Publication Date 2013

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

2026-02-16T07:48:34Z

by Ngqakayi, Anathi.
Format: Books
Publication Date 2013

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

2026-02-16T07:48:34Z

by Kok, Brittney Tara.
Format: Manuscript
Publication Date 2013

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

2026-02-16T07:48:34Z

by Courly, Tom.
Format: Manuscript
Publication Date 2013

Villains vs saints : emotional branding and its influence on Generation Y

2026-02-16T07:48:34Z

by Phiri, Nonkululeko Simone.
Format: Manuscript
Publication Date 2013

Online retail and the mobile phone in South Africa

2026-02-16T07:48:34Z

by Sherman, Nikki.
Format: Manuscript
Publication Date 2013

Re-branding of ethnic hair in the 21st century

2026-02-16T07:48:34Z

by Mabasha, Phumzile.
Format: Manuscript
Publication Date 2013

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

2026-02-16T07:48:34Z

by Schutte, Amber Leigh.
Format: Manuscript
Publication Date 2013

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

2026-02-16T07:48:34Z

by Coetsee Christiaan.
Format: Manuscript
Publication Date 2013

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

2026-02-16T07:48:34Z

by Raubenheimer, Faith.
Format: Manuscript
Publication Date 2013

An analysis of the strategy behind the fringe

2026-02-16T07:48:34Z

by Louw, Walter.
Format: Manuscript
Publication Date 2013

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

2026-02-16T07:48:34Z

by Smit, Marike.
Format: Manuscript
Publication Date 2013

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

2026-02-16T07:48:34Z

by Smit, Justin.
Format: Manuscript
Publication Date 2013

Patriotic advertising : illusion or reality?

2026-02-16T07:48:34Z

by Swart, Elsje.
Format: Manuscript
Publication Date 2013

Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industry

2026-02-16T07:48:34Z

by Annenberg, Francesca.
Format: Manuscript
Publication Date 2013

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv

2026-02-16T07:48:34Z

by Nkwazi, Jurina.
Format: Manuscript
Publication Date 2013

The impact of dual income relationships on the perception of men's image

2026-02-16T07:48:34Z

by Barry, Courtney Amber.
Format: Manuscript
Publication Date 2013

Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD

2026-02-16T07:48:34Z

by Duncan, Thomas.
Format: Manuscript
Publication Date 2013

Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Town

2026-02-16T07:48:34Z

by Lamont, Chantel.
Format: Manuscript
Publication Date 2013

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

2026-02-16T07:48:34Z

by Vika, Inga.
Format: Manuscript
Publication Date 2013

Product placement in the era of digital technologies

2026-02-16T07:48:34Z

by Garlick, Phillip.
Format: Manuscript
Publication Date 2013

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

2026-02-16T07:48:34Z

by Whitfield, Alexander.
Format: Manuscript
Publication Date 2013

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

2026-02-16T07:48:34Z

by Nzimande, Nokwanda.
Format: Manuscript
Publication Date 2013

Intangible made tangible

2026-02-16T07:48:34Z

by Fisher, Lauren.
Format: Manuscript
Publication Date 2013

Celebrity endorsements : celebrities steal the limelight

2026-02-16T07:48:34Z

by Williams, Adderley.
Format: Manuscript
Publication Date 2013

The South African blogosphere : a youth consumer driven community

2026-02-16T07:48:34Z

by Butterworth, Ashleigh.
Format: Manuscript
Publication Date 2013

Perceptions of female beauty in advertising and the influence of society

2026-02-16T07:48:34Z

by Perold, Anna.
Format: Manuscript
Publication Date 2013

Scratching your name

2026-02-16T07:48:34Z

by Krame, Nicholas.
Format: Manuscript
Publication Date 2013

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

2026-02-16T07:48:34Z

by Marais, Liezel.
Format: Manuscript
Publication Date 2013

Putting the window back on display : innovation in South African window display

2026-02-16T07:48:34Z

by Schenk, Mariken.
Format: Manuscript
Publication Date 2013

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

2026-02-16T07:48:34Z

by Marais, Erika.
Format: Manuscript
Publication Date 2013

Brands and branding in South Africa : key success stories.

2026-02-16T07:48:34Z

Format: Books
Publication Date 2026 2025 2024 2023 2022

Strategic integrated marketing communications

2026-02-16T07:48:34Z

by Percy, Larry Verfasser. (DE-588)170799492
Format: Books
Publication Date 2023

Brands and branding South Afirca

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing
Format: Books
Publication Date 2023

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2026-02-16T07:48:34Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Strategic creativity : a business field guide to advertising, branding, and design

2026-02-16T07:48:34Z

by Landa, Robin, author.
Format: Books
Publication Date 2022

Brands and branding South Africa 26

2026-02-16T07:48:34Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2021

Brands and branding South Africa 2019

2026-02-16T07:48:34Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2019

Kellogg on branding in a hyper-connected world

2026-02-16T07:48:34Z

by Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2026-02-16T07:48:34Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Brands and branding 24 South Africa

2026-02-16T07:48:34Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2018

Design drawing

2026-02-16T07:48:34Z

by Ching, Francis D. K., 1943- author, illustrator.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live
Format: Books
Publication Date 2018

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

2026-02-16T07:48:34Z

by Berg, Hemsen Synne
Format: Manuscript
Publication Date 2017

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

2026-02-16T07:48:34Z

by Forbay, Rosland
Format: Manuscript
Publication Date 2017

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

2026-02-16T07:48:34Z

by Warren, Andrew
Format: Manuscript
Publication Date 2017

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

2026-02-16T07:48:34Z

by Van der Merwe, Natalie
Format: Manuscript
Publication Date 2017

Marketing 4.0 : moving from traditional to digital

2026-02-16T07:48:34Z

by Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: Books
Publication Date 2017

Handbook on place branding and marketing

2026-02-16T07:48:34Z

by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

UX for the web : build websites for user experience and usability

2026-02-16T07:48:34Z

by Ritter, Marli
Format: Books
Publication Date 2017

Keywords for media studies

2026-02-16T07:48:34Z

by Ouellette, Laurie, editor.
Format: Books
Publication Date 2017

Brands and branding South Africa 2016.

2026-02-16T07:48:34Z

by Affinity Advertising & Publishing.
Format: Books
Publication Date 2016

Marketing management

2026-02-16T07:48:34Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2026-02-16T07:48:34Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

UX for beginners : a crash course in 100 short lessons

2026-02-16T07:48:34Z

by Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Architecting experience : a marketing science and digital analytics handbook

2026-02-16T07:48:34Z

by Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: Books
Publication Date 2016

The non-designer's design book : design and typographic principles for the visual novice

2026-02-16T07:48:34Z

by Williams, Robin, 1953- author.
Format: Books
Publication Date 2015

Brands & branding in South Africa 2015.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2015

Fashion Branding and Consumer Behaviors : Scientific Models

2026-02-16T07:48:34Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Brands and branding South Africa 2014 : great brands helping make South Africa great.

2026-02-16T07:48:34Z

by Brands and Branding, South Africa.
Format: Books
Publication Date 2014

Read me : 10 lessons for writing great copy

2026-02-16T07:48:34Z

by Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: Books
Publication Date 2014

Baz Luhrmann : interviews

2026-02-16T07:48:34Z

by Luhrmann, Baz, interviewee.
Format: Books
Publication Date 2014

The best digital marketing campaigns in the world II

2026-02-16T07:48:34Z

by Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: Books
Publication Date 2014

Creative strategy in advertising

2026-02-16T07:48:34Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Measuring marketing : 110+ key metrics every marketer needs

2026-02-16T07:48:34Z

by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Advertising, promotion, and other aspects of integrated marketing communications

2026-02-16T07:48:34Z

by Shimp, Terence A.
Format: Books
Publication Date 2013

The photographer's MBA : everything you need to know for your photography business

2026-02-16T07:48:34Z

by Cincotta, Sal.
Format: Books
Publication Date 2013

Advertising : concept and copy

2026-02-16T07:48:34Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

Marketing research

2026-02-16T07:48:34Z

by Aaker, David A., author.
Format: Books
Publication Date 2013

Brands & branding in South Africa 2013.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2013

The graphic designer's business survival guide

2026-02-16T07:48:34Z

by Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera E-book - Full text from Dawsonera Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: Books
Publication Date 2013

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

2026-02-16T07:48:34Z

by Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: Books
Publication Date 2012

Applied strategic marketing

2026-02-16T07:48:34Z

by Jooste, C. J. (Christiaan Johannes), 1947-
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2026-02-16T07:48:34Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2026-02-16T07:48:34Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

Brands & branding in South Africa 2012 : brands--the people's choice.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2012

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

2026-02-16T07:48:34Z

by Sadler, Eamonn.
Format: Books
Publication Date 2012

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

2026-02-16T07:48:34Z

by Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: Books
Publication Date 2011

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

2026-02-16T07:48:34Z

by Morris, Michael, 1959-
Format: Books
Publication Date 2011

Brands & branding South Africa 2011 : the people's choice.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2011

The idea writers : copywriting in a new media and marketing era

2026-02-16T07:48:34Z

by Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: Books
Publication Date 2010

Brands & branding in South Africa 2010 : brands- the people's choice.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2010

Art & copy

2026-02-16T07:48:34Z

by Pray, Doug, director.
Format: Video disc
Publication Date 2010 2009

Building strong brands

2026-02-16T07:48:34Z

by Aaker, David A.
Format: Books
Publication Date 2010 1996

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

2026-02-16T07:48:34Z

by Baskin, Jonathan Salem.
Format: Books
Publication Date 2009

Brands and branding

2026-02-16T07:48:34Z

by Clifton, Rita.
Format: Books
Publication Date 2009

Brands & branding 09 : the encyclopaedia of brands & branding in South Africa.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2009

DigiMarketing : the essential guide to new media & digital marketing

2026-02-16T07:48:34Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

Personality not included : why companies lose their authenticity--and how great brands get it back

2026-02-16T07:48:34Z

by Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: Books
Publication Date 2008

The advertised mind : groundbreaking insights into how our brains respond to advertising

2026-02-16T07:48:34Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: Books
Publication Date 2008

Integrated marketing communications

2026-02-16T07:48:34Z

by Ouwersloot, Hans.
Format: Books
Publication Date 2008

Iron fists : branding the 20th-century totalitarian state

2026-02-16T07:48:34Z

by Heller, Steven.
Inhaltsverzeichnis Table of contents http://swbplus.bsz-bw.de/bsz283147776inh.htm
Format: Books
Publication Date 2008

Zag : the number-one strategy of high-performance brands : a whiteboard overview

2026-02-16T07:48:34Z

by Neumeier, Marty.
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

2026-02-16T07:48:34Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

2026-02-16T07:48:34Z

by Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: Books
Publication Date 2007

Brandscapes : architecture in the experience economy

2026-02-16T07:48:34Z

by Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: Books
Publication Date 2007

CoolBrands 2007/08 : an insight into some of Britain's coolest brands

2026-02-16T07:48:34Z

by Cooper, Angela.
Format: Books
Publication Date 2007

Integrated advertising, promotion, and marketing communications

2026-02-16T07:48:34Z

by Clow, Kenneth E.
Format: Books
Publication Date 2007

The encyclopaedia of brands & branding in South Africa.

2026-02-16T07:48:34Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2007

The lovemarks effect : winning in the consumer revolution

2026-02-16T07:48:34Z

by Roberts, Kevin, 1949-
Format: Books
Publication Date 2006

Re-imagine!

2026-02-16T07:48:34Z

by Peters, Thomas J.
Format: Books
Publication Date 2006 2003

Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

2026-02-16T07:48:34Z

by Nichols, David, 1967-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
Format: Books
Publication Date 2006

Marketing management

2026-02-16T07:48:34Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Branded customer service : the new competitive edge

2026-02-16T07:48:34Z

by Barlow, Janelle, 1943-
Format: Books
Publication Date 2006 2004

The advertised mind : groundbreaking insights into how our brains respond to advertising

2026-02-16T07:48:34Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Principles of advertising & IMC

2026-02-16T07:48:34Z

by Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format: Books
Publication Date 2005

The big book of business cards

2026-02-16T07:48:34Z

by Carter, David E.
Format: Books
Publication Date 2005

Guts! : companies that blow the door off business-as-usual

2026-02-16T07:48:34Z

by Freiberg, Kevin, 1958-
Format: Books
Publication Date 2005

Beyond branding : how the new values of transparency and integrity are changing the world of brands

2026-02-16T07:48:34Z

by Ind, Nicholas.
Format: Books
Publication Date 2005 2003