Search Results for Brand - Narrowed by: VEGA Durban

Brand schizo

2026-02-21T13:37:25Z

by Stopforth, Mike.
Format: Books
Publication Date 2014

Brand management

2026-02-21T13:37:25Z

by Klopper, H. B., 1974-
Format: Books
Publication Date 2011

Brand leadership

2026-02-21T13:37:25Z

by Aaker, David A.
Format: Books
Publication Date 2009 2000

Brand avatar

2026-02-21T13:37:25Z

by De Mesa, Alycia
Format: Books
Publication Date 2009

Living the brand

2026-02-21T13:37:25Z

by Ind, Nicholas
Format: Books
Publication Date 2007

Strategic brand management

2026-02-21T13:37:25Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Strategic brand management

2026-02-21T13:37:25Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2018

Strategic brand management

2026-02-21T13:37:25Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2015

Advertising and integrated brand promotion

2026-02-21T13:37:25Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Brand management : co-creating meaningful brands

2026-02-21T13:37:25Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Brand management : A South African Perspective

2026-02-21T13:37:25Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2024

ADVERTISING AND INTEGRATED BRAND PROMOTION.

2026-02-21T13:37:25Z

by SCHEINBAUM, ANGELINE CLOSE.
Format: Books
Publication Date 2022

Brand management : A South African Perspective

2026-02-21T13:37:25Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2021

Brand management : co-creating meaningful brands

2026-02-21T13:37:25Z

by Beverland, Michael, author.
Format: Books
Publication Date 2021

Brand activism from purpose to action

2026-02-21T13:37:25Z

by Sarkar, Christian, author.
Format: Books
Publication Date 2020

Brand management : co-creating meaningful brands

2026-02-21T13:37:25Z

by Beverland, Michael, author.
Format: Books
Publication Date 2018

Strategic brand management : a European perspective

2026-02-21T13:37:25Z

by Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2012

Marketing communications : a brand narrative approach

2026-02-21T13:37:25Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Guerrilla advertising : unconventional brand communication

2026-02-21T13:37:25Z

by Lucas, Gavin, 1975-
Format: Books
Publication Date 2006

The new strategic brand management : creating and sustaining brand equity long term

2026-02-21T13:37:25Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Advertising media planning : a brand management approach

2026-02-21T13:37:25Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

U R a brand : how smart people brand themselves for business success

2026-02-21T13:37:25Z

by Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: Books
Publication Date 2005

A new brand world : 8 principles for achieving brand leadership in the 21st century

2026-02-21T13:37:25Z

by Bedbury, Scott.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
Format: Books
Publication Date 2002

Brand storytelling : put customers at the heart of your brand story

2026-02-21T13:37:25Z

by Rodriguez, Miri, author.
Format: Books
Publication Date 2023

Brand metrics measuring brand efficacy along the customer journey

2026-02-21T13:37:25Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2026-02-21T13:37:25Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

2026-02-21T13:37:25Z

by Crabtree, Amy-Sue
Format: Manuscript
Publication Date 2017

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

2026-02-21T13:37:25Z

by Hunn, Kendra
Format: Manuscript
Publication Date 2017

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

2026-02-21T13:37:25Z

by Ochler, Charl
Format: Manuscript
Publication Date 2017

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

2026-02-21T13:37:25Z

by Hartzer, Tegan
Format: Manuscript
Publication Date 2017

Creating a brand identity : a guide for designers

2026-02-21T13:37:25Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Power brands : measuring, making, and managing brand success

2026-02-21T13:37:25Z

by Perrey, Jesko, author.
Format: Regular print
Publication Date 2015

You branding : reinventing your personal identity as a successful brand

2026-02-21T13:37:25Z

by Cijo, Mark, author.
Format: Books
Publication Date 2014

The brand book : how to build a profitable brand : fast, effectively and efficiently

2026-02-21T13:37:25Z

by Oosthuizen, Thomas Henry.
Format: Books
Publication Date 2013

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

2026-02-21T13:37:25Z

by Chohan, Humaira.
Format: Manuscript
Publication Date 2013

Strategic brand management : building, measuring, and managing brand equity

2026-02-21T13:37:25Z

by Keller, Kevin Lane, 1956-
Format: Books
Publication Date 2013

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

2026-02-21T13:37:25Z

by Monks, Erin Kate.
Format: Manuscript
Publication Date 2013

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

2026-02-21T13:37:25Z

by Khumalo, Zama.
Format: Manuscript
Publication Date 2012

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

2026-02-21T13:37:25Z

by Ndaki, Lungile.
Format: Computer file
Publication Date 2012

The new strategic brand management : advanced insights and strategic thinking

2026-02-21T13:37:25Z

by Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: Books
Publication Date 2012

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

2026-02-21T13:37:25Z

by Myers, Abbey-Jessica.
Format: Manuscript
Publication Date 2012

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

2026-02-21T13:37:25Z

by Makhanya, Nomfundo.
Format: Manuscript
Publication Date 2012

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

2026-02-21T13:37:25Z

by Kirk, Tristain.
Format: Manuscript
Publication Date 2012

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

2026-02-21T13:37:25Z

by Denny, Lincon.
Format: Manuscript
Publication Date 2012

Brand media strategy : integrated communications planning in the digital era

2026-02-21T13:37:25Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Designing brand identity : an essential guide for the entire branding team

2026-02-21T13:37:25Z

by Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

The new strategic brand management : creating and sustaining brand equity long term

2026-02-21T13:37:25Z

by Kapferer, Jean-Noël.
Klappentext Klappentext Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

Brand enigma : decoding the secrets of your brand

2026-02-21T13:37:25Z

by Bruce, Duncan, 1951-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

The brand bubble : the looming crisis in brand value and how to avoid it

2026-02-21T13:37:25Z

by Gerzema, John, 1961-
Table of contents Kostenfrei Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: Books
Publication Date 2008

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2026-02-21T13:37:25Z

by Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format: Books
Publication Date 2008

Strategic brand management : building, measuring, and managing brand equity

2026-02-21T13:37:25Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Joël Desgrippes and Marc Gobé on the emotional brand experience

2026-02-21T13:37:25Z

by Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: Books
Publication Date 2007

Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study

2026-02-21T13:37:25Z

by Schafer, Anton.
Format: Computer file
Publication Date 2007

Logo savvy : top brand-design firms share their naming and identity strategies

2026-02-21T13:37:25Z

by Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: Books
Publication Date 2007

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

2026-02-21T13:37:25Z

by Ulrich, David, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html
Format: Books
Publication Date 2007

Experience the message : how experiential marketing is changing the brand world

2026-02-21T13:37:25Z

by Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2026-02-21T13:37:25Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2026-02-21T13:37:25Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Brand from the inside : eight essentials to emotionally connect your employees to your business

2026-02-21T13:37:25Z

by Sartain, Libby, 1954-
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006001081.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1651237&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024529326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2006001081-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2006001081-d.html
Format: Books
Publication Date 2006

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

2026-02-21T13:37:25Z

by Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: Books
Publication Date 2005

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2026-02-21T13:37:25Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

2026-02-21T13:37:25Z

by De Klerk, Linda.
Format: Manuscript
Publication Date 2005

The law of the brand : a practical guide to branding law in South Africa

2026-02-21T13:37:25Z

by Muhlberg, Hans.
Format: Books
Publication Date 2005

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

2026-02-21T13:37:25Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2005

Brand it like Beckham : the story of how brand Beckham was built

2026-02-21T13:37:25Z

by Milligan, Andy.
Format: Books
Publication Date 2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2026-02-21T13:37:25Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Branding : [brand strategy, design, and implementation of corporate and product identity]

2026-02-21T13:37:25Z

by Vaid, Helen.
Format: Books
Publication Date 2003

A new brand world : 8 principles for achieving brand leadership in the 21st century

2026-02-21T13:37:25Z

by Bedbury, Scott.
Format: Books
Publication Date 2003 2002

BrandDigital : simple ways top brands succeed in the digital world

2026-02-21T13:37:25Z

by Adamson, Allen P.
Format: Books
Publication Date 2009 2008

The encyclopaedia of brands & branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2001

Assessing the efficiency of Chase Software in the Johannesburg-based agency

2026-02-21T13:37:25Z

by Whiting, Taryn Louise.
Format: Computer file
Publication Date 2005

Brands and branding in South Africa : key success stories.

2026-02-21T13:37:25Z

Format: Books
Publication Date 2026 2025 2024 2023 2022

Strategic integrated marketing communications

2026-02-21T13:37:25Z

by Percy, Larry Verfasser. (DE-588)170799492
Format: Books
Publication Date 2023

Hunting the dragon : the story behind the world's most radical leadership system

2026-02-21T13:37:25Z

by Buchan, Iain.
Format: Books
Publication Date 2022

Strategic creativity : a business field guide to advertising, branding, and design

2026-02-21T13:37:25Z

by Landa, Robin, author.
Format: Books
Publication Date 2022

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

2026-02-21T13:37:25Z

by Simpson, Jody.
Format: Manuscript
Publication Date 2022

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2026-02-21T13:37:25Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Brands and branding South Africa 26

2026-02-21T13:37:25Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2021

Brands and branding South Africa 2019

2026-02-21T13:37:25Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2026-02-21T13:37:25Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Kellogg on branding in a hyper-connected world

2026-02-21T13:37:25Z

by Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: Books
Publication Date 2019

Brands and branding 24 South Africa

2026-02-21T13:37:25Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2018

Design drawing

2026-02-21T13:37:25Z

by Ching, Francis D. K., 1943- author, illustrator.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live
Format: Books
Publication Date 2018

Made in South Africa a study of the Proudly South African marketing campaign

2026-02-21T13:37:25Z

by Burnett, Michael
Format: Manuscript
Publication Date 2017

The evolution of Old Spice in a new media environment

2026-02-21T13:37:25Z

by Belling, Cameron
Format: Manuscript
Publication Date 2017

The consumer decision journey of a Varsity College student the moment of truth

2026-02-21T13:37:25Z

by Orton, Lesley John
Format: Manuscript
Publication Date 2017

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

2026-02-21T13:37:25Z

by Taylor, Kimberley
Format: Manuscript
Publication Date 2017

Brands and branding 23

2026-02-21T13:37:25Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2017

Marketing 4.0 : moving from traditional to digital

2026-02-21T13:37:25Z

by Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: Books
Publication Date 2017

Handbook on place branding and marketing

2026-02-21T13:37:25Z

by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

UX for the web : build websites for user experience and usability

2026-02-21T13:37:25Z

by Ritter, Marli
Format: Books
Publication Date 2017

Keywords for media studies

2026-02-21T13:37:25Z

by Ouellette, Laurie, editor.
Format: Books
Publication Date 2017

Brands and branding South Africa 2016.

2026-02-21T13:37:25Z

by Affinity Advertising & Publishing.
Format: Books
Publication Date 2016

Marketing management

2026-02-21T13:37:25Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2026-02-21T13:37:25Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

UX for beginners : a crash course in 100 short lessons

2026-02-21T13:37:25Z

by Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Architecting experience : a marketing science and digital analytics handbook

2026-02-21T13:37:25Z

by Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Marketing fashion : strategy, branding and promotion

2026-02-21T13:37:25Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

The non-designer's design book : design and typographic principles for the visual novice

2026-02-21T13:37:25Z

by Williams, Robin, 1953- author.
Format: Books
Publication Date 2015

Metric pattern cutting for women's wear

2026-02-21T13:37:25Z

by Aldrich, Winifred, author.
Format: Books
Publication Date 2015

Brands & branding in South Africa 2015.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2015

Brands and branding South Africa 2014 : great brands helping make South Africa great.

2026-02-21T13:37:25Z

by Brands and Branding, South Africa.
Format: Books
Publication Date 2014

Fashion Branding and Consumer Behaviors : Scientific Models

2026-02-21T13:37:25Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Baz Luhrmann : interviews

2026-02-21T13:37:25Z

by Luhrmann, Baz, interviewee.
Format: Books
Publication Date 2014

Read me : 10 lessons for writing great copy

2026-02-21T13:37:25Z

by Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: Books
Publication Date 2014

The best digital marketing campaigns in the world II

2026-02-21T13:37:25Z

by Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: Books
Publication Date 2014

Creative strategy in advertising

2026-02-21T13:37:25Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Advertising : concept and copy

2026-02-21T13:37:25Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

Marketing research

2026-02-21T13:37:25Z

by Aaker, David A., author.
Format: Books
Publication Date 2013

Measuring marketing : 110+ key metrics every marketer needs

2026-02-21T13:37:25Z

by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Advertising, promotion, and other aspects of integrated marketing communications

2026-02-21T13:37:25Z

by Shimp, Terence A.
Format: Books
Publication Date 2013

Brands & branding in South Africa 2013.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2013

The graphic designer's business survival guide

2026-02-21T13:37:25Z

by Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera E-book - Full text from Dawsonera Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: Books
Publication Date 2013

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

2026-02-21T13:37:25Z

by Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2026-02-21T13:37:25Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

2026-02-21T13:37:25Z

by Pauling, Thomas Gordan.
Format: Computer file
Publication Date 2012

Applied strategic marketing

2026-02-21T13:37:25Z

by Jooste, C. J. (Christiaan Johannes), 1947-
Format: Books
Publication Date 2012

Apparel production terms and processes

2026-02-21T13:37:25Z

by Bubonia, Janace E.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2026-02-21T13:37:25Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites

2026-02-21T13:37:25Z

by Tselentis, Jason.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1210/2011043772-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy1210/2011043772-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1202/2011043772-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1202/2011043772-d.html
Format: Books
Publication Date 2012

Brands & branding in South Africa 2012 : brands--the people's choice.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2012

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

2026-02-21T13:37:25Z

by Morris, Michael, 1959-
Format: Books
Publication Date 2011

Hedwig and the Angry Inch

2026-02-21T13:37:25Z

by Vachon, Christine, film producer.
Format: Video disc
Publication Date 2011 2001

Brands & branding South Africa 2011 : the people's choice.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2011

The idea writers : copywriting in a new media and marketing era

2026-02-21T13:37:25Z

by Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: Books
Publication Date 2010

Graphic design school : the principles and practices of graphic design

2026-02-21T13:37:25Z

by Dabner, David.
Format: Books
Publication Date 2010

Fashion design

2026-02-21T13:37:25Z

by Bye, Elizabeth.
Format: Books
Publication Date 2010

Building strong brands

2026-02-21T13:37:25Z

by Aaker, David A.
Format: Books
Publication Date 2010 1996

Brands & branding in South Africa 2010 : brands- the people's choice.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2010

The advertised mind : groundbreaking insights into how our brains respond to advertising

2026-02-21T13:37:25Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: Books
Publication Date 2008

Integrated marketing communications

2026-02-21T13:37:25Z

by Ouwersloot, Hans.
Format: Books
Publication Date 2008

DigiMarketing : the essential guide to new media & digital marketing

2026-02-21T13:37:25Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

The encyclopaedia of brands & branding in South Africa 2008.

2026-02-21T13:37:25Z

Format: Books
Publication Date 2008

The art of digital branding

2026-02-21T13:37:25Z

by Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

2026-02-21T13:37:25Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

Packaging : design successful packaging for specific customer groups

2026-02-21T13:37:25Z

by Stephenson, Keith.
Format: Books
Publication Date 2007

Brandscapes : architecture in the experience economy

2026-02-21T13:37:25Z

by Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: Books
Publication Date 2007

The encyclopaedia of brands & branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2007

Marketing management

2026-02-21T13:37:25Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Branded customer service : the new competitive edge

2026-02-21T13:37:25Z

by Barlow, Janelle, 1943-
Format: Books
Publication Date 2006 2004

Foundations of marketing

2026-02-21T13:37:25Z

by Jobber, David, 1947-
Format: Books
Publication Date 2006

The origin of brands : how product evolution creates endless possibilities for new brands

2026-02-21T13:37:25Z

by Ries, Al.
Format: Books
Publication Date 2005 2004

Strategic marketing management

2026-02-21T13:37:25Z

by Parry, Mark E. (Mark Edward), 1957-
Format: Books
Publication Date 2005 2001

Not White Enough, Not Black Enough : Racial Identity in the South African Coloured Community.

2026-02-21T13:37:25Z

by Adhikari, Mohamed.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1743613 ebrary http://site.ebrary.com/id/10472415 EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=815240 Google http://books.google.com/books?id=O71wAAAAMAAJ HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/61520281.html
Format: Electronic Resources
Publication Date 2005

Principles of advertising & IMC

2026-02-21T13:37:25Z

by Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format: Books
Publication Date 2005

Beyond branding : how the new values of transparency and integrity are changing the world of brands

2026-02-21T13:37:25Z

by Ind, Nicholas.
Format: Books
Publication Date 2005 2003

Superbrands : an insight into many of South Africa's strongest brands

2026-02-21T13:37:25Z

by Sadler, Eamonn.
Format: Books
Publication Date 2005

Design

2026-02-21T13:37:25Z

by Peters, Thomas J.
Format: Books
Publication Date 2005

Fashion brands : branding style from Armani to Zara

2026-02-21T13:37:25Z

by Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: Books
Publication Date 2005

No such thing as over-exposure : inside the life and celebrity of Donald Trump

2026-02-21T13:37:25Z

by Slater, Robert, 1943-2014.
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html
Format: Books
Publication Date 2005

Brain tattoos : creating unique brands that stick in your customers' minds

2026-02-21T13:37:25Z

by Post, Karen.
Connect to electronic version Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: Books
Publication Date 2005

The advertised mind : groundbreaking insights into how our brains respond to advertising

2026-02-21T13:37:25Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Trillion-dollar moms : marketing to a new generation of mothers

2026-02-21T13:37:25Z

by Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: Books
Publication Date 2005

Marketing payback : is your marketing profitable?

2026-02-21T13:37:25Z

by Shaw, Robert, 1950-
Format: Books
Publication Date 2005

The encyclopaedia of brands and branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2005

10 years 100 artists : art in a democratic South Africa

2026-02-21T13:37:25Z

by Bedford, Emma.
Format: Books
Publication Date 2004

How brands become icons : the principles of cultural branding

2026-02-21T13:37:25Z

by Holt, Douglas B.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html
Format: Books
Publication Date 2004

2004 Encyclopaedia of brands and branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2004

Ten deadly marketing sins : signs and solutions

2026-02-21T13:37:25Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Format: Books
Publication Date 2004

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands

2026-02-21T13:37:25Z

by Lindström, Martin, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004015555.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2004015555-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004015555-d.html
Format: Books
Publication Date 2004

Massive change

2026-02-21T13:37:25Z

by Mau, Bruce.
http://www.massivechange.com/
Format: Books
Publication Date 2004

The business of brands

2026-02-21T13:37:25Z

by Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: Books
Publication Date 2004

Shelf life

2026-02-21T13:37:25Z

by Walford, Rosie.
Format: Books
Publication Date 2004

Advertising : principles & practice

2026-02-21T13:37:25Z

by Wells, William, 1926-
Format: Books
Publication Date 2003

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

2026-02-21T13:37:25Z

by Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format: Books
Publication Date 2003

The encyclopaedia of brands and branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2003

The 22 immutable laws of branding

2026-02-21T13:37:25Z

by Ries, Al.
Format: Books
Publication Date 2003 1999

Corporate reputation and competitiveness

2026-02-21T13:37:25Z

by Davies, Gary, 1946-
Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Format: Books
Publication Date 2003

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

2026-02-21T13:37:25Z

by Boyett, Joseph H.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Format: Books
Publication Date 2003

Passion branding

2026-02-21T13:37:25Z

by Duffy, Neill.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html
Format: Books
Publication Date 2003

Brands and branding

2026-02-21T13:37:25Z

by Clifton, Rita.
Format: Books
Publication Date 2003

Beyond disruption : changing the rules in the marketplace

2026-02-21T13:37:25Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

The fall of advertising and the rise of PR

2026-02-21T13:37:25Z

by Ries, Al.
Format: Books
Publication Date 2002

The 2002 encyclopaedia of brands and branding in South Africa.

2026-02-21T13:37:25Z

by Sunday Times.
Format: Books
Publication Date 2002

Problem solved : a primer in design and communication

2026-02-21T13:37:25Z

by Johnson, Michael, 1964-
Format: Books
Publication Date 2002

Building strong brands

2026-02-21T13:37:25Z

by Aaker, David A. (David Allen), 1938-
Format: Books
Publication Date 2002 1996

Branding : from brief to finished solution

2026-02-21T13:37:25Z

by Mono (Firm)
Format: Books
Publication Date 2002

Internet marketing : readings and online resources

2026-02-21T13:37:25Z

by Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: Books
Publication Date 2001

Brands in the balance : meeting the challenges to commercial identity

2026-02-21T13:37:25Z

by Drawbaugh, Kevin.
Format: Books
Publication Date 2001

No logo : no space, no choice, no jobs

2026-02-21T13:37:25Z

by Klein, Naomi, 1970-
Format: Books
Publication Date 2001 2000

Branding @ the digital age

2026-02-21T13:37:25Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: Books
Publication Date 2001

The encyclopaedia of brands & branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2000

Ad worlds : brands, media, audiences

2026-02-21T13:37:25Z

by Myers, Greg, 1954-
Format: Books
Publication Date 1999

The encyclopaedia of brands & branding in South Africa.

2026-02-21T13:37:25Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 1999

Under the radar : talking to today's cynical consumer

2026-02-21T13:37:25Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Marketing mistakes and successes

2026-02-21T13:37:25Z

by Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: Books
Publication Date 1998

Marketing aesthetics : the strategic management of brands, identity, and image

2026-02-21T13:37:25Z

by Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: Books
Publication Date 1997

Disruption : overturning conventions and shaking up the marketplace

2026-02-21T13:37:25Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: Books
Publication Date 1996

Outlaws

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by Green, Tim, 1963-
Format: Books
Publication Date 1995