Search Results for Brand - Narrowed by: VEGA Pretoria

Brand schizo

2026-02-16T13:33:14Z

by Stopforth, Mike.
Format: Books
Publication Date 2014

Brand management

2026-02-16T13:33:14Z

by Klopper, H. B., 1974-
Format: Books
Publication Date 2011

Brand leadership

2026-02-16T13:33:14Z

by Aaker, David A.
Format: Books
Publication Date 2009 2000

Strategic brand management

2026-02-16T13:33:14Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Strategic brand management

2026-02-16T13:33:14Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2018

Strategic brand management

2026-02-16T13:33:14Z

by Elliott, Richard H., author.
Format: Books
Publication Date 2015

Brandovation : celebrating your brand

2026-02-16T13:33:14Z

by Eberl, Nikolaus.
Format: Books
Publication Date 2007

Advertising and integrated brand promotion

2026-02-16T13:33:14Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Brand strategy 3 : reading pack.

2026-02-16T13:33:14Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Brand management : co-creating meaningful brands

2026-02-16T13:33:14Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Brand management : A South African Perspective

2026-02-16T13:33:14Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2024

ADVERTISING AND INTEGRATED BRAND PROMOTION.

2026-02-16T13:33:14Z

by SCHEINBAUM, ANGELINE CLOSE.
Format: Books
Publication Date 2022

Brand management : A South African Perspective

2026-02-16T13:33:14Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2021

Brand management : co-creating meaningful brands

2026-02-16T13:33:14Z

by Beverland, Michael, author.
Format: Books
Publication Date 2021

Brand activism from purpose to action

2026-02-16T13:33:14Z

by Sarkar, Christian, author.
Format: Books
Publication Date 2020

Brand management : co-creating meaningful brands

2026-02-16T13:33:14Z

by Beverland, Michael, author.
Format: Books
Publication Date 2018

Strategic brand management : a European perspective

2026-02-16T13:33:14Z

by Keller, Kevin Lane, 1956-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2012

Marketing communications : a brand narrative approach

2026-02-16T13:33:14Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Brand management : research, theory and practice

2026-02-16T13:33:14Z

by Heding, Tilde.
Format: Books
Publication Date 2009

Brand hijack : marketing without marketing

2026-02-16T13:33:14Z

by Wipperfürth, Alex.
Format: Books
Publication Date 2005

Leveraging customer service to build brand equity

2026-02-16T13:33:14Z

by Withers, Neil Ian.
Format: Manuscript
Publication Date 2015

Advertising media planning : a brand management approach

2026-02-16T13:33:14Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

The importance of internal communication within organisations towards building brand identity

2026-02-16T13:33:14Z

by Mashori, Letlhogonolo.
Format: Manuscript
Publication Date 2016

An investigation of brand names as product names in the South African context

2026-02-16T13:33:14Z

by Gape, Kenaleone.
Format: Manuscript
Publication Date 2015

Social media and best practice : the consumer-brand relationship

2026-02-16T13:33:14Z

by Maw, Yan Aung.
Format: Manuscript
Publication Date 2015

Brand building in the poultry industry alchemy research project

2026-02-16T13:33:14Z

by Neuhoff Wessel, J. W.
Format: Manuscript
Publication Date 2015

The employee influence on the brand equity of small service firms

2026-02-16T13:33:14Z

by Mutezo, Tendai V.
Format: Manuscript
Publication Date 2014

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

2026-02-16T13:33:14Z

by Botha, Levina J.
Format: Manuscript
Publication Date 2016

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

2026-02-16T13:33:14Z

by Allen, Jessica.
Format: Manuscript
Publication Date 2016

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

2026-02-16T13:33:14Z

by Heyn, Charlotte.
Format: Manuscript
Publication Date 2016

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

2026-02-16T13:33:14Z

by Nyembe, Jacqueline.
Format: Manuscript
Publication Date 2016

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

2026-02-16T13:33:14Z

by Sauer, Nicole.
Format: Manuscript
Publication Date 2016

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

2026-02-16T13:33:14Z

by Bouwer, Franscoe Carel.
Format: Manuscript
Publication Date 2016

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

2026-02-16T13:33:14Z

by Pieterse, Josslyn.
Format: Manuscript
Publication Date 2016

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

2026-02-16T13:33:14Z

by Briedenhann, Chantel.
Format: Manuscript
Publication Date 2016

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

2026-02-16T13:33:14Z

by De Freitas, Joao.
Format: Manuscript
Publication Date 2016

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

2026-02-16T13:33:14Z

by Breganski, Carla.
Format: Manuscript
Publication Date 2016

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

2026-02-16T13:33:14Z

by Bianca, Marguerite
Format: Books
Publication Date 2016

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

2026-02-16T13:33:14Z

by Rodriques, Shannon.
Format: Manuscript
Publication Date 2015

A study of brand memorability and engagement at the South African music festival Oppikoppi

2026-02-16T13:33:14Z

by Agar, Gareth.
Format: Manuscript
Publication Date 2015

Will the current brand management model that have sustained companies in the last decade be sustainable in future

2026-02-16T13:33:14Z

by Kola, Kagiso.
Format: Manuscript
Publication Date 2015

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

2026-02-16T13:33:14Z

by Markram, Janine.
Format: Manuscript
Publication Date 2015

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

2026-02-16T13:33:14Z

by Dunn, Emanuela Enrica Samara.
Format: Manuscript
Publication Date 2015

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

2026-02-16T13:33:14Z

by Eaton, Samantha.
Format: Manuscript
Publication Date 2014

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

2026-02-16T13:33:14Z

by Olmesdahl, Christel.
Format: Manuscript
Publication Date 2014

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

2026-02-16T13:33:14Z

by Carpenter, Emma Jane.
Format: Manuscript
Publication Date 2014

Brand storytelling : put customers at the heart of your brand story

2026-02-16T13:33:14Z

by Rodriguez, Miri, author.
Format: Books
Publication Date 2023

Brand metrics measuring brand efficacy along the customer journey

2026-02-16T13:33:14Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

2026-02-16T13:33:14Z

by Soechtig, Steven G., author.
Format: Books
Publication Date 2022

Beloved brands : playbook for how to build a brand your consumers will love

2026-02-16T13:33:14Z

by Robertson, Graham, author.
Format: Books
Publication Date 2018

Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brands

2026-02-16T13:33:14Z

by Gilliers, Christine
Format: Manuscript
Publication Date 2017

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

2026-02-16T13:33:14Z

by Basson, Haneke
Format: Manuscript
Publication Date 2016

Creating a brand identity : a guide for designers

2026-02-16T13:33:14Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Power brands : measuring, making, and managing brand success

2026-02-16T13:33:14Z

by Perrey, Jesko, author.
Format: Regular print
Publication Date 2015

You branding : reinventing your personal identity as a successful brand

2026-02-16T13:33:14Z

by Cijo, Mark, author.
Format: Books
Publication Date 2014

The brand book : how to build a profitable brand : fast, effectively and efficiently

2026-02-16T13:33:14Z

by Oosthuizen, Thomas Henry.
Format: Books
Publication Date 2013

The new strategic brand management : advanced insights and strategic thinking

2026-02-16T13:33:14Z

by Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: Books
Publication Date 2012

Brand media strategy : integrated communications planning in the digital era

2026-02-16T13:33:14Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Strategic brand management : building, measuring, and managing brand equity

2026-02-16T13:33:14Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

The new strategic brand management : creating and sustaining brand equity long term

2026-02-16T13:33:14Z

by Kapferer, Jean-Noël.
Klappentext Klappentext Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

Brand enigma : decoding the secrets of your brand

2026-02-16T13:33:14Z

by Bruce, Duncan, 1951-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

Joël Desgrippes and Marc Gobé on the emotional brand experience

2026-02-16T13:33:14Z

by Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: Books
Publication Date 2007

Complete home solutions, volume 2 : closing the gap between inspiration and brand selection

2026-02-16T13:33:14Z

by McAleenan, Isobel.
Format: Books
Publication Date 2007

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2026-02-16T13:33:14Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2026-02-16T13:33:14Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

Experience the message : how experiential marketing is changing the brand world

2026-02-16T13:33:14Z

by Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: Books
Publication Date 2006

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

2026-02-16T13:33:14Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2005

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

2026-02-16T13:33:14Z

by Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: Books
Publication Date 2005

Brand it like Beckham : the story of how brand Beckham was built

2026-02-16T13:33:14Z

by Milligan, Andy.
Format: Books
Publication Date 2004

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

2026-02-16T13:33:14Z

by Gilmore, Fiona.
Format: Books
Publication Date 2003 2001

The brand marketing book : creating, managing, and extending the value of your brand

2026-02-16T13:33:14Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Eating the big fish : how challenger brands can compete against brand leaders

2026-02-16T13:33:14Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

To capture and filter information into brand intelligence

2026-02-16T13:33:14Z

Format: Books
Publication Date 2026 2025 2024 2023 2022

The encyclopaedia of brands & branding in South Africa.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2001

Principles of strategic thinking : reading pack.

2026-02-16T13:33:14Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Context planning and channel innovation : reading pack

2026-02-16T13:33:14Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Introduction to creative development : reading pack.

2026-02-16T13:33:14Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Creative development : reading pack.

2026-02-16T13:33:14Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Principles of innovation : reading pack.

2026-02-16T13:33:14Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business models

2026-02-16T13:33:14Z

by Ford, Lindsay.
Format: Manuscript
Publication Date 2026 2025 2024 2023 2022

The effect of corporate rebranding : National Lotteries Commission perspective

2026-02-16T13:33:14Z

by Mashiane, Lebogang.
Format: Manuscript
Publication Date 2016

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

2026-02-16T13:33:14Z

by Mzimba, Lungiswa.
Format: Manuscript
Publication Date 2016

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

2026-02-16T13:33:14Z

by Flatt, Andrew.
Format: Manuscript
Publication Date 2016

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

2026-02-16T13:33:14Z

by Botha, Carmen.
Format: Manuscript
Publication Date 2016

The 21st century food market vendor

2026-02-16T13:33:14Z

by Snyman, Marguerite.
Format: Manuscript
Publication Date 2016

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

2026-02-16T13:33:14Z

by Prinsloo, Megan.
Format: Manuscript
Publication Date 2015

Social enterprise brands within a South African context

2026-02-16T13:33:14Z

by Kruger, Japie.
Format: Manuscript
Publication Date 2015

What is the South African 'hipster' tribe really?

2026-02-16T13:33:14Z

by Cabeleira, Stacey.
Format: Manuscript
Publication Date 2015

Fashion branding and social media : the impact of social media on branding in the fashion industry

2026-02-16T13:33:14Z

by Mahlangu, Beth.
Format: Manuscript
Publication Date 2015

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

2026-02-16T13:33:14Z

by De Canha, Justin D. C.
Format: Manuscript
Publication Date 2015

South African political parties, manifestos and branding : an explorative study

2026-02-16T13:33:14Z

by Mpete, Itumeleng.
Format: Manuscript
Publication Date 2014

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

2026-02-16T13:33:14Z

by Gilburt, Grace.
Format: Manuscript
Publication Date 2014

Can FNB's recent success in customer service be applied in Vodacom South Africa?

2026-02-16T13:33:14Z

by Oberholzer, Mauritz.
Format: Manuscript
Publication Date 2014

A grounded theory approach to applying change management principles to the rebranding process

2026-02-16T13:33:14Z

by Tempel, Mignon.
Format: Manuscript
Publication Date 2013

Brands and branding in South Africa : key success stories.

2026-02-16T13:33:14Z

Format: Books
Publication Date 2026 2025 2024 2023 2022

Strategic integrated marketing communications

2026-02-16T13:33:14Z

by Percy, Larry Verfasser. (DE-588)170799492
Format: Books
Publication Date 2023

Brands and branding South Afirca

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing
Format: Books
Publication Date 2023

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2026-02-16T13:33:14Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Strategic creativity : a business field guide to advertising, branding, and design

2026-02-16T13:33:14Z

by Landa, Robin, author.
Format: Books
Publication Date 2022

Brands and branding South Africa 26

2026-02-16T13:33:14Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2021

Brands and branding South Africa 2019

2026-02-16T13:33:14Z

by Affirnity Advertising and Publishing
Format: Books
Publication Date 2019

Kellogg on branding in a hyper-connected world

2026-02-16T13:33:14Z

by Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2026-02-16T13:33:14Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Brands and branding 24 South Africa

2026-02-16T13:33:14Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2018

Design drawing

2026-02-16T13:33:14Z

by Ching, Francis D. K., 1943- author, illustrator.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1985333&site=ehost-live
Format: Books
Publication Date 2018

Brands and branding 23

2026-02-16T13:33:14Z

by Affinity Advertising & Publishing
Format: Books
Publication Date 2017

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

2026-02-16T13:33:14Z

by Kennard, Catherine.
Format: Manuscript
Publication Date 2017

Marketing 4.0 : moving from traditional to digital

2026-02-16T13:33:14Z

by Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: Books
Publication Date 2017

Handbook on place branding and marketing

2026-02-16T13:33:14Z

by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

UX for the web : build websites for user experience and usability

2026-02-16T13:33:14Z

by Ritter, Marli
Format: Books
Publication Date 2017

Keywords for media studies

2026-02-16T13:33:14Z

by Ouellette, Laurie, editor.
Format: Books
Publication Date 2017

Brands and branding South Africa 2016.

2026-02-16T13:33:14Z

by Affinity Advertising & Publishing.
Format: Books
Publication Date 2016

Marketing management

2026-02-16T13:33:14Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2026-02-16T13:33:14Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

UX for beginners : a crash course in 100 short lessons

2026-02-16T13:33:14Z

by Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Architecting experience : a marketing science and digital analytics handbook

2026-02-16T13:33:14Z

by Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Marketing fashion : strategy, branding and promotion

2026-02-16T13:33:14Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

The non-designer's design book : design and typographic principles for the visual novice

2026-02-16T13:33:14Z

by Williams, Robin, 1953- author.
Format: Books
Publication Date 2015

Metric pattern cutting for women's wear

2026-02-16T13:33:14Z

by Aldrich, Winifred, author.
Format: Books
Publication Date 2015

Brands & branding in South Africa 2015.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2015

Fashion Branding and Consumer Behaviors : Scientific Models

2026-02-16T13:33:14Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Brands and branding South Africa 2014 : great brands helping make South Africa great.

2026-02-16T13:33:14Z

by Brands and Branding, South Africa.
Format: Books
Publication Date 2014

Read me : 10 lessons for writing great copy

2026-02-16T13:33:14Z

by Horberry, Roger.
ESCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926209&site=ehost-live
Format: Books
Publication Date 2014

Baz Luhrmann : interviews

2026-02-16T13:33:14Z

by Luhrmann, Baz, interviewee.
Format: Books
Publication Date 2014

The best digital marketing campaigns in the world II

2026-02-16T13:33:14Z

by Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: Books
Publication Date 2014

Creative strategy in advertising

2026-02-16T13:33:14Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Measuring marketing : 110+ key metrics every marketer needs

2026-02-16T13:33:14Z

by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Advertising, promotion, and other aspects of integrated marketing communications

2026-02-16T13:33:14Z

by Shimp, Terence A.
Format: Books
Publication Date 2013

Advertising : concept and copy

2026-02-16T13:33:14Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

Corporate communication

2026-02-16T13:33:14Z

by Argenti, Paul A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html
Format: Books
Publication Date 2013

Marketing research

2026-02-16T13:33:14Z

by Aaker, David A., author.
Format: Books
Publication Date 2013

Brands & branding in South Africa 2013.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2013

The graphic designer's business survival guide

2026-02-16T13:33:14Z

by Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera E-book - Full text from Dawsonera Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: Books
Publication Date 2013

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

2026-02-16T13:33:14Z

by Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: Books
Publication Date 2012

Applied strategic marketing

2026-02-16T13:33:14Z

by Jooste, C. J. (Christiaan Johannes), 1947-
Format: Books
Publication Date 2012

Apparel production terms and processes

2026-02-16T13:33:14Z

by Bubonia, Janace E.
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2026-02-16T13:33:14Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2026-02-16T13:33:14Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

The graphic designer's electronic-media manual : how to apply visual design principles to engage users on desktop, tablet, and mobile websites

2026-02-16T13:33:14Z

by Tselentis, Jason.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1210/2011043772-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy1210/2011043772-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1202/2011043772-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1202/2011043772-d.html
Format: Books
Publication Date 2012

Brands & branding in South Africa 2012 : brands--the people's choice.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2012

Research methodology : a step-by-step guide for beginners

2026-02-16T13:33:14Z

by Kumar, Ranjit.
Format: Books
Publication Date 2011

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

2026-02-16T13:33:14Z

by Morris, Michael, 1959-
Format: Books
Publication Date 2011

Brands & branding South Africa 2011 : the people's choice.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2011

The idea writers : copywriting in a new media and marketing era

2026-02-16T13:33:14Z

by Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: Books
Publication Date 2010

Brands & branding in South Africa 2010 : brands- the people's choice.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2010

Graphic design school : the principles and practices of graphic design

2026-02-16T13:33:14Z

by Dabner, David.
Format: Books
Publication Date 2010

Fashion design

2026-02-16T13:33:14Z

by Bye, Elizabeth.
Format: Books
Publication Date 2010

Building strong brands

2026-02-16T13:33:14Z

by Aaker, David A.
Format: Books
Publication Date 2010 1996

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

2026-02-16T13:33:14Z

by Baskin, Jonathan Salem.
Format: Books
Publication Date 2009

DigiMarketing : the essential guide to new media & digital marketing

2026-02-16T13:33:14Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

The advertised mind : groundbreaking insights into how our brains respond to advertising

2026-02-16T13:33:14Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: Books
Publication Date 2008

Integrated marketing communications

2026-02-16T13:33:14Z

by Ouwersloot, Hans.
Format: Books
Publication Date 2008

Brandscapes : architecture in the experience economy

2026-02-16T13:33:14Z

by Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: Books
Publication Date 2007

Re-imagine!

2026-02-16T13:33:14Z

by Peters, Thomas J.
Format: Books
Publication Date 2006 2003

The origin of brands : how product evolution creates endless possibilities for new brands

2026-02-16T13:33:14Z

by Ries, Al.
Format: Books
Publication Date 2005 2004

FOBA/buildings

2026-02-16T13:33:14Z

by FOBA (Firm)
ebrary http://site.ebrary.com/id/10228747 MyiLibrary http://www.myilibrary.com?id=104280 SpringerLink http://www.springerlink.com/openurl.asp?genre=book&isbn=978-1-56898-527-5 Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004029097.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0738/2004029097-b.html
Format: Books
Publication Date 2005

Marketing payback : is your marketing profitable?

2026-02-16T13:33:14Z

by Shaw, Robert, 1950-
Format: Books
Publication Date 2005

2004 Encyclopaedia of brands and branding in South Africa.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2004

Corporate reputation and competitiveness

2026-02-16T13:33:14Z

by Davies, Gary, 1946-
Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html
Format: Books
Publication Date 2003

Beyond disruption : changing the rules in the marketplace

2026-02-16T13:33:14Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Building strong brands

2026-02-16T13:33:14Z

by Aaker, David A. (David Allen), 1938-
Format: Books
Publication Date 2002 1996

Harvard Design School guide to shopping

2026-02-16T13:33:14Z

by Chung, Chuihua Judy.
Format: Books
Publication Date 2001

The encyclopaedia of brands & branding in South Africa.

2026-02-16T13:33:14Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 1999