Search Results for Brand - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300$0026isd$003dtrue?2025-11-18T17:10:00ZStrategic brand managementent://SD_ILS/0/SD_ILS:575722025-11-18T17:10:00Z2025-11-18T17:10:00Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-11-18T17:10:00Z2025-11-18T17:10:00Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-11-18T17:10:00Z2025-11-18T17:10:00Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-11-18T17:10:00Z2025-11-18T17:10:00Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-11-18T17:10:00Z2025-11-18T17:10:00Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-11-18T17:10:00Z2025-11-18T17:10:00Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-11-18T17:10:00Z2025-11-18T17:10:00Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-11-18T17:10:00Z2025-11-18T17:10:00Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-11-18T17:10:00Z2025-11-18T17:10:00Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-11-18T17:10:00Z2025-11-18T17:10:00Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-11-18T17:10:00Z2025-11-18T17:10:00Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-11-18T17:10:00Z2025-11-18T17:10:00Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & IMC : principles & practiceent://SD_ILS/0/SD_ILS:560302025-11-18T17:10:00Z2025-11-18T17:10:00Zby Moriarty, Sandra E. (Sandra Ernst), author.<br/>Format: Books<br/>Publication Date 2019<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-11-18T17:10:00Z2025-11-18T17:10:00Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-11-18T17:10:00Z2025-11-18T17:10:00Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-11-18T17:10:00Z2025-11-18T17:10:00Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-11-18T17:10:00Z2025-11-18T17:10:00Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-11-18T17:10:00Z2025-11-18T17:10:00Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-11-18T17:10:00Z2025-11-18T17:10:00Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve thement://SD_ILS/0/SD_ILS:10932025-11-18T17:10:00Z2025-11-18T17:10:00Zby Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-11-18T17:10:00Z2025-11-18T17:10:00Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-11-18T17:10:00Z2025-11-18T17:10:00Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-11-18T17:10:00Z2025-11-18T17:10:00Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Art & copyent://SD_ILS/0/SD_ILS:186082025-11-18T17:10:00Z2025-11-18T17:10:00Zby Pray, Doug, director.<br/>Format: Video disc<br/>Publication Date 2010 2009<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-11-18T17:10:00Z2025-11-18T17:10:00Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-11-18T17:10:00Z2025-11-18T17:10:00Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-11-18T17:10:00Z2025-11-18T17:10:00Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-11-18T17:10:00Z2025-11-18T17:10:00Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-11-18T17:10:00Z2025-11-18T17:10:00Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-11-18T17:10:00Z2025-11-18T17:10:00Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-11-18T17:10:00Z2025-11-18T17:10:00Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-11-18T17:10:00Z2025-11-18T17:10:00Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-11-18T17:10:00Z2025-11-18T17:10:00Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-11-18T17:10:00Z2025-11-18T17:10:00Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:165592025-11-18T17:10:00Z2025-11-18T17:10:00Zby Ries, Al.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2002023294.html">http://catdir.loc.gov/catdir/description/hc042/2002023294.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:247972025-11-18T17:10:00Z2025-11-18T17:10:00Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 2002<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:123352025-11-18T17:10:00Z2025-11-18T17:10:00Zby Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:156822025-11-18T17:10:00Z2025-11-18T17:10:00Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2002<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-11-18T17:10:00Z2025-11-18T17:10:00Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Cutting edge advertising : how to create the world's best print for brands in the 21st centuryent://SD_ILS/0/SD_ILS:132102025-11-18T17:10:00Z2025-11-18T17:10:00Zby Aitchison, Jim.<br/>Format: Books<br/>Publication Date 1999<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-11-18T17:10:00Z2025-11-18T17:10:00Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-11-18T17:10:00Z2025-11-18T17:10:00Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-11-18T17:10:00Z2025-11-18T17:10:00Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>