Search Results for Brand - Narrowed by: Consumer behavior. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026qf$003dSUBJECT$002509Subject$002509Consumer$002bbehavior.$002509Consumer$002bbehavior.$0026ps$003d300?dt=list 2026-02-17T23:41:41Z Brand hijack : marketing without marketing ent://SD_ILS/0/SD_ILS:7895 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Wipperf&uuml;rth, Alex.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The artist as a physical brand : do audiences have a reaction to artists' dress attire? ent://SD_ILS/0/SD_ILS:18866 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Muhwati, Olga.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Primal branding : create zealots for your brand, your company, and your future ent://SD_ILS/0/SD_ILS:4761 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Commitment-led marketing : the key to brand profits is in the customer's mind ent://SD_ILS/0/SD_ILS:17384 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Hofmeyr, J. H. (Jan H.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html">http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html">http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001281572.html">http://catdir.loc.gov/catdir/description/wiley035/2001281572.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Alcohol affair : the influence of experiential marketing on purchase behaviour ent://SD_ILS/0/SD_ILS:18948 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Matsolo, Sibongiseni.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Small data : the tiny clues that uncover huge trends ent://SD_ILS/0/SD_ILS:54172 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign ent://SD_ILS/0/SD_ILS:18807 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Mujeer, A. Qasim.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Fashion Branding and Consumer Behaviors : Scientific Models ent://SD_ILS/0/SD_ILS:19296 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Consumer behavior analysis : (A) rational approach to consumer choice ent://SD_ILS/0/SD_ILS:50158 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Hantula, Donald A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> How cool brands stay hot : branding to Generation Y ent://SD_ILS/0/SD_ILS:49549 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Bergh, Joeri van den, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:50328 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them ent://SD_ILS/0/SD_ILS:18678 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Pauling, Thomas Gordan.<br/>Format:&#160;Computer file<br/>Publication Date&#160;2012<br/> Product innovation toolbox : a field guide to consumer understanding and research ent://SD_ILS/0/SD_ILS:49940 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Beckley, Jacqueline H.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brandwashed : tricks companies use to manipulate our minds and persuade us to buy ent://SD_ILS/0/SD_ILS:6004 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Lindstr&ouml;m, Martin, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. ent://SD_ILS/0/SD_ILS:13160 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Baskin, Jonathan Salem.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Contemporary issues in marketing and consumer behaviour ent://SD_ILS/0/SD_ILS:53670 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Performing consumers : global capital and its theatrical seductions ent://SD_ILS/0/SD_ILS:33448 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a> <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:31874 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Evans, Martin (Martin J.)<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women ent://SD_ILS/0/SD_ILS:29260 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:16503 2026-02-17T23:41:41Z 2026-02-17T23:41:41Z by&#160;Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>