Search Results for BrandSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$0026ps$003d300$0026isd$003dtrue?2025-05-31T13:57:22ZOn brandent://SD_ILS/0/SD_ILS:166362025-05-31T13:57:22Z2025-05-31T13:57:22Zby Olins, Wally, 1930-2014.<br/>Format: Books<br/>Publication Date 2003<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-05-31T13:57:22Z2025-05-31T13:57:22Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Brand failuresent://SD_ILS/0/SD_ILS:60022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Haig, Matt<br/>Format: Books<br/>Publication Date 2005<br/>Brand senseent://SD_ILS/0/SD_ILS:60032025-05-31T13:57:22Z2025-05-31T13:57:22Zby Lindstrom, Martin<br/>Format: Books<br/>Publication Date 2005<br/>Profit brandent://SD_ILS/0/SD_ILS:60242025-05-31T13:57:22Z2025-05-31T13:57:22Zby Wreden, Nick<br/>Format: Books<br/>Publication Date 2005<br/>Brand childent://SD_ILS/0/SD_ILS:67272025-05-31T13:57:22Z2025-05-31T13:57:22Zby Lindstrom, Martin<br/>Format: Books<br/>Publication Date 2004<br/>On brandent://SD_ILS/0/SD_ILS:89142025-05-31T13:57:22Z2025-05-31T13:57:22Zby Olins, Wally<br/>Format: Books<br/>Publication Date 2003<br/>Brand managementent://SD_ILS/0/SD_ILS:46692025-05-31T13:57:22Z2025-05-31T13:57:22Zby Riezebos, Rik<br/>Format: Books<br/>Publication Date 2003<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-05-31T13:57:22Z2025-05-31T13:57:22Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:437492025-05-31T13:57:22Z2025-05-31T13:57:22Zby Dall'Olmo Riley, Francesca.<br/>Format: Books<br/>Publication Date 2010<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-05-31T13:57:22Z2025-05-31T13:57:22Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Brand avatarent://SD_ILS/0/SD_ILS:72232025-05-31T13:57:22Z2025-05-31T13:57:22Zby De Mesa, Alycia<br/>Format: Books<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:166342025-05-31T13:57:22Z2025-05-31T13:57:22Zby Aaker, David A., 1938-<br/>Format: Books<br/>Publication Date 2002<br/>Brand Leadershipent://SD_ILS/0/SD_ILS:89592025-05-31T13:57:22Z2025-05-31T13:57:22Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2000<br/>Brand leadershipent://SD_ILS/0/SD_ILS:102192025-05-31T13:57:22Z2025-05-31T13:57:22Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/99089668.html">http://catdir.loc.gov/catdir/samples/simon031/99089668.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/99089668.html">http://catdir.loc.gov/catdir/bios/simon051/99089668.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/99089668.html">http://catdir.loc.gov/catdir/description/simon033/99089668.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Brand managementent://SD_ILS/0/SD_ILS:463322025-05-31T13:57:22Z2025-05-31T13:57:22Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 1998<br/>Brand management. 1ent://SD_ILS/0/SD_ILS:228772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Benedict, Elsie, 1976-<br/>Format: Books<br/>Publication Date 2016<br/>The brand bookent://SD_ILS/0/SD_ILS:86902025-05-31T13:57:22Z2025-05-31T13:57:22Zby Oosthuizen, Thomas<br/>Format: Books<br/>Publication Date 2013<br/>Designing brand identityent://SD_ILS/0/SD_ILS:15612025-05-31T13:57:22Z2025-05-31T13:57:22Zby Wheeler, Alina<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:334772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Living the brandent://SD_ILS/0/SD_ILS:16022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ind, Nicholas<br/>Format: Books<br/>Publication Date 2007<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:94512025-05-31T13:57:22Z2025-05-31T13:57:22Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gapent://SD_ILS/0/SD_ILS:30912025-05-31T13:57:22Z2025-05-31T13:57:22Zby Neumeier, Marty<br/>Format: Books<br/>Publication Date 2006<br/>Brand new justiceent://SD_ILS/0/SD_ILS:30962025-05-31T13:57:22Z2025-05-31T13:57:22Zby Anholt, Simon<br/>Format: Books<br/>Publication Date 2005<br/>Brand portfolio strategyent://SD_ILS/0/SD_ILS:47532025-05-31T13:57:22Z2025-05-31T13:57:22Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2004<br/>United we brandent://SD_ILS/0/SD_ILS:51172025-05-31T13:57:22Z2025-05-31T13:57:22Zby Moser, Mike<br/>Format: Books<br/>Publication Date 2003<br/>Brand asset managementent://SD_ILS/0/SD_ILS:5962025-05-31T13:57:22Z2025-05-31T13:57:22Zby Davis, Scott<br/>Format: Books<br/>Publication Date 2000<br/>The brand mindsetent://SD_ILS/0/SD_ILS:64382025-05-31T13:57:22Z2025-05-31T13:57:22Zby Knapp, Duane.E<br/>Format: Books<br/>Publication Date 2000<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:79822025-05-31T13:57:22Z2025-05-31T13:57:22Zby Keller, Kevin Lane<br/>Format: Books<br/>Publication Date 1998<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:9662025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kapferer, Jean-Noel<br/>Format: Books<br/>Publication Date 1997<br/>Building brand identityent://SD_ILS/0/SD_ILS:56962025-05-31T13:57:22Z2025-05-31T13:57:22Zby Upshaw, Lynn.B<br/>Format: Books<br/>Publication Date 1995<br/>Managing brand equityent://SD_ILS/0/SD_ILS:47602025-05-31T13:57:22Z2025-05-31T13:57:22Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 1991<br/>International Brand managementent://SD_ILS/0/SD_ILS:594372025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-05-31T13:57:22Z2025-05-31T13:57:22Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:224522025-05-31T13:57:22Z2025-05-31T13:57:22Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:156082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2015<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:10872025-05-31T13:57:22Z2025-05-31T13:57:22Zby Keller, Kevin Lane<br/>Format: Books<br/>Publication Date 2003<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-05-31T13:57:22Z2025-05-31T13:57:22Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-05-31T13:57:22Z2025-05-31T13:57:22Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Brandovation : celebrating your brandent://SD_ILS/0/SD_ILS:32082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Eberl, Nikolaus.<br/>Format: Books<br/>Publication Date 2007<br/>Our brand is crisisent://SD_ILS/0/SD_ILS:59992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Boynton, Rachel<br/>Format: Books<br/>Publication Date 2006<br/>Brand it like Beckhament://SD_ILS/0/SD_ILS:43722025-05-31T13:57:22Z2025-05-31T13:57:22Zby Milligan, Andy<br/>Format: Books<br/>Publication Date 2004<br/>A new brand worldent://SD_ILS/0/SD_ILS:75692025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bedbury, Scott<br/>Format: Books<br/>Publication Date 2003<br/>The brand marketing bookent://SD_ILS/0/SD_ILS:69342025-05-31T13:57:22Z2025-05-31T13:57:22Zby Marconi, Joe<br/>Format: Books<br/>Publication Date 1999<br/>[re]inventing the brandent://SD_ILS/0/SD_ILS:18082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kapferer,Jeon-neol<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-05-31T13:57:22Z2025-05-31T13:57:22Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-31T13:57:22Z2025-05-31T13:57:22Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-05-31T13:57:22Z2025-05-31T13:57:22Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Harvard business review on brand management.ent://SD_ILS/0/SD_ILS:170092025-05-31T13:57:22Z2025-05-31T13:57:22ZFormat: Books<br/>Publication Date 1999<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand communication and leadership : reading pack.ent://SD_ILS/0/SD_ILS:187202025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand spaces : the logo of experienceent://SD_ILS/0/SD_ILS:194722025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sizaliyo, Abigail.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-05-31T13:57:22Z2025-05-31T13:57:22Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>ADVERTISING AND INTEGRATED BRAND PROMOTION.ent://SD_ILS/0/SD_ILS:570932025-05-31T13:57:22Z2025-05-31T13:57:22Zby SCHEINBAUM, ANGELINE CLOSE.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-05-31T13:57:22Z2025-05-31T13:57:22Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Getting started with brand managementent://SD_ILS/0/SD_ILS:228522025-05-31T13:57:22Z2025-05-31T13:57:22Zby Benedict, Elsie, 1976-<br/>Format: Books<br/>Publication Date 2018<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-05-31T13:57:22Z2025-05-31T13:57:22Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-05-31T13:57:22Z2025-05-31T13:57:22Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-05-31T13:57:22Z2025-05-31T13:57:22Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Strategic brand management : a European perspectiveent://SD_ILS/0/SD_ILS:97752025-05-31T13:57:22Z2025-05-31T13:57:22Zby Keller, Kevin Lane, 1956-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>How healthy is your brand?ent://SD_ILS/0/SD_ILS:5342025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cook, G. et al.<br/>Format: Books<br/>Publication Date 2010<br/>Build a brand in 30 daysent://SD_ILS/0/SD_ILS:437542025-05-31T13:57:22Z2025-05-31T13:57:22Zby Middleton, Simon.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-05-31T13:57:22Z2025-05-31T13:57:22Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Should the Vega brand be trusted?ent://SD_ILS/0/SD_ILS:188642025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bassoon, Chrisna.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-05-31T13:57:22Z2025-05-31T13:57:22Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>The global corporate brand bookent://SD_ILS/0/SD_ILS:423772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Morley, Michael.<br/>Format: Books<br/>Publication Date 2009<br/>Handbook on brand and experience managementent://SD_ILS/0/SD_ILS:372682025-05-31T13:57:22Z2025-05-31T13:57:22Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2008<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-05-31T13:57:22Z2025-05-31T13:57:22Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Brand hijack : marketing without marketingent://SD_ILS/0/SD_ILS:78952025-05-31T13:57:22Z2025-05-31T13:57:22Zby Wipperfürth, Alex.<br/>Format: Books<br/>Publication Date 2005<br/>Brand South Africa : alive with possibilities.ent://SD_ILS/0/SD_ILS:170162025-05-31T13:57:22Z2025-05-31T13:57:22Zby International Marketing Council of South Africa.<br/>Format: Books<br/>Publication Date 2002<br/>11 steps to brand heavenent://SD_ILS/0/SD_ILS:60012025-05-31T13:57:22Z2025-05-31T13:57:22Zby Weinreich, Len<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-05-31T13:57:22Z2025-05-31T13:57:22Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to creative brand communication : reading pack.ent://SD_ILS/0/SD_ILS:187122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand building principles and fundamentals : reading pack.ent://SD_ILS/0/SD_ILS:187232025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brandsent://SD_ILS/0/SD_ILS:434852025-05-31T13:57:22Z2025-05-31T13:57:22Zby Light, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:191352025-05-31T13:57:22Z2025-05-31T13:57:22Zby Withers, Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-05-31T13:57:22Z2025-05-31T13:57:22Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-05-31T13:57:22Z2025-05-31T13:57:22Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-05-31T13:57:22Z2025-05-31T13:57:22Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>60-minute brand strategist : the essential brand book for marketing professionalsent://SD_ILS/0/SD_ILS:502772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mootee, Idris, 1958-<br/>Format: Books<br/>Publication Date 2013<br/>Trademark valuation : a tool for brand managementent://SD_ILS/0/SD_ILS:509532025-05-31T13:57:22Z2025-05-31T13:57:22Zby Smith, Gordon V., 1937- author.<br/>Format: Books<br/>Publication Date 2013<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802025-05-31T13:57:22Z2025-05-31T13:57:22Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-05-31T13:57:22Z2025-05-31T13:57:22Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-05-31T13:57:22Z2025-05-31T13:57:22Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-05-31T13:57:22Z2025-05-31T13:57:22Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Transforming your employment brand : the ABSA experienceent://SD_ILS/0/SD_ILS:275492025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van Dyk, Laetitia.<br/>Format: Books<br/>Publication Date 2004<br/>Brand management : a theoretical and practical approachent://SD_ILS/0/SD_ILS:119502025-05-31T13:57:22Z2025-05-31T13:57:22Zby Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>Advanced brand management : from vision to valuationent://SD_ILS/0/SD_ILS:259992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Temporal, Paul.<br/>Format: Books<br/>Publication Date 2002<br/>Cyberbranding : brand building in the digital economyent://SD_ILS/0/SD_ILS:246202025-05-31T13:57:22Z2025-05-31T13:57:22Zby Breakenridge, Deirdre.<br/>Format: Books<br/>Publication Date 2001<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762025-05-31T13:57:22Z2025-05-31T13:57:22Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Re)inventing the brand : can top brands survive the new market realities?ent://SD_ILS/0/SD_ILS:130992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kapferer, Jean-Noël.<br/>Format: Books<br/>Publication Date 2001<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-05-31T13:57:22Z2025-05-31T13:57:22Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152025-05-31T13:57:22Z2025-05-31T13:57:22Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-05-31T13:57:22Z2025-05-31T13:57:22Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-05-31T13:57:22Z2025-05-31T13:57:22Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Logo design love : a guide to creating iconic brand identitiesent://SD_ILS/0/SD_ILS:423102025-05-31T13:57:22Z2025-05-31T13:57:22Zby Airey, David.<br/>Format: Books<br/>Publication Date 2010<br/>Corporate reputation, the brand &amp; the bottom line : powerful proven communication strategies for maximizing valueent://SD_ILS/0/SD_ILS:317002025-05-31T13:57:22Z2025-05-31T13:57:22Zby Haywood, Roger, 1939-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www.loc.gov/catdir/toc/ecip0510/2005009330.html</a><br/>Format: Books<br/>Publication Date 2005<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:103252025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Introduction to creative brand building communication : reading pack.ent://SD_ILS/0/SD_ILS:187212025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Word-of-mouth in brand building : reading pack.ent://SD_ILS/0/SD_ILS:187242025-05-31T13:57:22Z2025-05-31T13:57:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-05-31T13:57:22Z2025-05-31T13:57:22Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142025-05-31T13:57:22Z2025-05-31T13:57:22Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-05-31T13:57:22Z2025-05-31T13:57:22Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-05-31T13:57:22Z2025-05-31T13:57:22Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-05-31T13:57:22Z2025-05-31T13:57:22Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-05-31T13:57:22Z2025-05-31T13:57:22Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-05-31T13:57:22Z2025-05-31T13:57:22Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-31T13:57:22Z2025-05-31T13:57:22Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512025-05-31T13:57:22Z2025-05-31T13:57:22Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-31T13:57:22Z2025-05-31T13:57:22Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-05-31T13:57:22Z2025-05-31T13:57:22Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-05-31T13:57:22Z2025-05-31T13:57:22Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-05-31T13:57:22Z2025-05-31T13:57:22Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-05-31T13:57:22Z2025-05-31T13:57:22Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Investigating the 'Eco-Friendly' brand : a look at 'eco-friendly' clothingent://SD_ILS/0/SD_ILS:192892025-05-31T13:57:22Z2025-05-31T13:57:22Zby De Reuk, Chanel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Rastafaranianism as a culture brand : is its brand image diluting the culture's valueent://SD_ILS/0/SD_ILS:192912025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gouws, Muriel.<br/>Format: Manuscript<br/>Publication Date 2008<br/>In what way is the South African government's transformation policy affecting the Springbok brand?ent://SD_ILS/0/SD_ILS:192922025-05-31T13:57:22Z2025-05-31T13:57:22Zby Basson, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982025-05-31T13:57:22Z2025-05-31T13:57:22Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012025-05-31T13:57:22Z2025-05-31T13:57:22Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>An exploration of apparel as the key construct of the personal brandent://SD_ILS/0/SD_ILS:193022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Carmichael, Valerie Charlei.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Can corporate blogging be used as a tool to increase brand credibilityent://SD_ILS/0/SD_ILS:193042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Steyn, Hayley Ann.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promisesent://SD_ILS/0/SD_ILS:193062025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ritchie, Amanda Patricia.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche marketent://SD_ILS/0/SD_ILS:193072025-05-31T13:57:22Z2025-05-31T13:57:22Zby Meadon, Darius.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-05-31T13:57:22Z2025-05-31T13:57:22Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402025-05-31T13:57:22Z2025-05-31T13:57:22Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Short left : should your brand go on a taxi ride?ent://SD_ILS/0/SD_ILS:195422025-05-31T13:57:22Z2025-05-31T13:57:22Zby Moloi, Zandile.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Brand leadership : the influence of MXit on teenagersent://SD_ILS/0/SD_ILS:194312025-05-31T13:57:22Z2025-05-31T13:57:22Zby Venter, Annelize.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the esssence of the brand being communicated?ent://SD_ILS/0/SD_ILS:194562025-05-31T13:57:22Z2025-05-31T13:57:22Zby Marsh, Leslie.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Should advertising agencies consider customisation as a tool for meeting clients brand needs?ent://SD_ILS/0/SD_ILS:194582025-05-31T13:57:22Z2025-05-31T13:57:22Zby Botes, Wayne.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the positioning of Black Label beer brand still appropriate?ent://SD_ILS/0/SD_ILS:194672025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mabalane, Dennis K.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The relationship between loyalty programmes and the customer perception of the brandent://SD_ILS/0/SD_ILS:195892025-05-31T13:57:22Z2025-05-31T13:57:22Zby Vaglietti, Daniela.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The personal brand identity of women based on the perception of their clothingent://SD_ILS/0/SD_ILS:195182025-05-31T13:57:22Z2025-05-31T13:57:22Zby Jarvis, Libby.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Is a bird on the shelf worth bucks for the brand?ent://SD_ILS/0/SD_ILS:194862025-05-31T13:57:22Z2025-05-31T13:57:22Zby Meltz, Darren.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A Moyo case study : identifying key activities which drive a positive brand imageent://SD_ILS/0/SD_ILS:194902025-05-31T13:57:22Z2025-05-31T13:57:22Zby Krom, Lance.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172025-05-31T13:57:22Z2025-05-31T13:57:22Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-05-31T13:57:22Z2025-05-31T13:57:22Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072025-05-31T13:57:22Z2025-05-31T13:57:22Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-31T13:57:22Z2025-05-31T13:57:22Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-05-31T13:57:22Z2025-05-31T13:57:22Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-05-31T13:57:22Z2025-05-31T13:57:22Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-05-31T13:57:22Z2025-05-31T13:57:22Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-05-31T13:57:22Z2025-05-31T13:57:22Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962025-05-31T13:57:22Z2025-05-31T13:57:22Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982025-05-31T13:57:22Z2025-05-31T13:57:22Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-05-31T13:57:22Z2025-05-31T13:57:22Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-05-31T13:57:22Z2025-05-31T13:57:22Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062025-05-31T13:57:22Z2025-05-31T13:57:22Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072025-05-31T13:57:22Z2025-05-31T13:57:22Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-05-31T13:57:22Z2025-05-31T13:57:22Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-05-31T13:57:22Z2025-05-31T13:57:22Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-05-31T13:57:22Z2025-05-31T13:57:22Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-05-31T13:57:22Z2025-05-31T13:57:22Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-05-31T13:57:22Z2025-05-31T13:57:22Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-31T13:57:22Z2025-05-31T13:57:22Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-05-31T13:57:22Z2025-05-31T13:57:22Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-05-31T13:57:22Z2025-05-31T13:57:22Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-31T13:57:22Z2025-05-31T13:57:22Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-05-31T13:57:22Z2025-05-31T13:57:22Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-05-31T13:57:22Z2025-05-31T13:57:22Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-31T13:57:22Z2025-05-31T13:57:22Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-05-31T13:57:22Z2025-05-31T13:57:22Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552025-05-31T13:57:22Z2025-05-31T13:57:22Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-05-31T13:57:22Z2025-05-31T13:57:22Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-05-31T13:57:22Z2025-05-31T13:57:22Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-05-31T13:57:22Z2025-05-31T13:57:22Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-05-31T13:57:22Z2025-05-31T13:57:22Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-05-31T13:57:22Z2025-05-31T13:57:22Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-05-31T13:57:22Z2025-05-31T13:57:22Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-31T13:57:22Z2025-05-31T13:57:22Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-05-31T13:57:22Z2025-05-31T13:57:22Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-05-31T13:57:22Z2025-05-31T13:57:22Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-05-31T13:57:22Z2025-05-31T13:57:22Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-05-31T13:57:22Z2025-05-31T13:57:22Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072025-05-31T13:57:22Z2025-05-31T13:57:22Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-31T13:57:22Z2025-05-31T13:57:22Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-31T13:57:22Z2025-05-31T13:57:22Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-05-31T13:57:22Z2025-05-31T13:57:22Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-05-31T13:57:22Z2025-05-31T13:57:22Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-05-31T13:57:22Z2025-05-31T13:57:22Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-05-31T13:57:22Z2025-05-31T13:57:22Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-05-31T13:57:22Z2025-05-31T13:57:22Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-05-31T13:57:22Z2025-05-31T13:57:22Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-05-31T13:57:22Z2025-05-31T13:57:22Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenueent://SD_ILS/0/SD_ILS:195242025-05-31T13:57:22Z2025-05-31T13:57:22Zby Hiestermann, Kerry.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312025-05-31T13:57:22Z2025-05-31T13:57:22Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Insights and exploration into brand valuation and brand metrics : a practical approach to solving brand valuation problems : the Tungsten hybridizerent://SD_ILS/0/SD_ILS:195222025-05-31T13:57:22Z2025-05-31T13:57:22Zby Basson, Lisa.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292025-05-31T13:57:22Z2025-05-31T13:57:22Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A lesson in humanity : to analyse the process of the brand GLO being built in Nigeria by HKLM in order to identify the factors that contributed to the success of the brandent://SD_ILS/0/SD_ILS:194452025-05-31T13:57:22Z2025-05-31T13:57:22Zby Musoni, Angel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationshipent://SD_ILS/0/SD_ILS:194502025-05-31T13:57:22Z2025-05-31T13:57:22Zby Swanepoel, Clayton.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does the construct of cities individual branding (brand image) impact on the building of a reputation within global community?ent://SD_ILS/0/SD_ILS:194522025-05-31T13:57:22Z2025-05-31T13:57:22Zby Klayton, Angela.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brandent://SD_ILS/0/SD_ILS:194592025-05-31T13:57:22Z2025-05-31T13:57:22Zby Grobler, Huibri.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovationent://SD_ILS/0/SD_ILS:194762025-05-31T13:57:22Z2025-05-31T13:57:22Zby Madisakwane, Katlego.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate tasteent://SD_ILS/0/SD_ILS:195572025-05-31T13:57:22Z2025-05-31T13:57:22Zby Loate, Viola.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?ent://SD_ILS/0/SD_ILS:195902025-05-31T13:57:22Z2025-05-31T13:57:22Zby Geldenhuys, Michelle.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?ent://SD_ILS/0/SD_ILS:190112025-05-31T13:57:22Z2025-05-31T13:57:22Zby Wells, Debra-Anne.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-05-31T13:57:22Z2025-05-31T13:57:22Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912025-05-31T13:57:22Z2025-05-31T13:57:22Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892025-05-31T13:57:22Z2025-05-31T13:57:22Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital branding : how to successfully build and measure a brand onlineent://SD_ILS/0/SD_ILS:593402025-05-31T13:57:22Z2025-05-31T13:57:22Zby Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format: Books<br/>Publication Date 2025<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-05-31T13:57:22Z2025-05-31T13:57:22Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-05-31T13:57:22Z2025-05-31T13:57:22Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-05-31T13:57:22Z2025-05-31T13:57:22Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992025-05-31T13:57:22Z2025-05-31T13:57:22Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-05-31T13:57:22Z2025-05-31T13:57:22Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:560052025-05-31T13:57:22Z2025-05-31T13:57:22Zby Keller, Kevin Lane, 1956- author.<br/>Format: Books<br/>Publication Date 2020<br/>Design matters : a brand, its personality and the workspaceent://SD_ILS/0/SD_ILS:565982025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gibson-Van Der Walt, Kim<br/>Format: Manuscript<br/>Publication Date 2020<br/>Design matters a brand, its personality and the workspace.ent://SD_ILS/0/SD_ILS:579682025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gibson-van der Walt<br/>Format: Books<br/>Publication Date 2020<br/>Media channel planning perspectives and frameworks Towards an integrated brand communication.ent://SD_ILS/0/SD_ILS:560552025-05-31T13:57:22Z2025-05-31T13:57:22Zby Belling Cameron, Keith<br/>Format: Books<br/>Publication Date 2020<br/>Beloved brands : playbook for how to build a brand your consumers will loveent://SD_ILS/0/SD_ILS:224122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Robertson, Graham, author.<br/>Format: Books<br/>Publication Date 2018<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-31T13:57:22Z2025-05-31T13:57:22Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-05-31T13:57:22Z2025-05-31T13:57:22Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-31T13:57:22Z2025-05-31T13:57:22Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-05-31T13:57:22Z2025-05-31T13:57:22Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-05-31T13:57:22Z2025-05-31T13:57:22Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-05-31T13:57:22Z2025-05-31T13:57:22Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-05-31T13:57:22Z2025-05-31T13:57:22Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-05-31T13:57:22Z2025-05-31T13:57:22Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-05-31T13:57:22Z2025-05-31T13:57:22Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102025-05-31T13:57:22Z2025-05-31T13:57:22Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-05-31T13:57:22Z2025-05-31T13:57:22Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of rebranding the celebrity brand, using Miley Cyrus as a case studyent://SD_ILS/0/SD_ILS:188042025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sayce, Chloe'.<br/>Format: Computer file<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-05-31T13:57:22Z2025-05-31T13:57:22Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-05-31T13:57:22Z2025-05-31T13:57:22Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-05-31T13:57:22Z2025-05-31T13:57:22Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342025-05-31T13:57:22Z2025-05-31T13:57:22Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-05-31T13:57:22Z2025-05-31T13:57:22Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-05-31T13:57:22Z2025-05-31T13:57:22Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-05-31T13:57:22Z2025-05-31T13:57:22Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Power brands : measuring, making, and managing brand successent://SD_ILS/0/SD_ILS:3082025-05-31T13:57:22Z2025-05-31T13:57:22Zby Perrey, Jesko, author.<br/>Format: Regular print<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-05-31T13:57:22Z2025-05-31T13:57:22Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-05-31T13:57:22Z2025-05-31T13:57:22Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-05-31T13:57:22Z2025-05-31T13:57:22Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identityent://SD_ILS/0/SD_ILS:188442025-05-31T13:57:22Z2025-05-31T13:57:22Zby Stevens, Margaux Anne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-05-31T13:57:22Z2025-05-31T13:57:22Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-31T13:57:22Z2025-05-31T13:57:22Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-05-31T13:57:22Z2025-05-31T13:57:22Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-05-31T13:57:22Z2025-05-31T13:57:22Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-05-31T13:57:22Z2025-05-31T13:57:22Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-31T13:57:22Z2025-05-31T13:57:22Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>