Search Results for Brand Leadership - Narrowed by: 1:VGCTSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$002bLeadership$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300?dt=list2025-05-10T16:15:39ZBrand leadershipent://SD_ILS/0/SD_ILS:442025-05-10T16:15:39Z2025-05-10T16:15:39Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Brand leadershipent://SD_ILS/0/SD_ILS:166342025-05-10T16:15:39Z2025-05-10T16:15:39Zby Aaker, David A., 1938-<br/>Format: Books<br/>Publication Date 2002<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-05-10T16:15:39Z2025-05-10T16:15:39Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-05-10T16:15:39Z2025-05-10T16:15:39Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:159672025-05-10T16:15:39Z2025-05-10T16:15:39Zby Bedbury, Scott.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187612025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187192025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-05-10T16:15:39Z2025-05-10T16:15:39Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-05-10T16:15:39Z2025-05-10T16:15:39Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-05-10T16:15:39Z2025-05-10T16:15:39Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-05-10T16:15:39Z2025-05-10T16:15:39Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-05-10T16:15:39Z2025-05-10T16:15:39Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-05-10T16:15:39Z2025-05-10T16:15:39Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-05-10T16:15:39Z2025-05-10T16:15:39Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-05-10T16:15:39Z2025-05-10T16:15:39Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-05-10T16:15:39Z2025-05-10T16:15:39Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-05-10T16:15:39Z2025-05-10T16:15:39Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-05-10T16:15:39Z2025-05-10T16:15:39Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-05-10T16:15:39Z2025-05-10T16:15:39Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-05-10T16:15:39Z2025-05-10T16:15:39Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-05-10T16:15:39Z2025-05-10T16:15:39Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-05-10T16:15:39Z2025-05-10T16:15:39Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-05-10T16:15:39Z2025-05-10T16:15:39Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-05-10T16:15:39Z2025-05-10T16:15:39Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-05-10T16:15:39Z2025-05-10T16:15:39Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-05-10T16:15:39Z2025-05-10T16:15:39Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-05-10T16:15:39Z2025-05-10T16:15:39Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-05-10T16:15:39Z2025-05-10T16:15:39Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-05-10T16:15:39Z2025-05-10T16:15:39Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-05-10T16:15:39Z2025-05-10T16:15:39Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-05-10T16:15:39Z2025-05-10T16:15:39Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-05-10T16:15:39Z2025-05-10T16:15:39Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-05-10T16:15:39Z2025-05-10T16:15:39Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-05-10T16:15:39Z2025-05-10T16:15:39Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-05-10T16:15:39Z2025-05-10T16:15:39Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-05-10T16:15:39Z2025-05-10T16:15:39Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-05-10T16:15:39Z2025-05-10T16:15:39Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-05-10T16:15:39Z2025-05-10T16:15:39Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-05-10T16:15:39Z2025-05-10T16:15:39Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-10T16:15:39Z2025-05-10T16:15:39Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-05-10T16:15:39Z2025-05-10T16:15:39Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-05-10T16:15:39Z2025-05-10T16:15:39Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-05-10T16:15:39Z2025-05-10T16:15:39Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-10T16:15:39Z2025-05-10T16:15:39Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-05-10T16:15:39Z2025-05-10T16:15:39Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-05-10T16:15:39Z2025-05-10T16:15:39Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-05-10T16:15:39Z2025-05-10T16:15:39Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-05-10T16:15:39Z2025-05-10T16:15:39Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-05-10T16:15:39Z2025-05-10T16:15:39Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-05-10T16:15:39Z2025-05-10T16:15:39Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-05-10T16:15:39Z2025-05-10T16:15:39Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-05-10T16:15:39Z2025-05-10T16:15:39Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-05-10T16:15:39Z2025-05-10T16:15:39Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-05-10T16:15:39Z2025-05-10T16:15:39Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-05-10T16:15:39Z2025-05-10T16:15:39Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-05-10T16:15:39Z2025-05-10T16:15:39Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-05-10T16:15:39Z2025-05-10T16:15:39Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-05-10T16:15:39Z2025-05-10T16:15:39Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-05-10T16:15:39Z2025-05-10T16:15:39Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-05-10T16:15:39Z2025-05-10T16:15:39Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-05-10T16:15:39Z2025-05-10T16:15:39Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-05-10T16:15:39Z2025-05-10T16:15:39Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-05-10T16:15:39Z2025-05-10T16:15:39Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-05-10T16:15:39Z2025-05-10T16:15:39Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-05-10T16:15:39Z2025-05-10T16:15:39Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-05-10T16:15:39Z2025-05-10T16:15:39Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-05-10T16:15:39Z2025-05-10T16:15:39Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-05-10T16:15:39Z2025-05-10T16:15:39Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-10T16:15:39Z2025-05-10T16:15:39Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-10T16:15:39Z2025-05-10T16:15:39Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-05-10T16:15:39Z2025-05-10T16:15:39Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-05-10T16:15:39Z2025-05-10T16:15:39Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-05-10T16:15:39Z2025-05-10T16:15:39Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-05-10T16:15:39Z2025-05-10T16:15:39Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-05-10T16:15:39Z2025-05-10T16:15:39Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-05-10T16:15:39Z2025-05-10T16:15:39Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-05-10T16:15:39Z2025-05-10T16:15:39Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-10T16:15:39Z2025-05-10T16:15:39Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-05-10T16:15:39Z2025-05-10T16:15:39Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-05-10T16:15:39Z2025-05-10T16:15:39Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-05-10T16:15:39Z2025-05-10T16:15:39Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-05-10T16:15:39Z2025-05-10T16:15:39Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-05-10T16:15:39Z2025-05-10T16:15:39Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-05-10T16:15:39Z2025-05-10T16:15:39Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452025-05-10T16:15:39Z2025-05-10T16:15:39Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-05-10T16:15:39Z2025-05-10T16:15:39Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-05-10T16:15:39Z2025-05-10T16:15:39Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-05-10T16:15:39Z2025-05-10T16:15:39Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782025-05-10T16:15:39Z2025-05-10T16:15:39Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-05-10T16:15:39Z2025-05-10T16:15:39Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-05-10T16:15:39Z2025-05-10T16:15:39Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842025-05-10T16:15:39Z2025-05-10T16:15:39Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-05-10T16:15:39Z2025-05-10T16:15:39Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912025-05-10T16:15:39Z2025-05-10T16:15:39Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-05-10T16:15:39Z2025-05-10T16:15:39Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932025-05-10T16:15:39Z2025-05-10T16:15:39Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-05-10T16:15:39Z2025-05-10T16:15:39Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952025-05-10T16:15:39Z2025-05-10T16:15:39Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-05-10T16:15:39Z2025-05-10T16:15:39Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102025-05-10T16:15:39Z2025-05-10T16:15:39Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-05-10T16:15:39Z2025-05-10T16:15:39Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-05-10T16:15:39Z2025-05-10T16:15:39Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-05-10T16:15:39Z2025-05-10T16:15:39Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182025-05-10T16:15:39Z2025-05-10T16:15:39Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202025-05-10T16:15:39Z2025-05-10T16:15:39Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-05-10T16:15:39Z2025-05-10T16:15:39Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-05-10T16:15:39Z2025-05-10T16:15:39Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732025-05-10T16:15:39Z2025-05-10T16:15:39Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-10T16:15:39Z2025-05-10T16:15:39Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-05-10T16:15:39Z2025-05-10T16:15:39Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-05-10T16:15:39Z2025-05-10T16:15:39Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-05-10T16:15:39Z2025-05-10T16:15:39Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-05-10T16:15:39Z2025-05-10T16:15:39Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Subcultural style and microbloggingent://SD_ILS/0/SD_ILS:191872025-05-10T16:15:39Z2025-05-10T16:15:39Zby Stewart, Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-05-10T16:15:39Z2025-05-10T16:15:39Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-05-10T16:15:39Z2025-05-10T16:15:39Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972025-05-10T16:15:39Z2025-05-10T16:15:39Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-05-10T16:15:39Z2025-05-10T16:15:39Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-05-10T16:15:39Z2025-05-10T16:15:39Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-05-10T16:15:39Z2025-05-10T16:15:39Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012025-05-10T16:15:39Z2025-05-10T16:15:39Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-05-10T16:15:39Z2025-05-10T16:15:39Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032025-05-10T16:15:39Z2025-05-10T16:15:39Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-05-10T16:15:39Z2025-05-10T16:15:39Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-05-10T16:15:39Z2025-05-10T16:15:39Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-05-10T16:15:39Z2025-05-10T16:15:39Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142025-05-10T16:15:39Z2025-05-10T16:15:39Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The impact of dual income relationships on the perception of men's imageent://SD_ILS/0/SD_ILS:192152025-05-10T16:15:39Z2025-05-10T16:15:39Zby Barry, Courtney Amber.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162025-05-10T16:15:39Z2025-05-10T16:15:39Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-05-10T16:15:39Z2025-05-10T16:15:39Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192025-05-10T16:15:39Z2025-05-10T16:15:39Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-05-10T16:15:39Z2025-05-10T16:15:39Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-05-10T16:15:39Z2025-05-10T16:15:39Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-05-10T16:15:39Z2025-05-10T16:15:39Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-05-10T16:15:39Z2025-05-10T16:15:39Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-05-10T16:15:39Z2025-05-10T16:15:39Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Re-imagine!ent://SD_ILS/0/SD_ILS:156472025-05-10T16:15:39Z2025-05-10T16:15:39Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2006 2003<br/>Guts! : companies that blow the door off business-as-usualent://SD_ILS/0/SD_ILS:159722025-05-10T16:15:39Z2025-05-10T16:15:39Zby Freiberg, Kevin, 1958-<br/>Format: Books<br/>Publication Date 2005<br/>Re-imagine! : [business excellence in a disruptive age]ent://SD_ILS/0/SD_ILS:118652025-05-10T16:15:39Z2025-05-10T16:15:39Zby Peters, Thomas J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy043/2004296757.html">http://catdir.loc.gov/catdir/toc/fy043/2004296757.html</a><br/>Format: Books<br/>Publication Date 2003<br/>