Search Results for Brand Leadership - Narrowed by: Books SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$002bLeadership$0026qf$003dFORMAT$002509Format$002509BOOK$002509Books$0026ps$003d300?dt=list 2025-05-10T13:21:34Z Brand leadership ent://SD_ILS/0/SD_ILS:44 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2000<br/> Brand leadership ent://SD_ILS/0/SD_ILS:16634 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Aaker, David A., 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Brand Leadership ent://SD_ILS/0/SD_ILS:8959 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Brand leadership ent://SD_ILS/0/SD_ILS:10219 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/99089668.html">http://catdir.loc.gov/catdir/samples/simon031/99089668.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/99089668.html">http://catdir.loc.gov/catdir/bios/simon051/99089668.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/99089668.html">http://catdir.loc.gov/catdir/description/simon033/99089668.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Brand communication and leadership : reading pack. ent://SD_ILS/0/SD_ILS:18720 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> A new brand world : 8 principles for achieving brand leadership in the 21st century ent://SD_ILS/0/SD_ILS:12716 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The brand gym : a practical workout to gain and retain brand leadership ent://SD_ILS/0/SD_ILS:41906 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Taylor, David, 1964-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Leadership brand : developing customer-focused leaders to drive performance and build lasting value ent://SD_ILS/0/SD_ILS:16593 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Ulrich, David, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html">http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html">http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Warriors on the high wire : the balancing act of brand leadership in the twenty-first century ent://SD_ILS/0/SD_ILS:12055 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Gilmore, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2001<br/> A new brand world : 8 principles for achieving brand leadership in the 21st century ent://SD_ILS/0/SD_ILS:15967 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Bedbury, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:17920 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Principles of strategic thinking : reading pack. ent://SD_ILS/0/SD_ILS:18761 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Brand communication in context : reading pack. ent://SD_ILS/0/SD_ILS:18716 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Brand strategy 3 : reading pack. ent://SD_ILS/0/SD_ILS:18717 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Context planning and channel innovation : reading pack ent://SD_ILS/0/SD_ILS:18759 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of strategic thinking : reading pack. ent://SD_ILS/0/SD_ILS:18762 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of innovation : reading pack. ent://SD_ILS/0/SD_ILS:18722 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to creative development : reading pack. ent://SD_ILS/0/SD_ILS:18711 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to creative brand communication : reading pack. ent://SD_ILS/0/SD_ILS:18712 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Creative development : reading pack. ent://SD_ILS/0/SD_ILS:18714 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of strategic thinking : reading pack. ent://SD_ILS/0/SD_ILS:18719 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introduction to creative brand building communication : reading pack. ent://SD_ILS/0/SD_ILS:18721 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Word-of-mouth in brand building : reading pack. ent://SD_ILS/0/SD_ILS:18724 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand and marketing management : reading pack. ent://SD_ILS/0/SD_ILS:18708 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to creative development : reading pack. ent://SD_ILS/0/SD_ILS:18709 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand building principles and fundamentals : reading pack. ent://SD_ILS/0/SD_ILS:18723 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context ent://SD_ILS/0/SD_ILS:19918 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Bianca, Marguerite<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province ent://SD_ILS/0/SD_ILS:19191 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Ngqakayi, Anathi.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Hunting the dragon : the story behind the world's most radical leadership system ent://SD_ILS/0/SD_ILS:57500 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Buchan, Iain.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Crafting and executing strategy : the quest for competitive advantage: concepts and cases ent://SD_ILS/0/SD_ILS:55804 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Thompson, Arthur A., 1940- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:2446 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Conscious marketing : how to create an awesome business with a new approach to marketing ent://SD_ILS/0/SD_ILS:53458 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Tate, Carolyn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The 'made in Germany' champion brands : national branding, innovation and world export leadership ent://SD_ILS/0/SD_ILS:52099 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Joseph, Ugesh Anthony, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> 60-minute brand strategist : the essential brand book for marketing professionals ent://SD_ILS/0/SD_ILS:50277 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Mootee, Idris, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Thought leadership : prompting businesses to think and learn ent://SD_ILS/0/SD_ILS:50591 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Young, Laurie, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Reshaping leadership DNA : field guide ent://SD_ILS/0/SD_ILS:48336 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Verwey, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The handbook of strategic public relations and integrated communications ent://SD_ILS/0/SD_ILS:48502 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Caywood, Clarke L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Theory and practice of leadership ent://SD_ILS/0/SD_ILS:51435 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Gill, Roger.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Competitive success : how branding adds value ent://SD_ILS/0/SD_ILS:41121 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Davis, John.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:52235 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Morgan, Adam, 1969-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The soul of the corporation : how to manage the identity of your company ent://SD_ILS/0/SD_ILS:50193 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Bouchikhi, Hamid.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, &amp; online media to reach buyers directly ent://SD_ILS/0/SD_ILS:5717 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Re-imagine! ent://SD_ILS/0/SD_ILS:15647 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Peters, Thomas J.<br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2003<br/> Corporate social responsibility : balancing tomorrow's sustainability and today's profitability ent://SD_ILS/0/SD_ILS:38039 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Hawkins, David E., 1947-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html">http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Fast company's greatest hits : ten years of the most innovative ideas in business ent://SD_ILS/0/SD_ILS:16584 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Vamos, Mark N.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2006043474-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Guts! : companies that blow the door off business-as-usual ent://SD_ILS/0/SD_ILS:15972 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Freiberg, Kevin, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The loyalty advantage : essential steps to energize your company, your customers, your brand ent://SD_ILS/0/SD_ILS:32808 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Absolute honesty : building a corporate culture that values straight talk and rewards integrity ent://SD_ILS/0/SD_ILS:31083 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Johnson, Larry, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Re-imagine! : [business excellence in a disruptive age] ent://SD_ILS/0/SD_ILS:11865 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Peters, Thomas J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy043/2004296757.html">http://catdir.loc.gov/catdir/toc/fy043/2004296757.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The portable MBA in management ent://SD_ILS/0/SD_ILS:13068 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Cohen, Allan R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html">http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html">http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2002513115.html">http://catdir.loc.gov/catdir/description/wiley036/2002513115.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz102277915cov.htm">http://swbplus.bsz-bw.de/bsz102277915cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Who says elephants can't dance? : inside IBM's historic turnaround ent://SD_ILS/0/SD_ILS:15360 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Gerstner, Louis V.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2002027523-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hc041/2002027523.html">http://catdir.loc.gov/catdir/description/hc041/2002027523.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Big brands, big trouble : lessons learned the hard way ent://SD_ILS/0/SD_ILS:10679 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Trout, Jack.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html">http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html">http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2002265702.html">http://catdir.loc.gov/catdir/description/wiley035/2002265702.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:14772 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Value-added public relations : the secret weapon of integrated marketing ent://SD_ILS/0/SD_ILS:30073 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Harris, Thomas L., 1931-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html">http://www.loc.gov/catdir/toc/mh022/97037323.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html">http://www.loc.gov/catdir/description/mh023/97037323.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html.">http://www.loc.gov/catdir/description/mh023/97037323.html.</a> Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html.">http://www.loc.gov/catdir/toc/mh022/97037323.html.</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/97037323.html">http://www.loc.gov/catdir/bios/mh042/97037323.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:16503 2025-05-10T13:21:34Z 2025-05-10T13:21:34Z by&#160;Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>