Search Results for Brand Leadership - Narrowed by: IIEMSA

The brand gym : a practical workout to gain and retain brand leadership

2026-01-01T15:48:46Z

by Taylor, David, 1964-
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
Format: Books
Publication Date 2010

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

2026-01-01T15:48:46Z

by Ulrich, David, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html
Format: Books
Publication Date 2007

Crafting and executing strategy : the quest for competitive advantage: concepts and cases

2026-01-01T15:48:46Z

by Thompson, Arthur A., 1940- author.
Format: Books
Publication Date 2020

Global marketing

2026-01-01T15:48:46Z

by Keegan, Warren J. author.
Format: Books
Publication Date 2015

Conscious marketing : how to create an awesome business with a new approach to marketing

2026-01-01T15:48:46Z

by Tate, Carolyn, author.
Format: Books
Publication Date 2015

The 'made in Germany' champion brands : national branding, innovation and world export leadership

2026-01-01T15:48:46Z

by Joseph, Ugesh Anthony, author.
Format: Books
Publication Date 2013

60-minute brand strategist : the essential brand book for marketing professionals

2026-01-01T15:48:46Z

by Mootee, Idris, 1958-
Format: Books
Publication Date 2013

Thought leadership : prompting businesses to think and learn

2026-01-01T15:48:46Z

by Young, Laurie, 1955-
Format: Books
Publication Date 2013

Reshaping leadership DNA : field guide

2026-01-01T15:48:46Z

by Verwey, Anton.
Format: Books
Publication Date 2012

The handbook of strategic public relations and integrated communications

2026-01-01T15:48:46Z

by Caywood, Clarke L., 1947-
Format: Books
Publication Date 2012

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

2026-01-01T15:48:46Z

by Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: Books
Publication Date 2011

Theory and practice of leadership

2026-01-01T15:48:46Z

by Gill, Roger.
Format: Books
Publication Date 2011

Competitive success : how branding adds value

2026-01-01T15:48:46Z

by Davis, John.
Format: Books
Publication Date 2010

Eating the big fish : how challenger brands can compete against brand leaders

2026-01-01T15:48:46Z

by Morgan, Adam, 1969-
Format: Books
Publication Date 2009

The soul of the corporation : how to manage the identity of your company

2026-01-01T15:48:46Z

by Bouchikhi, Hamid.
Format: Books
Publication Date 2008

Corporate social responsibility : balancing tomorrow's sustainability and today's profitability

2026-01-01T15:48:46Z

by Hawkins, David E., 1947-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html
Format: Books
Publication Date 2006

Absolute honesty : building a corporate culture that values straight talk and rewards integrity

2026-01-01T15:48:46Z

by Johnson, Larry, 1947-
Format: Books
Publication Date 2003

The portable MBA in management

2026-01-01T15:48:46Z

by Cohen, Allan R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002513115.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1141878 Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002513115.html Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002513115.html Cover http://swbplus.bsz-bw.de/bsz102277915cov.htm
Format: Books
Publication Date 2002

Big brands, big trouble : lessons learned the hard way

2026-01-01T15:48:46Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

Eating the big fish : how challenger brands can compete against brand leaders

2026-01-01T15:48:46Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Value-added public relations : the secret weapon of integrated marketing

2026-01-01T15:48:46Z

by Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html. Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html. Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: Books
Publication Date 1998