Search Results for Brand Leadership - Narrowed by: 1:VGPTASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$002bLeadership$0026qf$003dLIBRARY$002509Library$0025091$00253AVGPTA$0025091$00253AVGPTA$0026ps$003d300?dt=list2025-05-11T05:50:08ZBrand leadershipent://SD_ILS/0/SD_ILS:442025-05-11T05:50:08Z2025-05-11T05:50:08Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Warriors on the high wire : the balancing act of brand leadership in the twenty-first centuryent://SD_ILS/0/SD_ILS:120552025-05-11T05:50:08Z2025-05-11T05:50:08Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-05-11T05:50:08Z2025-05-11T05:50:08Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-05-11T05:50:08Z2025-05-11T05:50:08Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187612025-05-11T05:50:08Z2025-05-11T05:50:08Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Introduction to creative development : reading pack.ent://SD_ILS/0/SD_ILS:187112025-05-11T05:50:08Z2025-05-11T05:50:08Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Creative development : reading pack.ent://SD_ILS/0/SD_ILS:187142025-05-11T05:50:08Z2025-05-11T05:50:08Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of innovation : reading pack.ent://SD_ILS/0/SD_ILS:187222025-05-11T05:50:08Z2025-05-11T05:50:08Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business modelsent://SD_ILS/0/SD_ILS:190292025-05-11T05:50:08Z2025-05-11T05:50:08Zby Ford, Lindsay.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-05-11T05:50:08Z2025-05-11T05:50:08Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-05-11T05:50:08Z2025-05-11T05:50:08Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-05-11T05:50:08Z2025-05-11T05:50:08Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-05-11T05:50:08Z2025-05-11T05:50:08Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072025-05-11T05:50:08Z2025-05-11T05:50:08Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-11T05:50:08Z2025-05-11T05:50:08Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-05-11T05:50:08Z2025-05-11T05:50:08Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of corporate rebranding : National Lotteries Commission perspectiveent://SD_ILS/0/SD_ILS:191222025-05-11T05:50:08Z2025-05-11T05:50:08Zby Mashiane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-05-11T05:50:08Z2025-05-11T05:50:08Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-05-11T05:50:08Z2025-05-11T05:50:08Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-05-11T05:50:08Z2025-05-11T05:50:08Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-05-11T05:50:08Z2025-05-11T05:50:08Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-05-11T05:50:08Z2025-05-11T05:50:08Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry expertsent://SD_ILS/0/SD_ILS:196242025-05-11T05:50:08Z2025-05-11T05:50:08Zby Flatt, Andrew.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-05-11T05:50:08Z2025-05-11T05:50:08Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The 21st century food market vendorent://SD_ILS/0/SD_ILS:196702025-05-11T05:50:08Z2025-05-11T05:50:08Zby Snyman, Marguerite.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-05-11T05:50:08Z2025-05-11T05:50:08Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222025-05-11T05:50:08Z2025-05-11T05:50:08Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-05-11T05:50:08Z2025-05-11T05:50:08Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-05-11T05:50:08Z2025-05-11T05:50:08Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-05-11T05:50:08Z2025-05-11T05:50:08Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-05-11T05:50:08Z2025-05-11T05:50:08Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-05-11T05:50:08Z2025-05-11T05:50:08Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-05-11T05:50:08Z2025-05-11T05:50:08Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-05-11T05:50:08Z2025-05-11T05:50:08Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-05-11T05:50:08Z2025-05-11T05:50:08Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-05-11T05:50:08Z2025-05-11T05:50:08Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-05-11T05:50:08Z2025-05-11T05:50:08Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-05-11T05:50:08Z2025-05-11T05:50:08Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-05-11T05:50:08Z2025-05-11T05:50:08Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-05-11T05:50:08Z2025-05-11T05:50:08Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-05-11T05:50:08Z2025-05-11T05:50:08Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-05-11T05:50:08Z2025-05-11T05:50:08Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-05-11T05:50:08Z2025-05-11T05:50:08Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-05-11T05:50:08Z2025-05-11T05:50:08Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-05-11T05:50:08Z2025-05-11T05:50:08Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-05-11T05:50:08Z2025-05-11T05:50:08Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-05-11T05:50:08Z2025-05-11T05:50:08Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A grounded theory approach to applying change management principles to the rebranding processent://SD_ILS/0/SD_ILS:190312025-05-11T05:50:08Z2025-05-11T05:50:08Zby Tempel, Mignon.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-05-11T05:50:08Z2025-05-11T05:50:08Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Re-imagine!ent://SD_ILS/0/SD_ILS:156472025-05-11T05:50:08Z2025-05-11T05:50:08Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2006 2003<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-05-11T05:50:08Z2025-05-11T05:50:08Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>