Search Results for Brand communication - Narrowed by: Manuscript SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$002bcommunication$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026dt$003dlist$0026ps$003d300? 2025-11-23T22:39:46Z To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework ent://SD_ILS/0/SD_ILS:19618 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Sethole, Mahlatsi.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> An exploration of consumer tribes and their role in strategic brand communication ent://SD_ILS/0/SD_ILS:22528 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Cressy, Anastacia<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2018<br/> The importance of internal communication within organisations towards building brand identity ent://SD_ILS/0/SD_ILS:19039 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Mashori, Letlhogonolo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry ent://SD_ILS/0/SD_ILS:19400 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Rankhododo, Tondani.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image ent://SD_ILS/0/SD_ILS:19555 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Msimango, Nompumelelo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Exploring the role of nostalgic brand communication in the Afrikaner market ent://SD_ILS/0/SD_ILS:19217 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Abrahamse, Kaylie.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels ent://SD_ILS/0/SD_ILS:19192 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Brown, Chloe Tara.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industry ent://SD_ILS/0/SD_ILS:19298 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Becker, Daniel Cameron.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Multicultural brand communication : a look at the South African 'diamond' markets ent://SD_ILS/0/SD_ILS:19462 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Mwamwetta, Monna.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/> Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience? ent://SD_ILS/0/SD_ILS:19590 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Geldenhuys, Michelle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2006<br/> An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aesthetics ent://SD_ILS/0/SD_ILS:57855 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Qwelane, Muntu J.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2022<br/> Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications ent://SD_ILS/0/SD_ILS:21851 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Ochler, Charl<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town ent://SD_ILS/0/SD_ILS:21860 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Forbay, Rosland<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2017<br/> The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts ent://SD_ILS/0/SD_ILS:19624 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Flatt, Andrew.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> How clothing colour affects personal brand communiction and perception ent://SD_ILS/0/SD_ILS:18828 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Mokoena, Kamogelo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Silence as a crisis communications strategy on social media ent://SD_ILS/0/SD_ILS:19496 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Robertson, Randy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication ent://SD_ILS/0/SD_ILS:19240 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Esterhuyse, Elzaan Erica.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The use of gamification as a marketing communication tool to engage with South African millenials ent://SD_ILS/0/SD_ILS:19251 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Racitti, Riccardo.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers ent://SD_ILS/0/SD_ILS:19181 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Metele, Chwayita.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media ent://SD_ILS/0/SD_ILS:18832 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Mckend, Robert.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Communicating through colour ent://SD_ILS/0/SD_ILS:18979 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Hellens, Candise.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> 'Race', brand communications and South Africa : a critical review ent://SD_ILS/0/SD_ILS:19533 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Hellriegel, Candice.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2008<br/> Crisis communication ent://SD_ILS/0/SD_ILS:19454 2025-11-23T22:39:46Z 2025-11-23T22:39:46Z by&#160;Duly, Jullian.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2007<br/>