Search Results for Brand communication - Narrowed by: IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrand$002bcommunication$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$002509IIEMSA$0026ps$003d300?2025-11-23T16:54:16ZCorporate reputation, the brand &amp; the bottom line : powerful proven communication strategies for maximizing valueent://SD_ILS/0/SD_ILS:317002025-11-23T16:54:16Z2025-11-23T16:54:16Zby Haywood, Roger, 1939-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www.loc.gov/catdir/toc/ecip0510/2005009330.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-11-23T16:54:16Z2025-11-23T16:54:16Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412025-11-23T16:54:16Z2025-11-23T16:54:16Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Global marketingent://SD_ILS/0/SD_ILS:518352025-11-23T16:54:16Z2025-11-23T16:54:16Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342025-11-23T16:54:16Z2025-11-23T16:54:16Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582025-11-23T16:54:16Z2025-11-23T16:54:16Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>Managing corporate communication : a cross-cultural approachent://SD_ILS/0/SD_ILS:496452025-11-23T16:54:16Z2025-11-23T16:54:16Zby Gambetti, Rossella.<br/>Format: Books<br/>Publication Date 2013<br/>Understanding terrorism in the age of global media : a communication approachent://SD_ILS/0/SD_ILS:505082025-11-23T16:54:16Z2025-11-23T16:54:16Zby Archetti, Cristina.<br/>Format: Books<br/>Publication Date 2013<br/>The new brand spirit : how communicating sustainability builds brands, reputations and profitsent://SD_ILS/0/SD_ILS:521032025-11-23T16:54:16Z2025-11-23T16:54:16Zby Conrad, Christian A., 1966-<br/><a href="http://lib.myilibrary.com?id=548255">Connect to MyiLibrary resource.</a>
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<a href="http://lib.myilibrary.com/detail.asp?id=548255">http://lib.myilibrary.com/detail.asp?id=548255</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-11-23T16:54:16Z2025-11-23T16:54:16Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>The mobile marketing revolution : how your brand can have a one-to-one conversation with everyoneent://SD_ILS/0/SD_ILS:494332025-11-23T16:54:16Z2025-11-23T16:54:16Zby Alpert, Jed.<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-11-23T16:54:16Z2025-11-23T16:54:16Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Sustainability marketing : a global perspectiveent://SD_ILS/0/SD_ILS:499352025-11-23T16:54:16Z2025-11-23T16:54:16Zby Belz, Frank-Martin.<br/>Format: Books<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-11-23T16:54:16Z2025-11-23T16:54:16Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-11-23T16:54:16Z2025-11-23T16:54:16Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-11-23T16:54:16Z2025-11-23T16:54:16Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Writing skills for public relations : style and technique for mainstream and social mediaent://SD_ILS/0/SD_ILS:495592025-11-23T16:54:16Z2025-11-23T16:54:16Zby Foster, John, 1926-<br/>Format: Books<br/>Publication Date 2012<br/>You said what? : the biggest communication mistakes professionals makeent://SD_ILS/0/SD_ILS:516442025-11-23T16:54:16Z2025-11-23T16:54:16Zby Zoller, Kim.<br/>Format: Books<br/>Publication Date 2012<br/>Communication and media ethics in South Africaent://SD_ILS/0/SD_ILS:58152025-11-23T16:54:16Z2025-11-23T16:54:16Zby Hyde-Clarke, Nathalie.<br/>Format: Books<br/>Publication Date 2011<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-11-23T16:54:16Z2025-11-23T16:54:16Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Public relations cases : international perspectivesent://SD_ILS/0/SD_ILS:431262025-11-23T16:54:16Z2025-11-23T16:54:16Zby Moss, Danny, 1954-<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-11-23T16:54:16Z2025-11-23T16:54:16Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782025-11-23T16:54:16Z2025-11-23T16:54:16Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>Putting the public back in public relations : how social media is reinventing the aging business of PRent://SD_ILS/0/SD_ILS:501562025-11-23T16:54:16Z2025-11-23T16:54:16Zby Solis, Brian.<br/>Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html</a><br/>Format: Books<br/>Publication Date 2010 2009<br/>The library PR handbook : high-impact communicationsent://SD_ILS/0/SD_ILS:481662025-11-23T16:54:16Z2025-11-23T16:54:16Zby Gould, Mark R.<br/>Format: Books<br/>Publication Date 2009<br/>Strategic issues management : organizations and public policy challengesent://SD_ILS/0/SD_ILS:432202025-11-23T16:54:16Z2025-11-23T16:54:16Zby Heath, Robert L. (Robert Lawrence), 1941-<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-11-23T16:54:16Z2025-11-23T16:54:16Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-11-23T16:54:16Z2025-11-23T16:54:16Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-11-23T16:54:16Z2025-11-23T16:54:16Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Essentials of corporate communication : implementing practices for effective reputation managementent://SD_ILS/0/SD_ILS:128162025-11-23T16:54:16Z2025-11-23T16:54:16Zby Riel, C. B. M. van.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html</a>
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Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006034083.html">http://www.loc.gov/catdir/toc/ecip072/2006034083.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Creating images and the psychology of marketing communicationent://SD_ILS/0/SD_ILS:334282025-11-23T16:54:16Z2025-11-23T16:54:16Zby Kahle, Lynn R.<br/>Format: Books<br/>Publication Date 2006<br/>Balanced brand : how to balance the stakeholder forces that can make or break your businessent://SD_ILS/0/SD_ILS:313002025-11-23T16:54:16Z2025-11-23T16:54:16Zby Foley, John, 1955-<br/>Format: Books<br/>Publication Date 2006<br/>Competitive strategy for media firms : strategic and brand management in changing media marketsent://SD_ILS/0/SD_ILS:317082025-11-23T16:54:16Z2025-11-23T16:54:16Zby Chan-Olmsted, Sylvia M.<br/>Format: Books<br/>Publication Date 2006<br/>Scenarios in marketing : from vision to decisionent://SD_ILS/0/SD_ILS:358532025-11-23T16:54:16Z2025-11-23T16:54:16Zby Ringland, Gill.<br/><a href="http://www.loc.gov/catdir/toc/ecip0617/2006020354.html">Table of contents only</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising and promotion : communicating brandsent://SD_ILS/0/SD_ILS:303772025-11-23T16:54:16Z2025-11-23T16:54:16Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-11-23T16:54:16Z2025-11-23T16:54:16Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Fashion brands : branding style from Armani to Zaraent://SD_ILS/0/SD_ILS:60102025-11-23T16:54:16Z2025-11-23T16:54:16Zby Tungate, Mark, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-11-23T16:54:16Z2025-11-23T16:54:16Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The pirate inside : building a challenger brand culture within yourself and your organizationent://SD_ILS/0/SD_ILS:206582025-11-23T16:54:16Z2025-11-23T16:54:16Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html">http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004006448.html">http://catdir.loc.gov/catdir/description/wiley041/2004006448.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-11-23T16:54:16Z2025-11-23T16:54:16Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-11-23T16:54:16Z2025-11-23T16:54:16Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Key concepts in communication and cultural studiesent://SD_ILS/0/SD_ILS:146272025-11-23T16:54:16Z2025-11-23T16:54:16Zby O'Sullivan, Tim, 1952-<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006766379.pdf">http://www.gbv.de/dms/hbz/toc/ht006766379.pdf</a><br/>Format: Books<br/>Publication Date 1994<br/>