Search Results for Branding (Marketing)

Handbook on place branding and marketing

2025-04-28T18:03:04Z

by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

Marketing fashion : strategy, branding and promotion

2025-04-28T18:03:04Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

The annual : advertising, media, marketing and branding

2025-04-28T18:03:04Z

Format: Books
Publication Date 2025 2024 2023 2022 2021

Marketing brands in Africa : perspectives on the evolution of branding in an emerging market

2025-04-28T18:03:04Z

by Appau, Samuelson, editor.
Format: Books
Publication Date 2021

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

2025-04-28T18:03:04Z

by Warren, Andrew
Format: Manuscript
Publication Date 2017

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

2025-04-28T18:03:04Z

by Mzimba, Lungiswa.
Format: Manuscript
Publication Date 2016

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

2025-04-28T18:03:04Z

by Bickel, Julia.
Format: Manuscript
Publication Date 2016

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

2025-04-28T18:03:04Z

by Throssell, Nick.
Format: Manuscript
Publication Date 2015

The annual 2013/14 : advertising, media, marketing and branding

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Books
Publication Date 2014

Retail marketing and branding : a definitive guide to maximizing ROI

2025-04-28T18:03:04Z

by Perrey, Jesko.
Format: Books
Publication Date 2013

Unconscious branding : how neuroscience can empower (and inspire) marketing

2025-04-28T18:03:04Z

by Van Praet, Douglas.
Format: Books
Publication Date 2012

The annual 2011/12 : advertising, media, marketing and branding

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Books
Publication Date 2012

The annual 2012/13 : advertising, media, marketing and branding.

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Books
Publication Date 2012

An explorative study into the church marketing and branding of the Christian church

2025-04-28T18:03:04Z

by Griffin, Troy.
Format: Computer file
Publication Date 2011

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

2025-04-28T18:03:04Z

by Van Zyl, Abraham Johannes.
Format: Manuscript
Publication Date 2011

The annual 2010/11 : advertising, media, marketing and branding

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Electronic Resources
Publication Date 2011

The annual 2009/10 : advertising, media, marketing and branding

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Books
Publication Date 2010

Marketing alternative rock music with branding : a South African perspective

2025-04-28T18:03:04Z

by Kritizinger, Jake.
Format: Manuscript
Publication Date 2007

The annual 2008 : advertising, media, marketing and branding

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Books
Publication Date 2007

Tourism Marketing for cities and towns : using branding and events to attract tourism

2025-04-28T18:03:04Z

by Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format: Books
Publication Date 2006

The annual 2007 : advertising, media, marketing and branding

2025-04-28T18:03:04Z

by Maggs, Jeremy.
Format: Electronic Resources
Publication Date 2006

Kellogg on branding : the marketing faculty of the Kellogg School of Management

2025-04-28T18:03:04Z

by Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: Books
Publication Date 2005

Branding across borders : a guide to global brand marketing

2025-04-28T18:03:04Z

by Gregory, James R.
Format: Books
Publication Date 2002

The encyclopaedia of brands and branding in South Africa.

2025-04-28T18:03:04Z

by Affinity Advertising and Publishing.
Format: Books
Publication Date 2005

What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?

2025-04-28T18:03:04Z

by Posholi, Lintle.
Format: Manuscript
Publication Date 2025 2024 2023 2022 2021

Brands and branding in South Africa : key success stories.

2025-04-28T18:03:04Z

Format: Books
Publication Date 2025 2024 2023 2022 2021

To capture and filter information into brand intelligence

2025-04-28T18:03:04Z

Format: Books
Publication Date 2025 2024 2023 2022 2021

The psychological impact of repetition : a cartoon & branding perspective

2025-04-28T18:03:04Z

by Dhladhla, Sifiso.
Format: Manuscript
Publication Date 2025 2024 2023 2022 2021

Digital branding : how to successfully build and measure a brand online

2025-04-28T18:03:04Z

by Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: Books
Publication Date 2025

Brand management : A South African Perspective

2025-04-28T18:03:04Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2024

Marketing management : a South African perspective

2025-04-28T18:03:04Z

by Cant, M. C. (Michael Colin), 1957- editor.
Format: Books
Publication Date 2024

Introduction to sport marketing

2025-04-28T18:03:04Z

by Smith, Aaron, 1972- author.
Format: Books
Publication Date 2024

Brand management : co-creating meaningful brands

2025-04-28T18:03:04Z

by Beverland, Michael, author.
Format: Books
Publication Date 2024

Brand storytelling : put customers at the heart of your brand story

2025-04-28T18:03:04Z

by Rodriguez, Miri, author.
Format: Books
Publication Date 2023

Digital storytelling for brands

2025-04-28T18:03:04Z

by Tombleson, Bridget, author.
Format: Books
Publication Date 2023

Experiential Marketing : integrated theory & strategic application.

2025-04-28T18:03:04Z

by Leahy, Rose. Fenton, Pio. Barry, Holly
Format: Books
Publication Date 2022

Brand metrics measuring brand efficacy along the customer journey

2025-04-28T18:03:04Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2025-04-28T18:03:04Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Strategic creativity : a business field guide to advertising, branding, and design

2025-04-28T18:03:04Z

by Landa, Robin, author.
Format: Books
Publication Date 2022

MARKETING TOURISM AND HOSPITALITY : concepts and cases.

2025-04-28T18:03:04Z

by GEORGE, RICHARD.
Format: Books
Publication Date 2021

Brand management : co-creating meaningful brands

2025-04-28T18:03:04Z

by Beverland, Michael, author.
Format: Books
Publication Date 2021

Brand management : A South African Perspective

2025-04-28T18:03:04Z

by Cunningham, Nicole author.
Format: Books
Publication Date 2021

Marketing management : a South African perspective

2025-04-28T18:03:04Z

by Cant, M. C. (Michael Colin), 1957- editor.
Format: Books
Publication Date 2021

Strategic marketing : theory and application for competitive advantage

2025-04-28T18:03:04Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2020

Brand activism from purpose to action

2025-04-28T18:03:04Z

by Sarkar, Christian, author.
Format: Books
Publication Date 2020

Strategic brand management

2025-04-28T18:03:04Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Kellogg on branding in a hyper-connected world

2025-04-28T18:03:04Z

by Tybout, Alice M. éditeur intellectuel.
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Format: Books
Publication Date 2019

Global marketing & advertising : understanding cultural paradoxes

2025-04-28T18:03:04Z

by Mooij, Marieke K. de, 1943- author.
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2025-04-28T18:03:04Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Introduction to marketing : a South African perspective

2025-04-28T18:03:04Z

by Cunningham, Nicole.
Format: Books
Publication Date 2018

Brand management : co-creating meaningful brands

2025-04-28T18:03:04Z

by Beverland, Michael, author.
Format: Books
Publication Date 2018

Marketing in Africa

2025-04-28T18:03:04Z

by Makhitha, K. M.
Format: Books
Publication Date 2018

Advertising creative : strategy, copy, design

2025-04-28T18:03:04Z

by Altstiel, Tom, author.
Format: Books
Publication Date 2017

Marketing management : a South African perspective

2025-04-28T18:03:04Z

by Cant, M. C. (Michael Colin), 1957- editor.
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Format: Books
Publication Date 2017

The brand book : Mauritius 2016

2025-04-28T18:03:04Z

by Lama, Ravin.
Format: Books
Publication Date 2016

Brand communication in context : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Brand strategy 3 : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

The impact of technology on branding

2025-04-28T18:03:04Z

by Myers, Brady Hudson.
Format: Manuscript
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-04-28T18:03:04Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

Small data : the tiny clues that uncover huge trends

2025-04-28T18:03:04Z

by Lindström, Martin, 1970-
Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg
Format: Books
Publication Date 2016

Creating a brand identity : a guide for designers

2025-04-28T18:03:04Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Strategic marketing

2025-04-28T18:03:04Z

by Wiid, J. A. author.
Format: Books
Publication Date 2016

Saving South Africa's youth : building socially responsible brands in financial ...

2025-04-28T18:03:04Z

by Matubatuba, Tumisang.
Format: Manuscript
Publication Date 2015

The analysis of the Sophiatown brand development

2025-04-28T18:03:04Z

by Young, Alicia.
Format: Manuscript
Publication Date 2015

Introduction to creative brand communication : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Brand communication and leadership : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Introduction to creative brand building communication : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

2025-04-28T18:03:04Z

by Nteso, Refiloe Cindy.
Format: Manuscript
Publication Date 2015

A study on why a person brand becomes more popular after ...

2025-04-28T18:03:04Z

by Madiba, Mfundo.
Format: Manuscript
Publication Date 2015

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

2025-04-28T18:03:04Z

by Harries, V.
Format: Manuscript
Publication Date 2015

Introduction to sport marketing

2025-04-28T18:03:04Z

by Smith, Aaron, 1972-
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Format: Books
Publication Date 2015

Branding in Ponzi Investment Scheme

2025-04-28T18:03:04Z

by Sher, Yaron.
Format: Computer file
Publication Date 2015

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

2025-04-28T18:03:04Z

by Sayce, Chloe'.
Format: Computer file
Publication Date 2015

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

2025-04-28T18:03:04Z

by Schindler, Jessica Lea.
Format: Computer file
Publication Date 2015

Music and its relevance to brand personality amongst the female youth market

2025-04-28T18:03:04Z

by Makhuza, Ponatshego.
Format: Computer file
Publication Date 2015

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

2025-04-28T18:03:04Z

by Nhlapo, Kwandisiwe.
Format: Manuscript
Publication Date 2015

Brand building in the NPO sector : to build or not to build?

2025-04-28T18:03:04Z

by Frankel, Susan.
Format: Manuscript
Publication Date 2015

Branding the ordinary

2025-04-28T18:03:04Z

by Matlare, Itumeleng.
Format: Manuscript
Publication Date 2015

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

2025-04-28T18:03:04Z

by Mjali, Sinqobile.
Format: Manuscript
Publication Date 2015

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

2025-04-28T18:03:04Z

by Sineke, Natalie.
Format: Manuscript
Publication Date 2015

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

2025-04-28T18:03:04Z

by Motloutsi, Tshianeo.
Format: Manuscript
Publication Date 2015

Marketing Madiba

2025-04-28T18:03:04Z

by Czuba, Nadia.
Format: Manuscript
Publication Date 2015

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

2025-04-28T18:03:04Z

by Rantso, Kananelo.
Format: Manuscript
Publication Date 2015

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

2025-04-28T18:03:04Z

by Steffen, Katharina.
Format: Manuscript
Publication Date 2014

The social employee : how great companies make social media work

2025-04-28T18:03:04Z

by Burgess, Cheryl.
Format: Books
Publication Date 2014

Marketing

2025-04-28T18:03:04Z

by Grewal, Dhruv.
Format: Books
Publication Date 2014

Mobile magic : the Saatchi & Saatchi guide to mobile marketing

2025-04-28T18:03:04Z

by Eslinger, Tom, author.
Format: Books
Publication Date 2014

Creative strategy in advertising

2025-04-28T18:03:04Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Brand media strategy : integrated communications planning in the digital era

2025-04-28T18:03:04Z

by Young, Antony, 1964-
Format: Books
Publication Date 2014

Strategic marketing : theory and aplication for competitive advantage

2025-04-28T18:03:04Z

by Venter, Peet.
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Format: Books
Publication Date 2014

You branding : reinventing your personal identity as a successful brand

2025-04-28T18:03:04Z

by Cijo, Mark, author.
Format: Books
Publication Date 2014

Brand schizo

2025-04-28T18:03:04Z

by Stopforth, Mike.
Format: Books
Publication Date 2014

Brand influences on gender roles in home and child care

2025-04-28T18:03:04Z

by Pasiya, Malwande.
Format: Manuscript
Publication Date 2014

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

2025-04-28T18:03:04Z

by Leventis, Katherine.
Format: Computer file
Publication Date 2014

The impact of a city brand on the perceptions of its creative sector

2025-04-28T18:03:04Z

by Rees, Rhiannon.
Format: Manuscript
Publication Date 2014

Fashion Branding and Consumer Behaviors : Scientific Models

2025-04-28T18:03:04Z

by Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: Books
Publication Date 2014

Designing brand identity : an essential guide for the whole branding team

2025-04-28T18:03:04Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

The brand book : how to build a profitable brand : fast, effectively and efficiently

2025-04-28T18:03:04Z

by Oosthuizen, Thomas Henry.
Format: Books
Publication Date 2013

Product management

2025-04-28T18:03:04Z

by Bothma, Neels.
Format: Books
Publication Date 2013

The art of branding : a cross-country comparative study of two contemporary art galleries

2025-04-28T18:03:04Z

by Vermeer, Clarissa.
Format: Manuscript
Publication Date 2013

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

2025-04-28T18:03:04Z

by Monks, Erin Kate.
Format: Manuscript
Publication Date 2013

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

2025-04-28T18:03:04Z

by Chohan, Humaira.
Format: Manuscript
Publication Date 2013

Brand and marketing management : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Brand building principles and fundamentals : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Word-of-mouth in brand building : reading pack.

2025-04-28T18:03:04Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2013

Internet marketing : integrating online and offline strategies

2025-04-28T18:03:04Z

by Roberts, Mary Lou.
Format: Books
Publication Date 2013 2012

How cool brands stay hot : branding to Generation Y

2025-04-28T18:03:04Z

by Bergh, Joeri van den, 1971-
Format: Books
Publication Date 2013

Customer sense : how the 5 senses influence buying behavior

2025-04-28T18:03:04Z

by Krishna, Aradhna.
Format: Books
Publication Date 2013

Advertising creative : strategy, copy, design

2025-04-28T18:03:04Z

by Altstiel, Tom.
Format: Books
Publication Date 2013

Marketing essentials

2025-04-28T18:03:04Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2013

The 'made in Germany' champion brands : national branding, innovation and world export leadership

2025-04-28T18:03:04Z

by Joseph, Ugesh Anthony, author.
Format: Books
Publication Date 2013

Brand revolution : rethinking brand identity

2025-04-28T18:03:04Z

by Sicard, Marie-Claude.
Format: Books
Publication Date 2013

Manager's guide to online marketing

2025-04-28T18:03:04Z

by Weaver, Jason D.
Format: Books
Publication Date 2013

Managing corporate communication : a cross-cultural approach

2025-04-28T18:03:04Z

by Gambetti, Rossella.
Format: Books
Publication Date 2013

Grow the core : a practical workout to grow your core brand and business

2025-04-28T18:03:04Z

by Taylor, David, 1964-
Format: Books
Publication Date 2013

The complete marketer : 60 essential concepts for marketing excellence

2025-04-28T18:03:04Z

by McDonald, Malcolm.
Format: Books
Publication Date 2013

60-minute brand strategist : the essential brand book for marketing professionals

2025-04-28T18:03:04Z

by Mootee, Idris, 1958-
Format: Books
Publication Date 2013

Brand breakout : how emerging market brands will go global

2025-04-28T18:03:04Z

by Kumar, Nirmalya.
Format: Books
Publication Date 2013

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

2025-04-28T18:03:04Z

by Martinez Onaindia, Carlos.
Format: Books
Publication Date 2013

Professional practice for interior designers

2025-04-28T18:03:04Z

by Piotrowski, Christine M., 1947-
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Format: Books
Publication Date 2013

Fundamentals of branding

2025-04-28T18:03:04Z

by Du Toit, Michael, editor.
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Format: Books
Publication Date 2013

Marketing management : a South African perspective

2025-04-28T18:03:04Z

by Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: Books
Publication Date 2013

Fashion entrepreneur : starting your own fashion business

2025-04-28T18:03:04Z

by Burke, Sandra.
Format: Books
Publication Date 2013

The photographer's MBA : everything you need to know for your photography business

2025-04-28T18:03:04Z

by Cincotta, Sal.
Format: Books
Publication Date 2013

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

2025-04-28T18:03:04Z

by Stricker, Bradley.
Format: Manuscript
Publication Date 2013

International marketing

2025-04-28T18:03:04Z

by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format: Books
Publication Date 2013

Handmade branding : exploring how the nature of creating craft products informs the branding of craft business

2025-04-28T18:03:04Z

by Smith, Bianca.
Format: Manuscript
Publication Date 2012

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

2025-04-28T18:03:04Z

by Khumalo, Zama.
Format: Manuscript
Publication Date 2012

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

2025-04-28T18:03:04Z

by Dhai, Mahomed.
Format: Manuscript
Publication Date 2012

Design entrepreneurs 'agents of change'

2025-04-28T18:03:04Z

by Lavender, Jonathan.
Format: Manuscript
Publication Date 2012

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

2025-04-28T18:03:04Z

by Ndaki, Lungile.
Format: Computer file
Publication Date 2012

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

2025-04-28T18:03:04Z

by Pauling, Thomas Gordan.
Format: Computer file
Publication Date 2012

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

2025-04-28T18:03:04Z

by Peters, Luise.
Format: Computer file
Publication Date 2012

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

2025-04-28T18:03:04Z

by Shargey, Hayley Jade.
Format: Manuscript
Publication Date 2012

"Kardashian Khaos!" personal branding : turning people into brands

2025-04-28T18:03:04Z

by Dube, Themebelihle Cherly.
Format: Manuscript
Publication Date 2012

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

2025-04-28T18:03:04Z

by Keown, Lisa Robyn.
Format: Manuscript
Publication Date 2012

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

2025-04-28T18:03:04Z

by Walther, Kathrin.
Format: Manuscript
Publication Date 2012

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

2025-04-28T18:03:04Z

by Mare, Kathy.
Format: Manuscript
Publication Date 2012

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

2025-04-28T18:03:04Z

by Yuter, Gina.
Format: Manuscript
Publication Date 2012

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

2025-04-28T18:03:04Z

by Bain, Gareth.
Format: Manuscript
Publication Date 2012

Marketing concepts and strategies

2025-04-28T18:03:04Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2012

Branding television

2025-04-28T18:03:04Z

by Johnson, Catherine.
Format: Books
Publication Date 2012

Positioning the brand : an inside-out approach

2025-04-28T18:03:04Z

by Riezebos, H. J., 1960-
Format: Books
Publication Date 2012

Handbook of marketing strategy

2025-04-28T18:03:04Z

by Shankar, Venkatesh, 1962-
Elgar Online (Restricted to University of Ottawa)
Format: Books
Publication Date 2012

Brandstorm : surviving and thriving in the new consumer-led marketplace

2025-04-28T18:03:04Z

by Nickles, Elizabeth.
Format: Books
Publication Date 2012

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

2025-04-28T18:03:04Z

by Post, Karen.
Format: Books
Publication Date 2012

Customers first : dominate your market by winning them over where it counts the most

2025-04-28T18:03:04Z

by Bueno, Bolivar J.
Format: Books
Publication Date 2012

Luxury brand management : a world of priviledge

2025-04-28T18:03:04Z

by Chevalier, Michel, 1943-
Format: Books
Publication Date 2012

Marketing management : a value-creation process

2025-04-28T18:03:04Z

by Jolibert, Alain. Marketing management.
Format: Books
Publication Date 2012

Sustainability marketing : a global perspective

2025-04-28T18:03:04Z

by Belz, Frank-Martin.
Format: Books
Publication Date 2012

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand

2025-04-28T18:03:04Z

by Kaputa, Catherine, 1948-
Format: Books
Publication Date 2012

Content strategy at work : real-world stories to strengthen every interactive project

2025-04-28T18:03:04Z

by Bloomstein, Margot.
Format: Books
Publication Date 2012

Interactive design : an introduction to the theory and application of user-centered design

2025-04-28T18:03:04Z

by Pratt, Andy, 1977-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=576512&site=ehost-live
Format: Books
Publication Date 2012

Brand resilience : managing risk and recovery in a high-speed world

2025-04-28T18:03:04Z

by Copulsky, Jonathan R.
Format: Books
Publication Date 2012

We first : how brands and consumers use social media to build a better world

2025-04-28T18:03:04Z

by Mainwaring, Simon, 1967-
Format: Books
Publication Date 2012

Uprising : how to build a brand-and change the world-by sparking cultural movements

2025-04-28T18:03:04Z

by Goodson, Scott.
Format: Books
Publication Date 2012

Advertising : an integrated marketing communication perspective

2025-04-28T18:03:04Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2012 2011

Brand management : Principles and Practices

2025-04-28T18:03:04Z

by Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: Books
Publication Date 2012

Advertising and promotions : an integrated brand approach

2025-04-28T18:03:04Z

by Semenik, Richard J.
Format: Books
Publication Date 2012

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

2025-04-28T18:03:04Z

by Lindström, Martin, 1970-
Format: Books
Publication Date 2012

Superbrands : an insight into many of South Africa's strongest brands. Volume 4

2025-04-28T18:03:04Z

by Sadler, Eamonn.
Format: Books
Publication Date 2012

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

2025-04-28T18:03:04Z

by Denny, Lincon.
Format: Manuscript
Publication Date 2012

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

2025-04-28T18:03:04Z

by Myers, Abbey-Jessica.
Format: Manuscript
Publication Date 2012

No press is bad press : exploring the effect of controversial advertising on brand image

2025-04-28T18:03:04Z

by Kuilman, Kate.
Format: Manuscript
Publication Date 2012

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

2025-04-28T18:03:04Z

by Sookdiyal, Nishta.
Format: Manuscript
Publication Date 2012

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

2025-04-28T18:03:04Z

by Bukasa, Patrick.
Format: Manuscript
Publication Date 2012

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

2025-04-28T18:03:04Z

by Van Rensburg, Rigard Janse.
Format: Manuscript
Publication Date 2012

Social media and brand wareness

2025-04-28T18:03:04Z

by Strydom, Esti.
Format: Manuscript
Publication Date 2012

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

2025-04-28T18:03:04Z

by Veitch, Emily Frances.
Format: Manuscript
Publication Date 2012

Barbie : from a friend to a friend

2025-04-28T18:03:04Z

by Haupt, Kelly.
Format: Manuscript
Publication Date 2012

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

2025-04-28T18:03:04Z

by Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: Books
Publication Date 2011

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

2025-04-28T18:03:04Z

by Morris, Michael, 1959-
Format: Books
Publication Date 2011

A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

2025-04-28T18:03:04Z

by Colville, Sarah.
Format: Manuscript
Publication Date 2011

An exploration of branding within the Durban underground music industry

2025-04-28T18:03:04Z

by Libury, Steven.
Format: Computer file
Publication Date 2011

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

2025-04-28T18:03:04Z

by Roriston, Delia.
Format: Manuscript
Publication Date 2011

Destination brands : managing place reputation

2025-04-28T18:03:04Z

by Morgan, Nigel.
Format: Books
Publication Date 2011

Wikibrands : reinventing your company in a customer-driven marketplace

2025-04-28T18:03:04Z

by Moffitt, Sean.
Format: Books
Publication Date 2011

Branded lives : the production and consumption of meaning at work

2025-04-28T18:03:04Z

by Brannan, Matthew J.
Format: Books
Publication Date 2011

Brands and branding geographies

2025-04-28T18:03:04Z

by Pike, Andy, 1968-
Format: Books
Publication Date 2011

Marketing communications : integrating offline and online with social media

2025-04-28T18:03:04Z

by Smith, P. R. (Paul Russell), 1957-
Format: Books
Publication Date 2011

Brand resilience : managing risk and recovery in a high-speed world

2025-04-28T18:03:04Z

by Copulsky, Jonathan R.
Format: Books
Publication Date 2011

Social marketing : influencing behaviors for good

2025-04-28T18:03:04Z

by Lee, Nancy, 1932-
Format: Books
Publication Date 2011

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

2025-04-28T18:03:04Z

by Pearson, Timothy R.
Format: Books
Publication Date 2011

Harvard business review on reinventing your marketing.

2025-04-28T18:03:04Z

Format: Books
Publication Date 2011

Branding in governance and public management

2025-04-28T18:03:04Z

by Eshuis, Jasper.
Format: Books
Publication Date 2011

How cool brands stay hot : branding to generation Y

2025-04-28T18:03:04Z

by Bergh, Joeri van den.
Format: Books
Publication Date 2011

101 management models : English edition

2025-04-28T18:03:04Z

by Mulders, Marijn.
Format: Books
Publication Date 2011

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

2025-04-28T18:03:04Z

by Kerpen, Dave.
Format: Books
Publication Date 2011

Brand management

2025-04-28T18:03:04Z

by Klopper, H. B., 1974-
Format: Books
Publication Date 2011

Fashion marketing : theory, principles, & practice

2025-04-28T18:03:04Z

by Bickle, Marianne C.
Format: Books
Publication Date 2011

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

2025-04-28T18:03:04Z

by Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: Books
Publication Date 2011

Marketing your own business

2025-04-28T18:03:04Z

by Baptiste, Annie.
Format: Books
Publication Date 2011

33rd Loeries annual

2025-04-28T18:03:04Z

by Human Andrew.
Format: Books
Publication Date 2011

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

2025-04-28T18:03:04Z

by Saunt, Michelle Margot.
Format: Manuscript
Publication Date 2011

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

2025-04-28T18:03:04Z

by Gcaba, Nomdumiso.
Format: Manuscript
Publication Date 2011

Hospitality and travel marketing

2025-04-28T18:03:04Z

by Morrison, Alastair M.
Format: Books
Publication Date 2010

Brand media strategy : integrated communications planning in the digital era

2025-04-28T18:03:04Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

The best of business card design {nine}

2025-04-28T18:03:04Z

by Rule 29 (Firm)
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1002/2009040879-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1002/2009040879-d.html
Format: Books
Publication Date 2010

Strategic marketing : creating competitive advantage

2025-04-28T18:03:04Z

by West, Douglas C.
Format: Books
Publication Date 2010

Public relations cases : international perspectives

2025-04-28T18:03:04Z

by Moss, Danny, 1954-
Format: Books
Publication Date 2010

Personal brands : manage your life with talent and turn it into a unique experience

2025-04-28T18:03:04Z

by Álvarez del Blanco, Roberto.
Format: Books
Publication Date 2010

Brand management

2025-04-28T18:03:04Z

by Dall'Olmo Riley, Francesca.
Format: Books
Publication Date 2010

Build a brand in 30 days

2025-04-28T18:03:04Z

by Middleton, Simon.
Format: Books
Publication Date 2010

Brands and brand management : contemporary research perspectives

2025-04-28T18:03:04Z

by Loken, Barbara.
Format: Books
Publication Date 2010

Contemplating corporate marketing, identity and communication

2025-04-28T18:03:04Z

by Podnar, Klement.
Format: Books
Publication Date 2010

Competitive success : how branding adds value

2025-04-28T18:03:04Z

by Davis, John.
Format: Books
Publication Date 2010

Principles and practice of marketing

2025-04-28T18:03:04Z

by Jobber, David, 1947-
Format: Books
Publication Date 2010

Branding with brains : the science of getting customers to choose your company

2025-04-28T18:03:04Z

by Walvis, Tjaco.
Format: Books
Publication Date 2010

Advertising creative : strategy, copy + design

2025-04-28T18:03:04Z

by Altstiel, Tom.
Format: Books
Publication Date 2010

Brand champions : how superheroes bring brands to life

2025-04-28T18:03:04Z

by Buckingham, Ian P., 1967-
Format: Books
Publication Date 2010

The economy of brands

2025-04-28T18:03:04Z

by Lindemann, Jan.
Format: Books
Publication Date 2010

Integrated brand marketing and measuring returns

2025-04-28T18:03:04Z

by Kitchen, Philip J.
Format: Books
Publication Date 2010

Towards effective place brand management : branding European cities and regions

2025-04-28T18:03:04Z

by Ashworth, G. J. (Gregory John)
Format: Books
Publication Date 2010

The vibe : the marketing handbook for every product, service and industry

2025-04-28T18:03:04Z

by Bertwistle , Gary.
Format: Books
Publication Date 2010

Experience the message : how experiential marketing is changing the brand world.

2025-04-28T18:03:04Z

by Lenderman, Max.
OverDrive https://www.overdrive.com/search?q=23AB189B-1236-4A1C-90D7-7F9338F01157 Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/0111-1/23A/B18/9B/ExperiencetheMessageHowExperientialMa9781551991696.epub Excerpt https://samples.overdrive.com/?crid=23AB189B-1236-4A1C-90D7-7F9338F01157&.epub-sample.overdrive.com Image http://images.contentreserve.com/ImageType-100/0111-1/{23AB189B-1236-4A1C-90D7-7F9338F01157}Img100.jpg
Format: Electronic Resources
Publication Date 2010

No logo : no space, no choice, no jobs

2025-04-28T18:03:04Z

by Klein, Naomi, 1970-
Format: Books
Publication Date 2010

Marketing management : a South African perspective

2025-04-28T18:03:04Z

by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2010

Marketing communications : a brand narrative approach

2025-04-28T18:03:04Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

The 32nd Loeries annual

2025-04-28T18:03:04Z

by Human Andrew.
Format: Books
Publication Date 2010

The culmination of hip-hop : sub-culture to global brand

2025-04-28T18:03:04Z

by Koutsoudis, Natalie.
Format: Manuscript
Publication Date 2010

Destination branding : creating the unique destination proposition

2025-04-28T18:03:04Z

by Morgan, Nigel.
Format: Books
Publication Date 2010

The big book of bags, tags, and labels

2025-04-28T18:03:04Z

by Campos, Cristian.
Format: Books
Publication Date 2009

Mastering fashion marketing

2025-04-28T18:03:04Z

by Jackson, Tim, 1963-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
Format: Books
Publication Date 2009

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

2025-04-28T18:03:04Z

by Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
Format: Books
Publication Date 2009

BrandDigital : simple ways top brands succeed in the digital world

2025-04-28T18:03:04Z

by Adamson, Allen P.
Format: Books
Publication Date 2009 2008

Strategic marketing : theory and application for competitive advantage

2025-04-28T18:03:04Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2009

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

2025-04-28T18:03:04Z

by Roberts, Christine.
Format: Manuscript
Publication Date 2009

How does challenger brand thinking enhance strategic sport sponsorship

2025-04-28T18:03:04Z

by Loxton, Guy.
Format: Manuscript
Publication Date 2009

This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structures

2025-04-28T18:03:04Z

by Surtees, Tamlyn.
Format: Manuscript
Publication Date 2009

Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?

2025-04-28T18:03:04Z

by Fuchs, Daren.
Format: Manuscript
Publication Date 2009

How to brand nations, cities and destinations : a planning book for place branding

2025-04-28T18:03:04Z

by Moilanen, Teemu, 1972-
Format: Books
Publication Date 2009

Brand storming : managing brands in the era of complexity

2025-04-28T18:03:04Z

by Fioroni, Michele.
Format: Books
Publication Date 2009

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

2025-04-28T18:03:04Z

by Williams, Alison.
Format: Books
Publication Date 2009

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

2025-04-28T18:03:04Z

by Light, Larry.
Format: Books
Publication Date 2009

Brand management : research, theory and practice

2025-04-28T18:03:04Z

by Heding, Tilde.
Format: Books
Publication Date 2009

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

2025-04-28T18:03:04Z

by Salinas, Gabriela.
Format: Books
Publication Date 2009

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

2025-04-28T18:03:04Z

by Rapp, Stan.
Format: Books
Publication Date 2009

Marketing : a critical introduction

2025-04-28T18:03:04Z

by Hackley, Christopher E.
Format: Books
Publication Date 2009

Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job

2025-04-28T18:03:04Z

by Levinson, Jay Conrad.
Format: Books
Publication Date 2009

Building brand authenticity : 7 habits of iconic brands

2025-04-28T18:03:04Z

by Beverland, Michael.
Format: Books
Publication Date 2009

Developing winning brand strategies

2025-04-28T18:03:04Z

by Finskud, Lars.
Format: Books
Publication Date 2009 2003

Brand leadership

2025-04-28T18:03:04Z

by Aaker, David A.
Format: Books
Publication Date 2009 2000

Things the brand Gurus don't want you to know

2025-04-28T18:03:04Z

by Malden, Aubrey.
Format: Books
Publication Date 2009

Brand Avatar : translating virtual world branding into real world success

2025-04-28T18:03:04Z

by De Mesa, Alycia.
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html Publisher description https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html
Format: Books
Publication Date 2009

Designing brand identity : an essential guide for the entire branding team

2025-04-28T18:03:04Z

by Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

2025-04-28T18:03:04Z

by Baskin, Jonathan Salem.
Format: Books
Publication Date 2009

Media ethics : cases and moral reasoning

2025-04-28T18:03:04Z

by Christians, Clifford G.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html
Format: Books
Publication Date 2009

The 31st annual Loerie Awards : feed your ego

2025-04-28T18:03:04Z

by Human, Andrew.
Format: Books
Publication Date 2009

Massclusivity & co-branding in the retail fashion industry

2025-04-28T18:03:04Z

by Thurgood, Miriam.
Format: Manuscript
Publication Date 2009

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

2025-04-28T18:03:04Z

by Mckend, Robert.
Format: Manuscript
Publication Date 2009

Perspectives on branding

2025-04-28T18:03:04Z

by Miletsky, Jason I.
Format: Books
Publication Date 2009

The brand bubble : the looming crisis in brand value and how to avoid it

2025-04-28T18:03:04Z

by Gerzema, John, 1961-
Table of contents Kostenfrei Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: Books
Publication Date 2008

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2025-04-28T18:03:04Z

by Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format: Books
Publication Date 2008

Personality not included : why companies lose their authenticity--and how great brands get it back

2025-04-28T18:03:04Z

by Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: Books
Publication Date 2008

Marketing success stories : South African case studies

2025-04-28T18:03:04Z

by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2008

I'm with the brand : the secret dialogue between what we buy and who we are

2025-04-28T18:03:04Z

by Walker, Rob, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008277836.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017989531&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2622749&custom_att_2=simple_viewer
Format: Books
Publication Date 2008

Buying in : the secret dialogue between what we buy and who we are

2025-04-28T18:03:04Z

by Walker, Rob, 1968-
Table of contents http://www.loc.gov/catdir/toc/fy0804/2007039973.html
Format: Books
Publication Date 2008

The branding of MTV : will internet kill the video star?

2025-04-28T18:03:04Z

by Temporal, Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html
Format: Books
Publication Date 2008

Handbook on brand and experience management

2025-04-28T18:03:04Z

by Schmitt, Bernd.
Format: Books
Publication Date 2008

Harvard business review case studies : marketing through minefields.

2025-04-28T18:03:04Z

by Harvard Business School Publishing Corporation.
Format: Books
Publication Date 2008

Contemporary thoughts on corporate branding and corporate identity management

2025-04-28T18:03:04Z

by Karaosmanoglu, Elif.
http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html
Format: Books
Publication Date 2008

Connective branding : building brand equity in a demanding world

2025-04-28T18:03:04Z

by Fisher-Buttinger, Claudia.
Format: Books
Publication Date 2008

Strategic brand management : building, measuring, and managing brand equity

2025-04-28T18:03:04Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Personality not included : why companies lose their authenticity--and how great brands get it back

2025-04-28T18:03:04Z

Fashion entrepreneur : starting your own fashion business

2025-04-28T18:03:04Z

by Burke, Sandra.
Format: Books
Publication Date 2008

Principles of advertising & IMC

2025-04-28T18:03:04Z

by Duncan, Tom (Thomas R.)
Format: Books
Publication Date 2008

Brand enigma : decoding the secrets of your brand

2025-04-28T18:03:04Z

by Bruce, Duncan, 1951-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2008

A history of advertising

2025-04-28T18:03:04Z

by Pincas, Stepháne.
Format: Books
Publication Date 2008

Value creation : the power of brand equity

2025-04-28T18:03:04Z

by Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: Books
Publication Date 2008

Understanding the global spa industry : spa management

2025-04-28T18:03:04Z

by Bodeker, Gerard.
Table of contents Kostenfrei Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF
Format: Books
Publication Date 2008

Logo savvy : top brand-design firms share their naming and identity strategies

2025-04-28T18:03:04Z

by Chua, Perry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html
Format: Books
Publication Date 2007

Brandscapes : architecture in the experience economy

2025-04-28T18:03:04Z

by Klingmann, Anna.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html
Format: Books
Publication Date 2007

The importance of eco-labelling a sustainable tourism destination

2025-04-28T18:03:04Z

by Dippenaar, Jana.
Format: Computer file
Publication Date 2007

Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case study

2025-04-28T18:03:04Z

by Schafer, Anton.
Format: Computer file
Publication Date 2007

The art of digital branding

2025-04-28T18:03:04Z

by Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: Books
Publication Date 2007

Never mind the sizzle ... where's the sausage? : branding based on substance not spin

2025-04-28T18:03:04Z

by Taylor, David, 1964-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-d.html
Format: Books
Publication Date 2007

Packaging makeovers : graphic redesign for market change

2025-04-28T18:03:04Z

by King-Gordon, Stacey.
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html
Format: Books
Publication Date 2007

Joël Desgrippes and Marc Gobé on the emotional brand experience

2025-04-28T18:03:04Z

by Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: Books
Publication Date 2007

Sport marketing

2025-04-28T18:03:04Z

by Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

Internet marketing & e-commerce

2025-04-28T18:03:04Z

by Hanson, Ward A.
Format: Books
Publication Date 2007

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2025-04-28T18:03:04Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

2025-04-28T18:03:04Z

by Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
Format: Books
Publication Date 2006

The phenomenon of estate living : branding class in a transforming South Africa

2025-04-28T18:03:04Z

by Stoltz, Amanda.
Format: Computer file
Publication Date 2006

An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

2025-04-28T18:03:04Z

by Tshabalala, Seipati.
Format: Manuscript
Publication Date 2006

Brands : meaning and value in media culture

2025-04-28T18:03:04Z

by Arvidsson, Adam.
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Format: Books
Publication Date 2006

Competitive strategy for media firms : strategic and brand management in changing media markets

2025-04-28T18:03:04Z

by Chan-Olmsted, Sylvia M.
Format: Books
Publication Date 2006

Marketers toolkit : the 10 strategies you need to succeed.

2025-04-28T18:03:04Z

by Harvard Business School.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html
Format: Books
Publication Date 2006

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

2025-04-28T18:03:04Z

by Passikoff, Robert, 1948-
Format: Books
Publication Date 2006

Experience the message : how experiential marketing is changing the brand world

2025-04-28T18:03:04Z

by Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: Books
Publication Date 2006

Primal branding : create zealots for your brand, your company, and your future

2025-04-28T18:03:04Z

by Hanlon, Patrick.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-04-28T18:03:04Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Designing brand experiences

2025-04-28T18:03:04Z

by Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html
Format: Books
Publication Date 2006

Principles of marketing

2025-04-28T18:03:04Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996 http://www.prenhall.com
Format: Books
Publication Date 2006

The media student's book

2025-04-28T18:03:04Z

by Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format: Books
Publication Date 2006

The graphic design business book

2025-04-28T18:03:04Z

by Crawford, Tad, 1946-
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860 Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub Excerpt https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com Freading http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ== Google http://books.google.com/books?id=-BBWAAAAMAAJ
Format: Electronic Resources
Publication Date 2005

Brain tattoos : creating unique brands that stick in your customers' minds

2025-04-28T18:03:04Z

by Post, Karen.
Connect to electronic version Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: Books
Publication Date 2005

Heads in beds : hospitality and tourism marketing

2025-04-28T18:03:04Z

by Raza, Ivo, 1968-
Format: Books
Publication Date 2005

The small business bible : everything you need to know to succeed in your small business

2025-04-28T18:03:04Z

by Strauss, Steven D., 1958-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html
Format: Books
Publication Date 2005

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-04-28T18:03:04Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

2025-04-28T18:03:04Z

by Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/ Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: Books
Publication Date 2005