Search Results for Branding (Marketing) -- Management.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBranding$002b$002528Marketing$002529$002b--$002bManagement.$0026ps$003d300?2025-06-05T14:45:21ZKellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-06-05T14:45:21Z2025-06-05T14:45:21Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-06-05T14:45:21Z2025-06-05T14:45:21Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-06-05T14:45:21Z2025-06-05T14:45:21Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-06-05T14:45:21Z2025-06-05T14:45:21Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-06-05T14:45:21Z2025-06-05T14:45:21Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-06-05T14:45:21Z2025-06-05T14:45:21Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-06-05T14:45:21Z2025-06-05T14:45:21Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-06-05T14:45:21Z2025-06-05T14:45:21Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketingent://SD_ILS/0/SD_ILS:220892025-06-05T14:45:21Z2025-06-05T14:45:21Zby Wiid, J. A. author.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-06-05T14:45:21Z2025-06-05T14:45:21Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-06-05T14:45:21Z2025-06-05T14:45:21Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-06-05T14:45:21Z2025-06-05T14:45:21Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-06-05T14:45:21Z2025-06-05T14:45:21Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Product managementent://SD_ILS/0/SD_ILS:107572025-06-05T14:45:21Z2025-06-05T14:45:21Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2013<br/>Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadershipent://SD_ILS/0/SD_ILS:186632025-06-05T14:45:21Z2025-06-05T14:45:21Zby Chohan, Humaira.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-06-05T14:45:21Z2025-06-05T14:45:21Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Brand building principles and fundamentals : reading pack.ent://SD_ILS/0/SD_ILS:187232025-06-05T14:45:21Z2025-06-05T14:45:21Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:8042025-06-05T14:45:21Z2025-06-05T14:45:21Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-06-05T14:45:21Z2025-06-05T14:45:21Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>International marketingent://SD_ILS/0/SD_ILS:226792025-06-05T14:45:21Z2025-06-05T14:45:21Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Retail marketing and branding : a definitive guide to maximizing ROIent://SD_ILS/0/SD_ILS:490342025-06-05T14:45:21Z2025-06-05T14:45:21Zby Perrey, Jesko.<br/>Format: Books<br/>Publication Date 2013<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682025-06-05T14:45:21Z2025-06-05T14:45:21Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-06-05T14:45:21Z2025-06-05T14:45:21Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-06-05T14:45:21Z2025-06-05T14:45:21Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342025-06-05T14:45:21Z2025-06-05T14:45:21Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582025-06-05T14:45:21Z2025-06-05T14:45:21Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-06-05T14:45:21Z2025-06-05T14:45:21Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-06-05T14:45:21Z2025-06-05T14:45:21Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-06-05T14:45:21Z2025-06-05T14:45:21Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802025-06-05T14:45:21Z2025-06-05T14:45:21Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-06-05T14:45:21Z2025-06-05T14:45:21Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of marketing strategyent://SD_ILS/0/SD_ILS:490322025-06-05T14:45:21Z2025-06-05T14:45:21Zby Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format: Books<br/>Publication Date 2012<br/>Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:494242025-06-05T14:45:21Z2025-06-05T14:45:21Zby Post, Karen.<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-06-05T14:45:21Z2025-06-05T14:45:21Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:495722025-06-05T14:45:21Z2025-06-05T14:45:21Zby Jolibert, Alain. Marketing management.<br/>Format: Books<br/>Publication Date 2012<br/>Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brandent://SD_ILS/0/SD_ILS:500832025-06-05T14:45:21Z2025-06-05T14:45:21Zby Kaputa, Catherine, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Content strategy at work : real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:510162025-06-05T14:45:21Z2025-06-05T14:45:21Zby Bloomstein, Margot.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-06-05T14:45:21Z2025-06-05T14:45:21Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Marketing your own businessent://SD_ILS/0/SD_ILS:37802025-06-05T14:45:21Z2025-06-05T14:45:21Zby Baptiste, Annie.<br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-06-05T14:45:21Z2025-06-05T14:45:21Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadershipent://SD_ILS/0/SD_ILS:9232025-06-05T14:45:21Z2025-06-05T14:45:21Zby Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2011<br/>Destination brands : managing place reputationent://SD_ILS/0/SD_ILS:226442025-06-05T14:45:21Z2025-06-05T14:45:21Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2011<br/>Wikibrands : reinventing your company in a customer-driven marketplaceent://SD_ILS/0/SD_ILS:437682025-06-05T14:45:21Z2025-06-05T14:45:21Zby Moffitt, Sean.<br/>Format: Books<br/>Publication Date 2011<br/>Branding in governance and public managementent://SD_ILS/0/SD_ILS:470612025-06-05T14:45:21Z2025-06-05T14:45:21Zby Eshuis, Jasper.<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-06-05T14:45:21Z2025-06-05T14:45:21Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>101 management models : English editionent://SD_ILS/0/SD_ILS:501632025-06-05T14:45:21Z2025-06-05T14:45:21Zby Mulders, Marijn.<br/>Format: Books<br/>Publication Date 2011<br/>Harvard business review on reinventing your marketing.ent://SD_ILS/0/SD_ILS:460862025-06-05T14:45:21Z2025-06-05T14:45:21ZFormat: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-06-05T14:45:21Z2025-06-05T14:45:21Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Branded lives : the production and consumption of meaning at workent://SD_ILS/0/SD_ILS:453102025-06-05T14:45:21Z2025-06-05T14:45:21Zby Brannan, Matthew J.<br/>Format: Books<br/>Publication Date 2011<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:225462025-06-05T14:45:21Z2025-06-05T14:45:21Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-06-05T14:45:21Z2025-06-05T14:45:21Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Brand managementent://SD_ILS/0/SD_ILS:437492025-06-05T14:45:21Z2025-06-05T14:45:21Zby Dall'Olmo Riley, Francesca.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-06-05T14:45:21Z2025-06-05T14:45:21Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Contemplating corporate marketing, identity and communicationent://SD_ILS/0/SD_ILS:444892025-06-05T14:45:21Z2025-06-05T14:45:21Zby Podnar, Klement.<br/>Format: Books<br/>Publication Date 2010<br/>The economy of brandsent://SD_ILS/0/SD_ILS:440972025-06-05T14:45:21Z2025-06-05T14:45:21Zby Lindemann, Jan.<br/>Format: Books<br/>Publication Date 2010<br/>Towards effective place brand management : branding European cities and regionsent://SD_ILS/0/SD_ILS:453522025-06-05T14:45:21Z2025-06-05T14:45:21Zby Ashworth, G. J. (Gregory John)<br/>Format: Books<br/>Publication Date 2010<br/>War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about itent://SD_ILS/0/SD_ILS:113902025-06-05T14:45:21Z2025-06-05T14:45:21Zby Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-06-05T14:45:21Z2025-06-05T14:45:21Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322025-06-05T14:45:21Z2025-06-05T14:45:21Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-06-05T14:45:21Z2025-06-05T14:45:21Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-06-05T14:45:21Z2025-06-05T14:45:21Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brandsent://SD_ILS/0/SD_ILS:434852025-06-05T14:45:21Z2025-06-05T14:45:21Zby Light, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>Understanding the global spa industry : spa managementent://SD_ILS/0/SD_ILS:225392025-06-05T14:45:21Z2025-06-05T14:45:21Zby Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format: Books<br/>Publication Date 2008<br/>Handbook on brand and experience managementent://SD_ILS/0/SD_ILS:372682025-06-05T14:45:21Z2025-06-05T14:45:21Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-06-05T14:45:21Z2025-06-05T14:45:21Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:132062025-06-05T14:45:21Z2025-06-05T14:45:21Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2008<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152025-06-05T14:45:21Z2025-06-05T14:45:21Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-06-05T14:45:21Z2025-06-05T14:45:21Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary thoughts on corporate branding and corporate identity managementent://SD_ILS/0/SD_ILS:375202025-06-05T14:45:21Z2025-06-05T14:45:21Zby Karaosmanoglu, Elif.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html">http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:434902025-06-05T14:45:21Z2025-06-05T14:45:21Zby Fisher-Buttinger, Claudia.<br/>Format: Books<br/>Publication Date 2008<br/>Packaging makeovers : graphic redesign for market changeent://SD_ILS/0/SD_ILS:129392025-06-05T14:45:21Z2025-06-05T14:45:21Zby King-Gordon, Stacey.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html">http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-06-05T14:45:21Z2025-06-05T14:45:21Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
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<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Brands : meaning and value in media cultureent://SD_ILS/0/SD_ILS:315322025-06-05T14:45:21Z2025-06-05T14:45:21Zby Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Competitive strategy for media firms : strategic and brand management in changing media marketsent://SD_ILS/0/SD_ILS:317082025-06-05T14:45:21Z2025-06-05T14:45:21Zby Chan-Olmsted, Sylvia M.<br/>Format: Books<br/>Publication Date 2006<br/>The graphic design business bookent://SD_ILS/0/SD_ILS:100402025-06-05T14:45:21Z2025-06-05T14:45:21Zby Crawford, Tad, 1946-<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860</a>
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Freading <a href="http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==">http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==</a>
Google <a href="http://books.google.com/books?id=-BBWAAAAMAAJ">http://books.google.com/books?id=-BBWAAAAMAAJ</a><br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Brand new justice : how branding places and products can help the developing worldent://SD_ILS/0/SD_ILS:126362025-06-05T14:45:21Z2025-06-05T14:45:21Zby Anholt, Simon.<br/>Format: Books<br/>Publication Date 2005<br/>The origin of brands : how product evolution creates endless possibilities for new brandsent://SD_ILS/0/SD_ILS:41252025-06-05T14:45:21Z2025-06-05T14:45:21Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2005 2004<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-06-05T14:45:21Z2025-06-05T14:45:21Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-06-05T14:45:21Z2025-06-05T14:45:21Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-06-05T14:45:21Z2025-06-05T14:45:21Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-06-05T14:45:21Z2025-06-05T14:45:21Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:199132025-06-05T14:45:21Z2025-06-05T14:45:21Zby Best, Roger J.<br/>Format: Books<br/>Publication Date 2005<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-06-05T14:45:21Z2025-06-05T14:45:21Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-06-05T14:45:21Z2025-06-05T14:45:21Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-06-05T14:45:21Z2025-06-05T14:45:21Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-06-05T14:45:21Z2025-06-05T14:45:21Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-06-05T14:45:21Z2025-06-05T14:45:21Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-06-05T14:45:21Z2025-06-05T14:45:21Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-06-05T14:45:21Z2025-06-05T14:45:21Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=152701">http://public.eblib.com/choice/publicfullrecord.aspx?p=152701</a>
ebrary <a href="http://site.ebrary.com/id/10299243">http://site.ebrary.com/id/10299243</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571</a>
MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Branding : [brand strategy, design, and implementation of corporate and product identity]ent://SD_ILS/0/SD_ILS:121772025-06-05T14:45:21Z2025-06-05T14:45:21Zby Vaid, Helen.<br/>Format: Books<br/>Publication Date 2003<br/>The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitabilityent://SD_ILS/0/SD_ILS:130342025-06-05T14:45:21Z2025-06-05T14:45:21Zby Freeland, John G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002010873.html">http://catdir.loc.gov/catdir/bios/mh041/2002010873.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002010873.html">http://catdir.loc.gov/catdir/description/mh031/2002010873.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Before the brand : creating the unique DNA of an enduring brand identityent://SD_ILS/0/SD_ILS:164892025-06-05T14:45:21Z2025-06-05T14:45:21Zby Perry, Alycia.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002152803.html">http://catdir.loc.gov/catdir/bios/mh041/2002152803.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002152803.html">http://catdir.loc.gov/catdir/description/mh031/2002152803.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Warriors on the high wire : the balancing act of brand leadership in the twenty-first centuryent://SD_ILS/0/SD_ILS:120552025-06-05T14:45:21Z2025-06-05T14:45:21Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Public relations : South African perspectivesent://SD_ILS/0/SD_ILS:162192025-06-05T14:45:21Z2025-06-05T14:45:21Zby Rensburg, Ronél S.<br/>Format: Books<br/>Publication Date 2003<br/>Passion brandingent://SD_ILS/0/SD_ILS:170132025-06-05T14:45:21Z2025-06-05T14:45:21Zby Duffy, Neill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html">http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003007458.html">http://catdir.loc.gov/catdir/description/wiley039/2003007458.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brands and brandingent://SD_ILS/0/SD_ILS:174262025-06-05T14:45:21Z2025-06-05T14:45:21Zby Clifton, Rita.<br/>Format: Books<br/>Publication Date 2003<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-06-05T14:45:21Z2025-06-05T14:45:21Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>IMC : using advertising and promotion to build brandsent://SD_ILS/0/SD_ILS:130142025-06-05T14:45:21Z2025-06-05T14:45:21Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-06-05T14:45:21Z2025-06-05T14:45:21Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>The hero and the outlaw : building extraordinary brands through the power of archetypesent://SD_ILS/0/SD_ILS:166372025-06-05T14:45:21Z2025-06-05T14:45:21Zby Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The 11 immutable laws of Internet brandingent://SD_ILS/0/SD_ILS:103182025-06-05T14:45:21Z2025-06-05T14:45:21Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2000<br/>The Brandmindsetent://SD_ILS/0/SD_ILS:132472025-06-05T14:45:21Z2025-06-05T14:45:21Zby Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Practical marketing and sales for South African businessent://SD_ILS/0/SD_ILS:132762025-06-05T14:45:21Z2025-06-05T14:45:21Zby Blewett, Stephen.<br/>Format: Books<br/>Publication Date 1999<br/>Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industryent://SD_ILS/0/SD_ILS:571552025-06-05T14:45:21Z2025-06-05T14:45:21Zby Laws, Eric, 1945-<br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-06-05T14:45:21Z2025-06-05T14:45:21Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>