Search Results for Branding (Marketing) -- Management. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBranding$002b$002528Marketing$002529$002b--$002bManagement.$0026ps$003d300? 2025-06-05T14:45:21Z Kellogg on branding : the marketing faculty of the Kellogg School of Management ent://SD_ILS/0/SD_ILS:16488 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:57750 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:59164 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:57955 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Brand metrics measuring brand efficacy along the customer journey ent://SD_ILS/0/SD_ILS:57210 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Kall, Jacek VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:57392 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand management : A South African Perspective ent://SD_ILS/0/SD_ILS:56202 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cunningham, Nicole author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:56226 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:22090 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:21378 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Handbook on place branding and marketing ent://SD_ILS/0/SD_ILS:22110 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Campelo, Adriana, editor.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2017<br/> The brand book : Mauritius 2016 ent://SD_ILS/0/SD_ILS:17779 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Lama, Ravin.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:22089 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Wiid, J. A. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Brand schizo ent://SD_ILS/0/SD_ILS:16971 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Stopforth, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Fashion Branding and Consumer Behaviors : Scientific Models ent://SD_ILS/0/SD_ILS:19296 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49443 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Grewal, Dhruv.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Product management ent://SD_ILS/0/SD_ILS:10757 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership ent://SD_ILS/0/SD_ILS:18663 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Chohan, Humaira.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Brand and marketing management : reading pack. ent://SD_ILS/0/SD_ILS:18708 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand building principles and fundamentals : reading pack. ent://SD_ILS/0/SD_ILS:18723 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Independent Institute of Education. Vega School of Brand Leadership.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:185 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fashion entrepreneur : starting your own fashion business ent://SD_ILS/0/SD_ILS:804 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Burke, Sandra.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The brand book : how to build a profitable brand : fast, effectively and efficiently ent://SD_ILS/0/SD_ILS:10564 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Oosthuizen, Thomas Henry.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International marketing ent://SD_ILS/0/SD_ILS:22679 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Retail marketing and branding : a definitive guide to maximizing ROI ent://SD_ILS/0/SD_ILS:49034 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Perrey, Jesko.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Brand revolution : rethinking brand identity ent://SD_ILS/0/SD_ILS:49068 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Sicard, Marie-Claude.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> How cool brands stay hot : branding to Generation Y ent://SD_ILS/0/SD_ILS:49549 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Bergh, Joeri van den, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Grow the core : a practical workout to grow your core brand and business ent://SD_ILS/0/SD_ILS:49934 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Taylor, David, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Designing B2B brands : lessons from Deloitte and 182,000 brand managers ent://SD_ILS/0/SD_ILS:51758 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Martinez Onaindia, Carlos.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Winning is silver, branding is gold : an investigation of professional triathletes personal brand management ent://SD_ILS/0/SD_ILS:18931 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Walther, Kathrin.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Positioning the brand : an inside-out approach ent://SD_ILS/0/SD_ILS:48880 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Riezebos, H. J., 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brandstorm : surviving and thriving in the new consumer-led marketplace ent://SD_ILS/0/SD_ILS:49226 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Nickles, Elizabeth.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of marketing strategy ent://SD_ILS/0/SD_ILS:49032 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Shankar, Venkatesh, 1962-<br/><a href="https://login.proxy.bib.uottawa.ca/login?url=http://www.elgaronline.com/view/9781849800983.xml">Elgar Online (Restricted to University of Ottawa)</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference ent://SD_ILS/0/SD_ILS:49424 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Post, Karen.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Luxury brand management : a world of priviledge ent://SD_ILS/0/SD_ILS:49434 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Chevalier, Michel, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:49572 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Jolibert, Alain. Marketing management.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand ent://SD_ILS/0/SD_ILS:50083 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Kaputa, Catherine, 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Content strategy at work : real-world stories to strengthen every interactive project ent://SD_ILS/0/SD_ILS:51016 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Bloomstein, Margot.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing your own business ent://SD_ILS/0/SD_ILS:3780 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Baptiste, Annie.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand management ent://SD_ILS/0/SD_ILS:45 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Klopper, H. B., 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership ent://SD_ILS/0/SD_ILS:923 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Gillis, Tamara L.<br/>Inhaltsverzeichnis <a href="http://www.gbv.de/dms/zbw/644625775.pdf">Inhaltsverzeichnis</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Destination brands : managing place reputation ent://SD_ILS/0/SD_ILS:22644 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Morgan, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Wikibrands : reinventing your company in a customer-driven marketplace ent://SD_ILS/0/SD_ILS:43768 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Moffitt, Sean.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Branding in governance and public management ent://SD_ILS/0/SD_ILS:47061 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Eshuis, Jasper.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> How cool brands stay hot : branding to generation Y ent://SD_ILS/0/SD_ILS:47008 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Bergh, Joeri van den.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> 101 management models : English edition ent://SD_ILS/0/SD_ILS:50163 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Mulders, Marijn.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Harvard business review on reinventing your marketing. ent://SD_ILS/0/SD_ILS:46086 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Branded lives : the production and consumption of meaning at work ent://SD_ILS/0/SD_ILS:45310 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Brannan, Matthew J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Destination branding : creating the unique destination proposition ent://SD_ILS/0/SD_ILS:22546 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Morgan, Nigel.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing management : a South African perspective ent://SD_ILS/0/SD_ILS:16008 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand management ent://SD_ILS/0/SD_ILS:43749 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Dall'Olmo Riley, Francesca.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brands and brand management : contemporary research perspectives ent://SD_ILS/0/SD_ILS:44116 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Loken, Barbara.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Contemplating corporate marketing, identity and communication ent://SD_ILS/0/SD_ILS:44489 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Podnar, Klement.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The economy of brands ent://SD_ILS/0/SD_ILS:44097 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Lindemann, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Towards effective place brand management : branding European cities and regions ent://SD_ILS/0/SD_ILS:45352 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Ashworth, G. J. (Gregory John)<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it ent://SD_ILS/0/SD_ILS:11390 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html">http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Designing brand identity : an essential guide for the entire branding team ent://SD_ILS/0/SD_ILS:11637 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media ent://SD_ILS/0/SD_ILS:18832 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Mckend, Robert.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Brand leadership ent://SD_ILS/0/SD_ILS:44 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Aaker, David A.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2000<br/> Brand management : research, theory and practice ent://SD_ILS/0/SD_ILS:43743 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Heding, Tilde.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands ent://SD_ILS/0/SD_ILS:43485 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Light, Larry.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Understanding the global spa industry : spa management ent://SD_ILS/0/SD_ILS:22539 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Handbook on brand and experience management ent://SD_ILS/0/SD_ILS:37268 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Schmitt, Bernd.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Fashion entrepreneur : starting your own fashion business ent://SD_ILS/0/SD_ILS:13206 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Burke, Sandra.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding ent://SD_ILS/0/SD_ILS:16215 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Value creation : the power of brand equity ent://SD_ILS/0/SD_ILS:20066 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary thoughts on corporate branding and corporate identity management ent://SD_ILS/0/SD_ILS:37520 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Karaosmanoglu, Elif.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html">http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Connective branding : building brand equity in a demanding world ent://SD_ILS/0/SD_ILS:43490 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Fisher-Buttinger, Claudia.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Packaging makeovers : graphic redesign for market change ent://SD_ILS/0/SD_ILS:12939 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;King-Gordon, Stacey.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html">http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brands : meaning and value in media culture ent://SD_ILS/0/SD_ILS:31532 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Competitive strategy for media firms : strategic and brand management in changing media markets ent://SD_ILS/0/SD_ILS:31708 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Chan-Olmsted, Sylvia M.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The graphic design business book ent://SD_ILS/0/SD_ILS:10040 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Crawford, Tad, 1946-<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=191860</a> Excerpt <a href="http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub">http://excerpts.cdn.overdrive.com/FormatType-410/2616-1/294/712/BD/GraphicDesignBusinessBook-1139.epub</a> Excerpt <a href="https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com">https://samples.overdrive.com/?crid=294712BD-1275-4647-83D7-D8E79F054994&.epub-sample.overdrive.com</a> Freading <a href="http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==">http://www.freading.com/ebooks/details/r:download/ZnJlYWQxMzM0NQ==</a> Google <a href="http://books.google.com/books?id=-BBWAAAAMAAJ">http://books.google.com/books?id=-BBWAAAAMAAJ</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Brand new justice : how branding places and products can help the developing world ent://SD_ILS/0/SD_ILS:12636 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Anholt, Simon.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The origin of brands : how product evolution creates endless possibilities for new brands ent://SD_ILS/0/SD_ILS:4125 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> ProfitBrand : how to increase the profitability, accountability &amp; sustainability of brands ent://SD_ILS/0/SD_ILS:11701 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of advertising &amp; IMC ent://SD_ILS/0/SD_ILS:12316 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Branding unbound : the future of advertising, sales, and the brand experience in the wireless age ent://SD_ILS/0/SD_ILS:13003 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a> Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a> Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Market-based management : strategies for growing customer value and profitability ent://SD_ILS/0/SD_ILS:19913 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Best, Roger J.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The culting of brands : when customers become true believers ent://SD_ILS/0/SD_ILS:7897 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The origin of brands : discover the natural laws of product innovation and business survival ent://SD_ILS/0/SD_ILS:16491 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity ent://SD_ILS/0/SD_ILS:11703 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The business of brands ent://SD_ILS/0/SD_ILS:16635 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004053025.html">http://catdir.loc.gov/catdir/description/wiley042/2004053025.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The 22 immutable laws of branding ent://SD_ILS/0/SD_ILS:10323 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;1999<br/> Marketing insights from A to Z : 80 concepts every manager needs to know ent://SD_ILS/0/SD_ILS:11977 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=152701">http://public.eblib.com/choice/publicfullrecord.aspx?p=152701</a> ebrary <a href="http://site.ebrary.com/id/10299243">http://site.ebrary.com/id/10299243</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571</a> MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2003<br/> Branding : [brand strategy, design, and implementation of corporate and product identity] ent://SD_ILS/0/SD_ILS:12177 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Vaid, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability ent://SD_ILS/0/SD_ILS:13034 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Freeland, John G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002010873.html">http://catdir.loc.gov/catdir/bios/mh041/2002010873.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002010873.html">http://catdir.loc.gov/catdir/description/mh031/2002010873.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Before the brand : creating the unique DNA of an enduring brand identity ent://SD_ILS/0/SD_ILS:16489 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Perry, Alycia.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002152803.html">http://catdir.loc.gov/catdir/bios/mh041/2002152803.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002152803.html">http://catdir.loc.gov/catdir/description/mh031/2002152803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Warriors on the high wire : the balancing act of brand leadership in the twenty-first century ent://SD_ILS/0/SD_ILS:12055 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Gilmore, Fiona.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2001<br/> Public relations : South African perspectives ent://SD_ILS/0/SD_ILS:16219 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Rensburg, Ron&eacute;l S.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Passion branding ent://SD_ILS/0/SD_ILS:17013 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Duffy, Neill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html">http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html">http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003007458.html">http://catdir.loc.gov/catdir/description/wiley039/2003007458.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Brands and branding ent://SD_ILS/0/SD_ILS:17426 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Clifton, Rita.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> A new brand world : 8 principles for achieving brand leadership in the 21st century ent://SD_ILS/0/SD_ILS:12716 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> IMC : using advertising and promotion to build brands ent://SD_ILS/0/SD_ILS:13014 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Duncan, Tom (Thomas R.)<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing communications : contexts, strategies, and applications ent://SD_ILS/0/SD_ILS:13024 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The hero and the outlaw : building extraordinary brands through the power of archetypes ent://SD_ILS/0/SD_ILS:16637 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The 11 immutable laws of Internet branding ent://SD_ILS/0/SD_ILS:10318 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Ries, Al.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> The Brandmindset ent://SD_ILS/0/SD_ILS:13247 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Practical marketing and sales for South African business ent://SD_ILS/0/SD_ILS:13276 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Blewett, Stephen.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry ent://SD_ILS/0/SD_ILS:57155 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Laws, Eric, 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Services marketing ent://SD_ILS/0/SD_ILS:10367 2025-06-05T14:45:21Z 2025-06-05T14:45:21Z by&#160;Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/>