Search Results for Brands -- Research -- South AfricaSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrands$002b--$002bResearch$002b--$002bSouth$002bAfrica$0026ps$003d300?dt=list2025-10-30T21:35:21ZGender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-10-30T21:35:21Z2025-10-30T21:35:21Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-10-30T21:35:21Z2025-10-30T21:35:21Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-10-30T21:35:21Z2025-10-30T21:35:21Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-10-30T21:35:21Z2025-10-30T21:35:21Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-10-30T21:35:21Z2025-10-30T21:35:21Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-10-30T21:35:21Z2025-10-30T21:35:21Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-10-30T21:35:21Z2025-10-30T21:35:21Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-10-30T21:35:21Z2025-10-30T21:35:21Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-10-30T21:35:21Z2025-10-30T21:35:21Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-10-30T21:35:21Z2025-10-30T21:35:21Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-10-30T21:35:21Z2025-10-30T21:35:21Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-10-30T21:35:21Z2025-10-30T21:35:21Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-10-30T21:35:21Z2025-10-30T21:35:21Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-10-30T21:35:21Z2025-10-30T21:35:21Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-30T21:35:21Z2025-10-30T21:35:21Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-10-30T21:35:21Z2025-10-30T21:35:21Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-10-30T21:35:21Z2025-10-30T21:35:21Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-10-30T21:35:21Z2025-10-30T21:35:21Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-10-30T21:35:21Z2025-10-30T21:35:21Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-10-30T21:35:21Z2025-10-30T21:35:21Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-10-30T21:35:21Z2025-10-30T21:35:21Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-10-30T21:35:21Z2025-10-30T21:35:21Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-10-30T21:35:21Z2025-10-30T21:35:21Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-10-30T21:35:21Z2025-10-30T21:35:21Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-10-30T21:35:21Z2025-10-30T21:35:21Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-10-30T21:35:21Z2025-10-30T21:35:21Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-10-30T21:35:21Z2025-10-30T21:35:21Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-10-30T21:35:21Z2025-10-30T21:35:21Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-10-30T21:35:21Z2025-10-30T21:35:21Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-30T21:35:21Z2025-10-30T21:35:21Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Fashion designent://SD_ILS/0/SD_ILS:70782025-10-30T21:35:21Z2025-10-30T21:35:21Zby Bye, Elizabeth.<br/>Format: Books<br/>Publication Date 2010<br/>Assessing the efficiency of Chase Software in the Johannesburg-based agencyent://SD_ILS/0/SD_ILS:186872025-10-30T21:35:21Z2025-10-30T21:35:21Zby Whiting, Taryn Louise.<br/>Format: Computer file<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-10-30T21:35:21Z2025-10-30T21:35:21Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>