Search Results for Brands -- South Africa.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dBrands$002b--$002bSouth$002bAfrica.$0026ps$003d300?dt=list2025-12-07T16:11:56ZBrands & branding in South Africa 2015.ent://SD_ILS/0/SD_ILS:166302025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2015<br/>Brands & branding in South Africa 2013.ent://SD_ILS/0/SD_ILS:166312025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2013<br/>Brands and branding South Africa 26ent://SD_ILS/0/SD_ILS:565802025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affirnity Advertising and Publishing<br/>Format: Books<br/>Publication Date 2021<br/>Brands and branding South Africa 2019ent://SD_ILS/0/SD_ILS:228792025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affirnity Advertising and Publishing<br/>Format: Books<br/>Publication Date 2019<br/>Brands and branding 24 South Africaent://SD_ILS/0/SD_ILS:220992025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2018<br/>Brands and branding South Africa 2016.ent://SD_ILS/0/SD_ILS:171922025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising & Publishing.<br/>Format: Books<br/>Publication Date 2016<br/>Brands and branding in South Africaent://SD_ILS/0/SD_ILS:32682025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van den Heever, James<br/>Format: Books<br/>Publication Date 1994<br/>Brands and branding in South Africaent://SD_ILS/0/SD_ILS:32692025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van den Heever, James<br/>Format: Books<br/>Publication Date 1993<br/>Brands & branding in South Africa 2012 : brands--the people's choice.ent://SD_ILS/0/SD_ILS:166292025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2012<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-12-07T16:11:56Z2025-12-07T16:11:56ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brands and branding South Africa 2014 : great brands helping make South Africa great.ent://SD_ILS/0/SD_ILS:171912025-12-07T16:11:56Z2025-12-07T16:11:56Zby Brands and Branding, South Africa.<br/>Format: Books<br/>Publication Date 2014<br/>From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africaent://SD_ILS/0/SD_ILS:159652025-12-07T16:11:56Z2025-12-07T16:11:56Zby Morris, Michael, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding 09 : the encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:170672025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2009<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:171742025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2007<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170662025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2005<br/>2004 Encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:170652025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2004<br/>The encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:200172025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2003<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:201892025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2001<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:200872025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2000<br/>The encyclopaedia of brands & branding in South Africa.ent://SD_ILS/0/SD_ILS:177692025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 1999<br/>The encyclopaedia of brands & branding in South Africa 2008.ent://SD_ILS/0/SD_ILS:170682025-12-07T16:11:56Z2025-12-07T16:11:56ZFormat: Books<br/>Publication Date 2008<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-12-07T16:11:56Z2025-12-07T16:11:56Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-12-07T16:11:56Z2025-12-07T16:11:56Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-12-07T16:11:56Z2025-12-07T16:11:56Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-12-07T16:11:56Z2025-12-07T16:11:56Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Superbrands : an insight into many of South Africa's strongest brands. Volume 4ent://SD_ILS/0/SD_ILS:170392025-12-07T16:11:56Z2025-12-07T16:11:56Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2012<br/>Brands & branding South Africa 2011 : the people's choice.ent://SD_ILS/0/SD_ILS:166322025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2011<br/>Brands & branding in South Africa 2010 : brands- the people's choice.ent://SD_ILS/0/SD_ILS:152412025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing.<br/>Format: Books<br/>Publication Date 2010<br/>Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africaent://SD_ILS/0/SD_ILS:195192025-12-07T16:11:56Z2025-12-07T16:11:56Zby Pfuhl, Greg.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Superbrands : an insight into many of South Africa's strongest brandsent://SD_ILS/0/SD_ILS:164982025-12-07T16:11:56Z2025-12-07T16:11:56Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2005<br/>The 2002 encyclopaedia of brands and branding in South Africa.ent://SD_ILS/0/SD_ILS:200152025-12-07T16:11:56Z2025-12-07T16:11:56Zby Sunday Times.<br/>Format: Books<br/>Publication Date 2002<br/>Brands and branding in South Africa : key success stories. Volume 2.ent://SD_ILS/0/SD_ILS:147762025-12-07T16:11:56Z2025-12-07T16:11:56ZFormat: Books<br/>Publication Date 1994<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-12-07T16:11:56Z2025-12-07T16:11:56Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brands and branding South Afircaent://SD_ILS/0/SD_ILS:576272025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising and Publishing<br/>Format: Books<br/>Publication Date 2023<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-12-07T16:11:56Z2025-12-07T16:11:56Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-12-07T16:11:56Z2025-12-07T16:11:56Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-12-07T16:11:56Z2025-12-07T16:11:56Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992025-12-07T16:11:56Z2025-12-07T16:11:56Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Brands and branding 23ent://SD_ILS/0/SD_ILS:214212025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2018<br/>Connect : writing for online audiencesent://SD_ILS/0/SD_ILS:575992025-12-07T16:11:56Z2025-12-07T16:11:56Zby Pritchard, Maritha, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Brands and branding 23ent://SD_ILS/0/SD_ILS:214172025-12-07T16:11:56Z2025-12-07T16:11:56Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2017<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-12-07T16:11:56Z2025-12-07T16:11:56Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-12-07T16:11:56Z2025-12-07T16:11:56Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-12-07T16:11:56Z2025-12-07T16:11:56Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-12-07T16:11:56Z2025-12-07T16:11:56Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-12-07T16:11:56Z2025-12-07T16:11:56Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-12-07T16:11:56Z2025-12-07T16:11:56Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-12-07T16:11:56Z2025-12-07T16:11:56Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-12-07T16:11:56Z2025-12-07T16:11:56Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-12-07T16:11:56Z2025-12-07T16:11:56Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-12-07T16:11:56Z2025-12-07T16:11:56Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-12-07T16:11:56Z2025-12-07T16:11:56Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-12-07T16:11:56Z2025-12-07T16:11:56Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-12-07T16:11:56Z2025-12-07T16:11:56Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-12-07T16:11:56Z2025-12-07T16:11:56Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-12-07T16:11:56Z2025-12-07T16:11:56Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-12-07T16:11:56Z2025-12-07T16:11:56Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-12-07T16:11:56Z2025-12-07T16:11:56Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-12-07T16:11:56Z2025-12-07T16:11:56Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-12-07T16:11:56Z2025-12-07T16:11:56Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-12-07T16:11:56Z2025-12-07T16:11:56Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-12-07T16:11:56Z2025-12-07T16:11:56Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-12-07T16:11:56Z2025-12-07T16:11:56Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-12-07T16:11:56Z2025-12-07T16:11:56Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-12-07T16:11:56Z2025-12-07T16:11:56Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-12-07T16:11:56Z2025-12-07T16:11:56Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African contextent://SD_ILS/0/SD_ILS:199182025-12-07T16:11:56Z2025-12-07T16:11:56Zby Bianca, Marguerite<br/>Format: Books<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-12-07T16:11:56Z2025-12-07T16:11:56Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-12-07T16:11:56Z2025-12-07T16:11:56Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-12-07T16:11:56Z2025-12-07T16:11:56Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-12-07T16:11:56Z2025-12-07T16:11:56Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-12-07T16:11:56Z2025-12-07T16:11:56Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of rebranding the celebrity brand, using Miley Cyrus as a case studyent://SD_ILS/0/SD_ILS:188042025-12-07T16:11:56Z2025-12-07T16:11:56Zby Sayce, Chloe'.<br/>Format: Computer file<br/>Publication Date 2015<br/>To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumersent://SD_ILS/0/SD_ILS:188052025-12-07T16:11:56Z2025-12-07T16:11:56Zby Schindler, Jessica Lea.<br/>Format: Computer file<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-12-07T16:11:56Z2025-12-07T16:11:56Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-12-07T16:11:56Z2025-12-07T16:11:56Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-12-07T16:11:56Z2025-12-07T16:11:56Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-12-07T16:11:56Z2025-12-07T16:11:56Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-12-07T16:11:56Z2025-12-07T16:11:56Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-12-07T16:11:56Z2025-12-07T16:11:56Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-12-07T16:11:56Z2025-12-07T16:11:56Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-12-07T16:11:56Z2025-12-07T16:11:56Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-12-07T16:11:56Z2025-12-07T16:11:56Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-12-07T16:11:56Z2025-12-07T16:11:56Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-12-07T16:11:56Z2025-12-07T16:11:56Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-12-07T16:11:56Z2025-12-07T16:11:56Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-12-07T16:11:56Z2025-12-07T16:11:56Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-12-07T16:11:56Z2025-12-07T16:11:56Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-12-07T16:11:56Z2025-12-07T16:11:56Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-12-07T16:11:56Z2025-12-07T16:11:56Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-12-07T16:11:56Z2025-12-07T16:11:56Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-12-07T16:11:56Z2025-12-07T16:11:56Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-12-07T16:11:56Z2025-12-07T16:11:56Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-12-07T16:11:56Z2025-12-07T16:11:56Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-12-07T16:11:56Z2025-12-07T16:11:56Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-12-07T16:11:56Z2025-12-07T16:11:56Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662025-12-07T16:11:56Z2025-12-07T16:11:56Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-12-07T16:11:56Z2025-12-07T16:11:56Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-12-07T16:11:56Z2025-12-07T16:11:56Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-12-07T16:11:56Z2025-12-07T16:11:56Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-12-07T16:11:56Z2025-12-07T16:11:56Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-12-07T16:11:56Z2025-12-07T16:11:56Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-12-07T16:11:56Z2025-12-07T16:11:56Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-12-07T16:11:56Z2025-12-07T16:11:56Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-12-07T16:11:56Z2025-12-07T16:11:56Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-12-07T16:11:56Z2025-12-07T16:11:56Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-12-07T16:11:56Z2025-12-07T16:11:56Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-12-07T16:11:56Z2025-12-07T16:11:56Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-12-07T16:11:56Z2025-12-07T16:11:56Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-12-07T16:11:56Z2025-12-07T16:11:56Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-12-07T16:11:56Z2025-12-07T16:11:56Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-12-07T16:11:56Z2025-12-07T16:11:56Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-12-07T16:11:56Z2025-12-07T16:11:56Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-12-07T16:11:56Z2025-12-07T16:11:56Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-12-07T16:11:56Z2025-12-07T16:11:56Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African constitutional law in contextent://SD_ILS/0/SD_ILS:218432025-12-07T16:11:56Z2025-12-07T16:11:56Zby De Vos, Pierre, editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=948967&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-12-07T16:11:56Z2025-12-07T16:11:56Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-12-07T16:11:56Z2025-12-07T16:11:56Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-12-07T16:11:56Z2025-12-07T16:11:56Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-12-07T16:11:56Z2025-12-07T16:11:56Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-12-07T16:11:56Z2025-12-07T16:11:56Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-12-07T16:11:56Z2025-12-07T16:11:56Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912025-12-07T16:11:56Z2025-12-07T16:11:56Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-12-07T16:11:56Z2025-12-07T16:11:56Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-12-07T16:11:56Z2025-12-07T16:11:56Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-12-07T16:11:56Z2025-12-07T16:11:56Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-12-07T16:11:56Z2025-12-07T16:11:56Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-12-07T16:11:56Z2025-12-07T16:11:56Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Financial Constitutional Law: A comparison Between Germany and South Africaent://SD_ILS/0/SD_ILS:543792025-12-07T16:11:56Z2025-12-07T16:11:56Zby Dirk Brand<br/>Format: Books<br/>Publication Date 2013 2006<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-12-07T16:11:56Z2025-12-07T16:11:56Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Priceent://SD_ILS/0/SD_ILS:186332025-12-07T16:11:56Z2025-12-07T16:11:56Zby Gold, Katey.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-12-07T16:11:56Z2025-12-07T16:11:56Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-12-07T16:11:56Z2025-12-07T16:11:56Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-12-07T16:11:56Z2025-12-07T16:11:56Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-12-07T16:11:56Z2025-12-07T16:11:56Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-12-07T16:11:56Z2025-12-07T16:11:56Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-12-07T16:11:56Z2025-12-07T16:11:56Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-12-07T16:11:56Z2025-12-07T16:11:56Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-12-07T16:11:56Z2025-12-07T16:11:56Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Fashion designent://SD_ILS/0/SD_ILS:70782025-12-07T16:11:56Z2025-12-07T16:11:56Zby Bye, Elizabeth.<br/>Format: Books<br/>Publication Date 2010<br/>Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africaent://SD_ILS/0/SD_ILS:195622025-12-07T16:11:56Z2025-12-07T16:11:56Zby Varoli, Steffi.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands onlineent://SD_ILS/0/SD_ILS:189552025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kakhobwe, Gregory.<br/>Format: Manuscript<br/>Publication Date 2009<br/>In what way is the South African government's transformation policy affecting the Springbok brand?ent://SD_ILS/0/SD_ILS:192922025-12-07T16:11:56Z2025-12-07T16:11:56Zby Basson, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982025-12-07T16:11:56Z2025-12-07T16:11:56Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012025-12-07T16:11:56Z2025-12-07T16:11:56Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292025-12-07T16:11:56Z2025-12-07T16:11:56Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-12-07T16:11:56Z2025-12-07T16:11:56Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Branding and sponsorship in the South African music industry : branding artists through artist managementent://SD_ILS/0/SD_ILS:195342025-12-07T16:11:56Z2025-12-07T16:11:56Zby Soga, Pumza.<br/>Format: Manuscript<br/>Publication Date 2008<br/>How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hillent://SD_ILS/0/SD_ILS:195392025-12-07T16:11:56Z2025-12-07T16:11:56Zby Stroh, Tanya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Labour dispute resolutionent://SD_ILS/0/SD_ILS:369912025-12-07T16:11:56Z2025-12-07T16:11:56Zby Brand, John, 1949-<br/>Format: Books<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222025-12-07T16:11:56Z2025-12-07T16:11:56Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242025-12-07T16:11:56Z2025-12-07T16:11:56Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a wholeent://SD_ILS/0/SD_ILS:194262025-12-07T16:11:56Z2025-12-07T16:11:56Zby Lehobye, Thabang.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-12-07T16:11:56Z2025-12-07T16:11:56Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?ent://SD_ILS/0/SD_ILS:194552025-12-07T16:11:56Z2025-12-07T16:11:56Zby Govind, Kishan.<br/>Format: Manuscript<br/>Publication Date 2007<br/>What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africaent://SD_ILS/0/SD_ILS:194572025-12-07T16:11:56Z2025-12-07T16:11:56Zby Zhou, Amanda.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisationent://SD_ILS/0/SD_ILS:194602025-12-07T16:11:56Z2025-12-07T16:11:56Zby Thethe, Monabisi.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An investigation into the lack of targeted online advertising to lower income markets in South Africaent://SD_ILS/0/SD_ILS:195642025-12-07T16:11:56Z2025-12-07T16:11:56Zby Alter, Gidon Hillel.<br/>Format: Manuscript<br/>Publication Date 2006<br/>My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subculturesent://SD_ILS/0/SD_ILS:195882025-12-07T16:11:56Z2025-12-07T16:11:56Zby Mogashane, Masego.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The law of the brand : a practical guide to branding law in South Africaent://SD_ILS/0/SD_ILS:97502025-12-07T16:11:56Z2025-12-07T16:11:56Zby Muhlberg, Hans.<br/>Format: Books<br/>Publication Date 2005<br/>Assessing the efficiency of Chase Software in the Johannesburg-based agencyent://SD_ILS/0/SD_ILS:186872025-12-07T16:11:56Z2025-12-07T16:11:56Zby Whiting, Taryn Louise.<br/>Format: Computer file<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-12-07T16:11:56Z2025-12-07T16:11:56Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-12-07T16:11:56Z2025-12-07T16:11:56Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912025-12-07T16:11:56Z2025-12-07T16:11:56Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Positively alive : living with HIV and AIDS : a path to inner healingent://SD_ILS/0/SD_ILS:331862025-12-07T16:11:56Z2025-12-07T16:11:56Zby Brand, Alan.<br/>Format: Books<br/>Publication Date 2005<br/>A dry white seasonent://SD_ILS/0/SD_ILS:411532025-12-07T16:11:56Z2025-12-07T16:11:56Zby Sutherland, Donald, 1935-<br/>Format: Video disc<br/>Publication Date 2005 1989<br/>Transforming your employment brand : the ABSA experienceent://SD_ILS/0/SD_ILS:275492025-12-07T16:11:56Z2025-12-07T16:11:56Zby Van Dyk, Laetitia.<br/>Format: Books<br/>Publication Date 2004<br/>Amandla! a revolution in four part harmonyent://SD_ILS/0/SD_ILS:411542025-12-07T16:11:56Z2025-12-07T16:11:56Zby Markgraaff, Desireâe.<br/>Format: Video cassette<br/>Publication Date 2003 2002<br/>Brand South Africa : alive with possibilities.ent://SD_ILS/0/SD_ILS:170162025-12-07T16:11:56Z2025-12-07T16:11:56Zby International Marketing Council of South Africa.<br/>Format: Books<br/>Publication Date 2002<br/>Deregulation of the oil industry in South Africa and its impact to South Africa's businessent://SD_ILS/0/SD_ILS:195652025-12-07T16:11:56Z2025-12-07T16:11:56Zby Ndlovu, Bheki Shadrack.<br/>Format: Manuscript<br/>Publication Date 2000<br/>Strategic nation brand-building guidelines that can contribute towards the South African National Development Plan 2030's objectives of social cohesion, nation building and transformation.ent://SD_ILS/0/SD_ILS:579692025-12-07T16:11:56Z2025-12-07T16:11:56Zby Makhanya Muziwandle, Bhekokuhle<br/>Format: Books<br/>