Search Results for Business strategy. - Narrowed by: Standard shelving location

Business marketing strategy: concepts and applications

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by Rangan, V.K.
Format: Books
Publication Date 1995

Strategy and the business landscape. core concepts

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by Ghemawat, Pankaj.
Format: Books
Publication Date 2001

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

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by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

When your strategy stalls.

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by Harvard Business School.
Format: Books
Publication Date 2005

Principles of marketing

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by Kotler, Philip, author.
Format: Books
Publication Date 2021

Marketing management

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by Kotler, Philip, author.
Format: Books
Publication Date 2016

Introduction to retailing

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by Erdis, Cindy, editor.
Format: Books
Publication Date 2015

Principles of marketing

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by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Strategic management : the challenge of creating value

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by FitzRoy, Peter T.
Format: Books
Publication Date 2012

Advertising and promotions : an integrated brand approach

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by Semenik, Richard J.
Format: Books
Publication Date 2012

Strategic information systems management

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by Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Business marketing management : B2B

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by Hutt, Michael D.
Format: Regular print
Publication Date 2010

Strategic management : developing sustainability in Southern Africa

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by Louw, Lynette.
Format: Books
Publication Date 2010

Business logistics management : a supply chain perspective

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by Pienaar, Wessel J.
Format: Books
Publication Date 2009

Managing innovation : integrating technological, market and organizational change

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by Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: Books
Publication Date 2009

Knowledge, organizational evolution, and market creation : the globalization of Indian firms from steel to software

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by Surie, Gita Sud de.
Format: Books
Publication Date 2008

International business : competing in the global marketplace

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by Hill, Charles W. L.
Format: Books
Publication Date 2007

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

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by Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format: Books
Publication Date 2007

Marketing management

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by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

What the best MBAs knows : how to apply the greatest ideas taught in the best business schools

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by Navarro, Peter.
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Format: Books
Publication Date 2005

The loyalty advantage : essential steps to energize your company, your customers, your brand

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by Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: Books
Publication Date 2005

Making strategy work : leading effective execution and change

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by Hrebiniak, Lawrence G.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004111039.html
Format: Electronic Resources
Publication Date 2005

Principles of marketing

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by Kotler, Philip.
Format: Books
Publication Date 2004

Management information systems : managing the digital firm

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by Laudon, Kenneth C., 1944-
Format: Books
Publication Date 2004

How industries evolve : principles for achieving and sustaining superior performance

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by McGahan, Anita M. (Anita Marie)
Format: Books
Publication Date 2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

The business of brands

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by Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: Books
Publication Date 2004

Advertising : principles & practice

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by Wells, William, 1926-
Format: Books
Publication Date 2003

Modern systems analysis and design

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by Hoffer, Jeffrey A.
Format: Books
Publication Date 2002

Leading the revolution : how to thrive in turbulent times by making innovation a way of life

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by Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: Books
Publication Date 2002

Strategic market management

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by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: Books
Publication Date 2001

Marketing channels

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by Coughlan, Anne T.
Format: Books
Publication Date 2001

Cracking creativity : the secrets of creative genius

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by Michalko, Michael, 1940-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Format: Books
Publication Date 2001 1998

Managing cultural differences : effective strategy and execution across cultures in global corporate alliances

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by Morosini, Piero.
Format: Books
Publication Date 1998

Harvard business review on measuring corporate performance.

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Format: Books
Publication Date 1998

Crafting and implementing strategy : text and readings

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by Thompson, Arthur A., 1940-
Format: Books
Publication Date 1998

Basic marketing : a global-managerial approach

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by Perreault, William D.
Format: Books
Publication Date 1996