Search Results for Case, - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCase$00252C$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026dt$003dlist$0026ps$003d300$0026isd$003dtrue?dt=list2025-11-30T04:58:20ZExploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Studyent://SD_ILS/0/SD_ILS:578542025-11-30T04:58:20Z2025-11-30T04:58:20Zby Simpson, Jody.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-11-30T04:58:20Z2025-11-30T04:58:20Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Strengthening the visual branding of Pretoria : a case study of Cool Capitalent://SD_ILS/0/SD_ILS:192782025-11-30T04:58:20Z2025-11-30T04:58:20Zby Devenish, Christine.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-11-30T04:58:20Z2025-11-30T04:58:20Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-11-30T04:58:20Z2025-11-30T04:58:20Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-11-30T04:58:20Z2025-11-30T04:58:20Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-11-30T04:58:20Z2025-11-30T04:58:20Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-11-30T04:58:20Z2025-11-30T04:58:20Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-11-30T04:58:20Z2025-11-30T04:58:20Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Advertisements and the representations of hegemonic masculinity : the case of GQ magazineent://SD_ILS/0/SD_ILS:210732025-11-30T04:58:20Z2025-11-30T04:58:20Zby Sabela, Danisa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-11-30T04:58:20Z2025-11-30T04:58:20Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-11-30T04:58:20Z2025-11-30T04:58:20Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-11-30T04:58:20Z2025-11-30T04:58:20Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-11-30T04:58:20Z2025-11-30T04:58:20Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-11-30T04:58:20Z2025-11-30T04:58:20Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-11-30T04:58:20Z2025-11-30T04:58:20Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-11-30T04:58:20Z2025-11-30T04:58:20Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-11-30T04:58:20Z2025-11-30T04:58:20Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-11-30T04:58:20Z2025-11-30T04:58:20Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-11-30T04:58:20Z2025-11-30T04:58:20Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-11-30T04:58:20Z2025-11-30T04:58:20Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Public ownership of icons : Nelson Mandela as a case studyent://SD_ILS/0/SD_ILS:195132025-11-30T04:58:20Z2025-11-30T04:58:20Zby Ramovha, Rendani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-11-30T04:58:20Z2025-11-30T04:58:20Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-11-30T04:58:20Z2025-11-30T04:58:20Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadershipent://SD_ILS/0/SD_ILS:186632025-11-30T04:58:20Z2025-11-30T04:58:20Zby Chohan, Humaira.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-11-30T04:58:20Z2025-11-30T04:58:20Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-11-30T04:58:20Z2025-11-30T04:58:20Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-11-30T04:58:20Z2025-11-30T04:58:20Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-11-30T04:58:20Z2025-11-30T04:58:20Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-11-30T04:58:20Z2025-11-30T04:58:20Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-11-30T04:58:20Z2025-11-30T04:58:20Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582025-11-30T04:58:20Z2025-11-30T04:58:20Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>How Nike did it : Nike sparking innovations through empathic design : a case studyent://SD_ILS/0/SD_ILS:190362025-11-30T04:58:20Z2025-11-30T04:58:20Zby Amutenya, Rejoice.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322025-11-30T04:58:20Z2025-11-30T04:58:20Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312025-11-30T04:58:20Z2025-11-30T04:58:20Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-11-30T04:58:20Z2025-11-30T04:58:20Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand caseent://SD_ILS/0/SD_ILS:194842025-11-30T04:58:20Z2025-11-30T04:58:20Zby Kunene, Siyanda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A Moyo case study : identifying key activities which drive a positive brand imageent://SD_ILS/0/SD_ILS:194902025-11-30T04:58:20Z2025-11-30T04:58:20Zby Krom, Lance.<br/>Format: Manuscript<br/>Publication Date 2005<br/>