Search Results for Case, - Narrowed by: Marketing.

Contemporary retail and marketing case studies

2025-11-27T18:13:35Z

by Van Heerden, Neels, 1957-
Format: Books
Publication Date 2013

Marketing for tourism : case study assignments

2025-11-27T18:13:35Z

by Lumsdon, Les.
Format: Books
Publication Date 1992

Instructor's manual with case guide and test item file

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by Kotler, Philip.
Format: Books
Publication Date 2003

Advertising media planning : a brand management approach

2025-11-27T18:13:35Z

by Kelley, Larry D., 1955- author.
Format: Books
Publication Date 2023

Principles of strategic communication

2025-11-27T18:13:35Z

by Holtzhausen, Derina Rhoda, author.
Format: Books
Publication Date 2021

Strategic marketing : theory and application for competitive advantage

2025-11-27T18:13:35Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2020

The content marketing handbook : how to double the results of your marketing campaigns

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by Bly, Robert W., author.
Format: Books
Publication Date 2020

Contemporary cases in southern African marketing

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by Klopper, H. B., 1974- editor.
Format: Books
Publication Date 2016

Social media explained : untangling the world's most misunderstood business trend

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by Schaefer, Mark W.
Format: Books
Publication Date 2014

Nontraditional media in marketing and advertising

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by Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2014

Designing brand identity : an essential guide for the whole branding team

2025-11-27T18:13:35Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Applied marketing cases

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by Drotsky, Antonie.
Format: Books
Publication Date 2013

How to sell to retail : the secrets of getting your product to market

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by Rayner, Clare.
Format: Books
Publication Date 2013

Strategic marketing

2025-11-27T18:13:35Z

by Cravens, David W.
Format: Books
Publication Date 2013

Principles and practice of marketing

2025-11-27T18:13:35Z

by Jobber, David, 1947-
Format: Books
Publication Date 2013

Campaign communication and political marketing

2025-11-27T18:13:35Z

by Maarek, Philippe J.
Format: Books
Publication Date 2011

The marketing firm : economic psychology of corporate behaviour

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by Vella, Kevin J.
Format: Books
Publication Date 2011

Marketing : a critical textbook

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by Ellis, Nick.
Format: Books
Publication Date 2011

Managing content marketing : the real-world guide for creating passionate subscribers to your brand

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by Rose, Robert.
Format: Books
Publication Date 2011

Marketing

2025-11-27T18:13:35Z

by Baines, Paul, 1973-
Format: Books
Publication Date 2011

Principles and practice of marketing

2025-11-27T18:13:35Z

by Jobber, David, 1947-
Format: Books
Publication Date 2010

Hospitality and travel marketing

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by Morrison, Alastair M.
Format: Books
Publication Date 2010

Strategic marketing : theory and application for competitive advantage

2025-11-27T18:13:35Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2009

Internet marketing : strategy, implementation and practice

2025-11-27T18:13:35Z

by Chaffey, Dave, 1963-
Format: Books
Publication Date 2009

All you need is a good idea! : how to create marketing messages that actually get results

2025-11-27T18:13:35Z

by Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: Books
Publication Date 2008

In search of a new logic for marketing : the foundation of contemporary marketing theory

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by Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: Books
Publication Date 2007

Consumer behavior : building marketing strategy

2025-11-27T18:13:35Z

by Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: Electronic Resources
Publication Date 2007

Contemporary cases in southern African marketing

2025-11-27T18:13:35Z

by Abratt, Russell.
Format: Books
Publication Date 2007

Performing consumers : global capital and its theatrical seductions

2025-11-27T18:13:35Z

by Wickstrom, Maurya.
Connect Connect Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: Books
Publication Date 2006

Identity and strategy : how individual visions enable the design of a market strategy that works

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by Rughase, Olaf G., 1968-
Format: Books
Publication Date 2006

New products management

2025-11-27T18:13:35Z

by Crawford, C. Merle (Charles Merle), 1924-2012.
Format: Books
Publication Date 2006

Trillion-dollar moms : marketing to a new generation of mothers

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by Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: Books
Publication Date 2005

The big moo : stop trying to be perfect and start being remarkable

2025-11-27T18:13:35Z

by Godin, Seth.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html
Format: Books
Publication Date 2005

Purple cow : transform your business by being remarkable

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by Godin, Seth.
Format: Books
Publication Date 2005 2004

The visionary package : using packaging to build effective brands

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by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2025-11-27T18:13:35Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

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by Zabin, Jeff.
Format: Books
Publication Date 2004

The new strategic brand management : creating and sustaining brand equity long term

2025-11-27T18:13:35Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Principles and practice of marketing

2025-11-27T18:13:35Z

by Jobber, David, 1947-
Format: Books
Publication Date 2004 2003

Brand failures : the truth about the 100 biggest branding mistakes of all time

2025-11-27T18:13:35Z

by Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html Inhaltsverzeichnis Brand failures
Format: Books
Publication Date 2003

Destination branding : creating the unique destination proposition

2025-11-27T18:13:35Z

by Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: Books
Publication Date 2002

Supply chains, markets and power : mapping buyer and supplier power regimes

2025-11-27T18:13:35Z

by Cox, Andrew W.
Format: Books
Publication Date 2002

Big brands, big trouble : lessons learned the hard way

2025-11-27T18:13:35Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

Contemporary cases in South African marketing

2025-11-27T18:13:35Z

by Abratt, Russell.
Format: Books
Publication Date 2001

Marketing in travel and tourism

2025-11-27T18:13:35Z

by Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840 Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: Books
Publication Date 2001

The marketing casebook : cases and concepts

2025-11-27T18:13:35Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2001

Marketing : best practices

2025-11-27T18:13:35Z

by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: Books
Publication Date 2000

The brand marketing book : creating, managing, and extending the value of your brand

2025-11-27T18:13:35Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Marketing outcomes for business managers. 6, Marketing strategies

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by Smit, Leon.
Format: Books
Publication Date 2000

Fundamentals of marketing

2025-11-27T18:13:35Z

by Miller, Kenneth E.
Format: Books
Publication Date 2000

Marketing for hospitality and tourism

2025-11-27T18:13:35Z

by Kotler, Philip.
Format: Books
Publication Date 1999

Electronic commerce : strategies and models for business-to-business trading

2025-11-27T18:13:35Z

by Timmers, Paul.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html
Format: Books
Publication Date 1999

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

2025-11-27T18:13:35Z

by Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: Books
Publication Date 1998

Fundamentals of marketing

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by Stanton, William J.
Format: Books
Publication Date 1994

Global marketing strategies

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by Jeannet, Jean-Pierre.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf
Format: Books
Publication Date 1992

Leisure marketing

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by Leadley, Peter J.
Format: Books
Publication Date 1992

Marketing management in South Africa

2025-11-27T18:13:35Z

by Stanton, William.
Format: Books
Publication Date 1992

Fundamentals of marketing

2025-11-27T18:13:35Z

by Stanton, William J.
Format: Books
Publication Date 1987

Marketing management casebook

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by Davis, Robert T., 1921-1995.
Format: Books
Publication Date 1984

Industrial marketing : cases and concepts

2025-11-27T18:13:35Z

by Corey, E. Raymond.
Format: Books
Publication Date 1983

Problems in decision-making : a South African marketing approach by T.J. Seres.

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by Seres, Thomas Joseph.
Format: Books
Publication Date 1978

Marketing for nonprofit organizations.

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by Kotler, Philip.
Format: Books
Publication Date 1975 1974