Search Results for Case studies. - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCase$002bstudies.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-28T12:09:21ZContemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-10-28T12:09:21Z2025-10-28T12:09:21Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-10-28T12:09:21Z2025-10-28T12:09:21Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-28T12:09:21Z2025-10-28T12:09:21Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:178822025-10-28T12:09:21Z2025-10-28T12:09:21Zby Klopper, H. B., 1974- editor.<br/>Format: Books<br/>Publication Date 2016<br/>Applied marketing casesent://SD_ILS/0/SD_ILS:193322025-10-28T12:09:21Z2025-10-28T12:09:21Zby Drotsky, Antonie.<br/>Format: Books<br/>Publication Date 2013<br/>How to sell to retail : the secrets of getting your product to marketent://SD_ILS/0/SD_ILS:495052025-10-28T12:09:21Z2025-10-28T12:09:21Zby Rayner, Clare.<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-10-28T12:09:21Z2025-10-28T12:09:21Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-10-28T12:09:21Z2025-10-28T12:09:21Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:548692025-10-28T12:09:21Z2025-10-28T12:09:21Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-10-28T12:09:21Z2025-10-28T12:09:21Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>The marketing firm : economic psychology of corporate behaviourent://SD_ILS/0/SD_ILS:482342025-10-28T12:09:21Z2025-10-28T12:09:21Zby Vella, Kevin J.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing : a critical textbookent://SD_ILS/0/SD_ILS:444672025-10-28T12:09:21Z2025-10-28T12:09:21Zby Ellis, Nick.<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-10-28T12:09:21Z2025-10-28T12:09:21Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:416262025-10-28T12:09:21Z2025-10-28T12:09:21Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2010<br/>Internet marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:153902025-10-28T12:09:21Z2025-10-28T12:09:21Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-10-28T12:09:21Z2025-10-28T12:09:21Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-10-28T12:09:21Z2025-10-28T12:09:21Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:10352025-10-28T12:09:21Z2025-10-28T12:09:21Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2007<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-10-28T12:09:21Z2025-10-28T12:09:21Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Trillion-dollar moms : marketing to a new generation of mothersent://SD_ILS/0/SD_ILS:157562025-10-28T12:09:21Z2025-10-28T12:09:21Zby Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:166192025-10-28T12:09:21Z2025-10-28T12:09:21Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2004 2003<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-10-28T12:09:21Z2025-10-28T12:09:21Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
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Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-10-28T12:09:21Z2025-10-28T12:09:21Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-10-28T12:09:21Z2025-10-28T12:09:21Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Supply chains, markets and power : mapping buyer and supplier power regimesent://SD_ILS/0/SD_ILS:246012025-10-28T12:09:21Z2025-10-28T12:09:21Zby Cox, Andrew W.<br/>Format: Books<br/>Publication Date 2002<br/>Contemporary cases in South African marketingent://SD_ILS/0/SD_ILS:123482025-10-28T12:09:21Z2025-10-28T12:09:21Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-10-28T12:09:21Z2025-10-28T12:09:21Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The marketing casebook : cases and conceptsent://SD_ILS/0/SD_ILS:340022025-10-28T12:09:21Z2025-10-28T12:09:21Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2001<br/>The brand marketing book : creating, managing, and extending the value of your brandent://SD_ILS/0/SD_ILS:146652025-10-28T12:09:21Z2025-10-28T12:09:21Zby Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-10-28T12:09:21Z2025-10-28T12:09:21Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing outcomes for business managers. 6, Marketing strategiesent://SD_ILS/0/SD_ILS:170002025-10-28T12:09:21Z2025-10-28T12:09:21Zby Smit, Leon.<br/>Format: Books<br/>Publication Date 2000<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:170012025-10-28T12:09:21Z2025-10-28T12:09:21Zby Miller, Kenneth E.<br/>Format: Books<br/>Publication Date 2000<br/>Electronic commerce : strategies and models for business-to-business tradingent://SD_ILS/0/SD_ILS:142592025-10-28T12:09:21Z2025-10-28T12:09:21Zby Timmers, Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99037219.html">http://catdir.loc.gov/catdir/toc/onix03/99037219.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/99037219.html">http://catdir.loc.gov/catdir/bios/wiley041/99037219.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/99037219.html">http://catdir.loc.gov/catdir/description/wiley032/99037219.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-10-28T12:09:21Z2025-10-28T12:09:21Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:147162025-10-28T12:09:21Z2025-10-28T12:09:21Zby Stanton, William J.<br/>Format: Books<br/>Publication Date 1994<br/>Global marketing strategiesent://SD_ILS/0/SD_ILS:151592025-10-28T12:09:21Z2025-10-28T12:09:21Zby Jeannet, Jean-Pierre.<br/>Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht006226615.pdf">http://www.gbv.de/dms/hbz/toc/ht006226615.pdf</a><br/>Format: Books<br/>Publication Date 1992<br/>Leisure marketingent://SD_ILS/0/SD_ILS:151752025-10-28T12:09:21Z2025-10-28T12:09:21Zby Leadley, Peter J.<br/>Format: Books<br/>Publication Date 1992<br/>Marketing management in South Africaent://SD_ILS/0/SD_ILS:152242025-10-28T12:09:21Z2025-10-28T12:09:21Zby Stanton, William.<br/>Format: Books<br/>Publication Date 1992<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:163312025-10-28T12:09:21Z2025-10-28T12:09:21Zby Stanton, William J.<br/>Format: Books<br/>Publication Date 1987<br/>Marketing management casebookent://SD_ILS/0/SD_ILS:21292025-10-28T12:09:21Z2025-10-28T12:09:21Zby Davis, Robert T., 1921-1995.<br/>Format: Books<br/>Publication Date 1984<br/>Industrial marketing : cases and conceptsent://SD_ILS/0/SD_ILS:14652025-10-28T12:09:21Z2025-10-28T12:09:21Zby Corey, E. Raymond.<br/>Format: Books<br/>Publication Date 1983<br/>Problems in decision-making : a South African marketing approach by T.J. Seres.ent://SD_ILS/0/SD_ILS:113932025-10-28T12:09:21Z2025-10-28T12:09:21Zby Seres, Thomas Joseph.<br/>Format: Books<br/>Publication Date 1978<br/>Marketing for nonprofit organizations.ent://SD_ILS/0/SD_ILS:172542025-10-28T12:09:21Z2025-10-28T12:09:21Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1975 1974<br/>