Search Results for Communication - Narrowed by: Advertising. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCommunication$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300$0026isd$003dtrue?dt=list 2025-06-20T21:33:29Z Integrated marketing communication ent://SD_ILS/0/SD_ILS:59229 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Mulder, D. (Dalm&eacute;)<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:16797 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Bothma, Neels, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising as multilingual communication ent://SD_ILS/0/SD_ILS:30378 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The concise encyclopedia of communication ent://SD_ILS/0/SD_ILS:52429 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Donsbach, Wolfgang, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Guerrilla advertising : unconventional brand communication ent://SD_ILS/0/SD_ILS:15783 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Lucas, Gavin, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Integrated advertising, promotion, and marketing communication ent://SD_ILS/0/SD_ILS:24836 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2001<br/> Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them ent://SD_ILS/0/SD_ILS:1093 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotion : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:41339 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Introduction to communication. Course Book 7, Speech communication, public relations and advertising ent://SD_ILS/0/SD_ILS:13899 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Angelopoulo, G. C.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Communication in the Third World : seizing advertising opportunities in the 1990s ent://SD_ILS/0/SD_ILS:15619 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Green, Nick.<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/> Advertising theory ent://SD_ILS/0/SD_ILS:48589 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Rodgers, Shelly.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising promotion : supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:23156 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing communications ent://SD_ILS/0/SD_ILS:57376 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital storytelling for brands ent://SD_ILS/0/SD_ILS:57822 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Tombleson, Bridget, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Strategic creativity : a business field guide to advertising, branding, and design ent://SD_ILS/0/SD_ILS:57501 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Landa, Robin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:55011 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing communications ent://SD_ILS/0/SD_ILS:54343 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising and sales promotion ent://SD_ILS/0/SD_ILS:18018 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Contemporary advertising and integrated marketing communications ent://SD_ILS/0/SD_ILS:53152 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:45175 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Comparison of narrative advertising and mere product placing ent://SD_ILS/0/SD_ILS:18896 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Van Vuuren, Mariken Jansen.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2011<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:22823 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and promotion : in integrated marketing communications ent://SD_ILS/0/SD_ILS:43953 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising next : 150 winning campaigns for the new communications age ent://SD_ILS/0/SD_ILS:37182 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Himpe, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Principles of advertising &amp;amp; IMC ent://SD_ILS/0/SD_ILS:34952 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Duncan, Tom (Thomas R.). Principles of advertising &amp;amp; IMC. 2nd ed.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:31525 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Integrated advertising, promotion, and marketing communications ent://SD_ILS/0/SD_ILS:16627 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising, promotion and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9799 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Space race : an inside view of the future of communications planning ent://SD_ILS/0/SD_ILS:32000 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Effective advertising : understanding when, how, and why advertising works ent://SD_ILS/0/SD_ILS:12778 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275</a> HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/52721157.html">http://catalog.hathitrust.org/api/volumes/oclc/52721157.html</a> MyiLibrary <a href="http://www.myilibrary.com?id=661967">http://www.myilibrary.com?id=661967</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Corporate communications : a 21st century primer ent://SD_ILS/0/SD_ILS:20542 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:36876 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Sheehan, Kim Bartel.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising by design : creating visual communications with graphic impact ent://SD_ILS/0/SD_ILS:352 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:19811 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising and societies : global issues ent://SD_ILS/0/SD_ILS:28358 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Frith, Katherine Toland.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Age of propaganda : the everyday use and abuse of persuasion ent://SD_ILS/0/SD_ILS:37791 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Pratkanis, Anthony R.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:326 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:14282 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000&#160;1999<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:335 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising and sales promotion strategy ent://SD_ILS/0/SD_ILS:340 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998&#160;1997<br/> Advertising, promotion, and supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:226 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> International advertising : communicating across cultures ent://SD_ILS/0/SD_ILS:9461 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Mueller, Barbara, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Introduction to advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:20639 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:19684 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:20169 2025-06-20T21:33:29Z 2025-06-20T21:33:29Z by&#160;Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/>