Search Results for Communication - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dCommunication$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300$0026isd$003dtrue?dt=list2025-06-20T21:33:29ZIntegrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-06-20T21:33:29Z2025-06-20T21:33:29Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-06-20T21:33:29Z2025-06-20T21:33:29Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-06-20T21:33:29Z2025-06-20T21:33:29Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-06-20T21:33:29Z2025-06-20T21:33:29Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising as multilingual communicationent://SD_ILS/0/SD_ILS:303782025-06-20T21:33:29Z2025-06-20T21:33:29Zby Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a>
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Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The concise encyclopedia of communicationent://SD_ILS/0/SD_ILS:524292025-06-20T21:33:29Z2025-06-20T21:33:29Zby Donsbach, Wolfgang, 1949-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-06-20T21:33:29Z2025-06-20T21:33:29Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-06-20T21:33:29Z2025-06-20T21:33:29Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Integrated advertising, promotion, and marketing communicationent://SD_ILS/0/SD_ILS:248362025-06-20T21:33:29Z2025-06-20T21:33:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve thement://SD_ILS/0/SD_ILS:10932025-06-20T21:33:29Z2025-06-20T21:33:29Zby Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:413392025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Introduction to communication. Course Book 7, Speech communication, public relations and advertisingent://SD_ILS/0/SD_ILS:138992025-06-20T21:33:29Z2025-06-20T21:33:29Zby Angelopoulo, G. C.<br/>Format: Books<br/>Publication Date 1996<br/>Communication in the Third World : seizing advertising opportunities in the 1990sent://SD_ILS/0/SD_ILS:156192025-06-20T21:33:29Z2025-06-20T21:33:29Zby Green, Nick.<br/>Format: Books<br/>Publication Date 1990<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-06-20T21:33:29Z2025-06-20T21:33:29Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-06-20T21:33:29Z2025-06-20T21:33:29Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-06-20T21:33:29Z2025-06-20T21:33:29Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-06-20T21:33:29Z2025-06-20T21:33:29Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-06-20T21:33:29Z2025-06-20T21:33:29Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-06-20T21:33:29Z2025-06-20T21:33:29Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-06-20T21:33:29Z2025-06-20T21:33:29Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-06-20T21:33:29Z2025-06-20T21:33:29Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Contemporary advertising and integrated marketing communicationsent://SD_ILS/0/SD_ILS:531522025-06-20T21:33:29Z2025-06-20T21:33:29Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:451752025-06-20T21:33:29Z2025-06-20T21:33:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2012<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962025-06-20T21:33:29Z2025-06-20T21:33:29Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:228232025-06-20T21:33:29Z2025-06-20T21:33:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-06-20T21:33:29Z2025-06-20T21:33:29Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising next : 150 winning campaigns for the new communications ageent://SD_ILS/0/SD_ILS:371822025-06-20T21:33:29Z2025-06-20T21:33:29Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-06-20T21:33:29Z2025-06-20T21:33:29Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-06-20T21:33:29Z2025-06-20T21:33:29Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-06-20T21:33:29Z2025-06-20T21:33:29Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-06-20T21:33:29Z2025-06-20T21:33:29Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-06-20T21:33:29Z2025-06-20T21:33:29Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-06-20T21:33:29Z2025-06-20T21:33:29Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-06-20T21:33:29Z2025-06-20T21:33:29Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:368762025-06-20T21:33:29Z2025-06-20T21:33:29Zby Sheehan, Kim Bartel.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising by design : creating visual communications with graphic impactent://SD_ILS/0/SD_ILS:3522025-06-20T21:33:29Z2025-06-20T21:33:29Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:198112025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising and societies : global issuesent://SD_ILS/0/SD_ILS:283582025-06-20T21:33:29Z2025-06-20T21:33:29Zby Frith, Katherine Toland.<br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-06-20T21:33:29Z2025-06-20T21:33:29Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Age of propaganda : the everyday use and abuse of persuasionent://SD_ILS/0/SD_ILS:377912025-06-20T21:33:29Z2025-06-20T21:33:29Zby Pratkanis, Anthony R.<br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-06-20T21:33:29Z2025-06-20T21:33:29Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-06-20T21:33:29Z2025-06-20T21:33:29Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-06-20T21:33:29Z2025-06-20T21:33:29Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Advertising, promotion, and supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2262025-06-20T21:33:29Z2025-06-20T21:33:29Zby Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-06-20T21:33:29Z2025-06-20T21:33:29Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-06-20T21:33:29Z2025-06-20T21:33:29Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>Introduction to advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:206392025-06-20T21:33:29Z2025-06-20T21:33:29Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1995<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-06-20T21:33:29Z2025-06-20T21:33:29Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:201692025-06-20T21:33:29Z2025-06-20T21:33:29Zby Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>